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Brow Power Lift Pencil

It Cosmetics

Brow Power Lift Pencil

(115) REVIEWS (8) Q&A ASK A QUESTION

0.09 oz Item 2264029

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Why did IT Cosmetics create this product: To finally give women an illuminator that uses cutting edge anti-aging technology and ingredients, and has no glitter or shimmer which can actually make you look older! This is like a magic wand of light that can make your favorite features appear more lifted and illuminated!

What is it: Brow Power Lift pencil is a lifting, illuminating pencil of light. Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It's the perfect finishing step for the look of lift and illumination.

Who is it for: Anyone who wants a lifted, more youthful look. Anyone who wants to illuminate features, including eyes to appear more bright and awake, brows to appear more lifted, lips more fuller, or fine lines erased. Anyone who wants anti-aging benefits for younger looking skin.

Why is it different: This illuminator is perfect on all skin tones and types, and does not use glitter or shimmer for illumination. Brow Power Lift utilized micronized pigments to create light on the face. Plus it's packed with skin-loving ingredients for younger looking skin. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4 inch above and below your eyebrows, creating a more lifted, youthful look. To wake up tired eyes, brow power life can also be used around the inner and outer corners of the eyes for instant brightening.
Mica (CI 77019), Titanium Dioxide (CI 77891), Isotridecyl Isononanoate, Phenyl Trimethicone, Diisostearyl Malate, Octyldodecanol, Oleyl Alcohol, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Lanolin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Phenoxyethanol, Tocopheryl Acetate, Methyl Methacrylate Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Silica, Soluble Collagen, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Lift Pencil
 
4.4

(based on 115 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (97)
  • Blends well (77)
  • Long lasting (69)
  • Smooth look (65)
  • Good pigmentation (52)

Cons

  • Fades (9)
  • Smudges (3)

Best Uses

  • Everyday (90)
  • Going out (58)
  • Travel (32)
  • Sensitive eyes (29)
    • Reviewer Profile:
    • Classic style (55), Natural style (39), Trendy style (11)

Reviewed by 115 customers

Displaying reviews 1-10

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5.0

Love this product

By Barb

from Harlingen, Texas

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Lift Pencil:

    Love it

     
    3.0

    The matte shade is too dark for my fair skin.

    By Agentsteph

    from Nashville

    Comments about It Cosmetics Brow Power Lift Pencil:

    I was excited about this pencil, but the mat shade is too dark for my fair skin. I'm in the Nc20 range, and the Matt side does nothing for me. The shimmer side is great though. Perfect for the cupids bow, bridge of the nose, and tear duct highlights.

     
    4.0

    First time purchase

    By Lakegirl

    from Dallas,Tx

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

    • Smudges

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Lift Pencil:

    Still learning use of this pencil. Like the results. It does make mascara smudge a little, but no really bad.

     
    5.0

    LOVE IT

    By Ann

    from Raleigh

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Going Out

      Comments about It Cosmetics Brow Power Lift Pencil:

      Easy to put on, blends well

       
      4.0

      Love

      By Mrs. Rmz

      from North Carolina

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Going Out

        Comments about It Cosmetics Brow Power Lift Pencil:

        Love this product it is a must have!

         
        5.0

        Love this pencil

        By Itgirlforever

        from Louisville Kentucky

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

            Comments about It Cosmetics Brow Power Lift Pencil:

            IT Cosmetics delivers again! This dual-sided pencil makes application wherever you want to highlight on your face so easy!

             
            5.0

            Love it

            By T

            from San Diego

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Brow Power Lift Pencil:

              Realy like using them for my lids and brow

               
              5.0

              Wasn't Sure I Needed This Until I Bought It!

              By Taarna1969

              from Elyria, OH

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Lift Pencil:

                I love this thing! I had seen another review that said this was good for the number 11 between the eyes, and, man, is it ever! It greatly reduces the visibility of the grooves between my eyes as well as softens my nasolabial folds. I use the matte side for these and the shimmer side for a bit of highlighting just under my eyebrows and in the inner corners of my eyes. I was very pleasantly surprised with this!

                 
                5.0

                Love this!!

                By Courtney

                from Kentucky

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Lift Pencil:

                  Takes 30 seconds to apply! It makes the biggest difference in how my shadow and my brows look!

                   
                  4.0

                  I would use it everyday!

                  By No

                  from Florida

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about It Cosmetics Brow Power Lift Pencil:

                    Everday

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    8 Questions | 8 Answers
                    Displaying questions 1-8
                    • Q:

                      Can you tell me where to find a sharpener for this pencil? A friend of mine told me a sharpener was to have come with it. Mine did not.
                      Asked on 4/12/2018 by Silver Fox from Humble, TX

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out! We do not sell the sharpener separately. If yours did not include a sharpener, we suggest returning IT to Ulta to receive one with the sharpener included. We hope this helps! XOXO

                        Answered on 4/17/2018 by Official Answer from It Cosmetics from Brand Answer
                    • Q:

                      Is there a recommended sharpener with this pencil? It is too wide for my widest sharpener.
                      Asked on 4/8/2018 by tina m from Dayton, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out! Brow Power Lift Pencil comes included with a sharpener that fits IT perfectly! XOXO

                        Answered on 4/16/2018 by Official Answer from It Cosmetics from Brand Answer
                    • Q:

                      Hi is this product waterproof?
                      Asked on 8/16/2017 by CG from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Brow Power Lift Pencil is not waterproof. We recommend setting IT with powder to prolong the wear of IT! XOXO

                        Answered on 8/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is it safe to use the matte side of this pencil on your waterline?
                      Asked on 7/7/2017 by Mer from Long Island, NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! You can absolutely use the matte or radiance side of the pencil in your waterline to help open up the eyes so they appear larger and awake! XOXO

                        Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      In the product description it says it can be used not only on the brow area but also on the lips. Can you explain how to use this on or around the lips?
                      Asked on 8/21/2016 by Tracie from Florence Ky

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help with this! You can use this pencil right under your nose, on your cupids bow which will give the illusion of fuller lips! Additionally, you can highlight the center of your top and bottom lips to get that effect as well! Hope that helps, XOXO.

                        Answered on 8/24/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi, is this product to be applied before or after foundation application?
                      Asked on 12/26/2015 by Barb from Olympia, WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks so much for your question. We suggest applying this after foundation application. Hope that helps! XO

                        Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Looking on line. Could you explain how to use this product? Thanks.
                      Asked on 10/13/2015 by Mimi from Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our Brow Power Lift. You apply this to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

                        Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this for all skin types?
                      Asked on 2/21/2015 by Priscilla from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        THank you for your question!! yes - this is an amazing product that is good for all skin types! It brings the look of lift and light to the eye area!

                        XOXO

                        Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                    Displaying questions 1-8

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