IT Cosmetics Bye Bye Foundation - Endless coverage in one simple step. IT Cosmetics Bye Bye Foundation - Endless coverage in one simple step.

So Many Benefits!


PARCHED SKIN?

100%

saw improved hydration*

FINE LINES?

97%

saw full, lasting coverage*

DARK SPOTS?

84%

said it evens skin tone*

*Results observed in a clinical study.

BLEMISHES?

97%

saw reduced redness.*

Title- Face Today Flawlessly

A New Way to
Radiant Skin


3D Skin Flex Technology treats skin to full, flexible coverage in one simple step. No creases, no cracks—just you.

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Watch it create a flawless finish

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Title- 12 Skin-loving Shades

1 Unique You


IT's first-ever full coverage moisturizer seamlessly hydrates fair to deep skin tones—plus everything in between.

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Title- Pair It Perfectly

Airbrush Full-Coverage Complexion Brush #77


Provides luxe, flawless coverage—plus apricot-hued tips infused with collagen and peptides.

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Title- Clinically Advanced

Kissed by Nature


Packed with peptides, collagen and hyaluronic acid, Bye Bye Foundation loves skin with its 7 key fermented ingredients:

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