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Clairol Natural Instincts

Clairol

Clairol Natural Instincts

(464) REVIEWS (5) Q&A ASK A QUESTION

Item 2097295

Color:13 Suede (Light Brown)

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This Level 2 hair color is formulated with 100% pure aloe, chamomile, and ginseng to condition hair during coloring. This ammonia-free formula enhances color and shine, but does not lighten hair. If unsure on a shade, choose a shade lighter than your current color. Kit includes: No Amonia Colorant, Developing Lotion, Deep Conditioning Treatment with Aloe, Simple Application Instructions, Professional Gloves.
Precautions: Hair color products may cause allergic reactions, which in rare instances can be serious. Do not color if you have had a previous reaction or if scalp is irritated or injured. To help minimize your risk perform the skin allergy test 48 hours before coloring. Follow enclosed instructions. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying instructions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness.
No Ammonia Colorant: Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Soytrimonium Chloride, Trisodium Ethylenediamine Discucinate, Fragrance, Ethoxydiglycol, Oleth-15, C11-15 Pareth-9, Aloe Barbadensis Flower Extract, Simmondisa Chinesis (Jojoba) Seed Extract, Panax Ginseng Root Extract, Anthemis Nobilis Flower Extract, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Oleic Acid, Resorcinol, Erythorbic Acid, Sodium Sulfite, Oleamide MIPA, C12-15 Pareth-3, P-Phenylenediamine, Oleth-10, Panthenol, EDTA, M-Aminophenol, 1-Naphthol, P-Aminophenol, 4-Amino-2-Hydroxytoluene Developing Lotion: Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, Oleth-5, Peg-50 Hydrogenated Palmamide, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone Deep Conditioning Treatment with Aloe: Water, Stearyl Alcohol, Cyclopentasiloxane, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Dimethicone, Benzyl Alcohol, Fragrance, Panthenyl Ethyl Ether, EDTA, Panthenol, Aloe Barbadensis Leaf, Methylchloroisothiazolinone, Methylisothiazolinone

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Clairol Natural Instincts
 
4.2

(based on 464 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to use (412)
  • Great color (340)
  • Gentle (339)
  • Natural look (330)
  • Long-lasting (126)

Cons

  • Doesn't last (79)
  • Color misrepresented (38)
  • Messy (23)
  • Smells bad (6)
  • Too harsh (6)

Best Uses

  • Graying hair (276)
  • Touch ups (175)
  • New look (172)
  • Fine hair (59)
  • Thick hair (51)
    • Commitment To Color:
    • Semi-permanent (249), Temporary (112), Permanent (47), Demi-permanent (28)
    • Reviewer Profile:
    • Beauty conscious (237), Survivalist / minimalist (154), Product junkie (46), Professional stylist (7)

Reviewed by 464 customers

Displaying reviews 1-10

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5.0

My go to at home hair dye

By AlterNative

from Fayetteville NC

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Long-Lasting
  • Natural Look

Cons

    Best Uses

    • Touch Ups

    Comments about Clairol Natural Instincts:

    Great product, only at home hair dye I purchase!

    • Commitment To Color:
    • Semi-Permanent
     
    2.0

    Just don't.

    By Megan P

    from Seattle

    About Me Beauty Conscious

    Pros

    • Easy To Use
    • Gentle

    Cons

    • Color Misrepresented

    Best Uses

      Comments about Clairol Natural Instincts:

      The color is so misrepresented. I used the auburn color on my brown hair a couple years ago and it turned it PURPLE. Like a bright red wine. It would be a pretty color if that's what you want, but it looks nothing like the box, and is definitely not auburn. Had to get it fixed at a salon.

      I guess it's my fault I tried it again last night, but I didn't want a permanent dye. I bought the dark brown and my hair is now BLACK. It didn't look this dark on the box, nor did the dye look this dark. At the very best, this is "soft black" but I wanted a dark brown. The next shade up is medium brown, which my hair already was, but who knows what that color will actually be.

      It would be nice hair dye (10 minutes, ok smell, hair doesn't feel damaged) but only if it ends up being the color you want, which seems like a gamble.

      • Commitment To Color:
      • Semi-Permanent
       
      5.0

      My New Favorite Color!!!!!!!

      By Tricia

      from Ms

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look
      • Versatile

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Clairol Natural Instincts:

        Mom of 2 teens , married , busy on good and works 45 hours weekly,,,,great product for me

        • Commitment To Color:
        • Permanent
         
        3.0

        Works better on younger hair

        By Sharon

        from San Diego, CA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look

        Cons

        • Doesn't Last

        Best Uses

        • New Look
        • Thicker Hair
        • Thinner Hair
        • Touch Ups

        Comments about Clairol Natural Instincts:

        Doesn't cover my grays and doesn't last.

        • Commitment To Color:
        • Semi-Permanent
         
        5.0

        Covers bad professional dye jobs!!!!

        By Satisfied

        from USA

        About Me Beauty Conscious

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • covering up a bad dye job

          Comments about Clairol Natural Instincts:

          I have been blonde highlights for almost two years when I decided to try to let it grow out. I couldn't stand looking at my long roots with light blonde ends to I went to a salon to have a professional dye the whole thing light brown. Long story shortened, the stylist did an awful job! my roots were red orange and my ends turned a purplish grey. I asked her to please fix it. she did but it didn't last. My hair was turning a horrible shade of greenish grey after one shower with brittle ends that still smelled like ammonia. I bought this hair color because I had used it in the past and my mother uses it too. Has no harsh smell and leaves hair soft and shiny. I knew for sure if I got it in the medium brown it would cover the orange and grey, I also know it will take two colorings to fully cover 100% of the bad dye job I paid $100 for. I waited two or three days to do the second coloring and now I cant tell I had such terrible orange and grey hair. Covered right over it! I am now a medium golden natural looking brown with shine and no brittleness or damage! My hair feels thicker and stronger. This dye will not wash out if your hair is bleached which is great for me! I am so glad this product exists. I couldn't of saved my hair without it!

           
          5.0

          Love the product

          By Strawberries

          from Surprise, AZ

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look
          • Versatile

          Cons

          • No cons

          Best Uses

          • Graying Hair
          • New Look
          • Thicker Hair
          • Thinner Hair
          • Touch Ups

          Comments about Clairol Natural Instincts:

          Great product. Not harsh. Easy to use.

          • Commitment To Color:
          • Semi-Permanent
           
          4.0

          Bought it for my mom. Still colors her own hair at 90

          By Cindy

          from TENNESSEE

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use

          Cons

          • Messy
          • Time Consuming

          Best Uses

          • Graying Hair

          Comments about Clairol Natural Instincts:

          Bought it for my mom. She still colors her own hair at 90 yr old

          • Commitment To Color:
          • Temporary
           
          5.0

          So worth it

          By Hannah the New Redhead

          from Chicago

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look
          • Versatile

          Cons

          • Time Consuming

          Best Uses

          • New Look

          Comments about Clairol Natural Instincts:

          This is my first dye experiment and I will be continuing with it!

           
          4.0

          DOESN'T STAIN

          By INKY

          from LAS VEGAS

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Graying Hair

              Comments about Clairol Natural Instincts:

              I LIKE THAT IT DOESN'T STAIN MY FINGERS AFTER I SET & COMBOUT

              • Commitment To Color:
              • Permanent

              (1 of 2 customers found this review helpful)

               
              1.0

              Do Not Recommend

              By Rosie

              from TN

              About Me Minimalist

              Pros

              • None

              Cons

              • barely enough to cover thin shoulder length hair
              • Caramel brown = Ronald Mcdonald Orange
              • Color Misrepresented
              • Hair is now like straw after using this
              • Hair is very dull looking, lost my natural shine
              • Smells Bad
              • Too Harsh

              Best Uses

              • None

              Comments about Clairol Natural Instincts:

              This is so different from the Clairol hair color I use to use. Dried my hair out, feels like straw. The color was SO off, my hair is almost orange, but I'm afraid to use something else on it, just praying this will wash out, if not I'll be cutting my hair very short once my hair starts to grow out and I have enough roots to cut this awful color off. Definitely misrepresented color !

              • Commitment To Color:
              • Semi-Permanent

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              5 Questions | 5 Answers
              Displaying questions 1-5
              • Q:

                I'm a natural dirty blonde. I usually get blonde highlights but I want to stop going to the salon. Can I use this on my hair with having highlights? I have not gotten highlights since November
                Asked on 2/2/2018 by Mandy from Lakeland, Fl

                1 answer

                • Brand Expert

                  A:

                  Hi Mandy! Thanks so much for your interest in Clairol Natural Instincts. If the highlighted hair on the ends is very light, there is a risk of picking up an off tone. Since hair is very individual and there are quite a few variables to consider, so we would love to speak with you directly. Please call 1-800-252-4765. Mon- Fri 8:30AM - 8:30PM EST and Sat 9:00AM-6:00PM EST. We will get you all taken care of!

                  Answered on 2/13/2018 by Brand Expert from COVERGIRL
              • Q:

                I bought semi perm color. Will this wash out or will it have to grow out?
                Asked on 1/13/2018 by Kathy from North Carolina

                1 answer

                • Brand Expert

                  A:

                  Hi Kathy! Natural Instincts is considered a long lasting semi-permanent (aka demi-permanent) hair color. It is formulated to last up to 28 shampoos. However, if you choose a color darker than your natural hair color, or if your hair is more than 50% gray, or very porous, then it may last longer and may not wash out as expected. I hope this is helpful!

                  Answered on 1/19/2018 by Brand Expert from COVERGIRL
              • Q:

                Instructions say to apply to damp hair. I've never applied dye to damp hair. My question, how damp should my hair be?
                Asked on 1/2/2018 by Candy cane from TX

                1 answer

                • Brand Expert

                  A:

                  Hi there! Great question! While most hair colorants are applied to dry hair, Natural Instincts is designed for use on damp hair. In this case, we mean towel-dried hair and not sopping wet or dripping. Good luck!

                  Answered on 1/18/2018 by Brand Expert from COVERGIRL
              • Q:

                Is the natural instincts semi permanent hair dye (dark brown) going to make my already black hair look super black or a subtle dark brown? Also, how long after a relaxer can I use this product?
                Asked on 12/18/2017 by Kris from CO

                1 answer

                • Brand Expert

                  A:

                  Hi Kris! The color will not lighten your black hair - it will leave it just as black. If you apply just to the roots, that will help you to transition to a lighter shade eventually (along with regular haircuts :)). We recommend that you wait one week and at least 1 shampoo after relaxing. I hope this is helpful!

                  Answered on 12/20/2017 by Brand Expert from COVERGIRL
              • Q:

                On your brown colors....which is the lighest 6. 6a???
                Asked on 12/13/2017 by moe from Boston, MA

                1 answer

                • Brand Expert

                  A:

                  Hi Moe! The lightest brown in Clairol Natural Instincts is shade 6.5G/11G, LIGHTEST GOLDEN BROWN AMBER SHIMMER.

                  Answered on 12/14/2017 by Brand Expert from COVERGIRL
              Displaying questions 1-5

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