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Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

(415) REVIEWS (45) Q&A ASK A QUESTION

Item 2290218

Size:10.0 oz

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 415 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (212)
  • Great smell (199)
  • Lathers well (169)
  • Adds shine (164)
  • Gentle (162)

Cons

  • Dries hair out (47)
  • Doesn't lather well (37)
  • Doesn't work (19)
  • Harsh (12)
  • Smells bad (10)

Best Uses

  • Daily use (81)
  • Thick hair (51)
  • Fine hair (40)
  • Curly hair (34)
  • Oily hair (26)
    • Reviewer Profile:
    • Beauty conscious (158), Survivalist / minimalist (106), Product junkie (82), Midrange shopper (15), Professional stylist (8)
    • Hair Type:
    • Straight hair (193), Wavy hair (151), Very curly hair (19)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 415 customers

Displaying reviews 1-10

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5.0

I love the way my grey hair shines with this shampoo

By Pauline

from Rohnert Park

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    I am just starting to go grey and although recommended for colored hair it works great on my hair... I am always looking for a good shampoo

    • Hair Type:
    • Straight Hair
     
    4.0

    works but very drying

    By lily

    from los angeles

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    I took a star off because this literally left my super healthy hair looking like a witch's broom stick... other than that my brassy hair was toned nicely. the yellow turned a nice bright color and the brassy orange parts did tone down as well.

    (3 of 5 customers found this review helpful)

     
    2.0

    Not worth the price

    By Go blonder

    from Somerset nj

    Verified Buyer

    Pros

    • Great Smell

    Cons

    • Doesn't Lather Well
    • Dries Hair Out
    • Ineffective

    Best Uses

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      It's does help with the brassy tones.
      However it didn't make my blonde any lighter even using it 3×s a week. It did dry out my hair And it's expensive.
      John fredda products work better and are more reasonably priced.

       
      5.0

      Doesn't dry hair out like other toning shampoos

      By Legally Blonde

      from Louisville, KY

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

        • Thinner Hair

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        Normally I use Kevin Murphy's angel wash for toning my platinum blond hair, however this was on sale so I thought I would give it a try and loved it! Have only used in for two weeks but so far it hasn't dried my hair out, actually seems pretty conditioning since my hair is not the healthiest. Definitely will be my go to from here on out! Also lathers much better than Keratin Complexes purple shampoo and doesn't kill volume like a lot of heavy moisturizing shampoos tend to do.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Best shampoo for silver hair I ever bought!!

        By Annette

        from Canada

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Silver hair

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          Love the conditioner too! The longer you you leave it in, the better your hair looks!

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          nice shampoo

          By smk46

          from Roseville

          About Me Minimalist

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Lathers Well

          Cons

            Best Uses

            • Color Treated

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I love that this brand does not test on animals.

            • Hair Type:
            • Straight Hair
             
            1.0

            I wouldn't buy this again

            By Hannah

            from Colorado springs

            About Me Professional Stylist

            Verified Reviewer

            Pros

              Cons

              • Doesn't Lather Well
              • Dries Hair Out
              • Ineffective

              Best Uses

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                I have used purple shampoos for years. This one was recommended to be by the sales clerk. Every time I use it, my hair gets more yellow and darker. I will not be purchasing this again. I have platinum heavy highlights.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Game changing product

                By Mama2Many

                from Waco, TX

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                  • Colored hair

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  I am not a huge product girl, but I do pay for blonde highlights and I like a good shampoo. My hair dresser recommended this to help prevent my hair from turning brassy and it works.

                  • Hair Type:
                  • Wavy Hair

                  (1 of 2 customers found this review helpful)

                   
                  2.0

                  Not impressed

                  By Anna

                  from FL

                  About Me Beauty Conscious

                  Pros

                    Cons

                    • Ineffective

                    Best Uses

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      I've been using this shampoo exclusively over the past few months and I did not notice much difference between it and a non-purple regular shampoo. It works ok as shampoo but it does not prevent my hair from turning brassy. My hair is naturally darker ash color with a lot of highlights and tends to pull brassy. The highlights are definitely turning brassy/yellow pretty quickly even with this shampoo. I need something stronger than this.

                      • Hair Type:
                      • Wavy Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Keeps me frosty

                      By Purf

                      from Columbus oh

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                        This is solid toning shampoo. I've used a few and like this better than others. It's a deep purple that truly will keep your hair from being brassy

                        • Hair Type:
                        • Wavy Hair

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        45 Questions | 45 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I recently had a keratin treatment done at my salon. She recommended sulfate free shampoo. Will this be safe for my keratin?
                          Asked on 3/23/2018 by Mel from Providence, RI

                          1 answer

                          • Brand Expert

                            A:

                            AG's Sterling Silver shampoo is not sulfate-free however our Colour Savour shampoo is sulfate-free and formulated to provide special care for coloured hair.

                            Answered on 3/25/2018 by Brand Expert from AG Hair
                        • Q:

                          Does this product lather?
                          Asked on 12/26/2017 by Donna from FL,US

                          1 answer

                          • Brand Expert

                            A:

                            Yes! Sterling Silver has a rich lather that will cleanse hair and help to eliminate brassy, yellow tones, leaving blondes and silvers looking brighter and cleaner.

                            Answered on 1/3/2018 by Brand Expert from AG Hair
                        • Q:

                          Is this product safe to use everyday or will it dry hair out?
                          Asked on 10/21/2017 by Celeste from Pa

                          1 answer

                          • Brand Expert

                            A:

                            Yes, Sterling Silver toning shampoo is safe to use daily. All AG shampoos are manufactured without adding salt as a thickening agent which can be drying. We simply use less water and a higher concentration of ingredients that are beneficial to your hair, and provide you with instantly results.

                            Answered on 10/30/2017 by Brand Expert from AG Hair
                        • Q:

                          The description states that this is gluten free; however, the ingredients listed include wheat starch and wheat. So is it really glueten free?
                          Asked on 8/19/2017 by Mary from NM

                          1 answer

                          • Brand Expert

                            A:

                            Yes, AG products are gluten-free. We extract ingredients such as wheat and oat through a process called hydrolysis, where we extract the amino acids from these proteins. Once they have been extracted, based on FDA and International standards, they are considered gluten-free. Having said this, we strongly suggest that individuals diagnosed with Celiac Disease or those who have any concerns whatsoever, consult with their physician prior to using any cosmetic product.

                            Answered on 8/22/2017 by Brand Expert from AG Hair
                        • Q:

                          Hi my hair is damaged and dry from bleaching it but I also get brassy tones that I don't want, should I be using this shampoo every time I wash my hair or should I use it only when I find my hair to be brassy? I wash my hair 1-2 times a week
                          Asked on 8/5/2017 by Tiff from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            We recommend using Sterling Silver toning shampoo at least once a week for colour maintenance or more frequently for persistent discolouration. For damaged, dry hair alternate Sterling Silver with AG's Refuel shampoo and Restore conditioner - part of our Keratin Repair category, specifically formulated to restore hair's core strength, improving elasticity and reducing breakage in chemically straightened, coloured and distressed hair. Introduce Reconstruct keratin mask as a weekly conditioning treatment to help restore moisture, leaving hair feeling softer, shinier and more radiant.

                            Answered on 8/8/2017 by Brand Expert from AG Hair
                        • Q:

                          I naturally have dirty-blonde hair and haven't ever coloured or used dyes on it, but do have a fair amount of natural colour variance in my hair. I'd like to experiment with a more ashy or colder-toned colour (even a bit visibly purpley I would really like) while still avoiding dyes. Even though my hair hasn't been coloured previously, can this product still take effect? Are there any strategies I can use to maximise the impact? Thank you!

                          (I apologise if two inquiries come through from me--I clicked something funky on the first try and wasn't sure that it sent!)
                          Asked on 7/4/2017 by J.C. from Calgary, AB

                          1 answer

                          • Brand Expert

                            A:

                            Yes, Sterling Silver can be used on noncolour-treated hair to cool down warm tones in natural blondes and eliminated brassiness. Not only that, Sterling Silver is formulated with AG's CARE (Colour And Radiance Enhancing) Complex to help fight-off colour-destroying free radicals and guard hair against UV exposure.
                            Use once or twice a week or for more intense toning allow the shampoo to sit on your hair for up to 10 minutes before rinsing. Follow with Sterling Silver conditioner.

                            Answered on 7/4/2017 by Brand Expert from AG Hair
                        • Q:

                          I recently dyed half of my hair purple, and it is fading, will this help the purple brighten up?
                          Asked on 6/13/2017 by Lizzy from Seattle, Wa

                          1 answer

                          • Brand Expert

                            A:

                            Sterling Silver is enhanced with AG's CARE Complex designed to prolong the life and vibrancy of colour-treated hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness from blonde and silver hair.
                            For purple hair, AG's Colour Savour sulfate-free shampoo and condition is perfect for coloured hair that demands special care. The mild yet rich formulation fights colour-fading free radicals and protects colour from UV degradation, keeping your hair colour bright and healthy.

                            Answered on 6/14/2017 by Brand Expert from AG Hair
                        • Q:

                          I dye my hair grey, will this product help me keep my color longer and maintain the grey? I see reviews and questions about natural grey/silver hair and want to be sure prior to purchasing your product. Thanks!
                          Asked on 4/18/2017 by Grey hair don't care from Manchester, NH

                          1 answer

                          • Brand Expert

                            A:

                            Sterling Silver is perfect for blonde, grey and silver hair. You can use this shampoo on dyed grey hair to prevent brassiness. It features a soft violet tone to brighten and to neutralize yellow tones.

                            Answered on 4/24/2017 by Brand Expert from AG Hair
                        • Q:

                          How does this product compare to the Pravana toning shampoo as far as effectiveness and pigmentation of the product?
                          Asked on 4/12/2017 by hailey from US

                          1 answer

                          • Brand Expert

                            A:

                            Our Sterling Silver shampoo and conditioner are formulated with enough pigment to help cool down warm blondes, and for colour maintenance. For more intense toning, we recommend you leave the shampoo and/or conditioner on the hair for up to 10 minutes. Use once a week, or as often as needed to achieve your required tone.

                            Answered on 4/13/2017 by Brand Expert from AG Hair
                        • Q:

                          Hey, I wanted to know if this shampoo is sulfate free, because it says no salts but the ingridients showing sulfates and sodium.
                          Thank u
                          Asked on 3/22/2017 by Lenny

                          1 answer

                          • Brand Expert

                            A:

                            Sterling Silver shampoo is formulated with gentle, coconut-derived sulfates.

                            Answered on 3/23/2017 by Brand Expert from AG Hair
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