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Color Balance Blue Shampoo

Joico

Color Balance Blue Shampoo

(232) REVIEWS

Item 2501852

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Size:33.8 oz

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FREE K-Pak Luster Lock Treatment with any $20 Joico purchase (offer valid 6/3/18-6/23/18 or while quantities last)

K-PAK Color Therapy Luster Lock

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Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair.

Benefits:

  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos
  • Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)*
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine for healthier hair with every use

* When both Color Balance Blue Shampoo and Conditioner are used.

Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamide Mea, Cocamidopropyl Betaine, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Bis-Diisopropanolamino- PG-Propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Polysorbate 20, Butyloctanol, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Panthenol, Polyamide-2, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, DMDM Hydantoin, Sodium Hydroxide, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (CI 42090).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Blue Shampoo
 
3.9

(based on 232 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Great smell (89)
  • Cleans thoroughly (85)
  • Lathers well (69)
  • Adds shine (57)
  • Improves hair health (53)

Cons

  • Dries hair out (37)
  • Doesn't lather well (27)
  • Doesn't work (25)
  • Harsh (12)
  • Poor texture (3)

Best Uses

  • Daily use (32)
  • Thick hair (23)
  • Weekly use (18)
  • Oily hair (15)
  • Curly hair (14)
    • My Beauty Routine Takes:
    • 30 minutes (13), 1+ hour (10), 10 minutes (6)
    • Hair Type:
    • Wavy hair (87), Straight hair (70), Very curly hair (15)
    • Reviewer Profile:
    • Beauty conscious (65), Product junkie (56), Survivalist / minimalist (33), Budget shopper (14), Brand buyer (12)
    • Was this a gift?:
    • No (4)

Reviewed by 232 customers

Displaying reviews 1-10

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1.0

Doesn't Work

By Lybu73

from NYC

Pros

    Cons

    • Doesn't Lather Well
    • Dries Hair Out
    • Harsh
    • Ineffective
    • Smells Bad

    Best Uses

      Comments about Joico Color Balance Blue Shampoo:

      Am a Brunette but decided to lighten my hair. Obviously am dealing with lots of brassiness. This shampoo and conditioner are not the answer. I'd say it just dries your hair out even more and as for toning the orange and ridding hair of brassy tones, never saw an improvement and I used it until the bottle was almost done. It did nothing. Waste of money

      • Hair Type:
      • Wavy Hair
       
      5.0

      Finally Found a Shampoo that Works!

      By Stacey the Brass Kicker

      from York, PA

      About Me Product Junkie

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gets Rid of the Brass
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about Joico Color Balance Blue Shampoo:

          I have Light Brown Hair with Blonde highlights.A few purple shampoos worked ok but my daughter has what looks like strawberry blonde cause of the brass.She couldn't use the purple at all. They didn't worked.So She tried it and loved just like i do. Went back and got a second bottle.This stuff worked so much better than the Purples.It really kicked the Brassy Orange to the curb.It's out of there.Love this stuff.Will buy again and again.

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          Great shampoo

          By Mamas99

          from Hanford, CA

          About Me Product Junkie

          Verified Buyer

          Pros

          • Works good

          Cons

          • Dries Hair Out

          Best Uses

            Comments about Joico Color Balance Blue Shampoo:

            I used it with wet hair and let it sit it my hair for about 3 to 4 minutes. After 3 uses I did notice the brassy orange highlights were gone. Only downfall is that it does dry your hair so use a good conditioner. It is a great product.

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            1.0

            Made my hair more brassy.

            By Momof3boys

            from Michigan

            Comments about Joico Color Balance Blue Shampoo:

            I have natural brown hair that I get dyed blonde professionally. I've had blonde hair for years now and about a month after my salon sessions my hair gets brassy. This product did nothing to tone my hair. If anything, my hair is more yellow and super dry.

            (2 of 2 customers found this review helpful)

             
            5.0

            No More Brass!

            By WAK

            from Denver, CO

            About Me Product Junkie

            Pros

            • Adds Shine
            • Gentle
            • Lathers Well

            Cons

              Best Uses

                Comments about Joico Color Balance Blue Shampoo:

                I heard about this shampoo in a magazine and knew I had to try it. I have highlighted hair and it goes brassy on me. After the first use I saw a noticeable difference. I have been using this shampoo for a couple of months and this is the first time that I did not have to go in and have a toner put on my highlights in between services.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Great Product!

                By NanaD

                from Bixby

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use
                  • Straight colored hair

                  Comments about Joico Color Balance Blue Shampoo:

                  Love this shampoo. It really cleans well, helps control the brassy blondes. Leaves it shiny too, but not oily!

                  • Hair Type:
                  • Straight Hair

                  (3 of 3 customers found this review helpful)

                   
                  3.0

                  Simply OK

                  By EmBan

                  from Florida

                  Comments about Joico Color Balance Blue Shampoo:

                  I bought this shampoo after seeing that it was specifically formulated for brunette hair that had been lightened. I have deep brunette hair that has been balayaged. This shampoo gets me toned but not as toned as I would like to be. I had been using a purple shampoo from Pravana that would tone my hair so beautifully that it looked like I had just left the salon every time that I washed my hair. For that reason, I won't be repurchasing this. It's not a "bad" shampoo at all, I've just used much better. I'll use the rest of it and then go back to my tried and true.

                  (4 of 10 customers found this review helpful)

                   
                  5.0

                  BRUNETTES ONLY BABES

                  By Sav

                  from ABQ

                  Comments about Joico Color Balance Blue Shampoo:

                  Why would you use/buy this when it specifically says it's for brunettes?? It's not hard to understand, if you're blonde this isn't the shampoo for you sister. Learn to read/do your research before you leave a negative comment. I know blondes allegedly can't read but c'mon ladies ‍♀️ but this shampoo is amazing (FOR BRUNETTES)

                  (2 of 2 customers found this review helpful)

                   
                  3.0

                  Didn't work for me

                  By Maddie

                  from Milton, FL

                  Comments about Joico Color Balance Blue Shampoo:

                  I went into Ulta planning on getting Joico purple shampoo. My hair is light brown with blonde highlights and is very brassy in the ends. An employee talked me into getting this blue shampoo instead of purple since my hair is light brown. So i got this (+the conditioner) and i finished both bottles last night. It hasn't helped my brassiness literally at all. It did...nothing.

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  Love this Shampoo

                  By LMc

                  from Woodbridge, VA

                  About Me Product Junkie

                  Pros

                  • Adds Shine
                  • Gentle
                  • Great Smell
                  • Tones Well

                  Cons

                    Best Uses

                      Comments about Joico Color Balance Blue Shampoo:

                      I have dark brown hair with golden blonde highlights. I knew I needed a toning shampoo to keep my highlights blonde so I tried several purple shampoos and nothing was working. My highlights always turned orange before my next appointment. I did a ton of research online and found that I probably needed blue shampoo. I found this and loved it from the beginning. I use it about 2-3 times a week and use Redkin color shampoo other times. I leave on the blue shampoo for several minutes and it brightens up the highlights every time. I have no problem going 12 weeks between highlights and the highlights keep the tone I want.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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