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Color Endure Shampoo

Joico

Color Endure Shampoo

(182) REVIEWS

Item 2124385

2 for $20!

Size:10.1 oz

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.7

(based on 182 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Great smell (87)
  • Cleans thoroughly (69)
  • Gentle (64)
  • Lathers well (49)
  • Adds shine (47)

Cons

  • Doesn't lather well (35)
  • Doesn't work (28)
  • Greasy (28)
  • Dries hair out (12)
  • Poor texture (7)

Best Uses

  • Daily use (63)
  • Thick hair (20)
  • Fine hair (16)
  • Curly hair (15)
  • Women (13)
    • Hair Type:
    • Wavy hair (63), Straight hair (54), Very curly hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)
    • Reviewer Profile:
    • Beauty conscious (50), Survivalist / minimalist (39), Product junkie (21), Budget shopper (18), Brand buyer (14)
    • Was this a gift?:
    • No (7)

Reviewed by 182 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

NEW FAVE!

By Pangur

from Chicago

About Me Beauty Conscious

Pros

  • Adds Shine
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Colored Hair
    • Thicker Hair

    Comments about Joico Color Endure Shampoo:

    I was BEYOND shocked at some of the reviews on here compared to my experience.

    I originally wanted something to replace the Redken Color Magnetics Shampoo and Conditioner (or whichever one is in the pink bottle). I looked this up since ULTA was having their jumbo sale at the time and was hesitant to try this one because of the reviews. For whatever reason though, I decided to go with this. I took a chance and let me tell you I don't regret this purchase one bit.

    I have seen a MAJOR difference in my hair. Specifically in terms of breakage and how shinny it is. I have very dark, pitch black colored hair. I get so many compliments on how healthy and shiny it looks since I've started using it. For reference, it had been a year since I got my hair cut and my coworker always asked if I had gotten one whenever my hair was worn down. That is how healthy this shampoo has made my ends.

    As far as the color protection goes I couldn't be happier, my hair hasn't faded in the slightest and it's been about six months. I will mention I only wash once a week which may stall the fading process but regardless I am beyond happy. I always felt as if Redken stripped the color from my hair.

    I don't get any greasy hair issues. My hair isn't weighted down. I get quite the opposite and find my hair has good volume once dried! Perhaps my hair type is just meant for this formula. I suppose it's just a bummer to me that people didn't have the same awesome experience that this product gave me :(

    10/10 this is hands down my new fave shampoo and conditioner duo.

    • Hair Type:
    • Wavy Hair
     
    5.0

    I would buy this product again

    By Jay

    from Anaheim

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Thicker Hair

      Comments about Joico Color Endure Shampoo:

      Really good for dry scalp

      • Hair Type:
      • Wavy Hair
       
      2.0

      Not impressed!

      By Blonde haired girl

      from Lincoln, NE

      About Me Minimalist

      Pros

      • Adds Shine

      Cons

      • Dries Hair Out
      • Static Hair

      Best Uses

        Comments about Joico Color Endure Shampoo:

        My stylist recommend this to me. I have blonde thin hair and this made my hair staticy whenever I touched or brushed it. I even tried coconut oil to see if it would help, but to no avail. I won't be buying this product again.

        • Hair Type:
        • Wavy Hair
         
        3.0

        Hate it!

        By Emily

        from Waco

        Comments about Joico Color Endure Shampoo:

        The shamoo & conditioner makes my hair feel SO greasy after I wash it. It also dries out my hait really bad. My hair feels so heavy and there's no movement or shine to my hair. I'm on the hunt for a brand that won't do the same!!!

         
        1.0

        Smells good, but not good for my hair

        By Y

        from Fresno, ca

        About Me Beauty Conscious

        Pros

        • Great Smell

        Cons

        • Dries Hair Out
        • Harsh
        • Ineffective

        Best Uses

          Comments about Joico Color Endure Shampoo:

          My hair feels horrible after using this product.

          • Hair Type:
          • Straight Hair
           
          1.0

          Grease central

          By Mandy B

          from California

          Comments about Joico Color Endure Shampoo:

          Horrible shampoo, planning on returning it. My hair feels so gross after this shampoo. I have blonde hair, so I have had my share of sulfate free shampoos. This one is by far the worst.

          (1 of 1 customers found this review helpful)

           
          1.0

          Grease lightning!

          By Terra

          from Marquette, Mi

          About Me Product Junkie

          Pros

          • Great Smell

          Cons

          • Doesn't Lather Well
          • Greasy
          • Ineffective

          Best Uses

          • Never

          Comments about Joico Color Endure Shampoo:

          I love trying new products, especially when the product comes from such a great brand like Joico! Unfortunately.... this one was a total flop. This product was recommended by an ulta employee who claimed she "couldn't live without" this product.

          The first week I chalked it up to my hair getting used to the shampoo and conditioner. THREE MONTHS LATER trying to get my hair used to this, only washing three times a week... my hair has NEVER BEEN WORSE! It's too late to return it, so I'll just have to try another product.

          DO NOT GET THIS!

          • Hair Type:
          • Straight Hair
           
          4.0

          only shampoo claiming to be sufate free that holds my color

          By T

          from Aurora, IL

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell

          Cons

            Best Uses

            • Daily Use

            Comments about Joico Color Endure Shampoo:

            doesn't lather wee

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Love it!

            By Brittany

            from Houma, LA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health

            Cons

            • Doesn't Lather Well

            Best Uses

            • Dyed hair

            Comments about Joico Color Endure Shampoo:

            I use this product on my dyed brown hair and there is minimal fading considering I went from bleached to brown!

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            I have been buying this for years

            By Karen in TO

            from Thousand Oaks

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

                Comments about Joico Color Endure Shampoo:

                I have used this shampoo for years. My hair always smells fresh and feels clean. It protects my color, which is a plus.

                • Hair Type:
                • Wavy Hair

                Displaying reviews 1-10

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