Rated 4.26 out of 5 stars
Most Helpful Positive Review Love it!
This product takes my straw like blonde hair to a soft bright blonde that has no brassyness. You should use it every 2-3 washes. My hair is soft, shiny and manageable. It adds all the moisture I need back into my hair!
Most Helpful Critical Review Not impressed
I bought this, looking for a purple conditioner to go with my shampoo. I recently stripped color out of my hair, and would like to continue the platinum process I am trying to gradually achieve, and keep my hair feeling healthy. I only shampoo the top of my head and condition the ends, which keeps my ends from drying out or my roots becoming overly greasy. I love Joico products. I have the moisturizing line, and love that my hair always feel healthy and soft. This conditioner has not done that. It smells amazing, but regardless of how much I use, my hair always feels like straw. After showering, it isn't the easiest to get a comb through either and I brush prior to showering as well. I have been mixing in my deep conditioning treatment with this, to get a better moisture treatment which has worked a little bit. If you're used to having a dryer feeling in you hair after washing and conditioning, then this will work for you, I'm just used to my soft hair from another line.
Reviewed by 302 customers Used for ages and plan to continue
Mama P from Alabama
Great for helping to keep the brassy color away from my blonde. I use in conjunction with the shampoo, and it works great. Highly recommend.
T from Tucson AZ
It definitely keeps your blonde. Smells great and my hair feels amazing
Vcapp from New Jersey
I used it for the first time tonight and I blew dried my hair and it was beautiful. I'm going from Black hair to blonde and it took out all the brassy ness.
I will buy this every time I color my hair
Abby S. from Winchester IL
I use this every other day, it smells sooo good and really brightens up the blonde I put in my hair. It also makes it feel very soft and not so brittle after using bleach
Kayla from Dallas
Does not help with gold/ yellow/ brassy tones. Pointless.
My favorite purple conditioner ever!
Erin C. from Winterville, NC
This conditioner works better than any other purple conditioner I've tried in the past. First is the AMAZING smell! It has a great thickness so it doesn't leave a purple mess in your shower! Neither does the shampoo. The color is a lighter purple than what I am use to, but along with the shampoo this does wonders on hydrating my dry bleached hair while treating brassy tones. In between using this purple shampoo/conditioner I use the Joico KPak shampoo and the Joico Blonde Life brightening conditioner. After showers I use the Joico purple mouse with damp hair and it does WONDERS as well. I don't know what I'd do without this brand!
Maiara from Orlando, Florida
I usually use matrix silver, but wanted to try something new since this is a brand people speak of highly. Super disappointed. It left my hair so disgusting, like it just felt so heavy, & greesy. Thankfully Ulta did give me a refund, but will never purchase again.
Love Love Love
Ariel from Lake Charles, La
From the wonderful smell to the fact that it completely strips the brass tone from my hair leaving it a beautiful and shiny ash blonde. I am obsessed
Favorite Conditioner for my Balayage!
Jsteph from Orange County, CA
I love this conditioner. I've had my balayage for about 7 years and this is by far the best conditioner I have used throughout the years. It leaves my hair feeling soft and my color doesn't turn brassy or anything. I use the same shampoo and I love it!
Love this stuff
Gina from St, Louis MO
I use this with the Joico Purple Shampoo for my naturally gray hair, keeps it soft and manageable and no yellowish cast due to our well water. Good stuff!
Yulzie from Texas
This absolutely did nothing for me,except making my hair feel like dried hay. I hate leaving negative reviews,but I was so very disappointed and mad at my self because I had so much hope for this conditioner I even bought a pump and fixed it all up just to be disappointed. I am super aware of the fact that if something didn't work for me,it doesn't mean it won't work for you,I hope ya have better luck then me!
Love this product!! I will never switch!
Jen from Chillicothe
I used the shampoo and conditioner once and could see a difference!!!
Abby from Alabama
Conditioner is NOT great for thin hair. Very heavy. If you're going to use at all def every 3-4 washes. But love the shampoo
Totally love this product
Kristy from Cornelia, Ga
I use this product on my red hair every other day!
I would buy again!
Courtney from Missoula, mt
Great size for preteen girls
Excellent for silver hair!
Dluce507 from The villages fl
On my silver hair.keeps it bright and not brassydlu e507
I would buy more of this item
Sally from plattsburgh ny
Love how it takes away the brassiness
Good but drying
Cwumkes from Columbus IN
Effective.. but my hair was significantly more dry than it was with biolage.. avoid sulfates
I buy this ALL the time!
Lyss from Elkins WV
These shampoo really works wonders on my blonde hair! I will never buy another brand!
Pretty good but not for my curls
Elisabeth L from ENC
It's definitely pigmented but the blue shampoo has more pigment to it. My hair is dry after I use it but it does get the job done. I recently swapped over to Redken because it's better for my hair type (coarse, processed, & naturally curly). I'll still use it though because I'm a "dye" haha hard fan of Joico :)
Kait from Illinois
My natural color is darker brown, and I keep it bleached + toned blonde. Being a blonde your hair can get pretty dry, straw feeling, and knotty. This conditioner is literally a holy grail. I'm not one to normally purchase pricey shampoo/conditioner but after trying this about a year or two ago I'll never change!! The softness is amazing
Excellent color and excellent hydration for hair
Ericka_88 from Laguna woods, CA
This was the first time I purchased a purple conditioner to go with my purple shampoo. I am relieved it is an excellent conditioner! It works to counteract brassy-ness and to boost the ash in my dyed blonde hair. Yellow-orange tones begin to show in my hair, especially after about a week. I only need to use this product once a week, but, it can be used as often as needed. I researched a ton of purple conditioners and this Joico one is the best for the buck!
first time to try and I love it
ned from texas
I would not spend this much money on shampoo and conditioner but I got this on sale and I do love it. It smells so good and my hair feels better afterward. However, I have not used it enough yet to notice how much it brightens my hair. I have only used it twice.
Purple shampoo and conditioner
Kim from Manteca, california
I bought both, love it so far. Leaves your hair nice and soft and it smells great! Already seeing results in one wash!
Does nothing to rid gold tones
Jessicafaye from Florida
I've been using this for a month although it conditions your hair nicely, it does nothing to help you rid yourself of those pesky gold/yellow hues. I began mixing this with the shimmer lights and the 2 together conditions and helps you maintain your color. If using this alone to help maintain color I would suggest you try a different brand.