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Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

(456) REVIEWS (52) Q&A ASK A QUESTION

0.12 oz Item 2284645

Color:Blonde

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 456 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (358)
  • Easy to apply (347)
  • Good pigmentation (303)
  • Good colors (121)
  • Good value (118)

Cons

  • Difficult to apply (28)
  • Clumps (11)
  • Smudges (9)
  • Stains easily (8)
  • Difficult removal (7)

Best Uses

  • Everyday (166)
  • Daily use (142)
  • Normal skin (70)
  • Going out (53)
  • Sensitive skin (47)
    • Reviewer Profile:
    • Natural style (202), Classic style (182), Trendy style (31)

Reviewed by 456 customers

Displaying reviews 1-10

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4.0

First time buyer, seems to do what I need.

By Midge

from Live Oa, Fl.

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    Still learning to use but seems easy enough.

     
    5.0

    LOVE this build a brow product!

    By Lollgal

    from Mississippi

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      This product helps with my thin over-plucked brows. I was AMAZED at how easy it went on and the length of time with NO smudges. It's awesome!

       
      5.0

      ATTENTION ALL SILVER FOXES - YOU NEED THIS

      By AJ

      from Rochester Hills, MI

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I wish I could remember the name of the sales person who directed me to this product so I could thank and hug her. I was born with practically zero eyebrows and have had to draw them on all my life so I've tried everything. Since opting to celebrate my gray/white hair, finding the right shade has added to the frustration. This gray shade is perfect, the application is easy and I don't have to worry about accidentally rubbing off half a brow and discovering it when I get home.

         
        5.0

        My favorite brow product

        By Jen

        from Michigan

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          I use on a daily basis and have tried others but always come back!

           
          5.0

          OMG!!! I LOVE IT!!! brows for days!! Literally lol

          By Drea

          from San Antonio

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            I use it almost on a daily just to give ky brows some life anf its perfect

             
            5.0

            Finally, a Suitably Gray and Effective Brow Product!

            By vex

            from SF, CA

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            THANK YOU, IT Cosmetics for including a gray option in this line of products, and thank you, Ulta, for carrying it! I have alopecia and have lost all my brow hair, and also have prematurely white/silver hair. This is the first product I've found that not only doesn't look ridiculous unnatural on me but actually looks good AND stays put! I seriously cannot thank you enough. Kudos!

             
            5.0

            So far I love it.

            By Pbranson

            from Destin FL

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              I have been using Anastasia brow promenade. It smears and fades, this lasts for a long time. I have gotten lots of compliments of it. Good color, easy to apply.

               
              5.0

              Amazing!

              By Vickie

              from San Diego

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                Great for everyday use :)

                 
                5.0

                Love it!

                By Laura

                from Orland Park, IL

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                I have a hair loss condition so my eyebrows are very scarce. Patchy skin areas throughout. This product gives me the illusion of actual eyebrows. Very glad I came across this

                 
                3.0

                This is not taupe

                By Payton

                from North Georgia

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                The taupe is near red!! Product worked ok. Won't buy again, I can't believe that call that taupe. Taupe where?!

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                52 Questions | 52 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I'm black brown skinned black eyebrows with some gray can I use this product?
                  Asked on 3/26/2018 by Bree from CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out! You can absolutely use Build A Brow! The shade Dark Brown will be the best color match for your brows. We hope this helps! XOXO

                    Answered on 4/2/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Is the universal taupe shade the same as the pencil version?
                  Asked on 1/25/2018 by marimari from marimari

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The Universal Taupe shade is the same shade as the Brow Power Universal shade. Please note since the formulas are different, the texture and consistency of the product may slightly alter the color. We hope you try IT out! XOXO

                    Answered on 1/29/2018 by Brand Expert from IT Cosmetics
                • Q:

                  i purchased it build a brow and i am having a diificult time applying this t0 my eyebrows. The creme has dryed out and i can hardly apply it to my brows. Is there any way to soften this so I can apply it smoothly.
                  Asked on 1/22/2018 by mary from canton,ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! If you find your Build A Brow is becoming dry, we do suggest putting your Build A Brow jar into a sealed ziploc bag, and running IT under hot water. This will help to loosen the consistency and get IT back to normal. We hope IT helps! XOXO

                    Answered on 1/23/2018 by Brand Expert from IT Cosmetics
                • Q:

                  i purchased it build a brow and i am having a diificult time applying this t0 my eyebrows. The creme has dryed out and i can hardly apply it to my brows. Is there any way to soften this so I can apply it smoothly.
                  Asked on 1/22/2018 by mary from canton,ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out! Be sure the cap on your Build A Brow is twisted tight onto the jar to assure the product does not dry out. In the meantime, you can put the jar into a sealed ziploc bag and run hot water over top to help loosen the consistency back to normal. This should do the trick! XOXO

                    Answered on 1/23/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Would the Build A Brow product work for someone who has no brow hairs?
                  Asked on 9/3/2017 by Jackie from Texas

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for reaching out. The Build A Brow is great for adhering to skin for our IT Girls who have no brow hairs. We hope this helps! XOXO

                    Answered on 9/6/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Does this product come with a brush?

                  Thank you!
                  Asked on 7/19/2017 by Kay from MN

                  1 answer

                • Q:

                  Does the brush come with the stain?
                  Asked on 5/29/2017 by Amy from undisclosed

                  1 answer

                • Q:

                  Dark brown isn't dark enough. My eyebrows are really black. No black? Suggestions of a black to blend with it?
                  Asked on 3/18/2017 by Beauty school drop out from NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Our brow products do not come in a black shade. Dark Brown is the deepest shade at this time. We will absolutely pass along your suggest for a deeper shades of IT! XOXO

                    Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have white hair so I ordered the gray When it came it looks more taupe then gray. Is this right?
                  Asked on 12/3/2016 by nettie

                  1 answer

                  • Brand Expert

                    A:

                    Hi Nettie, thank you for your question! While IT does look taupe in the jar, the shade Universal Taupe is actually much darker. The gray will apply super natural once on the brush! XOXO

                    Answered on 12/5/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have red hair and have trouble finding eyebrow products that are the right color. I don't want my eyebrows to look orange or dark red, but I don't want them to look blonde or brown either. Does the auburn shade look natural when applied?
                  Asked on 11/28/2016 by Jess from Madison, Wi

                  1 answer

                  • Brand Expert

                    A:

                    Hi Jess, we're happy to help with this! Our Auburn shade is not orange or red, it just has warmer tones to IT so IT better matches your hair color! IT sounds like this could be what you're looking for :)

                    Answered on 11/30/2016 by Brand Expert from IT Cosmetics
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