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It CosmeticsBrow Power Powder

It Cosmetics

Brow Power Powder

0.048 oz Item 2514587

Color:Universal Taupe

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Brow Power Powder is your breakthrough brow powder that is clinically tested to be waterproof - and is so easy to use, it does your brows for you! Developed with plastic surgeons, this groundbreaking product creates the look of real hair, and adds the look of soft volume and definition without ever appearing flat or drawn on. Perfect for both thin and thick brows, your brow innovation also features award-winning Brow Power Technology and transforms to all hair colors based on pressure. Infused with brow-enhancing biotin, saw palmetto and argan and jojoba oils, plus anti-aging antioxidants and collagen, Brow Power Powder is truly unlike any other brow powder you've ever experienced!

Clinically tested results!
  • 100% say it gave their brows more volume*
  • 92% say it did not smear or smudge*
  • 100% say it covered sparse areas*
  • 96% say it was easy to apply*

*Results observed in a consumer panel survey.

Universal transforming shade adjusts to your brow color. Using your IT Cosmetics brow brush, apply softer strokes for lighter hair colors and press firmer for darker hair. Brush through brows with spooley to finish. Set with your IT Cosmetics Brow Power Pomade for polished look.
Mica, Silica, Magnesium Stearate, Nylon-12, Dimethicone, Hydrogenated Polyisobutene, Octyldodecyl Stearoyl Stearate, Bis-Diglyceryl Polyacyladipate-2, Phenoxyethanol, Ethylhexylglycerin, Tocopheryl Acetate, Aqua/Water/Eau, Glycerin, Serenoa Serrulata Fruit Extract, Potassium Sorbate, Sorbic Acid, Biotin, Butylene Glycol, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense Extract, Hydrogenated Lecithin, Panthenol, Camellia Sinensis Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Ascorbyl Palmitate, Retinyl Palmitate, Tocopherol, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Benzoic Acid, Hydrolyzed Collagen, Alumina, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Powder
 
4.9

(based on 14 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Blends well (12)
  • Easy removal (11)
  • Easy to apply (11)
  • Good pigmentation (11)
  • Long lasting (11)

Cons

No Cons

Best Uses

  • Everyday (11)
  • Going out (4)
    • Reviewer Profile:
    • Natural style (7), Classic style (3)

Reviewed by 14 customers

Displaying reviews 1-10

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4.0

Yes I like it takes several application to learn how to use

By Mama

from Bethany, ok

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

      Comments about It Cosmetics Brow Power Powder:

      I like this eye brow application it does take several times to learn how to apply it. Once you do get it on the way you like it stays on all day!

       
      5.0

      Perfect taupe powder!

      By Ma'am

      from Chicago, Il

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Brow Power Powder:

        I've been looking for a brow color that would compliment my grey hair. This is certainly it! Not too dark or too light.

         
        5.0

        It products are great quality

        By Lillyol

        from Ruidoso

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Powder:

          Gives my eyebrows definition, they are so light.

           
          5.0

          Wow!

          By Judy

          from Palm Desert, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Powder:

            Thought I needed a liner to put on brows. Using a brow brush makes it look more natural.

            (2 of 2 customers found this review helpful)

             
            5.0

            brunette loves it too

            By vampire n easy

            from hotlanta

            Comments about It Cosmetics Brow Power Powder:

            I have very dark hair and brows, almost as dark as Courtney cox in the winter. this still seems to blend color well and fills in great, with staying power. I've done other brand gels and fibers and creams that just leave the brows sticky or runny or they run out or dry out in a month. I don't have 30 a month for just brows. I've also tried the it taupe pencil, but this blends and seems to change color almost to match. so much better than their pencils.

            (1 of 2 customers found this review helpful)

             
            5.0

            brunette loves it too

            By vampire n easy

            from hotlanta

            Comments about It Cosmetics Brow Power Powder:

            I have very dark hair and brows, almost as dark as Courtney cox in the winter. this still seems to blend color well and fills in great, with staying power. I've done other brand gels and fibers and creams that just leave the brows sticky or runny or they run out or dry out in a month. I don't have 30 a month for just brows. I've also tried the it taupe pencil, but this blends and seems to change color almost to match. so much better than their pencils.

            (2 of 2 customers found this review helpful)

             
            5.0

            Brow perfection

            By Kimberly

            from Meeker Ok

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Powder:

              Purchased for my mom, who over plucked her brows, it was so smooth and easy to use I had to try it as well. The brush is a game changer so I highly suggest purchasing it as well. Brow perfection without looking fake or overdone.

              (1 of 1 customers found this review helpful)

               
              5.0

              Long lasting eyebrows!

              By World Traveler

              from Virginia

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Brow Power Powder:

                I am a natural redhead and this taupe color is a good match for me.

                (2 of 2 customers found this review helpful)

                 
                5.0

                Excellent

                By Lola

                from Florida

                Verified Reviewer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Powder:

                  The first I have found and I've tried everything low-end high-end and this is flat out just the best to fill in eyebrows. It shapes, colors and draws in eyebrows that I don't have. It stays, doesn't smudge and the pigment is unreal. There is nothing else on the market like this. It even works for hair roots cover up. I love this IT product. Stays on in the humidity, does not move. Never seen any product like this. Can go on light or dark. Can get an ombre effect. I don't have brows but after using this ...no one would know it.

                   
                  5.0

                  Love

                  By MM143

                  from Ny

                  About Me Natural Style

                  Verified Reviewer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Powder:

                    Blends perfectly

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    3 Questions | 3 Answers
                    Displaying questions 1-3
                    • Q:

                      Does this come with the brush?
                      Asked on 1/17/2018 by Erin from Indiana

                      1 answer

                    • Q:

                      I have dark brown hair and eye brows (with a scar that needs to be filled in) will this product work? I'm looking for something more natural.
                      Asked on 12/26/2017 by Sarbid from Long Beach ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Powder adheres to skin and hair to fill in sparse areas to give the appearance of fuller brows. IT is also waterproof and super long-wearing! We hope you try IT out! XOXO

                        Answered on 12/27/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this color work for redheads?
                      Asked on 8/14/2017 by Stacey from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        HI there, thank you for your question! Brow Power Powder comes in one universal shade, Universal Taupe, which is formulated to match all hair colors. This is a medium cool-toned shade, which works with pressure technology to apply softer with less pressure, and darker with more pressure during application. XOXO

                        Answered on 9/26/2017 by Brand Expert from IT Cosmetics
                    Displaying questions 1-3

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