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Bye Bye Lines Foundation

It Cosmetics

Bye Bye Lines Foundation

(126) REVIEWS (54) Q&A ASK A QUESTION

1.0 oz Item 2514593

Color:Medium (light medium)

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Awarded 2017 Prestige Product of The Year, Color Cosmetics by WWD Beauty Inc, Bye Bye Lines Foundation starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of lines, wrinkles and imperfections, and give you instant complexion perfection! Developed with plastic surgeons and perfect for all skin types, this advanced foundation contains anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil and babassu oil, plus vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10 - and features proprietary Drops of Light Optical Blurring Technology for an airbrushed, lit-from-within glow. Finally, you can experience luminous, sheer-to-medium coverage that makes your skin look younger, not older!

Clinically tested results!
  • 100% showed increased hydration*
  • 100% say skin was soft and smooth*
  • 92% say skin looked more supple*
  • 88% say skin felt younger and healthier*

*Results observed in a clinical study.

Pairs perfectly with IT Brushes for ULTA Airbrush Smoothing Foundation Brush #102.

Find ULTA Beauty stores that carry this IT Cosmetics product.

Apply 1-2 pumps and smooth onto skin, blending outward from the center of your face with your fingertips or favorite IT Cosmetics' brush for flawless, luminous complexion perfection.
Aqua/Water/Eau, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Neopentyl Glycol Diheptanoate, Isostearyl Isostearate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Tocopheryl Acetate, Sodium Hyaluronate, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Caviar Extract, Maris Aqua/Sea Water/Eau De Mer, Algae Extract, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Isostearate, Cholesteryl Chloride, Cholesteryl Nonanoate, Cucumis Melo (Melon) Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Citrulline, Argania Spinosa Kernel Oil, Orbignya Oleifera Seed Oil, Folic Acid, Biotin, Ubiquinone, Riboflavin, Thiamine Hcl, Copper Powder, Sodium Benzoate, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Leuconostoc Ferment Filtrate, Superoxide Dismutase, Soybean Peroxidase, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Granatum Seed Oil, Ceramide Np, Ceramide Ap, Curcuma Longa (Turmeric) Root Extract, Silica, Steareth-20, N-Hydroxysuccinimide, Actinidia Chinensis (Kiwi) Fruit Extract, Propylene Glycol, Butylene Glycol, Perfluorodecalin, Benzoic Acid, Potassium Sorbate, Sorbic Acid, Phenoxyethanol, Ethylhexylglycerin, BHT, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBye Bye Lines Foundation
 
3.9

(based on 126 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (93)
  • Goes on smoothly (89)
  • Blends well (88)
  • Lightweight (85)
  • Long-lasting (56)

Cons

  • Poor coverage (24)
  • Pricey / poor value (16)
  • Doesn't stay on (15)
  • Too greasy (6)
  • Causes breakouts (3)

Best Uses

  • Light to medium coverage (73)
  • Mature skin (50)
  • Dry skin (32)
  • Normal skin (32)
  • Sensitive skin (30)
    • Reviewer Profile:
    • Brand buyer (80), Budget shopper (31)

Reviewed by 126 customers

Displaying reviews 1-10

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1.0

Would not buy again! Returning the one I bought!

By D.Gonz.

from Pittsburgh, Pa.

About Me Brand Buyer

Verified Buyer

Pros

    Cons

    • Poor Coverage
    • Too Greasy

    Best Uses

      Comments about It Cosmetics Bye Bye Lines Foundation:

      Very greasy! No coverage! Pump broke immediately!

       
      5.0

      Love iit

      By Sonia

      from San Antonio Texas

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Lightweight
      • Long-Lasting

      Cons

        Best Uses

        • Full Coverage

        Comments about It Cosmetics Bye Bye Lines Foundation:

        Lightweight
        Great coverage

         
        5.0

        My skin looks flawless!

        By janeansanders

        from St. Louis, MO

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Light To Medium Coverage
          • Mature Skin
          • Normal Skin
          • Sensitive Skin

          Comments about It Cosmetics Bye Bye Lines Foundation:

          I bought this when it was a beauty steal and I am absolutely in love!!! It makes my skin looks so smooth and flawless. It lasts all day. I'm a fair skinned lass and most brands undertones are wrong for skintone. This one is perfect for me!

           
          5.0

          Great Foundation for Lines and wrinkles

          By Sandi

          from Morgantown, WV

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting

          Cons

            Best Uses

            • Dry Skin
            • Full Coverage
            • Light To Medium Coverage
            • Mature Skin
            • Sensitive Skin

            Comments about It Cosmetics Bye Bye Lines Foundation:

            I just love this foundation. It really does smooth out lines and wrinkles!

             
            5.0

            This is great!

            By punkin48

            from Talbott, TN

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Long-Lasting
            • Matte Finish
            • Noncomodegenic

            Cons

              Best Uses

              • Full Coverage
              • Mature Skin

              Comments about It Cosmetics Bye Bye Lines Foundation:

              I am 70 years old and this is the best foundation that I have ever used

               
              1.0

              Wasn't for me

              By Jg

              from Mo

              About Me Brand Buyer

              Verified Buyer

              Pros

                Cons

                • Pricey / Poor Value

                Best Uses

                  Comments about It Cosmetics Bye Bye Lines Foundation:

                  Didn't care for coverage. Was disappointed

                   
                  3.0

                  Just OK

                  By Joy79

                  from Bismarck, ND

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply

                  Cons

                  • Too Greasy

                  Best Uses

                  • Dry Skin
                  • Light To Medium Coverage

                  Comments about It Cosmetics Bye Bye Lines Foundation:

                  This product makes your skin look oily and shiny. The wear time of this foundation is OK. I have to put on powder after application to bring down the shine and then it looks great.

                   
                  5.0

                  Fantastic product!

                  By Yoli V

                  from Mission, TX

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Good Pigmentation
                  • Lightweight
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Full Coverage

                    Comments about It Cosmetics Bye Bye Lines Foundation:

                    I love this product because it gives you full coverage, smooth to apply, and long lasting.

                     
                    2.0

                    Very yellow/orange undertone

                    By Makeup.locer

                    from Portland, OR

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Lightweight

                    Cons

                      Best Uses

                      • Light To Medium Coverage

                      Comments about It Cosmetics Bye Bye Lines Foundation:

                      This ended up being way too yellow/orange. I'm typically light neutral / pink and this looked terrible on me.

                      (0 of 1 customers found this review helpful)

                       
                      3.0

                      zero coverage

                      By sarah

                      from ca

                      Comments about It Cosmetics Bye Bye Lines Foundation:

                      Wouldn't recommend

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      54 Questions | 58 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Does it have spf?
                        Asked on 5/28/2018 by Jolivia07 from Houston, tx

                        1 answer

                        • CUSTOMER CARE

                          A:

                          Hi! While Bye Bye Lines Foundation does not offer SPF protection, it does include ingredients like Titanium Dioxide, and Iron Oxide, in small amounts, that make up SPF. We hope this helps! XOXO

                          Answered on 5/28/2018 by Official Answer from It Cosmetics from Brand Answer
                      • Q:

                        Hi!
                        I use BENEFIT foundation Beige (all the rage). What shade would suit me using Bye Bye foundation?
                        Asked on 5/24/2018 by Nanette from San Diego California

                        1 answer

                        • CUSTOMER CARE

                          A:

                          Hello! Thank you for your question. Based on the information you are providing, we recommend using Medium Tan in Bye Bye Lines Foundation. We hope this helps! XOXO

                          Answered on 5/24/2018 by Official Answer from It Cosmetics from Brand Answer
                      • Q:

                        What color would I use if I'm using clinique 02 alabaster color
                        Asked on 5/24/2018 by Traci from Tennessee

                        1 answer

                        • CUSTOMER CARE

                          A:

                          Hello! Thank you for reaching out! Based on the information provided, we recommend using Tan in Bye Bye Lines Foundation! XOXO

                          Answered on 5/24/2018 by Official Answer from It Cosmetics from Brand Answer
                      • Q:

                        I am eager to try this! I wear medium neutral in Bye Bye Foundation....what color should in choose in Bye Bye Lines?
                        Asked on 5/15/2018 by Barb from Mississippi

                        5 answers

                        • CUSTOMER CARE

                          A:

                          Hello! Thanks for reaching out. Based on the information provided, we recommend trying Medium in Bye Bye Lines Foundation! We think you will love it! XOXO

                          Answered on 6/8/2018 by Official Answer from It Cosmetics from Brand Answer
                        • CUSTOMER CARE

                          A:

                          Hello! Thanks for reaching out. Based on the information provided, we recommend trying Medium in Bye Bye Lines Foundation! We think you will love it! XOXO

                          Answered on 6/8/2018 by Official Answer from It Cosmetics from Brand Answer
                        • CUSTOMER CARE

                          A:

                          Hello! Thanks for reaching out. Based on the information provided, we recommend trying Medium in Bye Bye Lines Foundation! We think you will love it! XOXO

                          Answered on 6/8/2018 by Official Answer from It Cosmetics from Brand Answer
                        • CUSTOMER CARE

                          A:

                          Hello! Thanks for reaching out. Based on the information provided, we recommend trying Medium in Bye Bye Lines Foundation! We think you will love it! XOXO

                          Answered on 6/8/2018 by Official Answer from It Cosmetics from Brand Answer
                        • CUSTOMER CARE

                          A:

                          Hello! Thanks for reaching out. Based on the information provided, we recommend trying Medium in Bye Bye Lines Foundation! We think you will love it! XOXO

                          Answered on 6/8/2018 by Official Answer from It Cosmetics from Brand Answer
                      • Q:

                        I have fair to medium mature olive skin. I use IT powder foundation but have to use medium & tan mixed on my brush to get a half way natural color. Medium is too light & tan is way too dark by itself. So what color should I get in the Bye Bye Lines foundation?
                        Asked on 4/19/2018 by Sugarbear from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for reaching out to us! Based on your complexion, we suggest using Bye Bye Lines Foundation in Medium-Tan. IT will be a great match for you as your complexion is in-between Medium and Tan! XOXO

                          Answered on 4/23/2018 by Official Answer from It Cosmetics from Brand Answer
                      • Q:

                        I'd like to try this and compare it to the Bye Bye Moisturizing make-up. Is it available to try in the Goodyear, AZ store to test?
                        Asked on 4/15/2018 by Carrie from Goodyear, AZ

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out! Bye Bye Lines Foundation is available in most Ulta Beauty locations. We suggest contacting your local store to find out if they carry IT! Bye Bye Lines Foundation offers sheer, buildable coverage. IT contains Drops of Light Optical Blurring Technology to diffuse the appearance of fine lines and skin imperfections. Bye Bye Foundation is a clinically advanced moisturizer and full coverage in one! XOXO

                          Answered on 4/17/2018 by Official Answer from It Cosmetics from Brand Answer
                      • Q:

                        I'm 69 and every makeup I've tried didn't cover my wrinkles. It cakes in the lines.
                        Asked on 3/25/2018 by Berta69 from Indianapolis in

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out! Bye Bye Lines Foundation is formulated with Drops of Light Optical Blurring Technology to help diffuse the appearance of fine lines and skin imperfections. This is a super lightweight formula which offers sheer, buildable coverage. IT sounds like this is the right foundation for you to try! XOXO

                          Answered on 3/30/2018 by Official Answer from It Cosmetics from Brand Answer
                      • Q:

                        I am turning 30 this year and have noticed a major change in my skin. My skin has become extra sensitive and stays very dry with small circular extra-dry patches on a few areas of my face. Is this product a good option for someone starting to see signs of aging looking to even skin tone and achieve an overall healthy complexion? Do you have a recommendation for another formula if not this one? Thank you!
                        Asked on 3/1/2018 by Angie from Alabama

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! You can absolutely use Bye Bye Lines Foundation! IT offers sheer, buildable coverage and Drops of Light Optical Blurring Technology to diffuse the appearance of fine lines and wrinkles, along with the appearance of skin imperfections. Bye Bye Lines Foundation is also super hydrating to help restore the skin and even your complexion. We definitely recommend giving this one a try! XOXO

                          Answered on 3/6/2018 by Brand Expert from IT Cosmetics
                      • Q:

                        Is there SPF in this?
                        Asked on 2/25/2018 by Didi from Texas

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! Bye Bye Lines Foundation does not contain SPF. We recommend applying an SPF prior to using this foundation, such as Anti-Aging Armour- a tinted beauty fluid with SPF 50+ physical only protection. You can shop IT through the link below! XOXO

                          https://www.ulta.com/anti-aging-armour-with-spf-50?productId=xlsImpprod16281001

                          Answered on 2/28/2018 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this sheer medium or full coverage? Or buildable?
                        Asked on 2/5/2018 by Anthony from Colorado USA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! Bye Bye Lines Foundation offers sheer to medium buildable coverage. IT allows your skin to peak through! XOXO

                          Answered on 2/6/2018 by Brand Expert from IT Cosmetics
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