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JoicoColor Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

Item 2129706

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Color:10.1 oz

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 224 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Great smell (88)
  • Cleans thoroughly (83)
  • Gentle (62)
  • Adds shine (58)
  • Lathers well (55)

Cons

  • Doesn't lather well (31)
  • Dries hair out (17)
  • Doesn't work (10)
  • Greasy (6)
  • Harsh (4)

Best Uses

  • Daily use (33)
  • Weekly use (24)
  • Fine hair (13)
  • Women (12)
  • Thick hair (10)
    • Hair Type:
    • Straight hair (76), Wavy hair (65), Very curly hair (9)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (77), Product junkie (36), Survivalist / minimalist (24), Budget shopper (19), Brand buyer (11)
    • Was this a gift?:
    • No (10)

Reviewed by 224 customers

Displaying reviews 1-10

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5.0

Worth the Price

By Amanda

from Superior, WI

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle

Cons

  • Doesn't Lather Well

Best Uses

  • Twice a Week

Comments about Joico Color Endure Violet Shampoo:

I've only used this product twice in the last 9 days and I already see a difference in the blonde of my hair. It's making it the color that I wanted my stylist to dye it! Totally recommend this to anyone who wants ash blonde!

  • Hair Type:
  • Straight Hair
 
5.0

Best purple shampoo out there

By Alex

from Houston Tx

About Me Beauty Conscious

Verified Buyer

Pros

  • Gentle
  • Kills brass
  • Sulfate free

Cons

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      This is by far my favorite purple shampoo ever. I've been using it for about 2 years now. Takes me from yellow to ash. And my hair always feels so soft and manageable after...I think because it's sulfate free. I use as needed, but never less than 3 times a week. I do have a regular shampoo I use when I'm feeling greasy, but I always do a layer of purple shampoo after rinsing out the regular shampoo bc regular shampoo usually strips and takes me back to brass. I love love love and will never use anything else!

      • Hair Type:
      • Straight Hair
       
      4.0

      Purple shampoo

      By On a mission!

      from Montgomery tx

      About Me Product Junkie

      Verified Buyer

      Pros

      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

          Comments about Joico Color Endure Violet Shampoo:

          So far this is the best purple shampoo I have come across. Many others have dried my hair out. Still looking for a better one but works ok.

           
          5.0

          Works well

          By ML

          from Phoenix, AZ

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Gentle
          • Lathers Well

          Cons

          • Doesn't smell as good as other Joico products

          Best Uses

            Comments about Joico Color Endure Violet Shampoo:

            I like this product line however I wished it had a better scent

            • Hair Type:
            • Wavy Hair
             
            1.0

            This did absolutely nothing except make my head itch

            By Disappointed

            from Illinois

            Verified Reviewer

            Pros

              Cons

              • Doesn't Lather Well
              • Ineffective

              Best Uses

                Comments about Joico Color Endure Violet Shampoo:

                I really hoped this would tone down the brassiness in my hair. I tried to get the shampoo to lather and left it on for three minutes. Then I rinsed and saw absolutely no difference. I tried again with a lot more of the product and left it on for five minutes. Nothing about my hair color changed, and this shampoo left my scalp itching afterwards. Unfortunately, I threw away the receipt, and who knows if Ulta would have let me return it anyway.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Great product, removing yellow from white/platinum hair

                By Tracey

                from Lewisville, TX

                About Me Minimalist

                Verified Buyer

                Pros

                • Great colour

                Cons

                  Best Uses

                  • Colour treated hair

                  Comments about Joico Color Endure Violet Shampoo:

                  I died my short hair as blonde as I possibly could, basically bleaching it. I just couldnt remove the yellow without a semi-monthly toner that brings my hair to a platinum colour. This violet shampoo and conditioner set allows my hair to be the perfect white/platinum colour, blending with my natural white/grey. Ive had many compliments and questions which is a testament as to how well this product works for this colour treatment

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Great sulfate free

                  By Vicki

                  from Palmdale

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      My mom's a hairstylist and recommended this to me to keep my blonde from getting brassy. It works well and lathers well even though it is sulfate free.

                       
                      5.0

                      I have purchased this product time and time again! LOVE.

                      By nd.sunflower72

                      from Minot, ND

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Great Smell
                      • Lathers Well
                      • Makes me blonde - BLONDER!

                      Cons

                        Best Uses

                        • Curly Hair
                        • Oily Hair
                        • Thicker Hair
                        • Thinner Hair

                        Comments about Joico Color Endure Violet Shampoo:

                        This is a product I always have in my shower! I add just a little mixed in with my regular shampoo every time I wash to keep my Blondes perfect. I like more of an ashy blonde.

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        Must have for icy blondes

                        By Jay113

                        from San Diego

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Great Smell
                        • Lathers Well

                        Cons

                        • Dries Hair Out

                        Best Uses

                        • Colored hair

                        Comments about Joico Color Endure Violet Shampoo:

                        I have naturally warm blonde hair, and have struggled very hard with keeping my colored blonde icy. This product works so well! I haven't colored my hair in almost a year and still get compliments about how icy my blonde looks! Use every other shower, and don't leave in too long (your hair might look a little purple for a day or two- also a cool look in my opinion)!

                        • Hair Type:
                        • Straight Hair
                         
                        5.0

                        Love this product, I try to keep am eye out when it's on sel

                        By Susy

                        from Mesquite Tx

                        Verified Buyer

                        Pros

                        • Gentle
                        • Great Smell
                        • Improves Hair Health

                        Cons

                        • Doesn't Lather Well
                        • Dries Hair Out

                        Best Uses

                        • Daily Use

                        Comments about Joico Color Endure Violet Shampoo:

                        Love it, it have had my hair dyed over 1 year and it keeps it from turning a rusty cooper color.

                        • Hair Type:
                        • Wavy Hair

                        Displaying reviews 1-10

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