Rated 2.18 out of 5 stars
Most Helpful Positive Review Black hair to caramel highlights
As Filipinos we have super jet black hair so I left it for two hours. For those complaining, that their colorl is still black or so... Then do not rinse. Before rinsing, you can look at the hair color soaked in the hair dye kf the color has changed and if not changed to the desired color, then wait longer. It is coming sense that the darker the hair, the more longer one just wait.
I weaved in and out with a chopstick and only bleached certains against foil. Then I wrapped each section with foil and let stay for two hours.
I attempted a balayage highlights with random strips..no bleach touched her scalp and it was always 6 to 8 inches or so away.
Most Helpful Critical Review Don't use if you ever want to change colors!
It definitely does it's job. Didn't really see to much damage at all. But I STONGLY CAUTION anyone who would want to change their hair color after this not to use this brand!!!!! This dye has been stuck in my hair for almost 6 months. I've tried just about every single removal method including bleach and it is still in my hair. (Previously blonde before application) Most salons won't even attempt to remove it due to matalic salts used in product.
Reviewed by 687 customers Waste of money
Tomkinsona from Vancouver, British Columbia
Literally did NOTHING to my hair. I never write bad reviews but like seriously, tried this on several strands. First one ; followed directions exactly- no changes in my hair. Next one I left it a bit longer- still nothing. The next one I literally globed the product on my hair and left it for a long time and nooooo changes. Super dissatisfied and disappointed. I used the light blonde colour on my medium blonde hair. Waste of money and time :(
Okay; Color Doesn't Last
Heathertlynn from Philadelphia
I absolutely love this color and I don't feel like the formula damages my hair - however, I likely won't buy again because it fades to almost nothing within a month. So sad☹️
Eeyoreblue from Milwaukee, WI
The first week it looked great, but faded quickly, even though I washed my hair once a week, and my hair holds color very well.
Faded within 4 days
Dye12 from undisclosed
Bleached my hair to a dark blonde (I have medium brown hair) only with 2 wash and its only covering my roots. My tips of my hair are blonde again. So disappointed.
First time using this bleach
Dusk from Netherlands
I love how it turned out. It went from brown/blue to blond :) It didn't turn orange at all! I saw a lot of bad reviews on this products, for me this product worked perfect! I guess it depends on your hair and colour.
Faded in one wash
Stepher30 from Destin, FL
I bought the Féria fuchsia and I bleached my hair to white blonde first. I have been dying my own hair for years by the way. This was the first time out of at least 30 at home dye jobs that there wasn't enough product to coat my hair. Boo. My hair is just past shoulder length. As I was rinsing my hair , the dye just kept coming, I've never seen that much dye come out of my hair before. I eventually had to give up and quit rinsing because the pink wouldn't stop coming out. Well the next morning I realized that most of the color had washed out!!!! Fine, I went back and bought another box. And guess what happened. It all washed out again. This is a pathetic product in quantity and quality. I'm hugely disappointed and feel like I should be refunded - L'Oréal you need to make this right. There are tons of unhappy reviews which leads me to believe that all the good reviews were paid or compensated.
Splotchy orange mess
Nicandbro from Oregon
I'm no stranger to bleaching my hair at home, but have usually gotten the bleach and developer separately at the beauty supply store. This time I thought I'd try a quick kit from the grocery store. My daughter and I both have very short dark brown hair. I followed the box instructions, applied it evenly, used the entire bottle of product, and waited a full hour. At the end of the hour we had splotchy hair that was orange at best but appeared totally untouched in other areas.
What a disappointment.
Love this color
Lynn2688 from Michigan
This color turned out fantastic! Lots of highlights and variations on color. While it has faded a bit over the past 2 weeks, I still love the color. My hair was dark blonde with highlights before coloring and now has this great purple lavender tone. Would love to have products for root touch ups and color retention.
Does not work on natural red hair
dmbrown2386 from West Virginia
I'm an actual redhead with no dye in my hair. I've decided I wanted to go blonde. I've not dyed my hair at least 10 years. I put this on on selective areas to make it look like highlights I waited 90 minutes before I washed in out. I'm still running can't even tell I did anything.
Worst thing I've ever used: DO NOT BUY
mina1974724782 from Indiana
I am a regular hair dyer/bleacher so I know what good bleach should do. The box said I could go from my brown hair to a platinum blonde. Followed every instruction and nothing happened. Didn't even remove any of my hair color. DO NOT BUY THIS ITS A WASTE OF MONEY
Didn't lift as much as I thought.
karen8569 from Philadelphia, PA
The application process was easy. I used foils to heat up the bleach to make the process go faster. The box showed a platinum but it came out orange. I did have previous red box dyed hair so that might have been the problem. If I wanted the results on the box, I would probably have to bleach it one more time. Left it on for 10 minutes longer. When my hair was wet, it didnt seem that light but when it was dried, it was orange. Overall, I think it's a good product.
Malo from NJ
Total waste of money .. I did it on friend and it wasn't worth buying
Turn my hairs red
Malo from Nj
It didn't gave any highlights.. it turned my hairs red ... it wasn't worth buying ..I wasted my money ..
Chickamom from Michigan
I have used this product a number of times giving it another chance to improve.
Each time I use it the color fades in a few days.
I realize you are not to use the product over and over it could ruin your hair!
I used the Amethyst color on dark blonde natural color.
What could/would cause it to fade so quickly?
L'OREAL FERIA 73
6639sb from Independence MO
I ordered a box about July 10 and it was Awesome. I did not order a second box. Today August 22 I received another box. I don't want it and I am sure I was charged for it. What can I do ???
lucindaorpppp from Australia
This product was highly disappointing. Had high hopes for my hair to be bleached and look platinum blonde but instead Im left with my roots looking orange and ranga with the rest of my hair looking darker than when i started. This is beyond triggering for me and I will NEVER resort to using this product again. Honestly disgusted at the quality and understand why this product is one star with bad reviews. Wish I had read these before using the product. Hopefully this will help future users to avoid making the mistake I did of trusting L'oréal with my hair.
No change at all
Gingerdabs from Oregon
Tried this product on my friends entire head didn't change it at all. Was trying to at least lighten her hair to do an overtone and couldn't even do that even left it in longer still nothing.
Britniceden0828 from Lake city florida
I used this product and followed the directions all throughout , but it turned my hair a mix of platinum blond , gold and yellow .
Gfish from New Zealand
I was really excited to see the changes in my highlights that have become dull over time. However I was really disappointed to see no change not even to the darker areas of my hair. I would try again incase it was a bad batch as it does have so many good reviews.
It Did Nothing
ByeByeBaby from Sacramento, CA
Used this on my daughter's hair. Very dark brown hair that has never had anything other than a haircut done to it. No change at all. None. Zero. If I could give it half a star or no star I would.
Hay916 from Maryland
This was my first time trying to bleach from home, I have always gone to a salon to get my hair done for the last 10 years. However, with the pandemic going on I decided I needed to try to do it from home. I did some research and found this product and decided to give it a try. I was not at all disappointed. I just needed to do my roots from the growth over the last couple months and then tone the entire hair. This product did perfect getting my hair to the bleached level to match my ends and once toned became the blonde color I have always wanted and not ever achieved going to the salon! The only complaint I have is the toning conditioner provided in this kit did not do anything at all for toning my hair. I used the Wella T18 toner from Sally beauty to tone and get that perfect light ashy icy color I was looking for. Recommend L'Oréal adds a toner that's similar to make it a more complete kit!
jackie47 from new york, ny
i love how my hair lifted as i put the product in. it did explode, which is why i took off a star. other than that, i recommend.
Not worth it
Your local basic girl from United States
I have somewhat dark brown hair mixed with a bit of medium brown. The first time I bleached my hair using this bleach it turned my hair color into a orange/Carmel color and it was a disaster. I tried it again and it took like 3-4 bottles of bleach just to get a yellow tone. I used a highly recommended toner and my hair was still the same color. It's best to go with the manic panic bleaching kit or splat and no I don't recommend this bleaching, so don't waste your money and time on this!
Didn't work :(
Inka276 from Salt lake, UT
My hair didn't really dye it got the slightest bit lighter but it looks the same to be honest :/
Don't have one
Rison1353 from Rison AR
Took 2 hours for the patches of blonde too show up and looks horrible