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Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

(757) REVIEWS (41) Q&A ASK A QUESTION

0.017 oz Item 2264030

Color:Blonde

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Isododecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Triisostearate, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 757 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (564)
  • Long lasting (564)
  • Good pigmentation (394)
  • Good colors (346)
  • Smooth look (320)

Cons

  • Difficult to apply (93)
  • Clumps (54)
  • Smudges (31)
  • Difficult removal (30)
  • Fades (14)

Best Uses

  • Everyday (438)
  • Going out (148)
  • Daily use (112)
  • Sensitive eyes (92)
  • Travel (88)
    • Reviewer Profile:
    • Natural style (366), Classic style (293), Trendy style (50)
    • Was this a gift?:
    • No (4)

Reviewed by 757 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

Easy to use

By Allyoop

from Poughkeepsie, NY

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

  • Not the perfect selection of colors

Best Uses

  • Everyday

Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

Very easy to use and blend when first applied. I like to smudge it through my sparse eyebrows when I apply it. It has never ran on me at all and it's easy to remove. I would buy it again even though I couldn't find the perfect color for me.

 
5.0

Yes! I will buy this product again AND again!!

By Maureen

from Mapleton, Il.

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • I can't believe how easy it worked and great it
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    Have white hair now but was a brunet-the auburn color went perfect with my original color and looked natural. ❤️❤️❤️

     
    5.0

    I love this! Best brow pencil I have owned.

    By Jules

    from Athens, GA

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      Eyebrown filler, shaper

       
      5.0

      Love ❤️

      By Denny

      from Torrance, Ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        Wonderful coverage for those crazy gray hairs. The gel keep my brows in place all day.

         
        5.0

        Great product

        By Carla, Orange

        from Orange, CA

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          I have some coarse grey hairs in my eyebrows, this product helps cover them. It goes on smoothly & has good staying power. I've been using it for over a year. This is my 4th purchase.

          (0 of 1 customers found this review helpful)

           
          5.0

          Love it

          By Jp

          from Hanover pa

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            I never used an eyebrow product before and this is great. Looks very natural

             
            1.0

            No refinement

            By Ashlee

            from Fredericksburg

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Difficult Removal
              • Difficult To Apply
              • Smudges

              Best Uses

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                Goes on like a crayon and definitely not taupe. I looked like a clown after using.

                 
                3.0

                Disappointed!

                By Tot

                from Baton Rouge, LA

                About Me Classic Style

                Verified Buyer

                Pros

                • Good Colors
                • Long Lasting

                Cons

                • Clumps
                • Difficult Removal
                • Difficult To Apply

                Best Uses

                • When I am not being picky

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                I was very disappointed in this product! I love everything I have used from It Cosmetics but this was a dud! It smudged, goes on clumpy and was hard to make my brows even.

                 
                4.0

                I like this eyebrow pencil, it applies on really easy

                By Sweet

                from Santa Clarita

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  I use the product daily

                   
                  5.0

                  I WOULD BUY AGAIN

                  By J

                  from GA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                    NO COMPLAINTS

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    41 Questions | 41 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Will this product stay on until the next day, if I don't wash if off my eyebrows with soap & water or makeup remover?
                      Asked on 2/6/2018 by Kristenrenee918 from Cleveland, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Waterproof Perfector is very long-wearing and waterproof. If you do not wash it off, this product will likely stay on until it is removed with makeup removing cleanser. XOXO

                        Answered on 2/15/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      What can I use to sharpen the pencil? I have the gel eyeliner as well, but cannot find a pencil sharpener that's compatible.
                      Asked on 2/6/2018 by d99 from FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Waterproof Perfector 5-in-1 Eyebrow Pencil is retractable to dispense more product, so there is no need to sharpen IT. If you want to give the fine point back, you can use the sharpener that comes included at the end of the No Tug Eyeliner! XOXO

                        https://www.ulta.com/no-tug-waterproof-gel-eyeliner?productId=xlsImpprod5770231

                        Answered on 2/8/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi there!

                      Roughly how long can this pencil last before I have to get a new one?
                      Asked on 11/29/2017 by tinybao from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Frequency of use and amount used per application of Brow Power Waterproof Perfector can alter the lifespan of each. Typically this product lasts between 2-3 months. We hope this information is helpful! XOXO

                        Answered on 12/4/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have black hair and black brows. what color should I get?
                      Asked on 11/24/2017 by cindy from mn

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Based on your brow color, we recommend using the Brow Power Waterproof Perfector in Dark Brown. XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have natural red hair. (More of an orange than a red) I have used the universal brow pencil, but it did not work too well for me. What color should I get in this product?
                      Asked on 11/22/2017 by melissnsmith from Belford,bk

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out! Based on the description of your brow color, we recommend using Brow Power Waterproof Perfector in Auburn. You can test IT out in person at your local Ulta! XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I am interested in this product for the first, My hair is silver gray and I am looking for a gray eyebrow pencil and want to make sure that this a true gray and not a metalic silver,
                      Thank you,
                      Asked on 11/7/2017 by Bigeyes from Aston. PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We can assure you the Brow Power Waterproof Perfector in Gray is a cool toned gray, not a metallic or silver shade at all. This color is perfect for gray hair colors! XOXO

                        Answered on 11/8/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have black eye brows and are very thin would I use universal? And also I'm out doing ranch work would it still stay on with sweat and wiping your face?
                      Asked on 11/1/2017 by Daisy from TX

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! We recommend trying our Dark Brown Brow Power Waterproof Perfector! Since IT is budge-proof it will not come off until you take it off. IT is clinically shown to be waterproof for 12 hours. We hope this helps! XOXO

                        Answered on 11/2/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have trouble removing it, what is the secret!
                      Asked on 10/19/2017 by Nancy from Pa

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Brow Power Waterproof Perfector is a waterproof formula, so IT stays on until you take IT off! For easy removal, we suggest using Confidence in a Cleanser. IT is formulated to remove dirt, oil, and long-wear makeup! We hope you try IT out! XOXO

                        Answered on 10/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I am giving birth next month and need a brow pencil that will stay on during labor. I have very light brows and dye my hair dark so I have to darken my brow a bit. Do you suggest this product?
                      Asked on 6/15/2017 by Aqua from NYC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! We recommend using Brow Power Waterproof Perfector which has a waterproof formula, guaranteed not to smudge or budge! IT will stay on until you remove it with makeup remover. You can test IT out at your local Ulta before committing to IT. We hope you love IT! XOXO

                        Answered on 6/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      My hair is white and black is to dark. Should I use the grey pencil so that the eyebrow
                      blends
                      Asked on 5/18/2017 by Marlene from OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your hair color, we absolutely recommend using Brow Power Waterproof Perfector in Gray for the best match! This shade will be soft enough to give you a natural finish to your brows without being harsh. XOXO

                        Answered on 5/19/2017 by Brand Expert from IT Cosmetics
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