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Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

(227) REVIEWS

Item 2129706

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Size:10.1 oz

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 227 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Great smell (90)
  • Cleans thoroughly (84)
  • Gentle (62)
  • Adds shine (58)
  • Lathers well (56)

Cons

  • Doesn't lather well (31)
  • Dries hair out (17)
  • Doesn't work (10)
  • Greasy (6)
  • Harsh (4)

Best Uses

  • Daily use (33)
  • Weekly use (24)
  • Fine hair (13)
  • Women (12)
  • Thick hair (10)
    • Hair Type:
    • Straight hair (77), Wavy hair (66), Very curly hair (9)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (78), Product junkie (36), Survivalist / minimalist (24), Budget shopper (19), Brand buyer (11)
    • Was this a gift?:
    • No (10)

Reviewed by 227 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

Great replacement for my old toner.

By Amanda_mom

from Clarksville, TN

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

  • Small amount in bottle, but i have thick hair

Best Uses

  • BRUNETTE W/ BLONDE HIGHLIGHTS LIFTS BRASSY COLOR

Comments about Joico Color Endure Violet Shampoo:

Bought this to get the brassy shades from my colored hair. My hair looked better after one use, even better after two. Also, it smells really, really warm and sensual, I was surprised. Lastly, my hair is actually clean after I use it. Note that this product is a TONER and should not be used daily. It is a dark purple and will stain if left on tub or other surfaces....bleach gets it up from porcelain.

  • Hair Type:
  • Wavy Hair

(2 of 2 customers found this review helpful)

 
4.0

I would buy it again

By Julie

from Vancouver WA

Verified Buyer

Pros

  • Adds Volume
  • Great Smell
  • Improves Hair Health

Cons

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      It makes my hair soft and smell good and it took out the brass from my blonde

      • Hair Type:
      • Straight Hair

      (2 of 2 customers found this review helpful)

       
      5.0

      Works well

      By JennD

      from Houston

      Verified Buyer

      Comments about Joico Color Endure Violet Shampoo:

      This purple shampoo is gentle enough to use more than once a week, and does a great job getting rid of unwanted tones. I like that it lathers well too.

      (1 of 1 customers found this review helpful)

       
      5.0

      Worth the Price

      By Amanda

      from Superior, WI

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Gentle

      Cons

      • Doesn't Lather Well

      Best Uses

      • Twice a Week

      Comments about Joico Color Endure Violet Shampoo:

      I've only used this product twice in the last 9 days and I already see a difference in the blonde of my hair. It's making it the color that I wanted my stylist to dye it! Totally recommend this to anyone who wants ash blonde!

      • Hair Type:
      • Straight Hair
       
      5.0

      Best purple shampoo out there

      By Alex

      from Houston Tx

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Gentle
      • Kills brass
      • Sulfate free

      Cons

        Best Uses

          Comments about Joico Color Endure Violet Shampoo:

          This is by far my favorite purple shampoo ever. I've been using it for about 2 years now. Takes me from yellow to ash. And my hair always feels so soft and manageable after...I think because it's sulfate free. I use as needed, but never less than 3 times a week. I do have a regular shampoo I use when I'm feeling greasy, but I always do a layer of purple shampoo after rinsing out the regular shampoo bc regular shampoo usually strips and takes me back to brass. I love love love and will never use anything else!

          • Hair Type:
          • Straight Hair
           
          4.0

          Purple shampoo

          By On a mission!

          from Montgomery tx

          About Me Product Junkie

          Verified Buyer

          Pros

          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              So far this is the best purple shampoo I have come across. Many others have dried my hair out. Still looking for a better one but works ok.

               
              5.0

              Works well

              By ML

              from Phoenix, AZ

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Gentle
              • Lathers Well

              Cons

              • Doesn't smell as good as other Joico products

              Best Uses

                Comments about Joico Color Endure Violet Shampoo:

                I like this product line however I wished it had a better scent

                • Hair Type:
                • Wavy Hair
                 
                1.0

                This did absolutely nothing except make my head itch

                By Disappointed

                from Illinois

                Verified Reviewer

                Pros

                  Cons

                  • Doesn't Lather Well
                  • Ineffective

                  Best Uses

                    Comments about Joico Color Endure Violet Shampoo:

                    I really hoped this would tone down the brassiness in my hair. I tried to get the shampoo to lather and left it on for three minutes. Then I rinsed and saw absolutely no difference. I tried again with a lot more of the product and left it on for five minutes. Nothing about my hair color changed, and this shampoo left my scalp itching afterwards. Unfortunately, I threw away the receipt, and who knows if Ulta would have let me return it anyway.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Great product, removing yellow from white/platinum hair

                    By Tracey

                    from Lewisville, TX

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Great colour

                    Cons

                      Best Uses

                      • Colour treated hair

                      Comments about Joico Color Endure Violet Shampoo:

                      I died my short hair as blonde as I possibly could, basically bleaching it. I just couldnt remove the yellow without a semi-monthly toner that brings my hair to a platinum colour. This violet shampoo and conditioner set allows my hair to be the perfect white/platinum colour, blending with my natural white/grey. Ive had many compliments and questions which is a testament as to how well this product works for this colour treatment

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Great sulfate free

                      By Vicki

                      from Palmdale

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                          Comments about Joico Color Endure Violet Shampoo:

                          My mom's a hairstylist and recommended this to me to keep my blonde from getting brassy. It works well and lathers well even though it is sulfate free.

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