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Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

(730) REVIEWS (5) Q&A ASK A QUESTION

Item 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 730 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (560)
  • Good pigmentation (481)
  • Long lasting (453)
  • Good value (370)
  • Versatile (234)

Cons

  • Wears off easily (39)
  • Difficult to apply (24)
  • Flakes (6)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (394)
  • Normal skin (225)
  • Sensitive skin (135)
  • Dry skin (133)
  • Oily skin (120)
    • Reviewer Profile:
    • Natural style (362), Classic style (249), Trendy style (64)
    • Was this a gift?:
    • No (5)

Reviewed by 730 customers

Displaying reviews 1-10

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5.0

I would definitely buy this product again!

By Tonya

from North Port, FL

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Normal Skin

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    My 19 yr old daughter can borrow this product due to its versatility.

    • Age:
    • 45-59
     
    5.0

    Love the mini

    By Barbsea

    from Playa Del Rey, CA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        Love the regular size of the pencil and spooly....great to have it in the mini size for my purse and for travel.

        • Age:
        • 60+
         
        1.0

        I will not buy again.

        By Bigjack

        from Greensboro

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Wears Off Easily

          Best Uses

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            Wanted waterproof product,taupe color was out of stock,settled for this product. Bad decision on my part. This product "universal" color is not a good color for all and the product does not stay on very long.

            • Age:
            • 60+
             
            4.0

            Best eyebrow pencil!

            By Mish

            from Springfield, Ma

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

            • pencil breaks off from retractable casing

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Oily Skin
            • Sensitive Skin
            • Special Occasions

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            The only eyebrow pencil for me!

            • Age:
            • 30-44
             
            5.0

            POW-I've got brows!

            By Senior Beauty~

            from Nashville, TN

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              As you age you loose brows. This is my "go to brow pencil"! Love this product!!

              • Age:
              • 60+
               
              5.0

              My favorite brown pencil

              By mylyren

              from Inland Empire, CA

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                This is my favorite brow pencil. I love the color for light eyebrows and the spoolie is good quality. I feel that the product lasts well also.

                • Age:
                • 30-44
                 
                3.0

                Packaging breaks easily

                By JRRB

                from Texas

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Oily Skin

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  The pencil will break out of the cylinder. I've contacted It about their packaging recently, because this isn't the only item that has flawed packaging.

                  • Age:
                  • 30-44
                   
                  5.0

                  Wonderful Eyebrow Pencil Mini Size

                  By Buffy 47

                  from Memphis, TN

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Dry Skin
                    • Normal Skin
                    • Sensitive Skin

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    I like the travel size for me. My hands are small and shake a lot. I feel I have more control with the small size. I am coming up on my 71st birthday soon so I don't have the same control of my hands as when I was younger. I have used this pencil for the 2 or 3 years and love it. I use the Universal color one. I have dry skin so I use moisturizers and wait for it to absorb before coloring my eyebrows.

                    • Age:
                    • 60+
                     
                    5.0

                    Essential

                    By KJ

                    from St. Pete, FL

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value

                    Cons

                      Best Uses

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        This brow pencil is a part of my everyday routine.. it's like buying gas for my car; as soon as it's low I get another one.

                         
                        5.0

                        I love this eyebrow pencil perfect shade

                        By Laurie

                        from Erie Pa

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Good Value
                        • Long Lasting
                        • Versatile

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                          I use this ona daily basis. It fills in nicely

                          • Age:
                          • 45-59

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          5 Questions | 5 Answers
                          Displaying questions 1-5
                          • Q:

                            What is the size? The weight? compared to the "not mini"???
                            Asked on 11/26/2017 by Jafra from undisclosed

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thanks for your question! The Brow Power Universal Eyebrow Pencil Mini contains 0.0025 oz / 0.07 g of product. The full size contains 0.0056 oz / 0.16 g. The mini is about half the size of the full size. We hope this information is helpful! XOXO

                              Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            I have super sensitive skin. I have even tried almay and a few other brands that are susposed to be hyperallergenic. Nothing works. Do you think this would work for me.
                            Asked on 8/14/2017 by sandy from weymouth mass

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! IT Cosmetics products are made with good for you, skin loving ingredients, and are made for sensitive skin. They are not tested to be hypoallergenic at this time. We do advise consulting with your doctor or dermatologist before use of IT with any further concerns! XOXO

                              Answered on 8/15/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            I have naturally dark brown nearly black eyebrows, will this pencil work to fill them in?
                            Asked on 4/21/2017 by Tiffany from Connecticut, US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with the pressure you apply to determine the color payoff you get from IT. The more pressure you apply, the darker the color payoff will be. We also have other brow products that are offered in an a variety of shades such as Brow Power Waterproof Perfector, Brow Power Super Skinny, and Build A Brow. All three come in the shade Dark Brown which should be a great match for you! XOXO

                              Answered on 4/21/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            how much is in here?
                            Asked on 3/10/2017 by emi from Louisiana

                            1 answer

                            • Brand Expert

                              A:

                              Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                              Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            What color is it ?
                            Asked on 2/9/2017 by elena from Washington,US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                              Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                          Displaying questions 1-5

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