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Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

(713) REVIEWS (5) Q&A ASK A QUESTION

Item 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 713 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (544)
  • Good pigmentation (468)
  • Long lasting (442)
  • Good value (362)
  • Versatile (226)

Cons

  • Wears off easily (37)
  • Difficult to apply (24)
  • Flakes (6)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (384)
  • Normal skin (221)
  • Sensitive skin (132)
  • Dry skin (129)
  • Oily skin (117)
    • Reviewer Profile:
    • Natural style (352), Classic style (244), Trendy style (62)
    • Was this a gift?:
    • No (5)

Reviewed by 713 customers

Displaying reviews 1-10

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1.0

Loved it, but....

By Andrea

from Albquerquer

About Me Natural Style

Verified Buyer

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

Loved the way this product went on and the compact size, but used it for 3 days, and the whole "pencil" part popped out of the container and is no longer useable.

  • Age:
  • 30-44
 
5.0

Natural looking brows

By Mazzy

from Peoria, IL

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      Looks natural!

      • Age:
      • 60+
       
      5.0

      Finally!

      By Ruthie

      from Jacksonville FL

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Dry Skin
        • Normal Skin
        • Sensitive Skin
        • Special Occasions

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        It was so hard to find an eye pencil to work with my ash blond eyebrows! This is perfect in every way, no matter what question you have.

        • Age:
        • 60+
         
        4.0

        Good brow filler

        By RetiredMom

        from Orange County, CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation

        Cons

          Best Uses

          • Daily Use
          • Sensitive Skin

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          Like this to help layer WITH a brow powder as well to fill in and shape aging sparse brows.

          • Age:
          • 60+
           
          5.0

          I love it, it matches my eyebrow perfect, blends great.

          By Carol

          from Coconut Creek, Fl.

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Normal Skin

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            It blends well, went on easy. I love it

            • Age:
            • 60+
             
            5.0

            Great Eyebrow Pencil

            By Katy

            from East Lyme, CT

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Love this product! Versatile color and stays on all day! Would highly recommend!

              • Age:
              • 18-29
               
              5.0

              Love this

              By Mb

              from New bern nc

              About Me Trendy Style

              Verified Buyer

              Pros

              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                Best eyebrow pencil ever

                • Age:
                • 45-59
                 
                5.0

                LOVE!!!!

                By Wendy

                from New York

                About Me Natural Style

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  Love this pencil. The color is perfect, and gives a natural look.

                  • Age:
                  • 30-44
                   
                  5.0

                  Fantastic product!

                  By Jo

                  from Edmond, OK

                  About Me Classic Style

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      I purchased this product for my mother. She has thin eyebrows and has been looking for a product to use for years! I found this and since I love other products by IT, I gave it to my Mom to try and she loves it! Says that it goes on easily and looks natural.

                      • Age:
                      • 30-44
                       
                      5.0

                      Stays put

                      By AJ

                      from Houston

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        Easy to use

                        • Age:
                        • 45-59

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        5 Questions | 5 Answers
                        Displaying questions 1-5
                        • Q:

                          What is the size? The weight? compared to the "not mini"???
                          Asked on 11/26/2017 by Jafra from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! The Brow Power Universal Eyebrow Pencil Mini contains 0.0025 oz / 0.07 g of product. The full size contains 0.0056 oz / 0.16 g. The mini is about half the size of the full size. We hope this information is helpful! XOXO

                            Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I have super sensitive skin. I have even tried almay and a few other brands that are susposed to be hyperallergenic. Nothing works. Do you think this would work for me.
                          Asked on 8/14/2017 by sandy from weymouth mass

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! IT Cosmetics products are made with good for you, skin loving ingredients, and are made for sensitive skin. They are not tested to be hypoallergenic at this time. We do advise consulting with your doctor or dermatologist before use of IT with any further concerns! XOXO

                            Answered on 8/15/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I have naturally dark brown nearly black eyebrows, will this pencil work to fill them in?
                          Asked on 4/21/2017 by Tiffany from Connecticut, US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with the pressure you apply to determine the color payoff you get from IT. The more pressure you apply, the darker the color payoff will be. We also have other brow products that are offered in an a variety of shades such as Brow Power Waterproof Perfector, Brow Power Super Skinny, and Build A Brow. All three come in the shade Dark Brown which should be a great match for you! XOXO

                            Answered on 4/21/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          how much is in here?
                          Asked on 3/10/2017 by emi from Louisiana

                          1 answer

                          • Brand Expert

                            A:

                            Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                            Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          What color is it ?
                          Asked on 2/9/2017 by elena from Washington,US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                            Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                        Displaying questions 1-5

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