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JoicoColor Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

Item 2284832

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Size:10.1 oz

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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 585 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Great smell (283)
  • Cleans thoroughly (257)
  • Lathers well (209)
  • Adds shine (186)
  • Improves hair health (164)

Cons

  • Dries hair out (83)
  • Doesn't lather well (64)
  • Doesn't work (32)
  • Harsh (23)
  • Greasy (10)

Best Uses

  • Daily use (111)
  • Fine hair (66)
  • Oily hair (47)
  • Thick hair (46)
  • Curly hair (32)
    • Hair Type:
    • Straight hair (228), Wavy hair (221), Very curly hair (26)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (218), Survivalist / minimalist (113), Product junkie (102), Brand buyer (25), Budget shopper (24)

Reviewed by 585 customers

Displaying reviews 1-10

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5.0

I would absolutely buy this product again!

By Debbie

from Sugarloaf, CA

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly

Cons

    Best Uses

    • Removes that brassy dull look.

    Comments about Joico Color Balance Purple Shampoo:

    I bought this for my friend too and she loved the results also.

    • Hair Type:
    • Straight Hair
     
    5.0

    The best purple shampoo!

    By Lal

    from Hawaii

    Comments about Joico Color Balance Purple Shampoo:

    This is the most amazing purple shampoo I have ever tried! I saw a difference since the first time that I used it and I loved it!

    (1 of 1 customers found this review helpful)

     
    5.0

    Best purple shampoo around

    By Brooke

    from North Carolina

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell

    Cons

      Best Uses

      • Removes yellow tones from blonde hair

      Comments about Joico Color Balance Purple Shampoo:

      My favorite purple shampoo. Smells great and doesn't dry out my hair like other brands. And actually freshens up blonde

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      Life Saver!!!

      By Megs

      from Cleveland, Ohio

      About Me Beauty Conscious

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Orange/Yellow Hair

        Comments about Joico Color Balance Purple Shampoo:

        I had a snafu at the salon and had to have a brassy orange color highlighted over. Sadly, the girl who was supposed to fix my orange roots just highlighted over them and left the very top of my head bright orange. Due to the overprocessing of my hair, I couldn't have this error fixed too until my hair bounced back a little. I ran to ulta and was recommended this shampoo. I put it on my dry hair for 20 minutes, washed it out and then put the conditioner in and left it in overnight. The next day my hair wasn't orange at all. It looked like I had an awesome highlight with sandy blonde lowlights. This product worked better than I anticipated. Needless to say I was relieved that I didn't have to be orange for the next two months!

        • Hair Type:
        • Straight Hair

        (1 of 1 customers found this review helpful)

         
        4.0

        Yes

        By Lulu

        from Mississippi

        Pros

        • Cleans Thoroughly
        • Great Smell

        Cons

          Best Uses

            Comments about Joico Color Balance Purple Shampoo:

            I usually use this when my hair is wet and didn't see much difference, but I recently used it while my hair was dry for 5-10mins and I could tell a difference! So if you want to keep your hair bright I would use it on dry hair, but no longer than 15 mins.

            • Hair Type:
            • Very Curly Hair
             
            4.0

            Yes!

            By Simply me

            from Stockton

            About Me Minimalist

            Verified Buyer

            Pros

            • Keeps color

            Cons

            • Doesn't Lather Well

            Best Uses

            • Keep color

            Comments about Joico Color Balance Purple Shampoo:

            Great for keeping color

            (1 of 1 customers found this review helpful)

             
            5.0

            By Far The Best Purple Shamooo I've used

            By LeslieC

            from Bakersfield,Ca

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Volume
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Thicker Hair

              Comments about Joico Color Balance Purple Shampoo:

              I have used other purple shampoo's for my hair and this is the best product i've used. This shampoo brings my haor back to life!

              • Hair Type:
              • Wavy Hair

              (0 of 1 customers found this review helpful)

               
              1.0

              Don't not use for grey/blonde hair!

              By Unsatisfied consumer

              from Charleston, WV

              About Me Minimalist

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Great Smell

              Cons

              • Ineffective
              • Stripped grey/blonde color

              Best Uses

                Comments about Joico Color Balance Purple Shampoo:

                Bought for my grey-toned hair. This product stripped all grey from my hair and gave my blonde a brassy yellow tone. Very disappointed with this "purple" shampoo.

                • Hair Type:
                • Straight Hair
                 
                3.0

                Meh

                By Dee

                from Ny

                About Me Minimalist

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Lathers Well

                Cons

                • Dries Hair Out
                • Harsh

                Best Uses

                • Brassy hair

                Comments about Joico Color Balance Purple Shampoo:

                Does what it's supposed to do but dries the heck out of my hair.

                • Hair Type:
                • Straight Hair
                 
                4.0

                I will buy this again!

                By Mamabear

                from Richmond

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Great Smell

                Cons

                  Best Uses

                    Comments about Joico Color Balance Purple Shampoo:

                    Love how it smelled, cleansed my hair and brightened up the blonde and fades brassy dull shades

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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