Rated 3.97 out of 5 stars
Most Helpful Positive Review Verdict is Still Out
I bought this on a whim to try because everything the IT-gal touches usually turns to cosmetic gold however, I'm on the fence with this product. I'm a chronic sufferer from dehydrated, sensitive, acne-prone skin so I tend to be cautious with products I use. So far this treating concealer has not caused any irritation or new break-outs, which is a plus! It has done a fantastic job of spot treating without drying irritation. The "full coverage" claim is a bit questionable. It does a decent job of toning down acne but if I really don't want to see my spot I have to go in lightly with BMinerals or my holy grail MUFE concealer over the top. Which defeats the purpose a bit in my opinion if i have to conceal twice? The product has a nice liquid to powder like consistency which surprisingly hasn't exaggerated any dry spots. feel the product oxidizes slightly as well. Overall, a decent spot treatment with light pigment. I will continue to use it as I don't hate it but probably will not be repurchasing.
I've attached a photo for coverage references. Line with red marker and a swipe out of the jar, and a light dabbing of product.
Most Helpful Critical Review Light blemish coverage
I have had the worst breakout this week and couldn't wait to try this new concealer. It goes on easily and I like the applicator brush BUT... it did not give me enough coverage. I feel like if I really caked on foundation after the fact, I would be satisfied with how my skin looked.
Reviewed by 367 customers Not worth the price
Rose from NY
The cost is high for this product, coverage is horrible and I saw no difference after a month of use
Heals but doesn't Conceal
Sandy from Tx
Not sure if medium just wasn't the right color for me but it looked white on my skin even after I blended it out making it very noticeable. Was using Clinique clearing concealer however Ulta has pulled it off the shelf. That's the only one I could really use and it concealed. Unfortunately, Ulta doesn't have anything else this similar.
Birthday let down
Lauraloo from Sierra Vista AZ
I bought this for my birthday which is today wanted to look flawless. I have breakouts on chin and cheek area hopeing this would hide everything What a dissapointing product does not work you get the same results from an ordinary concealer I will be returning this the price of this is through the roof almost 30$ for an itsy bitsy tiny jar do not waste your money ladies does not work.
can't recommend this enough!
Kartoshka from Covington, KY
This concealer is incredible! Full coverage, not chalky or cakey. I have a bad habit of trying to pop every single pimple I get and this baby starts healing it within one use. Love, love, LOVE this product!!
My favorite face product EVER
Madi from Atlanta, GA
This concealer is AMAZING. I use it all over my face as a foundation and it seriously works wonders. I have very red, blotchy, oily skin and this makes me look even-toned and radiant. I've gotten numerous compliments on my skin while wearing this concealer. It's perfect for every day and you will NOT regret purchasing!!! 10/10 highly recommend.
Rissaaa93 from Lakeland Florida
I have small breakout here and there in my chin, cheeks, and under my nose. I'm super oily, have a mild case of rosacea on my cheeks, and have large pores. I use this all over my face as foundation and love it! It is full coverage and I don't need to set my face with a powder when I use this. I still use a full coverage concealer under my eyes but this stuff is amazing on my face. It's matte and doesn't cake up in this Florida weather. I always get compliments on my make up when I use this.
Not for me
Jennifer from Gettysburg, Pa
This concealer was not at all for me...The color was fine until it sat on my face and oxidized and became darker...It did however moisturize and my skin wasn't flaky BUT seeing where the concealer was placed was a huge factor of having to return.
Martina from Chicago, IL
I love It Cosmetics products but I was very hesitant on purchasing this item because of the negative reviews but I decided to give it a try anyway & im happy that I did! I have oily acne prone skin & this concealer works great on my skin. It's very blendable, doesn't cake or crease & fills in any texture beautifully. Hasn't caused any additional breakouts for me either. Give it a try!
If the bottle was bigger I would buy again.
Lavaqt from Pennsylvania
Covers good. Blends well
not full coverage
shimmeringly from Minnesota
works as a treatment but light coverage as far as makeup.
Tiffany from Rapid City, SD
I love that I can wear this alone without foundation or under my makeup it covers well and looks natural.
This sucked as a foundation; did NOTHING for my acne
Savvy from Florida
This sucked as a foundation; did NOTHING for my acne.
Don't use this ESPECIALLY if you are a beginner at makeup. I instead suggest trying Tarte concealer, or Lancôme foundation. (Both of which u can get at Ulta) thanks for reading, have a lovely day! :))
Best concealer ever
Lexi from Burque
I can't live without this it's expensive but worth it. I do see results
Fab! Great coverage.
Summer from Pueblo Colorado
Fabulous. Best medicated blemish cover up I have ever tried. Better than Murad and Hourglass.
I love this concealer!
LJ from Lake Oswego, OR
Lasts all day, blends well, doesn't settle, perfect color match, covers and treats acne spots. I wear 2N1 Desert beige in Estée Lauder and the Light shade is a perfect match for me.
Stays on all day, but needs more color options
KikiZoko from OH
This product covers my imperfections quite well. I sometimes wear it alone but it looks better with a coat of Bye Bye Foundation to make it match my skin tone. I wish there was a little less orange in the shade closest to my skin.
Lotus from Easton PA
Exactly what I was looking for!! So light in consistency but covers blemishes flawlessly! LOVE!!!!
Cortney from Alabama
It is small but it goes a long way!!! You can't beat the coverage.....I love it!
Choose lighter shade
Kristan from Louisiana
Product is not concentrated enough to cover inflamed acne. I use light/medium golden tone foundation and the light colored concealer is way too dark-need to make sure you go down a shade.
Haley from Texas
Went through an entire bottle (It lasted about 8 months)! About to buy my second.
Natasha from Austin
This is exactly what I was looking for, something to not only cover a breakout but treat it as well. Ignore the reviews that say this bottle is tiny. If you look at the actual amount of product you get, it is more than in a tube of Shape Tape concealer- which I consider to be quite a bit!
I am so glad I found this product
Gabsterella from Sacramento, CA
This is a replacement for foundation for me. I have always dealt with hormonal acne and this is the perfect little cover up for acne scars and when I want just a little bit of coverage.
I wanted to like it
AM from Vancouver
I read all the great reviews and decided to buy it on Ulta using their colour chart. I am fair skinned with a red undertone and chose the shade light. It was way too dark when first applied and then turned darker as it oxidized later. As a result it highlights the blemishes you are trying to hide because you have dark patches. I think the formula needs a tweak and a way wider colour range. Light was like use an olive tone cover up.
It's a no
Maddie from Aiken, SC
I wanted to really like this product as it does hide/covers pimples. However, I found that it oxidizes and turns into noticeable orange patches on my face as hours go by. The amount of product for this price isn't worth it.
i would buy again
kate from WA
This product is amazing for acne prone people like myself. I have combination skin and it is so sensitive. Just about every product makes me brake out except for this concealer. The overall finish of the product could be a little better but other than that this product is amazing.