Product Reviews Rated 4.05 out of 5 stars
10407 Reviews
Most Helpful Positive Review Color was awesome but the revitalizer is terrible!!! The color turned out awesome, came out the way I expected. 2 weeks later I used the revitalizer like the directions told me to... big mistake!!! It turned the top layers of my hair a reddish orange shade!! I'm not sure what to do, thinking about getting another box of color and hoping it turns out the way it did before but I'm scared to. Anybody else have the same problem, what did you do???
Most Helpful Critical Review What happened? I've been using this product for years and have absolutely loved it. Today, when I tried to do my roots, I noticed the color was way off. Fortunately, I had an old box of Light Blonde, so I used that with the usual wonderful result. But look at the photo below. I was too afraid to use the new one that I'd opened first, for fear my hair would turn orange or red or god knows what. So Miss Clairol, when you changed the box, you changed the formula? Reading other reviews now, (after the fact) that seems to be the case. Please bring back the old formula or you will lose my business.
Reviewed by 10407 customers Nice touch up product 5
Ashley from Missoula, MT
Nice product. I would use it again. This is a fast and easy way to touch up your roots.
No coverage 1
Taryn from Richmond VA
I've been box dying my naturally dark brown black with gray hair black for years. I left this on for thirty minutes to get a few stubborn grays in the front, and it barely covered anything. I have patches of lighter roots along my hairline. I've done this more than enough times to know it is not from user error. No grays are covered either. This product was a complete waste of money.
sham product 1
rianna from los angeles
false advertising. this product is a waste of money and is not effective as the original formula. it does not cover grays and it certainly does not last 28 shampoos like the original. in fact, it is the worst semi-permanent color i have ever used. this is not even a good demi-permanent because it colors unevenly.
it is better to go to sally's and buy a semi-permanent there.
I used this all the time then it disappeared. I hate that. 5
Karen from Jax fl
Stopped using for a two years couldn't find. Some place charging 45 dollars for one.way beyond my budget.love the way hair felt a d looked.please dont disappear again
Absolute Garbage! Does NOT Cover Gray!!! 1
Iliketurtles from Polson, Montana
Did NOT cover gray! I have dark brown hair (naturally) currently with about 1.5" of gray at roots cause I'm afraid to go to the salon right now. I ordered the dark auburn which should've added a bit of red to my color. After coloring I have strawberry blond roots and my normal dark brown elsewhere.
Also was clumpy out of bottle after shaking it for over a minute (directions say shake at least 20 seconds). Did not mix well. Old product? Anyhow, will not be buying it again.
I originally posted this review a couple months ago but for some reason it has not shown up...
No. No. No. 1
Customer from MN
I really miss the original formula. I have been using it for years. I don't know why they discontinued it. Anybody? Why fix if it's not broken?
I am having a hard time to find the original one, so I keep trying a new ones. So far the latest version is the worst. Color is very far from what I used to get and lasted only a couple of weeks.
I wish I could give it "zero" stars but it's not an option:-(
Easy Quick 5
Krysia from San Clemente
I did the covid hair color for first time In my life, about 2 mnths ago. I wasn't thrilled with the results. Then comes the new growth, more disappointment. Head over to Ulta for solution and come across this small package root touch up. Instructions seem straightforward , it can't hurt. I am happy to report this was so simple and results were as good as I had hoped for. Very inexpensive solution to balance hair color.
good color, hard on hair 3
Dee from Minneapolis,MN
I loved the color my hair turned out but it did seem a lot harder on my hair than other dyes. idk if its because it's a 10 min formula or what but yeah.
Again and again 5
Chris from Tarpon Springs, FL
Been using Nice 'n Easy for as long as I can remember. Easy and reliable.
I would buy this again and again 5
S100 from NJ
Been using perfect 10 for years with great results. I'm happy to have found it again in this site. Can I highly recommend. Only 10 minutes and it covers my grades and the color lasts 6 weeks.
No complaints here 4
Cheesy from Lockeford, Ca
I've use this product for years and I have never had any issues with it it's a good product I'll continue to use it in the future
Cannot find my color. 5G 5
kats account from Heflin, Al.
Why do you have every color except the one that I use? 5G medium golden brown. Love this color but cannot find it. Clairol needs to ship more of this to you. Always ordered 10 boxes each time. Please help me out. Thanks!
Old product, didn't do anything 1
Laura from OK
I usually get this at another store in the medium brown shade, but decided to try the cool brown. It didn't cover my grey strands or do anything at all really. I think it was either old or got heat damaged in transit. Would not order from Ulta again.
Like the name says! 5
Leah from ND
Fast and easy and the color stays for a few weeks. Great for extending the salon visit.
Doesn't color!!!! 1
No!!! from NY
Didn't work
Such waste of money and time!
Life saver during COVID! 5
Anne from sacramento
I've been using this root touch up product for years between salon visits (and now...on an ongoing basis due to hair shops still being closed) and I find it easy to use, not messy, and effective. I blend two colors to get the right match. It grows out well too.
Very little product in box 5
Sandy from South Texas
I understand it's a "root touch-up" but geez !!! If you could add a lil more product I'd buy again . Minus well just buy the regular box and use it as a touch up . Better to have left over product than missing product in the end and not being able to do a full touch up :(
Does not cover gray very well 2
AndreaJane from CA
I used as directed on clean, dry hair and left it on for about 15 minutes and my grays are barely covered at all. Such a disappointment since it is hard to find a really cool brown color.
This is a great product! 5
BB from Gloucester, VA
I use this brand for several reasons. I think it has an amazing conditioner that I wish I could buy by itself. I love the final results. Color is perfect and covers the little gray hairs I have. I have reacted to other brands but not this one. It is gentle but you also get great results! I hope you will get in a medium blonde shade which is what I truly want. It's a great great great product.
I have purchased this item before. 4
Digger from Turlock, Ca
It covers up the grey's for a while but its not a salon product.
Did absolutely nothing 3
amcbella from Maryland
Got 2 boxes to ensure great coverage since I have long thick hair. I got the blonde and my hair is darker brown and looks exactly the same. Do not recommend.
I wouldn't buy this product again. It's already fading. 3
Angie M from Pennsylvania
For my hair it sucks. It's already fading.
Great! 5
Amy from USA
Loved how this hair dye turned out! Looks professional!
So pleased with color and ease 5
Shelby from Woodbridge, Va
This was great and easy to use. My husband helped me because I have a lot of thick long hair and he was able to do it without problems.
Long, thick wavy hair - 2 boxes! 4
Tina from Texas
One of the better box dyes I've used, and I've used a lot lol. I have long, thick wavy hair and have to purchase multiple boxes any time I dye my hair. With this one, I was happy to have a little left over in the second bottle for any touch ups or spots I missed. If you start out with a medium to dark brown, just know you're likely going to have almost black hair for a bit, but it'll fade. (picture to show color: Dark Brown 4)
