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Color Intensity Color Butter

Joico

Color Intensity Color Butter

(94) REVIEWS

6.0 oz Item 2514761

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Color:Titanium

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Joico's Color Intensity Color Butter is an ultra moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. Formulated with Joico's state-of-the-art technology, including restorative Arginine, and powerful Bio-Advanced Peptide Complex to strengthen and repair hair. Color Butter is designed to fuse fun and fashion with serious care.
Section hair and apply evenly to each section. Leave on for 5 minutes. Rinse well.

Precautions: Avoid contact with eyes. May cause skin irritation.
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Butylene Glycol, Cetyl Esters, Glycerin, Dimethicone, Lanolin, Phenoxyethanol, Amodimethicone, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Aleurites Moluccana Seed Oil, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Polyquaternium-37, Dicaprylyl Carbonate, Tetrasodium EDTA, PEG-4 Laurate, Cetyl Ethylhexanoate, Bis-Isobutyl PEG/PPG-20/35/Amodimethicone Copolymer, Octyldodecanol, Ceteareth-20, Citric Acid, Lauryl Glucoside, Trideceth-12, Cetrimonium Chloride, Polysorbate 80, Steartrimonium Chloride, PEG-6 Methyl Ether Dimethicone, Arginine, Aminomethyl Propanol, Isopropyl Alcohol, Iodopropynyl Butylcarbamate, Limonene, Linalool, Fragrance/Parfum, HC Blue No.16, Basic Yellow 57 (CI 12719), Basic Red 76 (CI 12245).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Intensity Color Butter
 
4.1

(based on 94 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to use (74)
  • Great color (61)
  • Gentle (44)
  • Long-lasting (16)
  • Versatile (12)

Cons

  • Doesn't last (20)
  • Messy (14)
  • Color misrepresented (8)
  • Time consuming (4)

Best Uses

  • Touch ups (43)
  • New look (42)
  • Graying hair (19)
  • Fine hair (6)
  • Thick hair (5)
    • Commitment To Color:
    • Temporary (46), Semi-permanent (27), Permanent (3)
    • Reviewer Profile:
    • Product junkie (31), Beauty conscious (24), Survivalist / minimalist (23)

Reviewed by 94 customers

Displaying reviews 1-10

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3.0

Not a lot of color but it makes your hair SO soft!

By Liz

from Niagara Falls NY

About Me Minimalist

Pros

  • Easy To Use
  • Gentle
  • Smells great

Cons

  • Doesn't Last

Best Uses

    Comments about Joico Color Intensity Color Butter:

    The color in this product isn't for those of us with dark hair. I bought the purple and it does leave my hair with a purple hue, but be careful not to rub it close to the roots or your scalp will be stained and you'll look like you have bruises. It leaves my hair very soft and healthy-looking. I don't use it all the time, but I love the effect.

    • Commitment To Color:
    • Temporary
     
    5.0

    AMAZING

    By Whit

    from Knox, TN

    Comments about Joico Color Intensity Color Butter:

    I have lightened hair and my roots natural, basically like an ombré but my ends are at a level 9 (so pretty blond but not platinum). And I have tried dozens of dyes and products and this one is by far the best I have tried!! I left it in braids for about 3 hours despite the directions saying 5 mins and went and ran errands and took a shower. The color is very vibrant and leaves your hair so so soft.

     
    5.0

    I would buy this product again and again

    By Trish

    from Wichita KS

    About Me Beauty Conscious

    Pros

    • Easy To Use
    • Gentle
    • Great Color

    Cons

      Best Uses

      • Graying Hair
      • New Look

      Comments about Joico Color Intensity Color Butter:

      I love Color Butter! I was tired of spending so much money every month to cover my gray. My stylist suggested Color Butter for something fun without the commitment of permanent color. I have a lot of gray in the front but not a lot elsewhere. Color Butter sticks really well to the gray hair. I am constantly getting compliments about my bright and colorful highlights! And it only last a few weeks so I can change the color to fit my mood!

      • Commitment To Color:
      • Temporary
       
      4.0

      Overall Great Product

      By V

      from CA

      Comments about Joico Color Intensity Color Butter:

      My hair too the color butter really well, my hair was fairly light so the color picked up fast. I tried the green one and the color lasted for a couple weeks. I did have some trouble fading it out all the way though.

       
      3.0

      used on dark hair

      By go beach

      from Long beach

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use

      Cons

        Best Uses

          Comments about Joico Color Intensity Color Butter:

          So I wanted to do something fun with my medium brown long hair without bleaching it. I applied it to about 3 inches at the ends of my hair, it smells great but the color darkens my hair and only in the sun do you really see the purple. I does condition nicely.

          • Commitment To Color:
          • Temporary
           
          3.0

          Zero color change in richness or intensity

          By Farnoosh

          from Cary, NC

          About Me Beauty Conscious

          Pros

          • Easy To Use

          Cons

          • Doesn't Last

          Best Uses

          • Softer hair

          Comments about Joico Color Intensity Color Butter:

          So I color my hair using Feria by L'Oreal at home. I am in the wine and dark red shades. My stylist recommended Joico Color Butter and I was HOPING for SOME shade of purple or even a SINGLE streak. Nothing! I put almost half the jar on, first applying with a brush to all my roots and then applying to rest of my hair, left on total for 15 min and washed and apparently it all washed out. It did NOT take to my wine color hair and didn't even cover my roots but it did make my hair super super soft and silky. So giving it a 3-star for that.

          • Commitment To Color:
          • Temporary

          (0 of 1 customers found this review helpful)

           
          3.0

          It sucks!

          By Jaime

          from California

          Comments about Joico Color Intensity Color Butter:

          I used an entire jar on my highlights, (which are only on top of my head and around my hairline) and left on for 20 mins, instead of 5. The color only took to some parts of my highlights. Now I have patches of Grey all over the place. Never again.

           
          5.0

          Great for painting on streaks of color!

          By Sand

          from Albany, NY

          About Me Product Junkie

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color
          • Versatile

          Cons

            Best Uses

            • Brightening Faded Color
            • Damaged Hair
            • Fashion Color
            • New Look
            • Pink Hair
            • Streaks of color
            • Touch Ups

            Comments about Joico Color Intensity Color Butter:

            This product is so fun! My favorite way to use it is to paint on streaks of it (fairly thick) and then let them dry overnight. In the morning, wash with Joico Color Balance Purple Shampoo (https://www.ulta.com/color-balance-purple-shampoo?productId=xlsImpprod12331005&sku=2284832) and follow with a moisturizing conditioner. You'll end up with beautiful streaks of the softest pink/rose. I haven't tried it as a beauty treatment yet, but I love it so far! PS: The scent isn't my favorite, but it isn't bad.

            • Commitment To Color:
            • Semi-Permanent

            (2 of 2 customers found this review helpful)

             
            5.0

            Great for keeping color fresh

            By Emily

            from Illinois

            About Me Product Junkie

            Pros

            • Easy To Use
            • Great Color

            Cons

            • Doesn't Last

            Best Uses

            • Touch Ups

            Comments about Joico Color Intensity Color Butter:

            I had a smokey purple on my hair so I bought the purple and the blue to mix and keep that color fresh in between color visits. It's some of the best refresh I've used. I do a refresh every 7-10 days, 1 to 2 washes in between. It's time consuming to keep up with custom colors no matter what product you use to refresh. This is my favorite I have used.

            Currently I am using just the blue over previously purple hair, it's giving a great teal color.

            • Commitment To Color:
            • Temporary

            (0 of 2 customers found this review helpful)

             
            1.0

            I would not buy this product again

            By Danicalifornia

            from Portland, OR

            About Me Minimalist

            Pros

            • Easy To Use

            Cons

            • Color Misrepresented
            • Too Harsh

            Best Uses

              Comments about Joico Color Intensity Color Butter:

              My hair was bleached but not at all damaged before using this product. I wanted a silver to grey effect on it so I chose the Titanium. It looked a bit dark on the label but I was okay with that considering it would likely fade anyway. I put it on and left it for five minutes per the instructions. My hair is now blue like Kai from American Horror Story and literally breaking off when I run my fingers through it. If you want a completely different color than what they represent on the label and like dry brittle hair this will be great for you.

              • Commitment To Color:
              • Semi-Permanent

              Displaying reviews 1-10

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