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Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

(233) REVIEWS

Item 2215980

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Size:33.8 oz

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FREE K-Pak Luster Lock Treatment with any $20 Joico purchase (offer valid 6/3/18-6/23/18 or while quantities last)

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 233 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Great smell (96)
  • Cleans thoroughly (88)
  • Gentle (65)
  • Adds shine (60)
  • Lathers well (60)

Cons

  • Doesn't lather well (31)
  • Dries hair out (17)
  • Doesn't work (11)
  • Greasy (7)
  • Harsh (4)

Best Uses

  • Daily use (35)
  • Weekly use (24)
  • Fine hair (13)
  • Women (12)
  • Thick hair (11)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Hair Type:
    • Straight hair (80), Wavy hair (69), Very curly hair (9)
    • Reviewer Profile:
    • Beauty conscious (81), Product junkie (36), Survivalist / minimalist (25), Budget shopper (19), Brand buyer (11)
    • Was this a gift?:
    • No (10)

Reviewed by 233 customers

Displaying reviews 1-10

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5.0

Only purple shampoo that's keeps my hair gray / ashy

By Mich

from New york

About Me Beauty Conscious

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      I absolutely love this product. It's the only purple shampoo that keeps my hair gray/ ashy without drying it. I've tried the dry bar shampoo in the past and it did nothing for my hair. I've also tried the purple highlights shampoo from L'Oréal i believe and that dried out my hair. I am so happy I found this shampoo. Really keeps me from having to go to the salon every month for a toner. I highly recommend this product.

      • Hair Type:
      • Straight Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      LOVE IT

      By Ale

      from Austin, Tx

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about Joico Color Endure Violet Shampoo:

          I really love this shampoo and I can't live without it whenever I have highlights. I do not use it daily, I use it 2 times a week but I leave it on for about 20 mins and it helps get rid of the yellowish color.

          • Hair Type:
          • Wavy Hair
           
          5.0

          I would buy this shampoo, and a conditioner it's great!

          By Daniela

          from Kissimmee, Fl

          About Me Professional Stylist

          Pros

          • Adds Shine
          • Gentle
          • Great Smell

          Cons

            Best Uses

            • Daily Use

            Comments about Joico Color Endure Violet Shampoo:

            from the first wash I remove the yellow from my hair! I love this shampoo, I buy it again

            • Hair Type:
            • Straight Hair
             
            5.0

            Great!!

            By Ttina639

            from Long Beach

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Thicker Hair

              Comments about Joico Color Endure Violet Shampoo:

              Bought this because my hair stylist recommended it for my hair color, works well, color is still vibrant

              • Hair Type:
              • Wavy Hair
               
              5.0

              I love this product.

              By Betsy

              from Northridge .C.A.

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • great for blonde hair
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • blonde hair

                Comments about Joico Color Endure Violet Shampoo:

                Great product for healthy hair

                • Hair Type:
                • Straight Hair
                 
                1.0

                Left my hair feeling greasy

                By Jackie

                from Missoula, MT

                About Me Beauty Conscious

                Pros

                • Great Smell

                Cons

                • Greasy
                • Ineffective

                Best Uses

                  Comments about Joico Color Endure Violet Shampoo:

                  I used this with the conditioner a few times to hope I would come around and like this. My hair felt greasy after washing/conditioning. I have pretty dry, coarse hair and typically that's hard to do. It smells awesome, unfortunately, my hair doesn't agree with it.

                  • Hair Type:
                  • Wavy Hair

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  Great replacement for my old toner.

                  By Amanda_mom

                  from Clarksville, TN

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Great Smell
                  • Lathers Well

                  Cons

                  • Small amount in bottle, but i have thick hair

                  Best Uses

                  • BRUNETTE W/ BLONDE HIGHLIGHTS LIFTS BRASSY COLOR

                  Comments about Joico Color Endure Violet Shampoo:

                  Bought this to get the brassy shades from my colored hair. My hair looked better after one use, even better after two. Also, it smells really, really warm and sensual, I was surprised. Lastly, my hair is actually clean after I use it. Note that this product is a TONER and should not be used daily. It is a dark purple and will stain if left on tub or other surfaces....bleach gets it up from porcelain.

                  • Hair Type:
                  • Wavy Hair

                  (2 of 2 customers found this review helpful)

                   
                  4.0

                  I would buy it again

                  By Julie

                  from Vancouver WA

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Great Smell
                  • Improves Hair Health

                  Cons

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      It makes my hair soft and smell good and it took out the brass from my blonde

                      • Hair Type:
                      • Straight Hair

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      Works well

                      By JennD

                      from Houston

                      Verified Buyer

                      Comments about Joico Color Endure Violet Shampoo:

                      This purple shampoo is gentle enough to use more than once a week, and does a great job getting rid of unwanted tones. I like that it lathers well too.

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Worth the Price

                      By Amanda

                      from Superior, WI

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Gentle

                      Cons

                      • Doesn't Lather Well

                      Best Uses

                      • Twice a Week

                      Comments about Joico Color Endure Violet Shampoo:

                      I've only used this product twice in the last 9 days and I already see a difference in the blonde of my hair. It's making it the color that I wanted my stylist to dye it! Totally recommend this to anyone who wants ash blonde!

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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