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Bye Bye Lines Foundation

It Cosmetics

Bye Bye Lines Foundation

(102) REVIEWS (45) Q&A ASK A QUESTION

1.0 oz Item 2514593

Color:Medium (light medium)

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Awarded 2017 Prestige Product of The Year, Color Cosmetics by WWD Beauty Inc, Bye Bye Lines Foundation starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of lines, wrinkles and imperfections, and give you instant complexion perfection! Developed with plastic surgeons and perfect for all skin types, this advanced foundation contains anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil and babassu oil, plus vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10 - and features proprietary Drops of Light Optical Blurring Technology for an airbrushed, lit-from-within glow. Finally, you can experience luminous, sheer-to-medium coverage that makes your skin look younger, not older!

Clinically tested results!
  • 100% showed increased hydration*
  • 100% say skin was soft and smooth*
  • 92% say skin looked more supple*
  • 88% say skin felt younger and healthier*

*Results observed in a clinical study.

Pairs perfectly with IT Brushes for ULTA You're Easy on the Eye Dual-Ended Eyeshadow Brush Set.

Apply 1-2 pumps and smooth onto skin, blending outward from the center of your face with your fingertips or favorite IT Cosmetics' brush for flawless, luminous complexion perfection.
Aqua/Water/Eau, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Neopentyl Glycol Diheptanoate, Isostearyl Isostearate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Tocopheryl Acetate, Sodium Hyaluronate, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Caviar Extract, Maris Aqua/Sea Water/Eau De Mer, Algae Extract, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Isostearate, Cholesteryl Chloride, Cholesteryl Nonanoate, Cucumis Melo (Melon) Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Citrulline, Argania Spinosa Kernel Oil, Orbignya Oleifera Seed Oil, Folic Acid, Biotin, Ubiquinone, Riboflavin, Thiamine Hcl, Copper Powder, Sodium Benzoate, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Leuconostoc Ferment Filtrate, Superoxide Dismutase, Soybean Peroxidase, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Granatum Seed Oil, Ceramide Np, Ceramide Ap, Curcuma Longa (Turmeric) Root Extract, Silica, Steareth-20, N-Hydroxysuccinimide, Actinidia Chinensis (Kiwi) Fruit Extract, Propylene Glycol, Butylene Glycol, Perfluorodecalin, Benzoic Acid, Potassium Sorbate, Sorbic Acid, Phenoxyethanol, Ethylhexylglycerin, BHT, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBye Bye Lines Foundation
 
3.9

(based on 102 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (75)
  • Goes on smoothly (74)
  • Blends well (72)
  • Lightweight (70)
  • Good pigmentation (47)

Cons

  • Poor coverage (22)
  • Doesn't stay on (14)
  • Pricey / poor value (14)
  • Too greasy (4)
  • Heavy (3)

Best Uses

  • Light to medium coverage (58)
  • Mature skin (43)
  • Normal skin (27)
  • Dry skin (26)
  • Sensitive skin (25)
    • Reviewer Profile:
    • Brand buyer (67), Budget shopper (25)

Reviewed by 102 customers

Displaying reviews 1-10

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4.0

good coverage but not chalky

By tcoop

from Charlottesville VA

About Me Brand Buyer

Verified Buyer

Pros

  • Easy To Apply
  • Goes On Smoothly

Cons

    Best Uses

    • Light To Medium Coverage

    Comments about It Cosmetics Bye Bye Lines Foundation:

    I like it - covers well without being too heavy or thick. One problem is that the pump broke on the first bottle I ordered (had to open it and shake it out which is kind of a pain given the design) but the second one has been fine.

     
    5.0

    "AWESOME FOUNDATION"

    By Cheryl

    from Massachusetts

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting

    Cons

      Best Uses

      • Dry Skin
      • Light To Medium Coverage
      • Mature Skin

      Comments about It Cosmetics Bye Bye Lines Foundation:

      I just loved this foundation. It was easy to apply (used foundation brush), found the right shade (light), Looked very natural & very smooth on my face. My face looked & felt hydrated. I applyed Bye Bye Lines primer first.(very important) I was so very pleased with this product. My skin type is normal to dry.

       
      1.0

      Surprisingly I did not like it at all!

      By Obsessed with makeup

      from Norwalk, Oh

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply

      Cons

      • Doesn't Stay On
      • Poor Coverage

      Best Uses

      • Very poor coverage

      Comments about It Cosmetics Bye Bye Lines Foundation:

      I tried it because I love the CC cream foundation. I was very disappointed. I didn't like anything about it. 2 hours after putting it on I looked rough like I didn't put any makeup on! I returned an got more of the CC foundation.

      (2 of 2 customers found this review helpful)

       
      2.0

      OIL OIL OIL OILY

      By Sandy

      from San diego

      Pros

        Cons

        • Doesn't Stay On
        • Poor Coverage
        • Pricey / Poor Value
        • Too Greasy

        Best Uses

          Comments about It Cosmetics Bye Bye Lines Foundation:

          Purchased this in combination with the bye bye redness powder.... this foundation is terrible. Very very little coverage and leaves your skin very oily. Even after setting with powder, just pressing my finger on my face (no tugging/pulling) both products lifted right off. So much oil the product wouldn't dry. *As for the "no lines" this product immediately sank into my under eye and lid creases. I'm 26 so it's not like my lines are super prominent... I'd hate to see this product on someone who actually considers their "fine lines/creases" a problem area.

          (1 of 1 customers found this review helpful)

           
          4.0

          So far so good

          By Jamie

          from North Carolina

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight

          Cons

            Best Uses

            • Light To Medium Coverage
            • Mature Skin

            Comments about It Cosmetics Bye Bye Lines Foundation:

            So far, I've been using this product for about a week. The coverage is ok, not spectacular. The feel of the product on my skin feels very natural, however it kind of looks like it's sitting on top of my skin. If you don't like a moisturized feeling for your foundation, you will need to set this makeup as it stays tacky for quite a while. My current order of application includes a setting powder on a daily basis. With my old foundation, I would only set if I was going out or needed extra long wear. All in all, I don't hate it. I'm just not in love with it.

            (1 of 1 customers found this review helpful)

             
            5.0

            Love this foundation!

            By lademacarrporter

            from Michigan

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Long-Lasting
            • Matte Finish
            • Noncomodegenic

            Cons

              Best Uses

              • Light To Medium Coverage
              • Mature Skin

              Comments about It Cosmetics Bye Bye Lines Foundation:

              Best foundation I've ever used! My skin looks airbrushed!

              (1 of 2 customers found this review helpful)

               
              3.0

              Good One

              By Mounika

              from Hyderabad

              About Me Budget Buyer

              Pros

              • Blends Well

              Cons

              • Doesn't Stay On

              Best Uses

              • Sensitive Skin

              Comments about It Cosmetics Bye Bye Lines Foundation:

              Good

              (1 of 2 customers found this review helpful)

               
              4.0

              Good

              By Mounika

              from Hyderabad

              About Me Budget Buyer

              Pros

              • Goes On Smoothly

              Cons

              • Causes Breakouts

              Best Uses

              • Sensitive Skin

              Comments about It Cosmetics Bye Bye Lines Foundation:

              Good

               
              5.0

              My favorite!

              By Tiffany

              from New Orleans, LA

              About Me Brand Buyer

              Pros

              • Blends Well
              • Goes On Smoothly
              • Lightweight
              • Long-Lasting
              • Matte Finish

              Cons

                Best Uses

                • Dry Skin
                • Light To Medium Coverage
                • Sensitive Skin

                Comments about It Cosmetics Bye Bye Lines Foundation:

                I can't use a lot of product due to my sensitive skin. But this works perfect. So lightweight. I'm very simple so I don't wear a lot of make up. Everyone tells me that this foundation brightens up my skin. I had use the IT Bye Bye foundation before but this Bye Bye Lines is every better. This will be the one brand I'll use.

                (1 of 1 customers found this review helpful)

                 
                5.0

                I would so buy this product again

                By Danette

                from Plano, TX

                About Me Brand Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting
                • Noncomodegenic

                Cons

                  Best Uses

                  • Light To Medium Coverage
                  • Mature Skin
                  • Normal Skin
                  • Sensitive Skin

                  Comments about It Cosmetics Bye Bye Lines Foundation:

                  Wonderful product for any age. Won't be switching anytime soon!

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  45 Questions | 45 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I'd like to try this and compare it to the Bye Bye Moisturizing make-up. Is it available to try in the Goodyear, AZ store to test?
                    Asked on 4/15/2018 by Carrie from Goodyear, AZ

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out! Bye Bye Lines Foundation is available in most Ulta Beauty locations. We suggest contacting your local store to find out if they carry IT! Bye Bye Lines Foundation offers sheer, buildable coverage. IT contains Drops of Light Optical Blurring Technology to diffuse the appearance of fine lines and skin imperfections. Bye Bye Foundation is a clinically advanced moisturizer and full coverage in one! XOXO

                      Answered on 4/17/2018 by Official Answer from It Cosmetics from Brand Answer
                  • Q:

                    I'm 69 and every makeup I've tried didn't cover my wrinkles. It cakes in the lines.
                    Asked on 3/25/2018 by Berta69 from Indianapolis in

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out! Bye Bye Lines Foundation is formulated with Drops of Light Optical Blurring Technology to help diffuse the appearance of fine lines and skin imperfections. This is a super lightweight formula which offers sheer, buildable coverage. IT sounds like this is the right foundation for you to try! XOXO

                      Answered on 3/30/2018 by Official Answer from It Cosmetics from Brand Answer
                  • Q:

                    I am turning 30 this year and have noticed a major change in my skin. My skin has become extra sensitive and stays very dry with small circular extra-dry patches on a few areas of my face. Is this product a good option for someone starting to see signs of aging looking to even skin tone and achieve an overall healthy complexion? Do you have a recommendation for another formula if not this one? Thank you!
                    Asked on 3/1/2018 by Angie from Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! You can absolutely use Bye Bye Lines Foundation! IT offers sheer, buildable coverage and Drops of Light Optical Blurring Technology to diffuse the appearance of fine lines and wrinkles, along with the appearance of skin imperfections. Bye Bye Lines Foundation is also super hydrating to help restore the skin and even your complexion. We definitely recommend giving this one a try! XOXO

                      Answered on 3/6/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Is there SPF in this?
                    Asked on 2/25/2018 by Didi from Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Bye Bye Lines Foundation does not contain SPF. We recommend applying an SPF prior to using this foundation, such as Anti-Aging Armour- a tinted beauty fluid with SPF 50+ physical only protection. You can shop IT through the link below! XOXO

                      https://www.ulta.com/anti-aging-armour-with-spf-50?productId=xlsImpprod16281001

                      Answered on 2/28/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this sheer medium or full coverage? Or buildable?
                    Asked on 2/5/2018 by Anthony from Colorado USA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Bye Bye Lines Foundation offers sheer to medium buildable coverage. IT allows your skin to peak through! XOXO

                      Answered on 2/6/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    I watched the video about the product, but it didn't say anything about how to finish it. Will the foundation set to a matte finish so that blush or contouring powders can be used over it, or will it stay dewy needing a setting powder or spray so that other products can be used on top? What do you suggest as the "next step" of makeup application after using this foundation? Thanks!
                    Asked on 1/30/2018 by Elizabeth from Baltimore

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! It is all about personal preference. You can set your Bye Bye Lines Foundation after you apply IT with a translucent powder such as Bye Bye Pores Powder, or you can let it set for a few minutes and apply your contour and other products. IT really depends on your preference and how you like to apply your products! XOXO

                      Answered on 2/6/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    I used and loved your cushion compact Foundation. Now I cannot find it anywhere. Is there anything that you have that is comprable? It cannot be a powder foundation, I only use that to set. I am very fair. Thank you!
                    Asked on 1/10/2018 by Kimberly from AZ

                    1 answer

                  • Q:

                    I use IT cc cream in light. Does this match up shade wise? Based on some reviews it looks like I might need a medium. Can you let me know. Thanks.
                    It's not in any stores close to me so may need to order on line.
                    Asked on 1/6/2018 by Cathy from Manorville NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The shades of Bye Bye Lines Foundation do match up to the shades of CC+ Cream. Since you wear Light, you will also match to Light in Bye Bye Lines Foundation. We hope this helps! XOXO

                      Answered on 1/10/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    What type of finish do you get with this? Is it the same dewey finish or is it more matte than the cc cream?
                    Asked on 12/27/2017 by Loveit from Morgantown, wv

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Bye Bye Lines Foundation offers a luminous, dewy finish! IT combines Drops of Light Optical Blurring Technology to diffuse the appearance of fine lines and skin imperfections with the look of inner-light. IT is more dewy in comparison to the finish of regular CC+ Cream. XOXO

                      Answered on 12/27/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have tried many foundations, and have yet to find one that doesn't flake up on my skin. Any suggestions?
                    Asked on 12/27/2017 by Cyndi from Middletown, ct

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Bye Bye Lines Foundation is a luminous, hydrating foundation! IT offers sheer to medium buildable coverage and wears super lightweight on the skin. Test it out in-store at your local Ulta Beauty to see the difference IT can make for you! XOXO

                      Answered on 12/27/2017 by Brand Expert from IT Cosmetics
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