Rated 4.19 out of 5 stars
Most Helpful Positive Review IT brow power gel, yay or nay.
I received this product as a free sample, and was super excited to try it. I dermabladed my face the week prior and accidently shaved off half my eyebrow. (yes I am that girl) I thought this was a perfect time to try out a new product, I am not a big eyebrow gel user so this was kind of new to me. I wouldn't call myself a novice or an expert, I'm somewhere in between. upon opening the tube, I first noticed its not your average spooly like you see in other eye brow gel products. its more like a little spatula with little bristles on it. this type of applicator makes it a little more difficult to really get in and define your brow with. there's a little learning curve to it but it does work. the best way I found is to define your brows with a pencil and then work the product through the brows. you definitely have to be careful with how much is on there before you go in. you don't want to be to heavy handed. I then worked it through my brows with my own spooly to make sure it was even. I slept in this overnight to see how it would hold up and if I would notice any flakes or clumping. I did not. it lasted all night with no issues. I was thinking for a while that the only thing I didn't care for was the applicator, but my boyfriend came out of the bathroom saying honey I just copied you, yep he shaved off part of his brow trying to trim. ( we must be twins) now I decided ill really put this product to the test. I pulled out the gel filler and used the spatula to comb through his brows which are thicker than mine. and waala. worked like a charm, you couldn't even tell he did it. My final thoughts on this product is its pretty good, it lasts and your brows don't move. if you comb it through it doesn't flake or run. most definitely works better if you have thicker eyebrows. I received the color universal blond and it matched pretty good if I wasn't to heavy handed. I may buy this product again in the future, I'm definitely going to keep using it.
Most Helpful Critical Review Not good for thin/ fair brows
First off, I think this product would be great for somebody that isn't me. Allow me to explain-- I'm very blonde, very fair, and don't have a lot of eyebrow hair going on. I use Glossier boy brow and love that it adds subtle, natural tint to my eyebrows to give me at least something. This stuff, even after wiping the wand, dispenses too much product onto my face. I like the brush part but the foamy part at the end of the wand just dumped loads of products onto my skin (not my brows) and left a yucky streaky brown mess on my brows. I do really think if I had a lot of hair there to handle the product it would be fine. It is also very stiff gel with no flexibility. Maybe I just have an expressive face, but I can feel it sort of tugging when I raise or furrow my brows (unlike my Glossier Boy Brow). It felt a little better after I brushed through my brows a lot and removed a lot of the product. The universal taupe color is too dark for me unfortunately but I tend to avoid blonde brow colors since they often have a very warm hue that doesn't go with my ashy/ silvery blonde hair.
Reviewed by 129 customers IT Cosmetics Brow Power Filler Eyebrow Gel Review
Bela from Texas
So honestly all I have is negative feedback for this. Let me start with the applicator brush: Beyond terrible. It's fat on the comb end so you can't get your brow tail with the comb. The end has a sponge that's mostly useless. The product: thick cream that takes a long time to dry. Dries hard and stuck to your skin. No volume like it claims to give.
Best brow gel filler
Texasfairy214 from Tampa Florida
I can honestly say that I overall love the whole product. The wand applicator is genius. The color matches perfectly and it dries to a matte finish. It is non transfer resistant. Now THIS is a holy grail!
Good choice for any brow filler novice
Onku82 from Novi, MI
Desirable texture makes the application extremely easy, even for beginners. The tone and shade appear to be elegant and subtle, which means it is the user who decides how many times to apply to achieve the look they seek (warm, dark, light, etc.) You are in full control of the final product.
IT cosmetics brow power filler
Damron80 from San Diego, California
I really enjoyed sampling this brow power filler because it was easy to use and it was not a messy product at all. My eyebrows looked great all day!
Effective at Filling
Kris from PA
This filler eyebrow gel is definitely effective at filling in any sparse areas in my brows! The applicator is very easy to use, and it doesn't apply the liquid/color too heavily. However, it's not as effective as I would like at keeping my brows neat and in place. I found that after applying, I had to follow up with a clear eyebrow gel for setting my brows.
Emmy046 from NY
I'm in love with this brow filler! It looks amazing with my hair color and skin tone. It is extremely easy to apply and for me, a little goes a long way so one tube will last months!
A little drastic
Hannah from Washington
I don't love a super dramatic brow, and this product makes mine a little stark for my taste - almost microbladed. Maybe the blonde color isn't right for me with strawberry blonde hair.
The brush applies product well to the brows, but the end sponge that is supposed to fill in sparse areas looks unnatural on my skin.
BROW POWER FILLER
lilkimmys from East Liverpool, Ohio
I had received the Brow Power Filler for free for my honest opinion. I liked this brow filler. It went on really easy and was just the right color for my skin. It really made my eyebrows look fuller and actually better looking all the way around. The only kinda bad thing was that it didn't want to come off very easy. It wasn't like super hard to get off but it was aa little issue. I would still recommend this product to anyone who wants fuller eyebrows.
More natural, fuller-looking brows in no time!
coffeemama913954 from Raleigh, NC
IT Cosmetics Brow Power Filler Eyebrow Gel is the perfect addition to your make-up kit - it is so easy to apply. The applicator wand end is felt tipped for the initial application of the first layer of tinted fiber gel. The sides of the applicator wand are spiked for spreading the gel across your brow arch. My hair color is a mix of dirty blonde and light brown, so the Universal Blonde color blended so easily with my natural brow color. I've had issues in the past wear I pick too dark of a color and it ends up being too stark in contrast, but this color was perfect. The tube closes tightly, so there is no risk of the lid coming loose and making a mess if it is in your bag. My only complaint is that after I apply it, my brows feel a little dry and cakey. I wish the texture was a bit softer.
I would definitely buy this product, as it is super quick to apply when you are in a time crunch. I definitely recommend this product to my friends who are looking to add a natural touch to their already-beautiful faces.
I received this product free in exchange for my honest feedback.
Stays all day!
Britney from Tennessee
It definitely stays in place all day. No smudging or flaking. It kept my brows in place perfectly. Only downside in my opinion is the applicator. It's quite large and messy. You have to be super careful or you'll have it everywhere!
Tina from Raleigh
I just couldnt get this to work for me. It went on so think and goopy, really hard to control. Then I used a q-tip to try to smooth it out and shape it and it looked really messy. I would not use/ buy/ recommend this
Very good color
Bo from San antonio
I'm enjoying using this product. The color is just right and I can get by with just using this and not have to use a pencil first. I'm naturally a dark blonde and the taupe color was the right shade
Great brow product
Chelbell from Pennsylania
It was a perfect shade match. This stuff really filled in all the sparse spots that I had and left behind a dark beautiful tint on my brows. After I applied I took a spoolie and ran it through my brows just to make sure it was all even. It also stays put, when they say it's water proof they are not kidding.
I have been searching......
Laurie from Virginia, USA
I have been looking for something to help take care of these sparse eyebrows, no more searching I have found the perfect product. The colors are outof this world thw taupe is the perfect taupe for my hair co)or!! The staying power is almost 72 hours, but it is waterproof. I would and have recommended this prooduct.
Ali from Fairfield IA
I received a free sample of the IIT Cosmetics Brow Power Filler Eyebrow Gel in the color universal auburn. It worked wonderfully, gelled my eyebrows down while still looking super natural. The teeth on the applicator brush help brush through the eyebrow hairs making them flawless. The product didnt have much of a smell either. Does not transfer and washes off easily with water. All in all, this eyebrow gel worked great.
Very pigmented gel
Ashanté from Fort Lauderdale
This is a very pigmented gel. While the applicator is small, it deposits a lot of product. It can make your brows a little too filled in if you use too much. My eyebrows are already thick, so it was a little heavy for me. I think it's best suited for someone with thin or sparse eyebrows.
sara015188 from ky
Love this product. Looks so natural and easy to apply.
One of the best brow fillers I've tried!
Jawscream from Michigan
I received this as a free trial and I'm so glad I got to try it! It doesn't clump - no smell - and the color matched great! I've tried several others that look fake or doesn't grab on to the hairs well. I definitely recommend this!
This Is IT
Scochran from Princess Anne,MD
This It brow powder works wonderfully. Matter of facts it works wonders. My brows are so sparse and infilled. This brow powder fills them in so nicely with out much effort and looks so good. It's not messy and it's so easy to apply.
Not my first choice
puliswifey from San Diego, CA
I was super excited to receive this product in the mail. Upon trying it out, however, I was very disappointed. I think the color payoff is great but the texture of the formula is not what I go for in a brow product; it kept pilling off whenever I would try to manipulate the formula through my brows. I am super particular with my brows and how they feel just as much as how they look so the pilling was a deal breaker for me. PSA this is my first impressions and I have only used this product once so far.
Good coverage for thicker eyebrows...
Kath0920 from Woodridge, IL
This is a great brow filler if you have thick brows. Mine are very thin and blonde so when applied it was much too dark for me. The color is great!
I am not make-up artist.
MEL from Hollywood, Florida
I tried it, but I am not make-up artist. I will have to ask one of friends how to use it right.
love this brow gel!
Francesca from New York, NY
It took me a few try's to figure out how to use this gel, but once you get the hang of it, it's really great for a natural brow look! Parts of my brows are very sparse and this product perfectly filled them in.
Applicator takes some getting used to
Giannarama from Minnesota
I have naturally bushy eyebrows but the hairs are starting to turn gray (hello 40!) so I use brow products to fill them in. This product is interesting in that it clings to hairs that are already there, plumping them up and shaping them. I loved the product itself, but I found the applicator to be hard to use. I smeared the gel on too much with the flat side at first. The fuzzy tip was helpful in sculpting individual hairs, so it just takes some practice.
Pretty good, not for beginners
Ker from US
The taupe was a tad darker than my own natural eyebrows (I'm a dark blonde/dirty blonde), but it still looked fine. It's easy for excess gel to be on the wand and then get on your eyebrow in a clump. I liked the design of the wand a lot. I thought the sponge at the end was great for adding more depth where I needed it. I'm not a super beginner, but it was easy to accidentally press the sponge when using the definer part, which put too much color in one spot.