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JoicoColor Intensity Color Butter

Joico

Color Intensity Color Butter

6.0 oz Item 2514761

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Color:Titanium

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Joico's Color Intensity Color Butter is an ultra moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. Formulated with Joico's state-of-the-art technology, including restorative Arginine, and powerful Bio-Advanced Peptide Complex to strengthen and repair hair. Color Butter is designed to fuse fun and fashion with serious care.
Section hair and apply evenly to each section. Leave on for 5 minutes. Rinse well.

Precautions: Avoid contact with eyes. May cause skin irritation.
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Butylene Glycol, Cetyl Esters, Glycerin, Dimethicone, Lanolin, Phenoxyethanol, Amodimethicone, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Aleurites Moluccana Seed Oil, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Polyquaternium-37, Dicaprylyl Carbonate, Tetrasodium EDTA, PEG-4 Laurate, Cetyl Ethylhexanoate, Bis-Isobutyl PEG/PPG-20/35/Amodimethicone Copolymer, Octyldodecanol, Ceteareth-20, Citric Acid, Lauryl Glucoside, Trideceth-12, Cetrimonium Chloride, Polysorbate 80, Steartrimonium Chloride, PEG-6 Methyl Ether Dimethicone, Arginine, Aminomethyl Propanol, Isopropyl Alcohol, Iodopropynyl Butylcarbamate, Limonene, Linalool, Fragrance/Parfum, HC Blue No.16, Basic Yellow 57 (CI 12719), Basic Red 76 (CI 12245).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Intensity Color Butter
 
4.2

(based on 68 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (56)
  • Great color (48)
  • Gentle (35)
  • Long-lasting (13)
  • Versatile (8)

Cons

  • Doesn't last (16)
  • Messy (12)
  • Color misrepresented (6)
  • Time consuming (4)

Best Uses

  • New look (34)
  • Touch ups (33)
  • Graying hair (15)
  • Fine hair (5)
  • Thick hair (5)
    • Commitment To Color:
    • Temporary (37), Semi-permanent (21)
    • Reviewer Profile:
    • Product junkie (24), Survivalist / minimalist (18), Beauty conscious (17)

Reviewed by 68 customers

Displaying reviews 1-10

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1.0

I will never Buy this again

By Trixi

from NC

Verified Buyer

Pros

  • Easy To Use

Cons

    Best Uses

      Comments about Joico Color Intensity Color Butter:

      I am very disappointed with this product. It claims to work on darker hair, and it does not! I do not recommend this product at all, do not waste your money

       
      2.0

      Meh.

      By Stef

      from Portland,OR

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle

      Cons

      • Color Misrepresented

      Best Uses

      • New Look
      • Thinner Hair

      Comments about Joico Color Intensity Color Butter:

      I used the gray, hoping for it to be like the picture on the container, light to medium gray. I was even okay with dark gray, knowing it would fade quickly. What I got was a deep ocean blue gray? Nothing I would have expected and definitely nothing I would have picked. Patchy color too, even though I was extremely cautious to apply it amply to every single bit of my head. Now I'm just praying it washes out as fast as it's supposed to. :/

      • Commitment To Color:
      • Temporary
       
      5.0

      I LOVE THIS HAIR BUTTER!

      By CALESSEC

      from SEGUIN TEXAS

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Long-Lasting

      Cons

        Best Uses

        • Graying Hair
        • New Look
        • Thicker Hair
        • Thinner Hair
        • Touch Ups

        Comments about Joico Color Intensity Color Butter:

        I LOVE THIS COLOR BUTTER. I HAVE MY HAIR COLORED AT ULTA AND DO IT A MAROON/PURPLE COLOR WITH THE BASE AS DARK CHOCOLATE BROWN. MY STYLIST SUGGESTED THAT SINCE RED/MAROON/PURPLE TEND TO WASH OUT FASTER I SHOULD TRY THIS COLOR BUTTER. IT IS AMAZING IT ADDS A BEAUTIFUL COLOR OF PURPLE TO MY HAIR. I GET COMPLIMENTS ALL THE TIME ON THE COLOR OF MY HAIR, AND EVEN THOUGH IT SAYS ITS TEMPORARY IT LAST A LONG TIME, OF COURSE I ONLY SHAMPOO MY HAIR ONCE A WEEK SO THAT MAKES A DIFFERENCE IM SURE BUT I DO WET IT AND RINSE IT EVERY MORNING IN THE SHOWER AND THE COLOR DOESN'T FLOW DOWN THE DRAIN LIKE I HAVE SEEN BEFORE. I HAVE BOUGHT THIS PRODUCT SEVERAL TIMES OVER AND WILL CONTINUE TO DO SO!

        • Commitment To Color:
        • Temporary
         
        4.0

        Great idea!

        By Hols

        from Denver

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Versatile

        Cons

        • Doesn't Last

        Best Uses

        • Graying Hair
        • New Look

        Comments about Joico Color Intensity Color Butter:

        I like this product but I wish it was a little longer lasting and a little more intense color.

        • Commitment To Color:
        • Temporary
         
        5.0

        This stuff is awesome!

        By Anju

        from Palmdale, CA

        About Me Professional Stylist

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Versatile

        Cons

        • Doesn't Last

        Best Uses

        • Damaged/dry hair
        • New Look
        • Touch Ups

        Comments about Joico Color Intensity Color Butter:

        I used this on my client and wonders it came out so pretty! I let it sit for 15 min and then rinsed it out

        • Commitment To Color:
        • Temporary
         
        5.0

        Strong color

        By Jb

        from Utah

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use

        Cons

          Best Uses

          • New Look

          Comments about Joico Color Intensity Color Butter:

          It works just as it should, I wish there was a product to mix it with to make it pastel. Or just come out with a pastel line. the color is VERY strong. I don't put it in dry. I mix it with condition when washing my hair and it's not as intense

          • Commitment To Color:
          • Temporary
           
          5.0

          Love it!

          By Maggie

          from Nashville, TN

          About Me Product Junkie

          Verified Buyer

          Pros

          • Color Refresh
          • Easy To Use
          • Gentle
          • Great Color

          Cons

            Best Uses

            • Touch Ups

            Comments about Joico Color Intensity Color Butter:

            Used as a color refresh after a salon visit. Mixed it with a joico conditioner for easier application. Product did exactly what I needed.

            • Commitment To Color:
            • Semi-Permanent
             
            5.0

            Smell great

            By Yoss

            from Hemet,Ca

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Versatile

            Cons

              Best Uses

              • New Look
              • Touch Ups

              Comments about Joico Color Intensity Color Butter:

              Made my hair grey without having to be extremely light

              • Commitment To Color:
              • Semi-Permanent
               
              3.0

              It's OK, might try again

              By magic jewell

              from westminster, CO

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Great Color

              Cons

              • Doesn't Last

              Best Uses

              • Graying Hair
              • New Look
              • Touch Ups

              Comments about Joico Color Intensity Color Butter:

              LIked it can be used on wet or dry hair.
              But, color greatly faded after only 2 shampoos!
              Not really worth the price

              • Commitment To Color:
              • Temporary

              (1 of 1 customers found this review helpful)

               
              5.0

              Love, love, love this product.

              By Jill

              from Mission Viejo

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting

              Cons

                Best Uses

                • Graying Hair
                • New Look
                • Touch Ups

                Comments about Joico Color Intensity Color Butter:

                I am 62 years old and have been coloring my hair fun colors for over 40 years and this by far is superior to all others.

                • Commitment To Color:
                • Semi-Permanent

                Displaying reviews 1-10

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