Since 1973, L'Oreal Superior Preference has been the gold standard in permanent hair color delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is the unique Fade-Defying Color and Shine System that pairs their translucent gel formula with their famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
The Gold Standard Since 1973 Fade-Defying Color and Shine Available In Over 50 Luminous Shades
Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.
Precautions: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.