Rated 3.4 out of 5 stars
Most Helpful Positive Review Beautiful Color but Requires a Lot of Work
The color was stunning. Perfect rose gold shimmer. I'm usually not a fan of cream shadows as I have oily lids and cream shadow seem to always crease on me. This one did not crease however and stayed just as I applied it all day. I was pleasantly suprised and that speaks volumes in regards to a drug store cream shadow. I am not in love with the application method however. In theory it was a good idea and the little sponge tip is a great shape and size to be somewhat detailed in applying. The problem is having the product in a tub does not allow the applicator to pick up an adequate amount of product. It seemed like I had to dip and twist the applicator back into the tube at least 15 times to do a very simple casual eye look. It just really does not pick up enough product from the tube. If the would switch this product to a pan or jar method I would buy in a heartbeat. I can't say that the time involved with the current application method is worth it though. Shame because the actual product itself is very good
Most Helpful Critical Review I wanted to like it
I really wanted to like this product, but it just didn't really do much for me. When applying it to my eyes I found that it didn't have much color payoff and that I was constantly having to dip back into the container just to try and achieve the eye look that I wanted. The applicator makes it very difficult to cover your eyelid with shadow, it almost seems like it would only work to apply it in your inner corner. I wouldn't really recommend this product if you are looking for an easy one and done eye look because you'll be putting a lot more work in to get it to show up. Maybe a darker shade would be more pigmented, but the shade spark for me didn't really show up.
Reviewed by 164 customers Best used as a smokey liner, complete FAIL for its intended
PeachWood from TN
I honestly don't know why I keep trying to find an alternative to Mac paint pots. Literally nothing compares. I got several of these hoping to use them as cream shadow bases and for that purpose, THEY'RE AWFUL. They're way too dry, and barely any product comes out on the applicator. I did find a use for the darker shades though. I HATE doing liner. These work pretty well though if you use them to line the eye. Very forgiving as long as you're not after a sharp line. Much better than powder as none of it falls on your face. If the formula was a bit thinner and the packaging improved Maybelline could have a real winner with these as far as a liner goes. I'll use mine up but doubt I'll repurchase.
Not worth the money
Se from FL
I was so excited about trying this products but oh my God it advertise as easy to apply and great color but it is not , you have to apply many time to get some color.. definitely not good for people of dark complexion ... really no worth the money.
its ok. but not worth full price
Desperada from nebraska
I bought two of these during the bogo 50% off sale a couple weeks ago. I was excited to try these to help quicken my morning beauty routine and also the size is perfect for travel.
The color is as advertised however you need to use a lot to get a good consistency. I used primer and still had issues with application. This is a good idea but I think the actual product needs work. These are something I would buy on sale or for a trip and probably use a couple times.
Thick and low color pay off
Amber from Washington DC
I thought that these would be creamier and more pigmented but they're not. I had a hard time gliding it onto my eyelids as it dragged when I applied it. The color also was not that great. There was very little color payoff and I was not impressed overall with the use of this product
Kind of sticky
Jenn from Modesto
I love the color and the simplicity of this product. It's very easy to use and looks beautiful. The only complaint I have is that it can feel a little sticky when it's on the eye.
Lindseyk from Texas
I love this product. Easy to use and no mess. Love the color spark and crave. Plan to buy more, it's great!!
Ruu from New york
I really wanted to love this product but the fact of the matter is that the quality is just bad. The application was horrible, you definitely don't want to put that directly onto your eyelid because it is hard and doesn't deposit the product. And the formula is extremely flaky. It's supposed to be cream to powder but it was not creamy at all and was hard to apply.
Would love to try out the other colors as well
gnavD from Fresno,CA
I actually quite like this eyeshadow pen! I got the shade #30 Spark and I love it! It's such a pretty rose gold color. Definitely use a primer to make it last longer on the lids if you have oily skin or eyelids like me. There was a little bit of fallouts but it wasn't too bad. The only disappointment was the product packaging, it was frustrating trying to get product out from the tube with the sponge applicator. Overall, can't wait to try out the other colors!
Good but wouldn't buy again
Miriahv22 from Ohio
I loved testing out this product because I don't typically go for eyeshadow pens. I liked it more than I thought I would but not enough to purchase again. The color payoff was a little underwhelming and I personally prefer using a normal brush to apply powder eye shadow than this applicator. Good, but not great. Wouldn't recommend.
Jasmine from Talladega, AL
This product worked well for an everyday glam. However, it would be even better if it was pigmented better.
ChilledLatte from NC
This is a pretty standard eyeshadow in my opinion. I received Spark to test out and it's nice for an inner corner highlight depending on your skin tone. Not sure if it packs enough punch for some sparkle on the lid, but I will test it out eventually. The texture is smooth. Packaging is very sleek imo and super easy to throw in a bag when on the go. While this color doesn't wow me, I am interested in trying a warm brown or grungy taupe for when I need to do my makeup in a hurry or in the car.
Works ok but not my favorite
Dani from Tucson, AZ
Decent color pay off but seemed to dry out very quickly and then hard to get anything out of. Very shimmery but hard to blend once applied.
Absolutely LOVE this product!!
Jess.eliz11 from Artesia,CA
I had never used a brush on eyeshadow that came in a bottle, but I absolutely loved it!
The color was great overall. It was a nice, soft neutral, nude pink tint that goes well with nearly every outfit you could be wearing.
It's also very easy to apply and clean up in case you mess up.
It really opened my eyes to these types of eyeshadows and I'm now obsessed!
*I received this item complimentary for reviewing purposes*
Tay Tay from Virginia Beach, Va
Alrhough the color isn't very pigmented, it does provide a nice shine for a natural look. I even like to wear it when I'm not wearing and other make up besides brows to give an illuminating affect. It also goes on very nicely and smooth.
I would buy again.
Bdeshazo90 from Dayton, OH
I was pleasantly surprised by this product. It was super easy to use, you just swipe, use your finger to blend a little, and you're good to go. It's the perfect wash of color when you don't want to do a complete eye.
Maybe I had the wrong color?
Casey from San Jose, CA
Maybe I had the wrong color but I barely saw any color payoff with the rose gold color I had. It looked like just glitter on my eyes. My eyes also kind of stung when applying not sure if glitter got into them. Wasn't enough color pay-off for me to want to purchase another
good but liked better as highlight
leahj from louisville, ky
i enjoyed this product and the ease of using it. you have to twist it around to get enough product on the sponge but i don't particularly love it all over my kids. i much preferred it as an inner corner eye highlight. it looks so pretty and makes my eyes pop.
Nikki from Los Angeles, CA
Nice color pay off. Goes on dry so little difficult to blend.
Shimmery and pretty
GG from Cleveland, OH
I really liked the subtle shimmer of this product. It was great to use without other shadow just to highlight my lids. I don't love the applicator it comes with, but you can just dab it on and use another brush.
Not worth it
Karley from Lansing, MI
This product is an eye shadow pen, if you will. It opens like an eyeliner does and you have to dip the applicator into the top in order to get the eyeshadow on the applicator. This produce works fair at best. The applicator appears to have enough shadow on it, but when applied to the eye lid, it is hardly noticeable that you had placed eye shadow on. Then you have to put the cap back on and twist it shut, re open it, and continue applying multiple times. Such a hassle.
Great for some simple shine!
Shelby from St. Louis, MO
This worked out super well for me. I put a little bit of a neutral brown shadow in my crease and applied this product in a copper shade to my crease. The applicator was super easy to use an convenient.
NurseB from Georgia
Easy to use and I like the idea. Would like to try other colors. I would definitely say use a primer with it though
Not for me
Bbsmalls from Atlanta GA
If you're an extreme minimalist with makeup, you may like this, but it's not for me. I like a dimensional look and a shimmer that really packs a punch, so this isn't my thing, but a person who wants something super simple and natural may love it!
Not quite right
Lina757 from va
Neat concept but not exactly right. It would be great if it applied smoothly but it was a bit of a struggle to actually get the eyeshadow onto the applicator it just wasn't staying.
Not really pigmented...
Ashley from Manheim
I do not recommend this eyeshadow. It really didn't show up for me. The pigment was missing. The applicator was nice and if it was pigmented better, I would totally try it again.