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Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

(777) REVIEWS (44) Q&A ASK A QUESTION

0.017 oz Item 2264030

Color:Blonde

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Isododecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Triisostearate, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 777 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (579)
  • Long lasting (579)
  • Good pigmentation (405)
  • Good colors (358)
  • Smooth look (331)

Cons

  • Difficult to apply (94)
  • Clumps (55)
  • Difficult removal (32)
  • Smudges (31)
  • Fades (16)

Best Uses

  • Everyday (452)
  • Going out (156)
  • Daily use (112)
  • Sensitive eyes (96)
  • Travel (92)
    • Reviewer Profile:
    • Natural style (376), Classic style (300), Trendy style (52)
    • Was this a gift?:
    • No (4)

Reviewed by 777 customers

Displaying reviews 1-10

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5.0

Easy to apply and great color

By Caitlyn

from Rochester, Mn

About Me Natural Style

Verified Buyer

Pros

  • Long Lasting

Cons

  • Difficult Removal

Best Uses

  • Everyday

Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

Easy to apply but also easy to over do. Be careful on how much you put on, it drys quick.

 
5.0

Perfect for my white brows!

By Joy 70 looking 60

from Baltimore

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    I am white haired so dark brows would look weird. They had the perfect color to give me color and definition without looking unnatural

     
    5.0

    Natural and long lasting

    By Dixiekitty

    from NY,NY

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      I've never been able to find an eyebrow pencil to match up with my red hair, but this is perfect. I bought this to replace my IT cosmetics Universal brow pencil, which I love too, but was out of stock. So happy to have found another color that blends so beautifully.

       
      5.0

      Only one I use!! Best color for redhead

      By Jo

      from Indiana

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

      • Difficult Removal

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      Eyebrow pencil=the best! No cons,but stays in in places after cleaning face.

       
      4.0

      Works great

      By Norma

      from Tennessee

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

      • It is difficult to know when it is almost empty

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      It would be helpful if you could see how much is remaining in the tube.

       
      5.0

      The BEST brow pencil for redheads

      By Flamipoo

      from Lexington, SC

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        I am a red head that has very light colored brows. The Auburn is the best match to my hair color.

         
        1.0

        I bought this and it was all dried out it was awful I hated

        By Red

        from Parma ohio

        About Me Trendy Style

        Verified Buyer

        Pros

          Cons

          • It wouldn't apply it was hard and I couldn't get

          Best Uses

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            I hated it it wouldn't apply to Mayeye it was like it was dried out it was awful I hated it I'll never buy it again I told everybody how bad it was

             
            3.0

            I wanted to love this...

            By Kim

            from Virginia

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply

            Cons

            • Color too pale
            • Fades
            • Not good coverage

            Best Uses

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              Love IZt products...except this eyebrow pencil. Not good coverage. I could still see skin through it. Color is too light as well but there wasn't a good darker color.

              (1 of 1 customers found this review helpful)

               
              5.0

              I will buy this again

              By Gram

              from Michigan

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                I bought this for a trip to California. My natural eyebrows are almost nonexistent and I didn't want my eyebrows to melt in the sun. This was perfect and I never worried. Did exactly what I bought it for

                 
                3.0

                Still learning how to use it

                By none

                from Farminginton MN

                About Me Natural Style

                Verified Buyer

                Pros

                • Good Variety of Colors
                • Long Lasting

                Cons

                • Difficult To Apply

                Best Uses

                • Going Out

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                Not too impressed.

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                44 Questions | 44 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Hi there!
                  I plan on swimming regularly during the summer, will this product smear or wash off in the water?
                  Asked on 5/9/2018 by Michelle24 from undisclosed

                  1 answer

                  • CUSTOMER CARE

                    A:

                    Hello! Brow Power is a great eyebrow pencil if you are looking for something that will last long! Although, It is clinically proven to be waterproof for 8 hours of wear, we do suggest taking any makeup off for swimming! XOXO

                    Answered on 6/5/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Will this product stay on until the next day, if I don't wash if off my eyebrows with soap & water or makeup remover?
                  Asked on 2/6/2018 by Kristenrenee918 from Cleveland, OH

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Brow Power Waterproof Perfector is very long-wearing and waterproof. If you do not wash it off, this product will likely stay on until it is removed with makeup removing cleanser. XOXO

                    Answered on 2/15/2018 by Brand Expert from IT Cosmetics
                • Q:

                  What can I use to sharpen the pencil? I have the gel eyeliner as well, but cannot find a pencil sharpener that's compatible.
                  Asked on 2/6/2018 by d99 from FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Brow Power Waterproof Perfector 5-in-1 Eyebrow Pencil is retractable to dispense more product, so there is no need to sharpen IT. If you want to give the fine point back, you can use the sharpener that comes included at the end of the No Tug Eyeliner! XOXO

                    https://www.ulta.com/no-tug-waterproof-gel-eyeliner?productId=xlsImpprod5770231

                    Answered on 2/8/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Hi there!

                  Roughly how long can this pencil last before I have to get a new one?
                  Asked on 11/29/2017 by tinybao from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Frequency of use and amount used per application of Brow Power Waterproof Perfector can alter the lifespan of each. Typically this product lasts between 2-3 months. We hope this information is helpful! XOXO

                    Answered on 12/4/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have black hair and black brows. what color should I get?
                  Asked on 11/24/2017 by cindy from mn

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Based on your brow color, we recommend using the Brow Power Waterproof Perfector in Dark Brown. XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have natural red hair. (More of an orange than a red) I have used the universal brow pencil, but it did not work too well for me. What color should I get in this product?
                  Asked on 11/22/2017 by melissnsmith from Belford,bk

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! Based on the description of your brow color, we recommend using Brow Power Waterproof Perfector in Auburn. You can test IT out in person at your local Ulta! XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I am interested in this product for the first, My hair is silver gray and I am looking for a gray eyebrow pencil and want to make sure that this a true gray and not a metalic silver,
                  Thank you,
                  Asked on 11/7/2017 by Bigeyes from Aston. PA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We can assure you the Brow Power Waterproof Perfector in Gray is a cool toned gray, not a metallic or silver shade at all. This color is perfect for gray hair colors! XOXO

                    Answered on 11/8/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have black eye brows and are very thin would I use universal? And also I'm out doing ranch work would it still stay on with sweat and wiping your face?
                  Asked on 11/1/2017 by Daisy from TX

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! We recommend trying our Dark Brown Brow Power Waterproof Perfector! Since IT is budge-proof it will not come off until you take it off. IT is clinically shown to be waterproof for 12 hours. We hope this helps! XOXO

                    Answered on 11/2/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have trouble removing it, what is the secret!
                  Asked on 10/19/2017 by Nancy from Pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Brow Power Waterproof Perfector is a waterproof formula, so IT stays on until you take IT off! For easy removal, we suggest using Confidence in a Cleanser. IT is formulated to remove dirt, oil, and long-wear makeup! We hope you try IT out! XOXO

                    Answered on 10/19/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this pencil meant to be sharpened? Or is it retractable? How does it work?
                  Asked on 9/13/2017 by SamanthaB80 from Columbus ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Brow Power Waterproof Perfector is a retractable brow pencil, there is no need to sharpen IT! Gently twist it to the right to dispense more product as you use IT. XOXO

                    Answered on 9/13/2017 by Brand Expert from IT Cosmetics
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