skip to main content
ULTA Beauty Logo
  • Home
  • / Makeup
  • / Eyes
  • / Eyebrows
  • / Brow Power Super Skinny
Brow Power Super Skinny

It Cosmetics

Brow Power Super Skinny

(1008) REVIEWS (39) Q&A ASK A QUESTION

0.003 oz Item 2298650

Color:Blonde

Options

View All Options

Find in Store-

Get your beauty problems solved with IT Cosmetics beauty solutions.

Little known fact...Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all shades utilize IT Cosmetics Brow Power universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!

Benefits:
  • #1 best-selling Brow Power universal innovation, now in super-skinny shades!
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results
  • Budge-proof revolutionary formula adheres to skin and looks like real hair
  • Transforming shade technology for perfect hair color match in your shade family

Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spooley brush to create a natural, polished look.
Hydrogenated Vegetable Oil, Hydrogenated Coco-Glycerides, Hydrogenated Soybean Oil, Stearic Acid, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Polyethylene, Zinc Stearate, Polyglyceryl-2 Triisostearate, Aqua/Water/Eau, Butylene Glycol, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Glycerin, Argania Spinosa Kernel Oil, Collagen, Retinyl Acetate, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea) Butter, Calcium Pantothenate, Cholesterol, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina Fruit Oil, Biotin, Ascorbic Acid, Lecithin, Serenoa Serrulata Fruit Extract, Prunus Domestica Seed Oil, Prunus Avium (Sweet Cherry) Seed Oil, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Olea Europaea (Olive) Leaf Extract, Equisetum Arvense Extract, Phenoxyethanol, Punica Granatum Extract, 1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Palmitoyl Hexapeptide-12, Ethylhexylglycerin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Super Skinny
 
4.2

(based on 1008 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (554)
  • Good colors (465)
  • Long lasting (428)
  • Smooth look (409)
  • Blends well (406)

Cons

  • Fades (61)
  • Difficult to apply (39)
  • Smudges (26)
  • Not effective (17)
  • Poor texture (15)

Best Uses

  • Everyday (562)
  • Daily use (235)
  • Going out (198)
  • Travel (131)
  • Women (129)
    • Reviewer Profile:
    • Natural style (353), Classic style (238), Brand buyer (157), Budget shopper (106), Trendy style (37)
    • My Beauty Routine Takes:
    • 30 minutes (133), 10 minutes (125), 1+ hour (22)
    • Was this a gift?:
    • No (15)

Reviewed by 1008 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I purchased this product in gray

By Gramahoney

from Chattanooga,TN

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Super Skinny:

    I like this product

     
    4.0

    I like theyhis product!

    By Gray-haired momma

    from Michigan

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Super Skinny:

      I really like the gray color. It matches my hair color better than any other brand. It is easy to apply and I love that it is waterproof. It washes off easily with soap and water. I do wish that the lead were a little larger. It breaks off if you press a little to hard.

       
      5.0

      Fabulous!

      By Bec

      from Manteca

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Brow Power Super Skinny:

        Absolutely love this brow pencil. Goes on smooth and not to thick. The attached brush allows you to blend with ease. I've purchased many brow pencils but this is by far my favorite.

         
        5.0

        My fav

        By Jes

        from Beaver PA

        Pros

        • Blends Well
        • Easy To Apply

        Cons

        • Fades

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Super Skinny:

        My fav brow pencil!

         
        3.0

        Yes

        By Rosie

        from Chandler AZ

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Super Skinny:

          I don't have eyebrows and use the grey color which works great for me. Have tried other brands but the grey is almost. Black. I gave it a 3 because one out of three purchases the pencil is either empty or it doesn't last very long,. Bought another last week and this morning went to use it Guess What- it had no lead. Bringing it back tomorrow, never did that before.

           
          5.0

          This pencil is the answer to my thinning eyebrow problems

          By Darlita

          from Littleton, CO

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Colors
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Super Skinny:

            The thin pencil really allows you to draw on hairs quickly and easily as a part of your morning routine. I've tried a lot of products and this one gives the most natural look and doesn't look painted on or give you the groucho-brows.

             
            5.0

            Yes I will buy again

            By Nancylexus

            from Mi

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Colors
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Brow Power Super Skinny:

              This is the best eyebrow maker , specially when you don't have any eyebrows looks very natural

               
              5.0

              100% Shocked and WOWED!

              By PickyArtist

              from Delaware

              Comments about It Cosmetics Brow Power Super Skinny:

              This really knocked my socks off!!! I thought I had found my "holy grail" brow pencil in both Anastasia and Benefit's automatic pencils...but I had heard about this one and was curious. I am so glad I tried it because my issue is that my brow hair is medium to deep brown, but once I'd apply any and all deeper toned pencils, they'd turn warm, almost reddish!!!
              I purchased the "dark brown" and have worn it for the past week and I am absolutely thrilled!!! Because I'm more light handed for my "everyday brow", it truly appears naturally 'shaded'!!! I love it!!! And there's no reddish hue to my brows!!! Definitely a MUST TRY!

               
              5.0

              I have eyebrows!!!

              By Morgan

              from Olympia, WA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Brow Power Super Skinny:

                I simply followed the guidelines in the directions enclosed in the packaging and get natural looking eyebrows. My hair is a light brown and my eyebrows turn blonde halfway through; giving me the half brow look. Not so cute. The taupe blends so well and I love having eyebrows!

                 
                4.0

                I will buy again but...

                By Jill

                from New York City

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                • Difficult To Apply
                • The lead should be a bit softer.

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Brow Power Super Skinny:

                The color gray is perfect for me and I love the thin retractable pencil. But the lead is a bit too hard and prefer a more powdery consistency.

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                39 Questions | 39 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I have used the Universal Blonde pencil that I have bought in the store. I don't see that color listed online. Which is closest to Universal Blonde: regular Blonde or Warm Blonde?
                  Asked on 2/5/2018 by Claire from MD

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Brow Power Super Skinny in the shade Blonde is the "universal" blonde shade for this product. We recommend using the Blonde shade! XOXO

                    Answered on 2/8/2018 by Brand Expert from IT Cosmetics
                • Q:

                  What color Brow Power Super Skinny is best for my medium ash brown hair? I do not want any warm tones in my brows because they look fake on me. I'm ash all the way.
                  Asked on 1/31/2018 by Kristin from Frisco, Tx

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Based on your brow color, we recommend using Brow Power Super Skinny in the shade Taupe! XOXO

                    Answered on 1/31/2018 by Brand Expert from IT Cosmetics
                • Q:

                  I have dark auburn hair. Should I try the auburn or medium brown BPSS?
                  Asked on 10/28/2017 by Deborah from TN

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! We recommend trying Auburn if your hair leans more towards being red. If it is darker than this, try our Medium Brown Brow Power Super Skinny. You can also find it in store to determine which would be a perfect match! We hope this helps! XOXO

                    Answered on 11/2/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between Warm Blonde and Taupe? Which hair colors/skin tones are recommended for each?
                  Asked on 8/28/2017 by Momo from Kerrville, TX

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Warm Blonde is a great match for light brow hairs with a warm undertone. Taupe is universal shade that works for many hair colors, and is a slightly cool toned shade. IT really depends on your brow color to determine which shade is best for you! XOXO

                    Answered on 8/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Hi IT, I have fair/light skin with pink cool undertones, green eyes, and blonde leaning towards light brown hair. My eyebrows seem to be darker and very cool. I want to fill in the sparse areas and make them more noticeable without them overpowering my face, and staying on the more natural side. What shade would you recommend in the skinny brow pencil?
                  Asked on 8/25/2017 by paigenoelle from Macedon, NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Based on your description, we recommend using Brow Power Super Skinny in the shade Taupe. XOXO

                    Answered on 8/29/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this product waterproof ?
                  Asked on 8/20/2017 by T from Port St Lucie , Florida

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Brow Power Super Skinny is clinically proven waterproof, so it will last all day until you take IT off. XOXO

                    Answered on 8/22/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is medium brown different than universal medium brown? I notice Ulta online does mot offer "universal" medium brown but they do offer a medium brown. Are these 2 different colors of medium brown?
                  Asked on 3/11/2017 by Lisa from NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi Lisa, we're happy to help! All of the shades are considered universal meaning you can make them deeper or lighter based on how much pressure you use. There aren't two different shades, both are the same! Hope that helps! XOXO

                    Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between this and the Brow Power Pencil? I am looking for something to fill in sparse areas. I like the BPP because I don't have to guess the color I'm using. Just wondering the difference between the two.
                  Asked on 2/4/2017 by Laurie from Bismarck, ND

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The original Brow Power Universal comes in one shade, Universal Taupe, and is adaptable to all hair colors based on the pressured used to apply IT. Apply lightly for softer color payoff, and apply greater pressure for darker color payoff. The Brow Power Super Skinny comes in a variety of shades for all brow colors and features a micro-thin size tip to mimic the look of brow hairs! IT gives you the ability to apply IT with precision! XOXO

                    Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have a scar on my eyebrow and I have trouble finding products that stay on it because of the skin texture. Which IT eyebrow product would be best for that?
                  Asked on 12/29/2016 by Lia from Woodbridge, NJ

                  1 answer

                • Q:

                  Can you confirm the super skinny does not contain BHT. I am allergic to this chemical. Thank you.
                  Asked on 10/13/2016 by Dl from Atlanta ga

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! We're happy to help. We can confirm that our Brow Power Super Skinny does not contain BHT in IT! XOXO

                    Answered on 10/19/2016 by Brand Expert from IT Cosmetics
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?