Product Reviews Rated 4.13 out of 5 stars
598 Reviews
Most Helpful Positive Review Yes! I am buying this product again!!! I love the control it gives. If I want a very thin line to enhance, I can or, if I'm going out and want a more bold look, either way! Goes on smooth, easy to apply and lasts all day! Only complaint is it's a little hard to remove all of it, but it's not a complaint to keep me from loving it!
Most Helpful Critical Review Only good for one use.. I'm really disappointed because when I first used this, I was so impressed. the color didn't come out very dark but it was good enough and the tip provided so much accuracy which is amazing as I always mess up my wings bc they're not sharp enough. second time using, I open it and try to use it and it's fully dried out. fortunately the tip is still usable but only after I dip it in another liner which defeats the purpose. I wasted my money and I'm only giving it two stars for the felt tip.
Reviewed by 598 customers This is PERFECT liner!! So easy and pretty when on 5
Suzi from Wylie
PERFECTION!!! LOVE it!!! Never thought I'd stop using liner pencil
Great liner 5
Makeup Mama from Kings Mountain, NC
I am not impressed with some of the ULTA brand products, but this liner is great. Does not smudge, but comes off easily with the ULTA oil-free eye makeup remover.
Customer satisfied! 5
CG from Mesquite TX
Very easy to create a fine line and thick line.
Too dry, smears 1
Jules from Buckhead, Georgia
The felt tip of this will actually wipe away whatever ink it's capable of depositing, so it's impossible to go over the eye multiple times. Ink doesn't get released evenly, creating a very patchy line. When put on waterline, it instantly dissolved.
BEST! EYELINER! EVER! 5
jess from Georgia
Best eyeliner I have ever used!
Eyeliner 1
Disappointed from Auburn Hills
Ended up taking it back. Don't recommend this product
2 weeks in and already dried out/low pigment 1
Tori from Tennessee
I purchased this product two weeks ago. It worked great at first but it's already dried up and now hard to use. Will not purchase again.
I would not buy this again 2
Heather from NY
I am not a fan of this eye liner. The black is really shiny on my eye, and it clumps my eyelashes together if I get it too close to my lashes. The felt tip was too sharp also, did not glide on comfortably. It did not wash off well either and still smudged in hot weather.
Love this and super easy to apply! 5
cz from TX-Texas
Super easy to apply for a perfect line!
Too dry 1
Renee from San Diego, CA
This eyeliner is terrible. The tip dries out too fast and it's impossible to create a single solid line without going over it 10 times.
My favorite 5
lizard from Nv
this product is great to get a thick or thin appearance on the eye lid. Love it more than other expensive brands.
eyeliner 5
Tcool from Cincinnati ohio
I love this product because it stays on all day. I did do a test with this before I bought it compared to another eyeliner and with this one it would not even rub off with a little bit of water. So I like that I can go out and even if it is raining or on a very hot day that may cause sweating that I do not have to worry about it rubbing off. I would have to use make-up remover to get this eyeliner off
Great product when not empty 3
Lulu from Virginia
I've bought this eyeliner several times because I prefer a felt tip liner and the price is great. However, I've received completely sealed new liners that are EMPTY several times both in store and online. Ulta please fix quality control checks ASAP. Otherwise a good liner if your lucky enough to get product in it
Love 5
Blondee from Walker, La
Easy to use, and last a long time! Stays on all day
Worked as expected 4
Deb from Mississippi
This worked just as described. Easy to use. Went on smoothly.
I like it 4
Abbie from East Chicago,IN
I mean it does what says it does..... Idk 🤷🏽♀️
long lasting 5
shay from monticello
lasts long but doesn't go on as smooth as the Clinique version. definitely gives a strong defined line though and is a great product. I think I just prefer the softness of cliniques liner.
Great eyeliner 5
cmart from OK
This is the only eyeliner I use -- goes on very smoothly and really like the colors.
Precise tip 4
Amelia from MI
This eyeliner has a very precise tip and the color comes out very dark. However, some downsides are that it smudges very easily for me. I have oily lids so that may be the problem. In addition, wherever I open it up, eyeliner gets all over my fingers. I found that when I finish my liner if I just brush some translucent powder on top it sets it nicely.
LOVE LOVE LOVE 5
Taliaaliat from Michigan
It's very precise and honestly better than some expensive brands I've tried.
Sticky! 1
daniellemarie04 from WISCONSIN
After applying my lids kept sticking every time I blinked! It's thick and sticky...not happy with this eyeliner.
Great eyeliner on a budget! 4
Eris from Greenville, SC
I like this eyeliner, it's better than some of the more expensive ones I have bought, however, the tip is not flexible at ALL. In fact, in my opinion, it's too stiff. its something you have to get used to if you are use to using flexible eyeliner application.
Great Product 5
Pches from Carrollton,VA
This is my favorite eye liner.
Better than Benefit! 5
Hallie from Montana
I bought this because I heard this was as good as Benefit Roller Liner. It was!!!! Definitely the best eyeliner I've ever used. It lasted all day, and is smudge proof! It also lasted all throughout my workout. I'll never buy a different liner again!
Disappointed 1
amfamg1 from Delaware
This was extremely dry from the first time I opened it. I bought it in black but it went on a light grey. I was so disappointed because the tip was perfect.
