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It CosmeticsBrow Power Lift Pencil

It Cosmetics

Brow Power Lift Pencil

0.09 oz Item 2264029

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Why did IT Cosmetics create this product: To finally give women an illuminator that uses cutting edge anti-aging technology and ingredients, and has no glitter or shimmer which can actually make you look older! This is like a magic wand of light that can make your favorite features appear more lifted and illuminated!

What is it: Brow Power Lift pencil is a lifting, illuminating pencil of light. Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It's the perfect finishing step for the look of lift and illumination.

Who is it for: Anyone who wants a lifted, more youthful look. Anyone who wants to illuminate features, including eyes to appear more bright and awake, brows to appear more lifted, lips more fuller, or fine lines erased. Anyone who wants anti-aging benefits for younger looking skin.

Why is it different: This illuminator is perfect on all skin tones and types, and does not use glitter or shimmer for illumination. Brow Power Lift utilized micronized pigments to create light on the face. Plus it's packed with skin-loving ingredients for younger looking skin. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4 inch above and below your eyebrows, creating a more lifted, youthful look. To wake up tired eyes, brow power life can also be used around the inner and outer corners of the eyes for instant brightening.
Mica (CI 77019), Titanium Dioxide (CI 77891), Isotridecyl Isononanoate, Phenyl Trimethicone, Diisostearyl Malate, Octyldodecanol, Oleyl Alcohol, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Lanolin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Phenoxyethanol, Tocopheryl Acetate, Methyl Methacrylate Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Silica, Soluble Collagen, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Lift Pencil
 
4.4

(based on 111 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (94)
  • Blends well (74)
  • Long lasting (66)
  • Smooth look (62)
  • Easy removal (50)

Cons

  • Fades (9)

Best Uses

  • Everyday (88)
  • Going out (56)
  • Travel (31)
  • Sensitive eyes (28)
    • Reviewer Profile:
    • Classic style (53), Natural style (39), Trendy style (10)

Reviewed by 111 customers

Displaying reviews 1-10

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4.0

Love

By Mrs. Rmz

from North Carolina

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Going Out

    Comments about It Cosmetics Brow Power Lift Pencil:

    Love this product it is a must have!

     
    5.0

    Love this pencil

    By Itgirlforever

    from Louisville Kentucky

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Lift Pencil:

        IT Cosmetics delivers again! This dual-sided pencil makes application wherever you want to highlight on your face so easy!

         
        5.0

        Love it

        By T

        from San Diego

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Lift Pencil:

          Realy like using them for my lids and brow

           
          5.0

          Wasn't Sure I Needed This Until I Bought It!

          By Taarna1969

          from Elyria, OH

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Lift Pencil:

            I love this thing! I had seen another review that said this was good for the number 11 between the eyes, and, man, is it ever! It greatly reduces the visibility of the grooves between my eyes as well as softens my nasolabial folds. I use the matte side for these and the shimmer side for a bit of highlighting just under my eyebrows and in the inner corners of my eyes. I was very pleasantly surprised with this!

             
            5.0

            Love this!!

            By Courtney

            from Kentucky

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Brow Power Lift Pencil:

              Takes 30 seconds to apply! It makes the biggest difference in how my shadow and my brows look!

               
              4.0

              I would use it everyday!

              By No

              from Florida

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Brow Power Lift Pencil:

                Everday

                 
                5.0

                Great product!

                By Zoe

                from Ohio

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Lift Pencil:

                  Love this product, great for a "little" lift.

                   
                  5.0

                  Awesome Product!

                  By Kristy J

                  from Brooklyn Park, MN

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Brow Power Lift Pencil:

                    I really love this product. I am super happy that there are two sides to the stick: Matte and Radiant. I am not a huge fan of shimmer in my makeup products, but this shimmer is subtle enough! You can also put on as much or little of this product as you want! Either way, it works well!

                    (3 of 3 customers found this review helpful)

                     
                    5.0

                    Soooo good!!!

                    By MJ

                    from Los Angeles

                    About Me Natural Style

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Travel

                      Comments about It Cosmetics Brow Power Lift Pencil:

                      This is my HG brow pencil, without a doubt. I just purchased my 2nd pencil and plan to keep this in my stash. I use the matte end to define my brows and the pearl end to highlight not only the brows, but the inner corners of eyes, the middle of my nose. and my cupids bow. It is smooth like butter - goes on and blends like a dream and lasts the entire day. My only beef is the packaging - I wish the lids were a bit more sturdy. They tend to crack easily, which means they can slip off easier as well. I've had that happen a few times and some product does get lost as a result. That said, it's what I've come to expect from It Cosmetics and while it's on the pricier side, you're getting two products whereas Benefit high brow (what I would consider the equivalent) is $18 for only one product. This is the superior of the two, in my opinion. It is truly amazing and a little goes a long way. My first pencil has lasted well over a year and I use it daily. Love this stuff!

                       
                      5.0

                      the best

                      By MJ

                      from Los Angeles

                      About Me Classic Style

                      Verified Reviewer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Good Pigmentation
                      • Long Lasting

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out
                        • Travel

                        Comments about It Cosmetics Brow Power Lift Pencil:

                        This pencil is HG without a doubt. I just purchased my 2nd pencil. It blows benefit eye bright out of the water as you have both a matte and pearl finishes. This little gem is amazing. Great for defining and highlighting brows as well as the inner corner of the eyes and the cupids bow. It is so pigmented and long lasting that one pencil has lasted over a year and I use it daily. LOVE IT

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        6 Questions | 6 Answers
                        Displaying questions 1-6
                        • Q:

                          Hi is this product waterproof?
                          Asked on 8/16/2017 by CG from California

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! Brow Power Lift Pencil is not waterproof. We recommend setting IT with powder to prolong the wear of IT! XOXO

                            Answered on 8/16/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is it safe to use the matte side of this pencil on your waterline?
                          Asked on 7/7/2017 by Mer from Long Island, NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! You can absolutely use the matte or radiance side of the pencil in your waterline to help open up the eyes so they appear larger and awake! XOXO

                            Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          In the product description it says it can be used not only on the brow area but also on the lips. Can you explain how to use this on or around the lips?
                          Asked on 8/21/2016 by Tracie from Florence Ky

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help with this! You can use this pencil right under your nose, on your cupids bow which will give the illusion of fuller lips! Additionally, you can highlight the center of your top and bottom lips to get that effect as well! Hope that helps, XOXO.

                            Answered on 8/24/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi, is this product to be applied before or after foundation application?
                          Asked on 12/26/2015 by Barb from Olympia, WA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks so much for your question. We suggest applying this after foundation application. Hope that helps! XO

                            Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Looking on line. Could you explain how to use this product? Thanks.
                          Asked on 10/13/2015 by Mimi from Florida

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question and for your interest in our Brow Power Lift. You apply this to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

                            Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this for all skin types?
                          Asked on 2/21/2015 by Priscilla from United States

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            THank you for your question!! yes - this is an amazing product that is good for all skin types! It brings the look of lift and light to the eye area!

                            XOXO

                            Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                        Displaying questions 1-6

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