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It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

0.12 oz Item 2284645

Color:Blonde

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 439 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (346)
  • Easy to apply (335)
  • Good pigmentation (292)
  • Good value (118)
  • Good colors (111)

Cons

  • Difficult to apply (28)
  • Clumps (11)
  • Smudges (9)
  • Stains easily (8)
  • Difficult removal (7)

Best Uses

  • Everyday (153)
  • Daily use (142)
  • Normal skin (70)
  • Going out (49)
  • Sensitive skin (47)
    • Reviewer Profile:
    • Natural style (196), Classic style (175), Trendy style (31)

Reviewed by 439 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

IT REALLY WORKS>

By pb

from pa

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    Eye brow challenged and nothing seemed to work (and look natural). finally found a product that works for me.

     
    5.0

    Truly a universal color!

    By Marimari

    from Chicago, il

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    I was always a skeptic when it came to "universal" shades. I'm so glad they had this in pot form cus I LOVE the pencil version! I have dark brown/ black hair and I usually use shade 6 from Benefit kabrow and ABH medium brown/ ebony. I also have oily skin and this stayed on for a full 18 hour shift! Truly incredible!!

    (1 of 1 customers found this review helpful)

     
    5.0

    easy for beginners

    By bethenanne

    from indiana

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    Fulfills its claims. I have many white hairs in my dark brown brows and this takes care of them. I use dark brown and it does not pull red. lasts until I remove it. looks natural, not drawn on

     
    5.0

    Yes I'd buy it again love it works amazing

    By Heather

    from Temecula

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      Great price I love it thank you

      (1 of 1 customers found this review helpful)

       
      5.0

      Love IT

      By Samantha

      from Plant City, Florida

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        LOVE this pomade! It goes on very smoothly and blends well. I like a more natural look and it exceeded all my expectations!

        (1 of 1 customers found this review helpful)

         
        5.0

        By Nicole

        from Long Beach ms

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          This is the best eyebrow product I have ever used. And I have tried many. It's a pomade,powder,stain all in one. And once it sets it is truly smudge proof and waterproof. Stayed on ever after a night of sleeping. Looks very natural.

           
          4.0

          Good buy !

          By SkinAddict

          from Somewhere, Everywhere

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting

          Cons

          • Smudges

          Best Uses

          • Everyday

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          This is actually not bad, easy to Apply and actually looks pretty natural. It says you have some wiggle room before it sets so if not careful it will smudge , and if you don't fix fast you will have to remove it all and start over or be stuck with a smudge. It does exactly what it says it will, and once set it will easily last for 12 hours or more and for me was bullet proof even in water!

           
          5.0

          Easy application

          By Caro

          from Colorado

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            Enjoy it. I was skeptical at first. Way easier to apply than benefits brow gel.

             
            5.0

            Used for several years

            By bloomin

            from Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              I have tried several different brands and like none as well as this one. Love Benefit container with brush, so I purchase this Build a Brow and put in the Benefit Container. Haha! It Brow product just has better color than the other and a little bit better application. It does dry out if you don't keep that lid closed.

               
              5.0

              It's my ONLY go to for eye brows! Love it!

              By Mel

              from Porterville, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

              • Clumps towards the end of finishing the product

              Best Uses

              • Everyday

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              It's the only product iIve use from "IT" but since I love it I will start looking into some of their other items.

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              50 Questions | 50 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is the universal taupe shade the same as the pencil version?
                Asked on 1/25/2018 by marimari from marimari

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! The Universal Taupe shade is the same shade as the Brow Power Universal shade. Please note since the formulas are different, the texture and consistency of the product may slightly alter the color. We hope you try IT out! XOXO

                  Answered on 1/29/2018 by Brand Expert from IT Cosmetics
              • Q:

                i purchased it build a brow and i am having a diificult time applying this t0 my eyebrows. The creme has dryed out and i can hardly apply it to my brows. Is there any way to soften this so I can apply it smoothly.
                Asked on 1/22/2018 by mary from canton,ohio

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for your question! If you find your Build A Brow is becoming dry, we do suggest putting your Build A Brow jar into a sealed ziploc bag, and running IT under hot water. This will help to loosen the consistency and get IT back to normal. We hope IT helps! XOXO

                  Answered on 1/23/2018 by Brand Expert from IT Cosmetics
              • Q:

                i purchased it build a brow and i am having a diificult time applying this t0 my eyebrows. The creme has dryed out and i can hardly apply it to my brows. Is there any way to soften this so I can apply it smoothly.
                Asked on 1/22/2018 by mary from canton,ohio

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for reaching out! Be sure the cap on your Build A Brow is twisted tight onto the jar to assure the product does not dry out. In the meantime, you can put the jar into a sealed ziploc bag and run hot water over top to help loosen the consistency back to normal. This should do the trick! XOXO

                  Answered on 1/23/2018 by Brand Expert from IT Cosmetics
              • Q:

                Does this product come with a brush?

                Thank you!
                Asked on 7/19/2017 by Kay from MN

                1 answer

              • Q:

                Does the brush come with the stain?
                Asked on 5/29/2017 by Amy from undisclosed

                1 answer

              • Q:

                Dark brown isn't dark enough. My eyebrows are really black. No black? Suggestions of a black to blend with it?
                Asked on 3/18/2017 by Beauty school drop out from NY

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Our brow products do not come in a black shade. Dark Brown is the deepest shade at this time. We will absolutely pass along your suggest for a deeper shades of IT! XOXO

                  Answered on 3/20/2017 by Brand Expert from IT Cosmetics
              • Q:

                I have white hair so I ordered the gray When it came it looks more taupe then gray. Is this right?
                Asked on 12/3/2016 by nettie

                1 answer

                • Brand Expert

                  A:

                  Hi Nettie, thank you for your question! While IT does look taupe in the jar, the shade Universal Taupe is actually much darker. The gray will apply super natural once on the brush! XOXO

                  Answered on 12/5/2016 by Brand Expert from IT Cosmetics
              • Q:

                I have red hair and have trouble finding eyebrow products that are the right color. I don't want my eyebrows to look orange or dark red, but I don't want them to look blonde or brown either. Does the auburn shade look natural when applied?
                Asked on 11/28/2016 by Jess from Madison, Wi

                1 answer

                • Brand Expert

                  A:

                  Hi Jess, we're happy to help with this! Our Auburn shade is not orange or red, it just has warmer tones to IT so IT better matches your hair color! IT sounds like this could be what you're looking for :)

                  Answered on 11/30/2016 by Brand Expert from IT Cosmetics
              • Q:

                I have green eyes dark blonde hair. Very thin brows which are blonde. Since I'm ordering online, cannot try on color. Taupe always looks greyish on me. What color do you recommend?
                Asked on 11/24/2016 by Claudey from Santa Clarita, CA

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! If Taupe is too gray, we recommend using Build A Brow in the Blonde shade. IT will match your hair color perfectly! XOXO

                  Answered on 11/25/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is the brow brush included with the product.
                Asked on 8/20/2016 by Dona from Lexington, TN

                1 answer

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