Shake well. Start with clean, detangled towel-dried hair. Hold the can upright and dispense a small amount into your palm. Working in sections, apply product from roots to ends. Comb through to evenly distribute. Apply more as needed. DO NOT RINSE. Wash hands after applying. Style as usual. Reapply as needed to maintain desired tone. Application tip: Begin using this product when you first start to see a shift in your tone. The color-enhancing benefits of this product can last through multiple shampoos. For best results, apply to damp hair after every other time you wash your hair.