Joico's Color Infuse Red gentle cleansing, color-depositing shampoo instantly refreshes the vibrancy and luminosity of red tones to help prevent fading.
- Instantly refreshes red tones & enhances red highlights while boosting color vibrancy & shine
- Multi-Spectrum Defense Complex pairs powerful antioxidants and UV protection to anchor color from the inside out
- Proven to reduce breakage by more than 53%*
- Tone-correcting pigments attach to hair fibers & stay attached through multiple shampoos
* Against combing breakage on damaged hair vs. a non-conditioning shampoo.