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Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

(230) REVIEWS

Item 2129706

2 for $20!

Size:10.1 oz

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 230 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Great smell (93)
  • Cleans thoroughly (86)
  • Gentle (63)
  • Adds shine (59)
  • Lathers well (58)

Cons

  • Doesn't lather well (31)
  • Dries hair out (17)
  • Doesn't work (11)
  • Greasy (7)
  • Harsh (4)

Best Uses

  • Daily use (34)
  • Weekly use (24)
  • Fine hair (13)
  • Women (12)
  • Thick hair (11)
    • Hair Type:
    • Straight hair (78), Wavy hair (68), Very curly hair (9)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (80), Product junkie (36), Survivalist / minimalist (25), Budget shopper (19), Brand buyer (11)
    • Was this a gift?:
    • No (10)

Reviewed by 230 customers

Displaying reviews 1-10

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5.0

Great!!

By Ttina639

from Long Beach

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Curly Hair
    • Daily Use
    • Thicker Hair

    Comments about Joico Color Endure Violet Shampoo:

    Bought this because my hair stylist recommended it for my hair color, works well, color is still vibrant

    • Hair Type:
    • Wavy Hair
     
    5.0

    I love this product.

    By Betsy

    from Northridge .C.A.

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • great for blonde hair
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • blonde hair

      Comments about Joico Color Endure Violet Shampoo:

      Great product for healthy hair

      • Hair Type:
      • Straight Hair
       
      1.0

      Left my hair feeling greasy

      By Jackie

      from Missoula, MT

      About Me Beauty Conscious

      Pros

      • Great Smell

      Cons

      • Greasy
      • Ineffective

      Best Uses

        Comments about Joico Color Endure Violet Shampoo:

        I used this with the conditioner a few times to hope I would come around and like this. My hair felt greasy after washing/conditioning. I have pretty dry, coarse hair and typically that's hard to do. It smells awesome, unfortunately, my hair doesn't agree with it.

        • Hair Type:
        • Wavy Hair

        (2 of 2 customers found this review helpful)

         
        5.0

        Great replacement for my old toner.

        By Amanda_mom

        from Clarksville, TN

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Great Smell
        • Lathers Well

        Cons

        • Small amount in bottle, but i have thick hair

        Best Uses

        • BRUNETTE W/ BLONDE HIGHLIGHTS LIFTS BRASSY COLOR

        Comments about Joico Color Endure Violet Shampoo:

        Bought this to get the brassy shades from my colored hair. My hair looked better after one use, even better after two. Also, it smells really, really warm and sensual, I was surprised. Lastly, my hair is actually clean after I use it. Note that this product is a TONER and should not be used daily. It is a dark purple and will stain if left on tub or other surfaces....bleach gets it up from porcelain.

        • Hair Type:
        • Wavy Hair

        (2 of 2 customers found this review helpful)

         
        4.0

        I would buy it again

        By Julie

        from Vancouver WA

        Verified Buyer

        Pros

        • Adds Volume
        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

            Comments about Joico Color Endure Violet Shampoo:

            It makes my hair soft and smell good and it took out the brass from my blonde

            • Hair Type:
            • Straight Hair

            (2 of 2 customers found this review helpful)

             
            5.0

            Works well

            By JennD

            from Houston

            Verified Buyer

            Comments about Joico Color Endure Violet Shampoo:

            This purple shampoo is gentle enough to use more than once a week, and does a great job getting rid of unwanted tones. I like that it lathers well too.

            (1 of 1 customers found this review helpful)

             
            5.0

            Worth the Price

            By Amanda

            from Superior, WI

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle

            Cons

            • Doesn't Lather Well

            Best Uses

            • Twice a Week

            Comments about Joico Color Endure Violet Shampoo:

            I've only used this product twice in the last 9 days and I already see a difference in the blonde of my hair. It's making it the color that I wanted my stylist to dye it! Totally recommend this to anyone who wants ash blonde!

            • Hair Type:
            • Straight Hair
             
            5.0

            Best purple shampoo out there

            By Alex

            from Houston Tx

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Gentle
            • Kills brass
            • Sulfate free

            Cons

              Best Uses

                Comments about Joico Color Endure Violet Shampoo:

                This is by far my favorite purple shampoo ever. I've been using it for about 2 years now. Takes me from yellow to ash. And my hair always feels so soft and manageable after...I think because it's sulfate free. I use as needed, but never less than 3 times a week. I do have a regular shampoo I use when I'm feeling greasy, but I always do a layer of purple shampoo after rinsing out the regular shampoo bc regular shampoo usually strips and takes me back to brass. I love love love and will never use anything else!

                • Hair Type:
                • Straight Hair
                 
                4.0

                Purple shampoo

                By On a mission!

                from Montgomery tx

                About Me Product Junkie

                Verified Buyer

                Pros

                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                    Comments about Joico Color Endure Violet Shampoo:

                    So far this is the best purple shampoo I have come across. Many others have dried my hair out. Still looking for a better one but works ok.

                     
                    5.0

                    Works well

                    By ML

                    from Phoenix, AZ

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Gentle
                    • Lathers Well

                    Cons

                    • Doesn't smell as good as other Joico products

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      I like this product line however I wished it had a better scent

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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