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JoicoColor Endure Shampoo

Joico

Color Endure Shampoo

Item 2124385

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Color:10.1 oz

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.7

(based on 173 reviews)

68%

of respondents would recommend this to a friend.

Pros

  • Great smell (81)
  • Cleans thoroughly (66)
  • Gentle (62)
  • Lathers well (47)
  • Improves hair health (44)

Cons

  • Doesn't lather well (33)
  • Greasy (27)
  • Doesn't work (26)
  • Dries hair out (10)
  • Poor texture (7)

Best Uses

  • Daily use (62)
  • Thick hair (18)
  • Fine hair (16)
  • Curly hair (15)
  • Women (13)
    • Hair Type:
    • Wavy hair (59), Straight hair (51), Very curly hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)
    • Reviewer Profile:
    • Beauty conscious (47), Survivalist / minimalist (37), Product junkie (19), Budget shopper (18), Brand buyer (14)
    • Was this a gift?:
    • No (7)

Reviewed by 173 customers

Displaying reviews 1-10

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5.0

I have been buying this for years

By Karen in TO

from Thousand Oaks

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

      Comments about Joico Color Endure Shampoo:

      I have used this shampoo for years. My hair always smells fresh and feels clean. It protects my color, which is a plus.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love this shampoo. It helps your color stay.

      By Sheila

      from Sandy, Utah

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Thicker Hair

        Comments about Joico Color Endure Shampoo:

        Love this product

        • Hair Type:
        • Straight Hair
         
        1.0

        This product was not for me..

        By Candy

        from Batesville

        About Me Minimalist

        Verified Buyer

        Pros

        • Great Smell

        Cons

        • Greasy

        Best Uses

        • Daily Use

        Comments about Joico Color Endure Shampoo:

        Made my hair oily..

        • Hair Type:
        • Straight Hair
         
        1.0

        NEVER AGAIN

        By Lisa

        from TN

        Pros

          Cons

          • Doesn't Lather Well
          • Greasy
          • Ineffective

          Best Uses

            Comments about Joico Color Endure Shampoo:

            I never in my life thought I'd write a review on shampoo, but this stuff was so bad I had to. Though my hair is long it's pretty thin so I never have issues getting shampoo to lather & clean, that is until this shampoo. I read reviews that said it didn't lather well, I ignored that thinking it just mattered on the hair type and how much was used. After using my normal amount it never lathered in the least, so I rinsed it out and did a 2nd wash, (something else I never have to do) the 2nd wash I used twice my usual amount. With a very tiny bit of later ( I mean a few bubbles) I was disappointed, that grew to disgust when I felt like I had just washed my hair in lard! I had to call my daughter to get my last little bit of biolage I had on a shelf making a total of 3 washes. I returned the shampoo without hesitation. I'll never buy it again

            • Hair Type:
            • Wavy Hair
             
            5.0

            I will buy this product again!

            By Momgoose

            from Albuquerque NM

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Gentle

            Cons

              Best Uses

              • Daily Use

              Comments about Joico Color Endure Shampoo:

              I use a small amount every other day in the shower. It helps keep the brassy blonde out of my hair and the white/platinum color that i want!

              • Hair Type:
              • Straight Hair
               
              1.0

              Didn't like I returned back to store

              By Laurie

              from CA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Great Smell

              Cons

              • Dries Hair Out

              Best Uses

                Comments about Joico Color Endure Shampoo:

                Smells good but made my hair feel heavy also dried out my hair. I bought shampoo/conditioner and returned both back to store and bought BED HEAD the best which I'm happy with!

                • Hair Type:
                • Straight Hair
                 
                4.0

                Nice product

                By Mtbirdhunter

                from Mt

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Gentle
                • Great Smell

                Cons

                  Best Uses

                  • Daily Use
                  • Thicker Hair

                  Comments about Joico Color Endure Shampoo:

                  First bottle seems to be pretty good leaves my hair shiny

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  I would buy this item again. It makes my hair looking great!

                  By NB

                  from IL

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Volume

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Joico Color Endure Shampoo:

                    Two times weekly.

                    • Hair Type:
                    • Straight Hair
                     
                    4.0

                    I would buy this shampoo again.

                    By Sam

                    from Sacramento, CA

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Volume

                    Cons

                    • Doesn't Lather Well
                    • Hair gets a lot of tangles - didnt happen before

                    Best Uses

                      Comments about Joico Color Endure Shampoo:

                      I like the fact that the shampoo is sulfate free, gives color endure, and gives great volume. The only thing I don't like is the tangles in my hair after sleeping on it

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      This is for natural blondes Not for others. Great product.

                      By Blondes have more fun

                      from New Jersey

                      About Me Beauty Conscious

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • No sulfates no lather!

                      Cons

                        Best Uses

                        • Daily Use
                        • Thinner Hair

                        Comments about Joico Color Endure Shampoo:

                        I work out every day I need to wash my hair this is perfect maintains my highlights without drying or damaging hair.

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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