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It CosmeticsBrow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 696 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (531)
  • Good pigmentation (454)
  • Long lasting (431)
  • Good value (353)
  • Versatile (223)

Cons

  • Wears off easily (36)
  • Difficult to apply (24)
  • Flakes (6)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (373)
  • Normal skin (217)
  • Sensitive skin (128)
  • Dry skin (126)
  • Oily skin (115)
    • Reviewer Profile:
    • Natural style (342), Classic style (239), Trendy style (61)
    • Was this a gift?:
    • No (5)

Reviewed by 696 customers

Displaying reviews 1-10

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5.0

Love this!

By Trish

from Hartland

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Sensitive Skin

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    Worth every penny!

    • Age:
    • 45-59
     
    5.0

    Best Brow Pencil

    By Chrissy

    from Annapolis, MD

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        This is an awesome brow penicl. It's described as universal, because you don't have to figure out what color to buy. It works great on my brunette eyebrows, and my mom's blonde eyebrows. It's magic! The built in eyebrow brush is also very handy!

        • Age:
        • 30-44
         
        5.0

        Great product

        By Kani

        from Philadelphia, Pa moo

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Versatile

        Cons

          Best Uses

          • Daily Use
          • Dry Skin
          • Normal Skin
          • Oily Skin
          • Sensitive Skin
          • Special Occasions

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          Very natural looking

          • Age:
          • 60+
           
          5.0

          Fabulous Eyebrow Pencil

          By NEPA_mama

          from W-B, PA

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Great color
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              This pencil is fabulous! I first received this pencil as a free gift and loved it. When I went to purchase it, it wasn't in stock. So, I tried the ITCosmetics slimmer version and was so disappointed. The pencil kept falling out of the applicator AND it seemed like there was so much less product. It was empty not long after I opened it. But, this pencil lasts forever. Great value!

              • Age:
              • 30-44
               
              3.0

              I wou I'd not buy again.

              By Kim

              from Las Vegas, NV

              About Me Natural Style

              Verified Buyer

              Pros

              • Long Lasting

              Cons

              • I wasnt good with the applicator

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              I used daily. I found I was a bit heavy handed with the applicator. The product itself I really liked so I exchanged it for the same product but in the gel form to be applied with an eyebrow brush.

              • Age:
              • 45-59
               
              5.0

              Mini Brow Power

              By bp

              from Metairie, Louisiana

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Dry Skin
                • Sensitive Skin
                • Special Occasions

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                I can't say enough good things about this product. I am worried, though, about the larger size of this product. I haven't been able to purchase it in months because they have been out of it. Please check on this because I don't want to run out, since this is the best brow pencil and brush I have ever used. I go to the Ulta store that is located in Harahan, Louisiana. Thanks so much!

                • Age:
                • 60+
                 
                5.0

                I love it!

                By Ash

                from Modesto ca

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  I won't use anything else. I love it

                   
                  5.0

                  perfect brows!

                  By brows are important

                  from salisbury md

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    huge fan of it cosmetics! I like this better than the benifit one ive been using til now.

                    • Age:
                    • 30-44
                     
                    2.0

                    To light for my eyebrows, it's not universal.

                    By No Nick name

                    from Los angeles

                    About Me Natural Style

                    Verified Buyer

                    Pros

                      Cons

                      • Not for every eye brow color.

                      Best Uses

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        Not that good.

                        • Age:
                        • 45-59
                         
                        2.0

                        Don't like

                        By Hannah the make up diva

                        from Florida

                        About Me Classic Style

                        Verified Reviewer

                        Pros

                          Cons

                          • Difficult to Apply
                          • Flakes
                          • Wears Off Easily

                          Best Uses

                          • Special Occasions

                          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                          I loved IT products for awhile but I really did not like this brush. It is difficult to get the pencil color to come off onto the eyebrow and it clumps a bit

                          • Age:
                          • 18-29

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          5 Questions | 5 Answers
                          Displaying questions 1-5
                          • Q:

                            What is the size? The weight? compared to the "not mini"???
                            Asked on 11/26/2017 by Jafra from undisclosed

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thanks for your question! The Brow Power Universal Eyebrow Pencil Mini contains 0.0025 oz / 0.07 g of product. The full size contains 0.0056 oz / 0.16 g. The mini is about half the size of the full size. We hope this information is helpful! XOXO

                              Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            I have super sensitive skin. I have even tried almay and a few other brands that are susposed to be hyperallergenic. Nothing works. Do you think this would work for me.
                            Asked on 8/14/2017 by sandy from weymouth mass

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! IT Cosmetics products are made with good for you, skin loving ingredients, and are made for sensitive skin. They are not tested to be hypoallergenic at this time. We do advise consulting with your doctor or dermatologist before use of IT with any further concerns! XOXO

                              Answered on 8/15/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            I have naturally dark brown nearly black eyebrows, will this pencil work to fill them in?
                            Asked on 4/21/2017 by Tiffany from Connecticut, US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with the pressure you apply to determine the color payoff you get from IT. The more pressure you apply, the darker the color payoff will be. We also have other brow products that are offered in an a variety of shades such as Brow Power Waterproof Perfector, Brow Power Super Skinny, and Build A Brow. All three come in the shade Dark Brown which should be a great match for you! XOXO

                              Answered on 4/21/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            how much is in here?
                            Asked on 3/10/2017 by emi from Louisiana

                            1 answer

                            • Brand Expert

                              A:

                              Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                              Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            What color is it ?
                            Asked on 2/9/2017 by elena from Washington,US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                              Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                          Displaying questions 1-5

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