Rated 4.12 out of 5 stars
Most Helpful Positive Review groundbreaking
absolutely love the concept of the smaller, thinner wand. works so much better than classic mascara brush even if smaller. this one is completely different. it literally makes my almost nonexistent brow hair somehow bushier and combed and neat and it shows. I love it!!
Most Helpful Critical Review OK as a top coat; did not like it by itself
I love L'Oreal but this product was a miss for me. I bought it on a whim because my usual product (the Brow Stylist Designer in the traditional pencil) was out of stock at the store. I've used L'Oreal's Plumper and like that product, so I expected this to be similar. I do like the shape of the brush, but it feels too small or thin to control how I wanted to use it. What I really did not like about this product is that it looked fake -- kind of like when I used to use actual mascara on my eyebrows as a teen. My eyebrows are fairly blonde despite my naturally dark hair, but I typically use the brunette shades -- I love dark brunette in the pencil. I can use the precise pencil to easily mimic hair shape and make it blend naturally. But this dark brunette looked too dark, fake and flakey. It also did not last as well I hoped, flaking off by the end of the day. If you have thicker natural brows, this might work better for you, but I could not find a way to fill mine in enough to look right. I have used it as a top coat to help set my brows after using my pencil and it works better for that, adding a bit of color. If I bought it again, I would only buy it in clear to use as a gel -- but even then, I would probably just buy the Plumper because it's a better value. I would not buy this to use by itself. I will probably go back to the Designer pencil (great product!), or I am considering trying the Sculptor. but I would not buy this.
Reviewed by 133 customers eh
preslee k from washington
not bad, i've only used a couple times but for the price i'm okay with it. only thing i don't really like is how small the brush is, it can be hard to apply at times.
I hate how much I love this stuff!
BargainShopper from Portland, OR
So, for starters: the reason I'm giving this 2 stars is only because you get hardly any product. Its a really nice product and I love it! I do. But there's definitely NOT 0.44oz like ulta says. There's only 0.10oz. Even says so on the packaging. Go look and check. Quite the difference.
Yes! Great stuff for the brows at a small price
Beth from Harlingen
Great brow tamer, and price
Great budget brow mascara
BeccaEm from Boston, MA
I've bought this product in Brunette multiple times. It's a great quick way to darken and fill in your eyebrows. I've found it much easier than brow pencil. I had used more expensive brands, then tried drugstore ones. This has one of the smallest brushes I've found, which is great because the drugstore brow mascaras tend to have large wands that make it hard to get a precise shape.
My new favorite
Amy from WI
The brush on this has made this my one and only product! It is so fine that I use the tip in place of a pencil where my brows are sparse then comb the rest through. I have replaced my Benefit and Anastasia products with only this.
Love47 from Hertford, NC
It's One Of My Favourite Eyebrow Colors...........
missage from mi
This is my absolute most favorite brow gel! Could use more color choices, but I'm dark blonde and use light brunette and it's perfect. 5 stars all the way, buy this.
Mross1964 from West Chester, OH
I found this by accident and it's the best product! I'm getting older and the thinning has started so I needed a little help. You can use this easily and not get that cakey built up look! It's amazing!
I would buy this again!!!
Teri from Orlando, Fl.
Use this to fill in my eyebrows and cover gray.
I really like this
SkinCareObsessed from Portland OR
I'm not sure why this doesn't have better reviews! I love this stuff. I use it to set my brows, not as a stand alone brow product.
It adds dimension to my brows, and helps keep them up and in place. I don't go crazy like feather brows, but I do need them brushed "up" and this does that. (I have noticeable brows, but they're sparse).
great for brow
Scal from LA
When it's new, remember to scrape off some of the product before use. Otherwise it will be too much. But after months of use, when it gets dry, it's better. Therefore, this lasted more than a year. Kept my brow up the whole day. Looked pretty good. Brushed upward to hold the hair up. Brush side way, more like shading. Use thin pencil to fill in a bit. You will have great brow.
Gen from CT
Okay so first I was disappointed because the outside of the bottle was all dirty and gross inside the packaging. And the size of the wand is good especially for thinner brows...I'll give it that but it barely has any bristles or anything.
My everyday go-to
Claire10 from Oh
I wear it everyday and the brush is very easy to use. It makes your brows look very natural. Would recommend!
Best brow mascara ever
SusyQ from Albany NY
I use this every morning. Having eye brows again pulls up my face and accentuates my eyes without looking phony.
Clear gets flaky and doesn't hold
Maria from Montebello, CA
I bought both the light brown and the clear brow and set. I am very dissatisfied with both. The clear gets flaky and does not have good hold. The brown one holds better but also gets flaky and looks blotchy. Horrible buy. Buyer beware.
BRING BACK THE OLD ONE!
Tiffany from Spring, TX
I was a loyal buyer of the old formula and packaging. This one is much harder to use in my opinion and doesn't have the same dimensional effect on the brows. The formula was also much thinner and easier to use. The wand on this is flimsy compared to the old one and it's hard to disperse the product without clumps being deposited into the brows, which then need to be combed through. Still looking for a dupe to the old formula, but this isn't it.
jess from KC
This is the best brow mascara/gel. You need to wipe or blot the brush before you apply. Then it's the most precise, easy to use brush. Tints and holds my brow hairs in place in 1 step.
Love The Wand And Control-Great For Thin Brows
CakerBaker from Upper Midwest
Best brow mascara I've used in a long time. I don't quite understand the negative reviews. This gives me total control of the application. Most brow products apply way too much no matter how careful I am. I have very thin brows I inherited from my mother, (with no plucking), they are barely visible. So most other products make them look overly made up and ridiculous. The L'Oreal Brow Stylist Boost & Set is so easy to use. I can apply as much or as little as I need without worrying that it's too much. It also sets them as well so no need for a separate setting gel. I do wish there was more product in the tube so I took away 1 star for that. But overall I am liking this brow gel quite a bit.
RebaJD from North Carolina
Second day using this and love it! I have VERY blonde eyebrows and pencils just look like smudged makeup on my brows. This looks natural and is on the hair itself instead of the skin behind. I can fill in using the brush where I don't have eyebrows and they still look natural. Love!
ACB from Nebraska
Looked gooey and thick on my eyebrow. Definitely noticeable that I was wearing a brow gel.
Love this shade of brown for my eye brows!
Becky from Vineland NJ
Love and will be using it from now on.
Best natural-looking brows
Counselrk from Seattle
I have very dark brows that have lost a little density in the last few years. I don't like the blocky, pencilled-in brow look, so pencils don't work well for me. This product seems to thicken, lengthen and fill in my existing brow hairs for a very natural look.
Good but not H2O proof!
Sam from Philly
I love this product. It makes it so quick and easy for me to look put together when I have school runs and grocery trips etc. I really don't have time to do full makeup so this helps. Plus, as I've gotten older I prefer a more natural look. HOWEVER, this is by no means waterproof! My daughter splashed a tiny bit of water from the sink and it ran! L'Oreal should take that out of the description bc it ain't true! 🥺
Not what I expected
Angela from San Antonio, TX
Not what I expected - wouldn't buy again.
It was okay
Lin from Mint Hill, NC
I like the applicator. However, you get very little product. I went through it rather quickly.