skip to main content
ULTA Beauty Logo
  • Home
  • / Hair
  • / Hair Color
  • / Color Intensity Color Butter
Color Intensity Color Butter

Joico

Color Intensity Color Butter

(121) REVIEWS

6.0 oz Item 2514752

Color:Purple

Options

View All Options

Find in Store-

Joico's Color Intensity Color Butter is an ultra moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. Formulated with Joico's state-of-the-art technology, including restorative Arginine, and powerful Bio-Advanced Peptide Complex to strengthen and repair hair. Color Butter is designed to fuse fun and fashion with serious care.
Section hair and apply evenly to each section. Leave on for 5 minutes. Rinse well.

Precautions: Avoid contact with eyes. May cause skin irritation.
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Butylene Glycol, Cetyl Esters, Glycerin, Dimethicone, Lanolin, Phenoxyethanol, Amodimethicone, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Aleurites Moluccana Seed Oil, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Polyquaternium-37, Dicaprylyl Carbonate, Tetrasodium EDTA, PEG-4 Laurate, Cetyl Ethylhexanoate, Bis-Isobutyl PEG/PPG-20/35/Amodimethicone Copolymer, Octyldodecanol, Ceteareth-20, Citric Acid, Lauryl Glucoside, Trideceth-12, Cetrimonium Chloride, Polysorbate 80, Steartrimonium Chloride, PEG-6 Methyl Ether Dimethicone, Arginine, Aminomethyl Propanol, Isopropyl Alcohol, Iodopropynyl Butylcarbamate, Limonene, Linalool, Fragrance/Parfum, HC Blue No.16, Basic Yellow 57 (CI 12719), Basic Red 76 (CI 12245).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Intensity Color Butter
 
4.0

(based on 121 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Easy to use (95)
  • Great color (76)
  • Gentle (59)
  • Long-lasting (20)
  • Versatile (13)

Cons

  • Doesn't last (24)
  • Messy (20)
  • Color misrepresented (12)
  • Time consuming (5)
  • Too harsh (3)

Best Uses

  • New look (53)
  • Touch ups (53)
  • Graying hair (24)
  • Fine hair (7)
  • Thick hair (5)
    • Commitment To Color:
    • Temporary (57), Semi-permanent (39), Permanent (4)
    • Reviewer Profile:
    • Product junkie (40), Beauty conscious (32), Survivalist / minimalist (29)

Reviewed by 121 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

Didn't work

By Jim the runner

from Kansas

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle

Cons

    Best Uses

      Comments about Joico Color Intensity Color Butter:

      Didn't show in my dark blonde hair. Package indicated it would.

      • Commitment To Color:
      • Temporary
       
      3.0

      Not sure yet

      By Littlebit

      from San Jose

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use

      Cons

      • Doesn't Last

      Best Uses

      • New Look

      Comments about Joico Color Intensity Color Butter:

      Used this on my daughters blonde hair. Color didn't last long at all. Even kept it on longer then required. Will give it another try, but disappointed at first try result.

      • Commitment To Color:
      • Temporary
       
      3.0

      Did not give a hint of color

      By princesa

      from Arizona

      Comments about Joico Color Intensity Color Butter:

      I had some blond extensions I wanted to add some color too and after walking around Ulta and speaking to their "Prestige Sale Manager" I was convinced to try this product. That was a mistake on my part that I will not make again. I followed the directions perfectly and I didnt get any color into the hair at all. none. It was very disappointing.

       
      2.0

      Disappointed

      By Jennie

      from Lindenhurst,IL

      About Me Product Junkie

      Verified Buyer

      Pros

        Cons

        • Doesn't take

        Best Uses

          Comments about Joico Color Intensity Color Butter:

          Purchased this knowing it was supposed to last about ten washes and thought it would be fun for my daughter. The purple did not really take and we followed all the instructions. Disappointing all around.

          • Commitment To Color:
          • Temporary
           
          5.0

          I buy this product all the time...

          By Jess

          from Onalaska, WA

          About Me Product Junkie

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color

          Cons

          • Doesn't Last

          Best Uses

          • New Look

          Comments about Joico Color Intensity Color Butter:

          I love it for a quick change in look that's not permanent. I get a lot of comments on the color! Do wish it lasted longer but goes on so nice I don't want to change products

          • Commitment To Color:
          • Temporary
           
          5.0

          So much fun! And no true commitment!

          By Capncurgian

          from Texas

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting

          Cons

          • Had to use a lot of product for long hair

          Best Uses

          • New Look

          Comments about Joico Color Intensity Color Butter:

          I used this product 2 days in a row to get a nice darker shade of pink. Almost 2 weeks later and the color is fading out nicely. No harsh chemicals! Smelled great!

          • Commitment To Color:
          • Temporary
           
          5.0

          Love it!!

          By Candice O

          from Chicago, IL

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color

          Cons

          • Messy

          Best Uses

          • New Look
          • Touch Ups

          Comments about Joico Color Intensity Color Butter:

          I already had pink hair, but it was fading. This was almost more intense than what I got professionally done, and I love it. It's going to extend the life of my color

          • Commitment To Color:
          • Semi-Permanent
           
          5.0

          I love this product

          By Mima

          from Reading PA

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use

          Cons

            Best Uses

            • Graying Hair

            Comments about Joico Color Intensity Color Butter:

            I'm letting my greys come out but my ends are blonde so it makes my hair grey women love it and I tell them about the product

            • Commitment To Color:
            • Semi-Permanent
             
            5.0

            It works!!

            By Mama G.

            from Florence, IN

            About Me Product Junkie

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Vibrant

            Cons

            • Doesn't Last

            Best Uses

            • New Look

            Comments about Joico Color Intensity Color Butter:

            I've used the red and it has a beautiful vibrant color. I'm a brunette but have some caramel highlights and the color showed up beautifully. It does wash out fairly quick, but is still worth it!!

            • Commitment To Color:
            • Semi-Permanent

            (1 of 1 customers found this review helpful)

             
            3.0

            The color stated is not the color my hair turned out!

            By SammyG

            from San Francisco

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle

            Cons

            • Color Misrepresented

            Best Uses

              Comments about Joico Color Intensity Color Butter:

              The color was not the color stated. It also has no time on how long the dye will last. The color changes and that's fine but it would be good to know that but also how long the color lasts or that is changes

              • Commitment To Color:
              • Temporary

              Displaying reviews 1-10

              Back to top

              Previous | Next »