Product Reviews Rated 3.8 out of 5 stars
321 Reviews
Most Helpful Positive Review This product saved my hair!! This stuff is AMAZING. I can't tell you how many worthless purple shampoos I've gone through without seeing any results. Until recently i never knew that i should actually be using blue shampoo, as my natural hair color is a very ashy shade of dark brown. The Joico blue shampoo and conditioner removed the hideous "macaroni and cheese" crayola crayon highlights and copper tones. My hair feels soft, shiny, and fluffy. Would definitely recommend for any brunette-gone-blonde!
Most Helpful Critical Review Works but also strips out color from your hair So I used this product tonight for the first and last time. I just got my ombré 4 days ago and I wanted to try a product that would get the Orange/brass tones out of my hair and a stylist at ULTA reccomended this product to me. Well it worked for for most part, except now I'm left with slightly yellow hair. I'm assuming if I would have kept on using the product it might have fixed that too... Anyways. I will not continue to use this shampoo because it stripped some of the pigmentation out of my dark brown top shade, also no orange/brassiness since it is an ash. Im really dissapionted about that. But I guess if you were one shade all over this product might work for you. I'm going to return and just buy the joico color endure violet shampoo. No sulfate a so it shouldn't take pigmentation out of my top color. Wish me luck!
Reviewed by 321 customers I would definitely buy this again and I definitely recommend 5
Katjo13 from San Juan, TX
I love this shampoo, I love my white highlights and this helps me keep them white
Did not work for me at all 1
Izzy from Brooklyn, NY
I got this from a friend after adding some blonde to my hair. When the blonde started to get brassy I tried this out thinking it would work but it literally did nothing. I've been using it for 2 weeks - I've left it on for 5 minutes, 10 minutes and nothing happened. It stains your hands blue and it left my hair feeling like heavy, dry straw. I wish I had as good of luck as others, but I would not repurchase for myself.
Worst money spent 1
A from Chicago, il
Terrible!!! Stained my within 3 mins! I have a pale blueish/green tint and i tried to use clarifying shampoos to get it out and no use. Dont waste your money
Amazing results 5
Mz Doll from Covina CA
Love it hands down
Not for me. 2
Leann from San Antonio, Texas
I have balayage so I purchased this blue shampoo instead of a purple.
This product smells alright.
This product doesn't lather at all.
Didn't really see a difference in hair...
Left my hair texture horrible.
I followed with conditioner and hair mask and my hair came back to life, but I wouldn't recommend the product. Save your moneys and try a different one :)
Definitely busted my brass 5
Sara from Monroe Township, NJ
I left it in for 15 minutes and it completely transformed my hair
Would never buy again. 1
Shy from Littleton, CO
I used this for one day and it turned my blonde highlights green. GREEN!! My hair looks gross as well as dry.
I would recommend 5
gray girl from Missouri
It does exactly as described, it really helped the brassiness in my hair. I am going completely gray, this really brightens my gray and keeps it shiney. I like how this doesn't dry my hair out.
Perfect for strawberry blond! 5
KG from Chattanooga
As a strawberry blond, my highlights always lift orange...this tones it down to a lovely shade like the day you leave the salon AND smells amazing. I pair with conditioner and use every couple of weeks. :)
Stained my hands! 1
BeautyVeev from Boston
I'm blue da boo de da boo di. I have used other blue and purple shampoos and they have never stained my hands like this! I would not recommend this product
I will not buy this product again 2
Shari61 from Schererville
This shampoo weighs your hair Dow and leaves it limp and very dry.
Removed brass BUT... 2
Priscilla from Florida
Ok so I loved that this removed the brass from my hair BUT it leaves my hair greasy which sucks because I feel like this is the only shampoo that actually revived the blonde in my hair. I'll have to try another shampoo prior to using this like another reviewer said.
Great for highlights in dark hair 5
Jenn from WV
Very good shampoo and made my hair shiny and soft as well as helping the highlights not look brassy. Highly recommend.
A must for natural brunettes with blonde hair 4
Crystal from Idaho
I didn't know blue shampoo existed until my stylist told me to get a good blue shampoo after I went from dark brown to blonde, because naturally dark hair has more orange undertones than yellow. I thought I'd try this and was impressed with how well the brassy color was eliminated, after using purple it only slightly cooled my hair down but this is more effective. The only thing I don't like is it seems like I need to use a lot of it, but it has a pretty color and smells good. Leave it on a few minutes and it works wonders. First time I left it on 15mins to get the orange out.
Favorite for my light blonde hair! 5
Buff Blonde Mama from Oklahoma
This stuff works better for toning than any purple shampoo I've tried. I have thick, long, blonde hair with shadow roots. I loathe brassiness. I switch between the Joico Blue and Blonde Life Brightening.
Cannot be without this stuff! 4
Gammie from Indiana
I think this tones my highlights well.
Just what I needed 5
Muva from California
I am a brunette and just got a balayage so my hair was kinda brassy. Found this product and decided to give it a try since I read blue shampoo is better for brunettes. I used the conditioner along with it and my hair looks 10x better than it did the day before! Not embarrassed to walk out my house anymore lol
Very good 5
Tena from MurfreesBoro,TN
Very great product
Simultaneously drying and greasy concoction 1
Robyn from Montana
This shampoo is extremely drying. I have lightened hair. It is dry. This made it feel like total straw. The accompanying conditioner makes it feel like greasy straw. It's also more of a blue green, not a blue violet like I was hoping for. The smell is nice but the product is not.
Did not work 1
Suzanne from Spicewood
I followed product directions but it did nothing for the orange hue.
Maybe 3
Danette from Chattanooga, TN
I see no difference in first use! I will try it again, but I really need this brassy calmed down as I grow out my greys. If I get better results, I will leave a better review.
Works okay for color, but SUPER drying.. 2
jacks79 from New York
I have fine, thin, usually oily hair and this product still managed to dry out my hair. My hair is light brown that I highlight to a near baby blonde/champagne blonde that gets a bit brassy and figured I try Joico out, but unless you have a life saving deep conditioner to save your hair and want an itchy scalp for days- I'd look elsewhere. I have used the shampoo/conditioner right after highlighting my hair and it has never caused any blue/green dying of my hair, for what it's worth.
A Great Toner For Brunettes 5
Nini from Sacramento, CA
The trick to blue, purple, and green shampoo is to apply the product before you shower. Dampen your hair with a spray bottle. Apply the shampoo all over your hair and let it set for 10 - 15 minutes. Then wash it out in the shower. You can follow up with a regular shampoo to clean your scalp. Be sure to condition your hair after using a toning shampoo. Leave the conditioner on for 3 - 5 minutes, then rinse.
Blue Shampoo: Brown Hair
Green Shampoo: Dark Brown Hair
Purple Shampoo: Blonde Hair or Highlights
Works a little bit but... 3
Bababa from Virginia
Very drying. A very light shade of blue for both shampoo and conditioner. Works on very light brown brassy hair. Unfortunately I think my hair is just too dark orange even borderline red but I did have pieces of my hair that were way lighter and it worked on those pieces. But now, my hair just looks very uneven. :(
Won't dry your hair out 5
Jessi o from Texas
I love this brand in general. I found this shampoo more hydrating then other purple shampoos. It works for blondes too.
