Rated 4.3 out of 5 stars
Most Helpful Positive Review Absolutely love this!!
I love this product. I was very hesitant at first because I'm used to using powder. But as of this product I will no longer be using powder. With powder I always had to worry if it was raining would it wash off (normally it did). With the pomade it does not. It's actually kind of difficult to get off when I wash my face at night. It's not so much of a complaint as it is a blessing. I don't have to keep checking my brows when I'm at work. For that I give this product 5 stars!
Most Helpful Critical Review I didnt like it
I was in a rush and need some brow stuff. I purchase this brand but I don't like it. I believe the NYX brand is better for the brow. It also had a shine to it that I didn't like.
Reviewed by 388 customers ABH Dupe
CR from PA
I had dipbrow before this, and didn't feel like spending that amount this time. This works just as well, impressed because Ulta stuff seems to be hit or miss and none of their other brow products worked for me.
Sara R. G. from El Paso, Tx.
I have very little to no eyebrows do to chemo and other health issues and this is a wonderful product!! Easy to use and lasts all day!
does the job well
Christina from FL
brush lightly on eyebrows
Patience from St augustine
Amazing for my blonde eyebrow hairs! I have bought this over 7 times!!! I love it so much, the only bad thing is that after a while it drys out but since it is so cheap it's not a big deal to just buy a new one!
Very satisfied with this product. I would buy it again.
Katnip from Gonzales, LA
This product has good coverage to fill in where I need it to. It goes on smooth and easy.
I will not be buying this product in the future
Alishia from Brunswick Georgia
The cost was in my budget . The product was hard to apply it was too dry.
dreamymind from San Diego
I don't have to have the most expensive line and use drugstore brand off the shelf but after having used the last of my elf brow pomade Ii couldn't find an equal. though I loved the elf texture it would often leave me itching so equipped with the little bottle I went to a local store to find an equal. They took me to the Maybelline which I did not like at all too waxy and then shifted me to the Ulta brand. perfect match to my original color. the texture the color were exactly the same as my usual. with no itching I couldn't be happier I have new it for my brows though the sculpting brow pencil I'm not fond of I wish the made a regular thick brow pencil instead of the micro.
Would purchase again
Nat from Indianapolis
Love this! I accidentally bought the wrong shade and it's a bit dark for me but it applies easily with an eyebrow brush and lasts for a long time. In photos with flash it tends to appear a little bit lighter.
Gypsyjul from OC, Ca
Thought I'd give this a try since I love the thin brow pencil. I purchased the same color, soft brown. It is slight darker then the pencil but not enough to return it. I've purchased many different brands of brow gel and all of them have dried up way before they are used up. I think the trick to not having it dry up is to place the lid back on after each use right away that way it's not exposed to air. So far it's working but only time will tell.
favorite brow filler
Alice from WI
I've tried so many products over the years since my thin, practically non-existent natural eyebrows became a thing of the past. I have been using this product for quite a while now and it is easy to work with and easy to clean up (huge for someone like me with no makeup talent). I have noticed that it's getting pretty dry recently and have quite a bit left so I'm afraid I won't be able to use it up before ita gone.
Product is hard as a rock couldn't use it.
Jennytraviesa from Kingston,New York
Product is hard as a rock couldn't use it.
Mine was very dry
MHall from West coast, USA
Maybe it was just the one I got, Taupe/Blonde, but mine was very dry from the first time I opened it. It still had the seal on it so it hadn't been opened. I tried wetting it but that didn't work well. Luckily I got it when it was on sale so I wasn't out much and didn't bother to return it.
Love this pomade for everyday brows
BadBarbi from Derby, CT
I have been eyeing the Ulta Collection brow pomade for a while, and during the most recent 21 Days of Beauty this March 2020 I decided to go for it and purchase the dark brown shade. I have used it once to test it out (*I usually rotate a large number of brow products as I am a makeup collector and love to have options and variety). These are my results:
PROS: I found the pomade to be deeply pigmented and super smooth and creamy when getting it on the brush and applying it to my brows. It covered up the little bit of translucent powder dust I deliberately left in my naked brows as a test (*usually I brush it out) and added the perfect amount of color. I did not feel the pomade on my skin under my brows, which is a great thing when the product is as emollient as this one is. It sat where I placed it, and did not budge or smudge. It gave a great, long-wearing finish and only came off when I took it off. I wear it to work and no one thinks I have Groucho Marks brows; they just think my brows look extra sharp and fierce that day (*per comments I've gotten).
CONS: I live in a cooler area, and when you pair colder weather with the current pandemic lockdown, I have not yet been able to assess how this will wear in hot, humid weather or under active situations (i.e. during exercising).
found this cleaning....
Linda from st. peters, mo
I must have bought this over 6 months ago, ran out of my Maybelline powder and love it. It stays on all day.
Stacey from Phoenix
This product was really disappointing. I ordered the taupe shade and it's like a light blonde. Product was dry as well. Spend a little bit more on a name brand product and save your self the frustration.
Anai from Baton Rouge, LA
Perfect for bold brows, very creamy!
Short shelf life
Lane from California
I really loved this brow pomade at first. It glides on very easily, blends well, and last ALL day. (I'm VERY active)I've been obsessed with eyebrows and perfecting mine in every way before eyebrows were a thing. My main issue is this doesn't have a long shelf life at all. It lasted not even a month before it dried out and crumbled into tiny pieces. I also, love that this is a reasonable price but not if it doesn't last long and I have to buy another brand of the same product. I wouldn't purchase again.
marynfnt from Texas
i always used anastasia brow pomade but actually like this one a lot better. i apply it after primer and foundation and setting powder and it lasts all day. also goes on super smooth. not going back to dipbrow after this!!!
Cassie D from Athens AL
Don't love it
Have bought again ever since my first purchase. It is easy
Nana from Fort Worth Hulen store
Easy yo apply and stays on
Amanda from USA
I'm not sure if I got a defective item but it dried out to the point of being unusable, within a week.
Chasity from Ohio
Way to dry.
Shertasha from Alexandria, LA
Love this stuff. Goes on easily and for me a perfect match. I have very skimpy eyebrows and I wanted something that looked more on the natural side. This is it! My brows don't look drawn on they just look done. Will definitely buy again.
You get what you pay for
Blue girl from MI
I bought this product to replace a discontinued Benefit Brow pomade for eyebrows. Sadly, the Ulta pomade is not the same quality as the Benefit Brow product.The Ulta product is clumps up on my eyebrows.
Best dupe for Anastasia
J from Bay Area
I use this in place of dip brow because I kept noticing I was paying a lot for dip brow just to dry up on me so I searched around for a dupe. I found this one and it is perfect. It lasts longer and doesn't dry up as fast. It goes on smoothly, and it buildable and doesn't come on showing streaks of clear and colorless like most cheaper pomades do. I like a very suttle look on my brows and just a little goes a long way. I recommend you try this for the price.