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Brow Power Powder

It Cosmetics

Brow Power Powder

(23) REVIEWS (8) Q&A ASK A QUESTION

0.048 oz Item 2514587

Color:Universal Taupe

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Brow Power Powder is your breakthrough brow powder that is clinically tested to be waterproof - and is so easy to use, it does your brows for you! Developed with plastic surgeons, this groundbreaking product creates the look of real hair, and adds the look of soft volume and definition without ever appearing flat or drawn on. Perfect for both thin and thick brows, your brow innovation also features award-winning Brow Power Technology and transforms to all hair colors based on pressure. Infused with brow-enhancing biotin, saw palmetto and argan and jojoba oils, plus anti-aging antioxidants and collagen, Brow Power Powder is truly unlike any other brow powder you've ever experienced!

Clinically tested results!
  • 100% say it gave their brows more volume*
  • 92% say it did not smear or smudge*
  • 100% say it covered sparse areas*
  • 96% say it was easy to apply*

*Results observed in a consumer panel survey.

Pairs perfectly with IT Brushes for ULTA Love Beauty Fully Angled Liner/Brow Brush #217.

Find ULTA Beauty stores that carry this IT Cosmetics product.

Universal transforming shade adjusts to your brow color. Using your IT Cosmetics brow brush, apply softer strokes for lighter hair colors and press firmer for darker hair. Brush through brows with spooley to finish. Set with your IT Cosmetics Brow Power Pomade for polished look.
Mica, Silica, Magnesium Stearate, Nylon-12, Dimethicone, Hydrogenated Polyisobutene, Octyldodecyl Stearoyl Stearate, Bis-Diglyceryl Polyacyladipate-2, Phenoxyethanol, Ethylhexylglycerin, Tocopheryl Acetate, Aqua/Water/Eau, Glycerin, Serenoa Serrulata Fruit Extract, Potassium Sorbate, Sorbic Acid, Biotin, Butylene Glycol, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense Extract, Hydrogenated Lecithin, Panthenol, Camellia Sinensis Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Ascorbyl Palmitate, Retinyl Palmitate, Tocopherol, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Benzoic Acid, Hydrolyzed Collagen, Alumina, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Details+

How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Powder
 
4.7

(based on 23 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Blends well (17)
  • Easy to apply (17)
  • Easy removal (16)
  • Good pigmentation (15)
  • Long lasting (15)

Cons

No Cons

Best Uses

  • Everyday (16)
  • Going out (6)
  • Travel (4)
    • Reviewer Profile:
    • Natural style (12), Classic style (4)

Reviewed by 23 customers

Displaying reviews 1-10

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(0 of 1 customers found this review helpful)

 
2.0

Not for blondes

By Sandy

from San diego

About Me Natural Style

Pros

    Cons

    • Fall out
    • Too pigmented

    Best Uses

      Comments about It Cosmetics Brow Power Powder:

      I use IT cosmetics Universal Brow Pencil and was so excited for this product. Unfortunately this power is not very dense- meaning when you dip your brush into the pot.. wayyyy to much product is picked up. The powder is very pigmented and goes on very very dark.

       
      5.0

      Great brow powder!

      By Tracy C

      from Orange County CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Smooth Look

      Cons

      • Smudges

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Powder:

      Good brow look. Softer.

       
      4.0

      Nice

      By El

      from Michigan

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors

      Cons

      • Fades
      • Smudges

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Powder:

      Only two things I'm not too happy about is that the power has some fallout, very loose in the compact. The other is that after wearing it for a few hours it almost clumps up, just doesn't stay fill all day.

       
      5.0

      Wonderful!

      By Nicole

      from Wausau, WI

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply

      Cons

        Best Uses

          Comments about It Cosmetics Brow Power Powder:

          My eyebrows are sparse, this fills them in nicely.

           
          5.0

          Love

          By IngM

          from CA

          Comments about It Cosmetics Brow Power Powder:

          Easiest and most natural-looking brow product I have used in years.

           
          5.0

          Perfect brows

          By Jeanette H

          from El Centro. CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about It Cosmetics Brow Power Powder:

            Love love IT cosmetics.
            This brow powder is perfect for me

            Amazing

            (1 of 1 customers found this review helpful)

             
            4.0

            Best Eyebrow Makeup I've Purchased To Date

            By KeyToAgeReversal

            from Austin, Texas

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

            • Messy

            Best Uses

              Comments about It Cosmetics Brow Power Powder:

              Easy to apply and build upon depending on the look one is going for. Powder hooks on to eyebrow hairs & stays put. I wish the tray that holds the powder was a bit more hollow because it gets messy before during and after brushing the brush against and over the powder which I feel potentially wastes a bit of the product over time. There's no where else for it to go other than to spill over the side and onto the counter which makes a mess.

               
              4.0

              Patchy Brows? You Need This!

              By Wascally Wabbit

              from Chicago

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Travel

                Comments about It Cosmetics Brow Power Powder:

                This powder looks so much more natural than a pencil. It's easy to avoid the outline lines that a pencil leaves because it blends so well. My eyebrows are slightly patchy and way lighter than my hair color and this powder does a great job in filling in the patches and adding color. The only reason it's not a 5 for me is that the color isn't a great match for my red hair.

                (0 of 1 customers found this review helpful)

                 
                5.0

                I would buy this product again

                By rosa80

                from North Branford CT

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Powder:

                  Love It cosmetics !!

                   
                  4.0

                  Yes I like it takes several application to learn how to use

                  By Mama

                  from Bethany, ok

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                      Comments about It Cosmetics Brow Power Powder:

                      I like this eye brow application it does take several times to learn how to apply it. Once you do get it on the way you like it stays on all day!

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      8 Questions | 8 Answers
                      Displaying questions 1-8
                      • Q:

                        Does it come with applicator/brush?
                        Asked on 4/4/2018 by judi from PA

                        1 answer

                      • Q:

                        This product isn't specific to color needed. Does the brow power powder come in auburn?
                        This is the color I would need for my auburn hair.
                        Asked on 3/17/2018 by Mary from Flowood MS

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for reaching out to us! Brow Power Powder comes in one shade, Universal Taupe. If you are looking for an Auburn brow product, we suggest trying Brow Power Super Skinny in Auburn. You can shop IT through the link below! XOXO

                          https://www.ulta.com/brow-power-super-skinny?productId=xlsImpprod13511167

                          Answered on 3/21/2018 by Brand Expert from IT Cosmetics
                      • Q:

                        I have tattoo brows is there any prouduct I can use on them so color don't fade
                        Asked on 2/25/2018 by Diane from West Haven ct

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for reaching out to us! Brow Power Powder adheres to both skin and hair. We do advise consulting with your tattoo specialist who can advise the best type of product to use after this procedure. XOXO

                          Answered on 2/28/2018 by Brand Expert from IT Cosmetics
                      • Q:

                        I have some eyebrow hairs that are white blonde (although my brow expert says they're grey) and the rest of my brow is dark. Will this cover up the white/grey hairs or should I use the Build-A-Brow Waterproof 5-in-1 Microfiber Creme Stain? I have the pencil now and love the color, but I need something that will cover the hairs themselves. Thanks!
                        Asked on 1/23/2018 by Lisa from Florida

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! Brow Power Powder has a taupe color to IT, which will deepen the color of your brow hairs. This powder adheres to both hair and skin. We recommend trying it out to see which gives you the best brow color you are looking for. We hope it works out for you! XOXO

                          Answered on 1/29/2018 by Brand Expert from IT Cosmetics
                      • Q:

                        I have dark brown hair and eye brows (with a scar that needs to be filled in) will this product work? I'm looking for something more natural.
                        Asked on 12/26/2017 by Sarbid from Long Beach ca

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! Brow Power Powder adheres to skin and hair to fill in sparse areas to give the appearance of fuller brows. IT is also waterproof and super long-wearing! We hope you try IT out! XOXO

                          Answered on 12/27/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Will this look good for people with dark brown/black hair?
                        Asked on 10/17/2017 by Analyssa from Viera, Florida

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Brow Power Powder comes in one universal shade, Universal Taupe, which matches a wide range of brow colors. IT will absolutely match deep toned brows! Apply IT with pressure to deepen the color payoff. We hope you try IT out! XOXO

                          Answered on 10/17/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        The color of this powder is universal taupe but how universal is it exactly? I'm of Filipino decent with dark brown hair. Would this work for someone like me? I do not like Instagram style brows, so a lighter color appeals to me as I do not want anything that looks too harsh. But I also don't want something that will look unnatural and unflattering.
                        Asked on 10/6/2017 by jackiemariee from Houston, TX

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Brow Power Powder comes in one shade, Universal Taupe, which is universal for all brow colors. IT works with pressure technology- less pressure applied results in lighter color payoff, whereas greater pressure products deeper color. You can apply IT with control based on your preference! XOXO

                          Answered on 10/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Will this color work for redheads?
                        Asked on 8/14/2017 by Stacey from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          HI there, thank you for your question! Brow Power Powder comes in one universal shade, Universal Taupe, which is formulated to match all hair colors. This is a medium cool-toned shade, which works with pressure technology to apply softer with less pressure, and darker with more pressure during application. XOXO

                          Answered on 9/26/2017 by Brand Expert from IT Cosmetics
                      Displaying questions 1-8

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