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Brow Power Pomade

It Cosmetics

Brow Power Pomade


0.12 oz Item 2514582

Special Free Gift with Purchase! Click for Offer Details


FREE mini Brow Powder Univeral Brow Pencil with any $35 IT Cosmetics purchase (offer valid 3/18/18-4/7/18 or while supplies last)

FREE mini Brow Powder Univeral Brow Pencil w/any $35 IT Cosmetics purchase

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Developed with plastic surgeons, Brow Power Pomade is your 4-in-1 perfecting and defining budge-proof brow gel, brow-building and lifting mousse, brow-sculpting pomade and brow-taming brush applicator - all in one easy-to-use wand! Clinically tested to be 24-hour waterproof, this breakthrough product holds brows in place without flaking or hardening, and is infused with brow-loving biotin, saw palmetto, argan and jojoba oils. Plus, the universal clear shade is perfect for every brow tone and type, from sparse to super full! Wear alone or over your favorite brow pencil or powder for long-wear smoothing, grooming and definition - and your most beautiful brows.

Clinically tested results!
  • 100% say it was easy to apply*
  • 96% say it helped their brow hairs style in place*
  • 96% say it defined their brows*
  • 96% say they loved the look of their brows*
  • 100% say it adhered to brows*

*Results observed in a consumer panel survey.

Apply in short, upward strokes moving from the start of your brow over to the tail. Wear alone or over your favorite IT Cosmetics brow pencil or powder for flawless brow-finishing perfection and enhanced, budge-proof results that are clinically tested to be waterproof for up to 24 hours.
Aqua/Water/Eau, Methylpropanediol, Pvp, 1,2-Hexanediol, Hydroxyethylcellulose, Tromethamine, Carbomer, Ethylhexylglycerin, Phenoxyethanol, Argania Spinosa Kernel Oil, Biotin, 3-O-Ethyl Ascorbic Acid, Panthenol, Vitis Vinifera (Grape) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Lecithin, Copper Tripeptide-1, Tocopheryl Acetate, Retinyl Palmitate, Glycerin, Camellia Sinensis Leaf Water, Butylene Glycol, Soluble Collagen, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense Extract, Citric Acid, Palmitoyl Tetrapeptide-7, Palmitoyl Hexapeptide-12.


How to Use+


Shipping & Coupon Restrictions+


Product Reviews


by PowerReviews
It CosmeticsBrow Power Pomade

(based on 2 reviews)

Reviewed by 2 customers

Displaying reviews 1-2

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Love the product!!!

By IT Girl

from Texas

About Me Classic Style


  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look


    Best Uses

    • Everyday
    • Sensitive Eyes

    Comments about It Cosmetics Brow Power Pomade:

    I love this product!! Quickly becoming one of my daily "go-to" products, I use this product with or without makeup. I have very fine, light eyebrows but their full and long, so using this product gives me a kept appearance at all times.


    Bad consistency

    By Jamie

    from NC

    Comments about It Cosmetics Brow Power Pomade:

    Consistency is more watery than Glossier's Boy Brow or Surratt's pomade but not as glue-like as Anastasia's Brow Gel. If you have naturally thick brows that need no pencil, you may like this. But if you use any pencil (I fill in the tails of my brows), this product smudges the pencil everywhere, even if you allow the pencil to set. It does the same to your concealer or foundation if you apply before doing brows. Almost like the product has oil or makeup remover in it. It also does not hold the brows in place for a feathery appearance longer than an hour.

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