Product Reviews Rated 3.12 out of 5 stars
99 Reviews
Most Helpful Positive Review Try on dry hair! I used this is both pink and purple on super bleached naturally black hair that was completely dry at the time of application. Purple lasted longer on my hair and both had amazing color pay off!
Hope you had a great experience as I did.
Most Helpful Critical Review Terrible quality I just dyed my hair today. I have blonde hair but bleached it and then I dyed all of my hair with the soft pink shade, expecting a nice even pastel shade. The results were terrible and much different than the misleading pictures. I followed the instructions to the teeth but it's just a poor, falsely-advertised product. As someone who regularly dyes her hair, I would advice you to skip this product unless you're looking for a tint that will last 2 days.
Reviewed by 99 customers Buyer Beware 3
Kimmie from Salem, OR
This is fantastic color and really packs a punch but beware....it lasts WAY longer than 15 washes. Like I don't think my natural color is coming back anytime soon. But again, super pretty colors!
Disappointed - Soft Pink 1
Disappointed Amy from Mi
I have dark blonde hair with very blonde highlights all over. Left on for 40 minutes based on some of the other reviews. Result, brassy looking hair that no one would consider having pink in it, even if I told them I had put pink in my hair. Don't waste your time and money.
Actually Does What It Says! 5
Happy Mom from Austin, TX
Happy little girl with the beautiful pink steaks in her hair. Happy mom because product was easy to apply, looked great, and washed out after three shampoos. So many other products didn't even show in my daughter's hair. This product had a great chart on the box to tell me exactly how it would look in my daughter's hair.
Love this product. 4
Sammi from Fort Mill, SC
This is the only dye I'll use for coloring my hair bright colors. It's super easy, cheap but still get great coverage. I wish the gloves fit better because I usually end up not wearing them and coloring my hands.
Does not wash out of blonde hair. DO NOT DO IT 1
kwulb from Naples, FL
There was barely enough product to coat my hair that is just below my shoulders. I worked it in the best I could and it came out patchy. Where there was color, it was very dark. It did NOT wash out, and I had to get it professionally removed. It stained my hair pink and green and bleach struggled to remove what was left. REALLY DO NOT RECOMMEND.
it didn't show up 1
Megan from United States
it didnt show up, i bleached my hair a while back and it's blonde. i bought the purple. when i dyed the blonde part it turned a platinum blonde with purple streaks and it looked uneven, so i dyed it again the next day. when i washed the second dye out there was like two purple streaks and all the color from the day before was gone. i've used the other dies and the worked perfectly fine but the purple and indigo are a waist of money.
the indigo turned my hair green 2
chrissy from moreno valley, ca
it was pretty until it faded. how does purple (indigo) turn green? hair color remover did not remove this. a bleach wash faded it some. after 3 bleach washes, once a week for 3 weeks, it faded to a mint green. it was pretty but I couldn't have this for work. while it was mint green, i read somewhere to dye an opposing color, which is red. this was supposed to turn it brown? i had only pink, which gave me a normal like grey hair. i have kept it this way until I can cut the color out with having really short hair. i won't buy this color trap again.
Worth it! 4
Tj from New Orleans
Applied to clean and dry hair, and left on for about an hour. I was an all over blonde, with balayage colored pieces mixed with my natural dirty blonde. I loved the purple color. It was more pastel or lavender. It didn't dry my hair out, and it washes out within 10 washes but faded out evenly.
please don't buy this garbage 1
thiccie from ID
If I could give this 0 stars, I would. I bought the indigo, put it all over my hair (followed everything as the directions said) washed it out and...it looked like garbage. Some of my hair was purple and some of it was a cool grey, it looked like someone threw purple paintballs over cool grey. Like what? So I began shampooing it and it's super green. The thing is there literally isn't ONE good review on the indigo that I've found because it turns your hair gremlin green.
Great for those wanting to experiment with hair color 4
Autumn from Kentucky
Very easy to use
Super fun burst of color. 5
Kathe from Huntington Beach, CA
Great short term color. I loved it.
Great for toning! 5
Cecilia from Ann Arbor, MI
I mixed half of this with my conditioner! My hair is now a beautiful silvery white
Love the color 3
Jas from Santa Barbara
Soooo I have naturally black hair that I get dyed/highlighted blond. My hair is a little grown out so I decided to do light pink hair spontaneously. The color came out really pretty and it was super easy to apply! The color lasted for a couple of days until my first hair wash where all the dye came out :( I'm sad because I really liked the color but it didn't even last one wash!
it's okay 3
B from Indianapolis
washes out very quickly and took 2 tubes to really see a difference. (I bleached my hair before)
Hair goals 5
nurselexy from Oahu, HI
I am 27 yo and I have never experimented with colors other than blonde & brunette...until today! i was feeling spontaneous and I saw a few pictures online and thought...why not? I followed the directions, including the step that says to wash and dry hair completely prior to applying the color. I had to write a review because i read several negative ones before purchasing this product! I did not have any issues and the product did just what it said. I am so happy with the results! I highly recommend this product for someone who wants to experiment without fully committing to permanent pink hair!
super fun and temporary 5
tori from new york
temporary and washed out in a couple days so if i hates it it was no big deal. however it was super fun!
Not at all what the box said! 1
Blondieee from Appleton wi
After applying the product, washing and following every direction on the box the color was NOT at all what the box said it would be. I have blonde hair and the soft pink turned out as a darker purple. I have washed my hair many times and this color is not coming out and is ruining my natural highlights.
no color at all 1
very depressed girl from tn
nothing happened. my hair is just more dry. im so annoyed. and depressed. i really wanted pink hair. smh.
Wrong color swatch 3
LilLips from California
I used the pink and the soft pink together to create an inbetween shade and it definitely did not come out that color. What I have noticed is that the color on the box is about 3x lighter than what it looks like on actual hair. The color I created was very pretty but was too intense of a pink for me. Next time I'll probably just use the soft pink.
Good product 3
Breezy from Texas
More purple color then the blue/purple color it was supposed to be. Looks good on the part of hair I bleached.
Loving my new color! 5
Rosemary from USA
When using this product, you have to have some previous knowledge about hair & the color wheel thats not just from diy hair stylists on YouTube. I used the purple shade on my bleached hair (that I've had for over half a year) and just for fair warning, it goes on more of a lilac shade as is pictured on the box, but comes out more of a deep purple. Over time the dye will wash out and fade to that more lilac color, which is good because the color doesn't look terrible while it's fading unlike other brands.
multiple times tried 4
mary from Montana
I've used pink, purple, and most recently teal in my highlighted hair and I absolutely loved the pink and purple. All the colors I've tried have looked great. The pink and purple lasted a little over a month in my hair, I was it about twice a week. The teal has been in my hair for about a month and a half now and I'm having trouble getting it out. So my overall verdict on these is good, but be wary of the darker colors
Loved it while it lasted for 2 days 2
Kay from Cincinnati
I have bleach blond hair and applied the soft pick for pink streaks. LOVED the way it looked on the first day and the second day but I washed my hair on day 3 and ALL the color is gone. I wish it would have lasted.
Cotton candy throw up. WASTE OF MONEY. 1
Kass from San Diego
I have shoulder length hair so I got one tube after watching a couple YouTube videos (of girls with long hair) I went a bought another tube just in case. Thank goodness I did because one tube is NOT enough for shoulder length hair so if you want to give this a try but three although I don't know why you would. I saturated my platinum hair with the soft pink dye. The instructions say if you have bleached hair to only leave it for 15-20 min.. I left it on for 25 rinsed it out most of the product came out I scraped what was left out of both tubes and retouched the strands that were without color. Left it on for another 25 minutes rinsed it out and the little color that was left from the first go ALLLLL CAME OUT. There is only a tinge of pink on my roots and the rest of my hair is like different colors pale blue and pale green and some purple strands.. SO DONT WASTE YOUR MONEY.
Can't Say Enough Good Things!!! 5
Madison from Lexington, KY
Super spontaneous moment happened today where I wanted to dye my hair pink, but I did not want something permanent. This Loreal hair product was recommended to me by a friend, and I am in LOVE. I'm the type of person who doesn't like trying new things and is always concerned about the quality of the color I'm putting into my hair and this did not disappoint! Super easy to messily apply. Not a professional at all and this product made my first time dying my own hair an amazing experience! Already planning on purchasing another bottle of the baby pink shade.
