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JoicoColor Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

Item 2284832

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Size:10.1 oz

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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 583 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Great smell (283)
  • Cleans thoroughly (256)
  • Lathers well (209)
  • Adds shine (185)
  • Improves hair health (164)

Cons

  • Dries hair out (83)
  • Doesn't lather well (64)
  • Doesn't work (32)
  • Harsh (23)
  • Greasy (10)

Best Uses

  • Daily use (111)
  • Fine hair (66)
  • Oily hair (47)
  • Thick hair (46)
  • Curly hair (32)
    • Hair Type:
    • Straight hair (227), Wavy hair (221), Very curly hair (26)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (218), Survivalist / minimalist (112), Product junkie (102), Brand buyer (25), Budget shopper (24)

Reviewed by 583 customers

Displaying reviews 1-10

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5.0

Best purple shampoo around

By Brooke

from North Carolina

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

    Best Uses

    • Removes yellow tones from blonde hair

    Comments about Joico Color Balance Purple Shampoo:

    My favorite purple shampoo. Smells great and doesn't dry out my hair like other brands. And actually freshens up blonde

    • Hair Type:
    • Wavy Hair
     
    5.0

    Life Saver!!!

    By Megs

    from Cleveland, Ohio

    About Me Beauty Conscious

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Orange/Yellow Hair

      Comments about Joico Color Balance Purple Shampoo:

      I had a snafu at the salon and had to have a brassy orange color highlighted over. Sadly, the girl who was supposed to fix my orange roots just highlighted over them and left the very top of my head bright orange. Due to the overprocessing of my hair, I couldn't have this error fixed too until my hair bounced back a little. I ran to ulta and was recommended this shampoo. I put it on my dry hair for 20 minutes, washed it out and then put the conditioner in and left it in overnight. The next day my hair wasn't orange at all. It looked like I had an awesome highlight with sandy blonde lowlights. This product worked better than I anticipated. Needless to say I was relieved that I didn't have to be orange for the next two months!

      • Hair Type:
      • Straight Hair
       
      4.0

      Yes

      By Lulu

      from Mississippi

      Pros

      • Cleans Thoroughly
      • Great Smell

      Cons

        Best Uses

          Comments about Joico Color Balance Purple Shampoo:

          I usually use this when my hair is wet and didn't see much difference, but I recently used it while my hair was dry for 5-10mins and I could tell a difference! So if you want to keep your hair bright I would use it on dry hair, but no longer than 15 mins.

          • Hair Type:
          • Very Curly Hair
           
          4.0

          Yes!

          By Simply me

          from Stockton

          About Me Minimalist

          Verified Buyer

          Pros

          • Keeps color

          Cons

          • Doesn't Lather Well

          Best Uses

          • Keep color

          Comments about Joico Color Balance Purple Shampoo:

          Great for keeping color

           
          5.0

          By Far The Best Purple Shamooo I've used

          By LeslieC

          from Bakersfield,Ca

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Volume
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Thicker Hair

            Comments about Joico Color Balance Purple Shampoo:

            I have used other purple shampoo's for my hair and this is the best product i've used. This shampoo brings my haor back to life!

            • Hair Type:
            • Wavy Hair

            (0 of 1 customers found this review helpful)

             
            1.0

            Don't not use for grey/blonde hair!

            By Unsatisfied consumer

            from Charleston, WV

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Great Smell

            Cons

            • Ineffective
            • Stripped grey/blonde color

            Best Uses

              Comments about Joico Color Balance Purple Shampoo:

              Bought for my grey-toned hair. This product stripped all grey from my hair and gave my blonde a brassy yellow tone. Very disappointed with this "purple" shampoo.

              • Hair Type:
              • Straight Hair
               
              3.0

              Meh

              By Dee

              from Ny

              About Me Minimalist

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Lathers Well

              Cons

              • Dries Hair Out
              • Harsh

              Best Uses

              • Brassy hair

              Comments about Joico Color Balance Purple Shampoo:

              Does what it's supposed to do but dries the heck out of my hair.

              • Hair Type:
              • Straight Hair
               
              4.0

              I will buy this again!

              By Mamabear

              from Richmond

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Great Smell

              Cons

                Best Uses

                  Comments about Joico Color Balance Purple Shampoo:

                  Love how it smelled, cleansed my hair and brightened up the blonde and fades brassy dull shades

                  • Hair Type:
                  • Straight Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Love it!!

                  By Jess

                  from Roselle

                  Comments about Joico Color Balance Purple Shampoo:

                  I've used this shampoo twice already and I've already seen a difference! It took out my yellow-brassy and I've had a couple friends ask me if I changed my hair color, which is when you know it's really working!!! Totally recommend this shampoo! Only downfall to it for my hair is that it kind of makes it feel dry after I wash it out but if you just use a good conditioner with it it's not a problem!

                   
                  3.0

                  I wish I loved this

                  By Vic

                  from Baton Rouge

                  Pros

                  • Cuts down brassy color
                  • Great Smell
                  • Tones hair

                  Cons

                  • Creates straw like hair
                  • Dries Hair Out
                  • Harsh

                  Best Uses

                    Comments about Joico Color Balance Purple Shampoo:

                    I so wished I loved this product! I bought the jumbo sized shampoo and conditioner while they were on sale with high hopes. I have always colored my hair (highlights and toner) yet I have never had issues with dry hair until using this shampoo!! I tried it a few times after first purchasing and saw how dry it made my hair. I decided to switch to another shampoo for a little while then begin alternating between the two. As soon as I used this again it became clear how try this really made my hair. It does so well with toning down brassy colors but is not worth it if it is going to dry my hair out!!

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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