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Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

(642) REVIEWS

Item 2284832

Size:10.1 oz

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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 642 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Great smell (309)
  • Cleans thoroughly (282)
  • Lathers well (230)
  • Adds shine (204)
  • Improves hair health (178)

Cons

  • Dries hair out (89)
  • Doesn't lather well (70)
  • Doesn't work (33)
  • Harsh (24)
  • Greasy (10)

Best Uses

  • Daily use (122)
  • Fine hair (74)
  • Thick hair (53)
  • Oily hair (48)
  • Curly hair (38)
    • Hair Type:
    • Straight hair (251), Wavy hair (242), Very curly hair (30)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (241), Survivalist / minimalist (127), Product junkie (112), Brand buyer (25), Budget shopper (24)

Reviewed by 642 customers

Displaying reviews 1-10

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5.0

Best purple shampoo for blondes, hands down

By Samantha

from South Bend, IN

About Me Product Junkie

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Thinner Hair

    Comments about Joico Color Balance Purple Shampoo:

    OMG! I had been using Shimmer Lights to maintain my blonde for YEARS until I tried this. Unlike Shimmer Lights that made my hair feel like literal straw, this is super moisturizing and SMELLS AMAZING. It leaves my hair really soft, too! 10/10 best purple shampoo I've ever used to take the brassiness out of my blonde.

    • Hair Type:
    • Straight Hair
     
    5.0

    QUALITY PRODUCT

    By K

    from Lacey, WA

    About Me Beauty Conscious

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell

    Cons

      Best Uses

      • Bleached Hair

      Comments about Joico Color Balance Purple Shampoo:

      I have been blonde for around a year, and have had bleach put on my hair (at the salon) 4 times so far. That being said, I am beginning to notice quite a bit of breakage. This product is not harsh like cheaper purple shampoos that have been recommended to me (Blondes, you'll know the one I'm talking about). It doesn't lather too much, which is a good sign as it won't dry your hair out too horribly. I used to use this every wash, and if you lather twice you can get away without having to use a cleansing shampoo as well every here and there. Doing this leaves my hair much brighter and cooler, almost white on newly bleached parts. Ive found the more often I use it, the longer I keep the brass at bay. Does not entirely remove the brass from my older bleached ends. Following up with the joico purple conditioner brings back a lot of the moisture, more so than some of my hair masks. Together they are my trusted go-to.

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      Love it! The best purple shampoo works with the first use

      By Carol

      from Fate Texas

      About Me Product Junkie

      Verified Buyer

      Comments about Joico Color Balance Purple Shampoo:

      Great product and reasonable price. A little goes a long way and it does it's job by eliminating the brassy and orange tones.

      • Hair Type:
      • Wavy Hair

      (1 of 2 customers found this review helpful)

       
      4.0

      I would buy again

      By Barb

      from St. Paul

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Lathers Well

      Cons

        Best Uses

          Comments about Joico Color Balance Purple Shampoo:

          Purchased to keep my gray hair gray

          • Hair Type:
          • Wavy Hair
           
          4.0

          Good!

          By Marissa

          from Gainesville, GA

          Verified Buyer

          Pros

          • Removes brassy tones

          Cons

          • Doesn't Lather Well

          Best Uses

            Comments about Joico Color Balance Purple Shampoo:

            Does what it is supposed to do except it doesn't feel like it washes my hair.

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Look like a Platinum Blonde without ruining your hair!

            By Mombelto the chef

            from Sarasota, Florida

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Gentle
            • I find that this shampoo actually prevents frizz

            Cons

              Best Uses

              • I don't use it everyday

              Comments about Joico Color Balance Purple Shampoo:

              My hair is wavy and I find that this shampoo help with keeping it straighter and fights humidity. I live in Florida and that's a big problem here.

              • Hair Type:
              • Wavy Hair
               
              5.0

              I would definitely purchase again!

              By Brookec

              from Columbia, SC

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Lathers Well

              Cons

                Best Uses

                • Thinner Hair

                Comments about Joico Color Balance Purple Shampoo:

                I have very fine straight hair and it's so hard to find a shampoo that actually adds volume or get greasy within a day. During my use I was nervous because my hair felt slimy and I assumed it would just be another that made my hair so silky that it looked even thinner... I let my hair air dry and it completely had body and was so light and fluffy! I've had my hair balayed and it turns red/copper very quickly. After just one use it took so much of that tone out and it was back to the pretty blonde! Love it!

                • Hair Type:
                • Straight Hair
                 
                5.0

                In Love

                By Mschievous

                from Arizona

                Comments about Joico Color Balance Purple Shampoo:

                super gentle and moisturizing, this product leaves my 3c blonde curls clean, soft and tangle free I love this shampoo and I just ordered more. I highly recommend for anyone who wants their blonde hair looking and feeling amazing.

                (1 of 1 customers found this review helpful)

                 
                5.0

                Great Purple Product

                By Moonbeam18

                from Indianapolis

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Brightens
                • Cleans Thoroughly
                • Gentle
                • Great Smell

                Cons

                  Best Uses

                    Comments about Joico Color Balance Purple Shampoo:

                    Love this product. Cleans and brightens the gray coloring of my hair.

                    • Hair Type:
                    • Straight Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Great shampoo/conditioner

                    By HAR

                    from TEXAS

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Great Smell
                    • Lathers Well

                    Cons

                    • Can't use everyday

                    Best Uses

                    • Fine hair

                    Comments about Joico Color Balance Purple Shampoo:

                    Love the smell and the lather this product produces. I just do not use it everyday.

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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