Rated 4.02 out of 5 stars
Most Helpful Positive Review Works well and blends easily
I got this in Taupe and I love it. I use it along with the Ulta Taupe Brow Pomade and it helps make my brows look not so waxy/wet (which makes them look too drawn on, in my opinion)
It doesn't take much powder at all, and I expect this to last me a good while!
Most Helpful Critical Review Poor pigmentation, pulls 'warm' on my brows
I was really excited when I saw Ulta's new brow powders, and the dark brown seemed like a perfect match for my eyebrows. Dark Brown looked like a dupe for Anastasia's Chocolate powder. BUT - it is not.
The Ulta powder pulls quite a bit warmer/lighter than it looks in the package. It would be better if this was listed as 'medium brown' and a shade in-between this and espresso (dark grey/black - no idea why it's called 'espresso' when it's not brown) was created.
It was very unflattering on my brows.
Reviewed by 56 customers Great colors! Powder sticks! Me Happy!
ChattyCat from Sacramento, CA
I thought I'd need the darker side more, but actually the light goes on so great. Then if I need a little darker on the thinner outer 3rd of brows I just get a tich on the brush and lightly go over. I'm really happy I picked this powder.
Not worth the Hype
Mosey from Hazlet
I didn't like this at all. It was barely pigmented and had too much fall out. In very few uses it just shattered and became a dust pan. I don't recommend the Ulta brow brand
Wow Brows and Grey Hair!!
P.J. from Florida
I bought a good brow brush and this brow powder duo in expresso and my brows look great. This color is grey/charcoal....not expresso brown!!
Looks great with grey hair.
I love this powder, just wish it came with a brush!
Sherry from Michigan
If nothing else, I do mascara, lipstick and my brows. Thank goodness for powders that look so natural
good price for the quality
Yana L from Detroit
it's a nice brow powder. I got the dark brown brow powder and it shows up. I do find myself digging into the powder to get enough color pay off (I'm a dark skinned Black woman) but once you get the intensity you want, it looks good.
Long-time customer from Cottage Grove MN
I rate this higher than those messy wands which leaves globs of color where you don't necessarily want it until the tube's broken in--and that's probably when it's half gone. I like that this eyebrow powder comes with two colors to make it more blendable.
I would purchase again
Di from New Smyrna Beach, Fl
This product works fine for those that have sparse eyebrows.
Amber from Tampa fl
Honestly I personally believe this just as good as the Anastasia brow powder which I have been using for years until one day I went in to buy my Anastasia brow powder in taupe and they were all out! So I decided to try the ulta brand since it would be cheap temporary fix until they stocked the Anastasia powder. I ended up loving it so much I kept buying it!!
Great product. Wish the packaging was enviro friendly.
Lauri from TX
I use this product to darken my blonde eyebrows as I dye my blonde hair dark purple. Inside it looks almost black. I have had no issues having this stay on through sweat and swimming. My only wish for this product is that it came with a reusable package. The powder does pop out as it's held in by a magnet. Would love the packaging to be more like Make-up Forever where you buy the powder and pop it in a reusable container that can expand depending on your needs.
Jessica from Tulsa, Oklahoma
I have darkish red hair, it's really hard to find eyebrow powder that matches, but the Medium brown matches perfectly. It's smooth and application is easy. Slightly smaller than I thought it would be. It's about the size of a quarter. Other than that no complaints
I have been using this product for years
AJ from Greensboro, NC
I use this product as eyeliner, apply it with a flat slant brush. It is my tried-and-true quick and easy eyeliner for day and evening! I love this stuff!
Soft natural brows
etonline from San Jose, CA
I have dark brown hair, and my eyebrows are darker than my hair. I like to lighten them a little, so I got soft brown. The lighter color is perfect to make my eyebrows looks a bit lighter and warmer, and the darker color is a perfect match to my eyebrow hair color to fill in gaps. It's a hard pressed shadow, so there isn't a lot of kick-up. Definitely recommend if you like a natural brow and already have hairs to work with.
Great quality pigment
BadBarbi from Derby, CT
I bought this to see if it stood up to the higher priced brow powders (I have 3 or 4 of those) as far as quality, as I don't always want to use my higher priced products for everyday makeup. Some other budget brands skew ashy on dark brows, but this Ulta Collection powder was true to tone. I've used it to fill in sparse areas on my brows AND over gel eyeliner to set it. Works tremendously in both arenas.
I live in a cooler climate and with the current pandemic lockdown I haven't been able to test this product in higher humidity or temperature conditions (as far as seasonally or during exercise) but I hope that it continues to wear well when summer and its humidity roll around.
Andrea from Rhode Island
When I opened my order, this brow powder was broken and made all the contents in the box covered with the powder. Would not buy again
Kendra from Chino Ca
I love this product. It gives me some added color to my brows and keeps them looking natural. I just love it! Product itself is long lasting, and when applied to the brows it's lasts all day. I will definitely repurchase, it will take me a while but I will buy again!
My shade is soft brown and I have medium brown hair with some blonde. Works perfectly.
I love the color but it breaks up into a million pieces
Kitabear's mom from Broomfield, CO.
I had one of these and loved it but it crumbled up just from being in my make up bag where it left a big mess. I bought some more for travel because I couldn't take the first one and it was broken up by the time I got there and I hadn't even used it yet. It makes a mess all over the sink when I open it. It is a product that I like but I don't know if I will be purchasing it again.
Ann from California
Color is great for Red heads not to dark
Mwagner from West Virginia
I was nervous about buying this at first but for the price I figured it was worth a shot and wow I am amazed with how wonderful it works it is comparable to the higher-end brow powders.
Ultafan from Leesburg, VA
This my first brow powder purchase, as I've leaned towards brow pencils in the past. I must admit I am pleased with how easy easy it is to get a great result, and one that lasts all day.
Love but never available
frazi0219 from ohio
I use this daily but i'm out and now can't find it in stock at all, what brand and color is the most similar in color to the soft brown and close in price?
Love the color, but crumbled apart easily
Molly from Santa Clara, CA
I use this in the shade espresso, since I have naturally black hair. It goes well with my fair olive skin tone! And the lighter gray shade makes for a nice ombré effect to compliment the darker gray-brown! Product is very rich and full of color!
However, my biggest problem with this product was how dropping it from about half a foot only one time had caused it to become very crumbly. I've been wanting to try it again anyway, despite this problem, but I don't think I can ever find another product with colors similar to this product. Also, please fix the texture of this stuff. It crumbles too much.
I would not buy this again
Donna from Huntsville Al
Not a good product
I have bought this product multiple times...
Tifancea from Knoxville, TN
I love this I have not used anything else because the color is right. A lot of auburn comes out more burgundy. So pleased with this.
Love the product but never available
Erin from Boiling Springs, SC
Product is never available at the local Ulta store nor does it ever seem to be online as well. I love the product but the availability of medium brown is disappointing especially when they just had the $5 sale and I wanted to stock up. Now the sale is buy one get half and still nothing available.
Shelli from Ridgecrest
Easy to apply and perfect colur for this ginger! My eyebrows are stunning. :)