Product Reviews Rated 4.12 out of 5 stars
218 Reviews
Most Helpful Positive Review The old formula worked for me - the new one works better This is a new formula and it does look different on the skin. However, I believe that the results I get with the new formula are better than the results I got with the old one. It blends more easily and leaves me with a tan that looks so natural. People don't believe me when I say it's fake tanner - let alone Ulta brand! You will want to do a spot test before putting this all over as it does have a more olive undertone which can look different on different skin tones. There is a HUGE lack of color options that would make this a more inclusive product but, luckily for me, the color was spot on. I am fairly pale - usually the second or third lightest foundation shade - with pink undertones. This product was easy to apply (definitely use an application mit), dried quickly, didn't make my clothes/bed/house a mess, had little to no smell once dried, and left me with an even, natural looking tan. I layered it up and the color deepened without getting splotchy. It fades slowly and evenly so THANK GOODNESS, no blotchiness/streakiness with this.
Most Helpful Critical Review Disappointing product and results The reviews on this product baffle me. I'll start by saying I am an experienced self-tanner. Typically in the summer I order a couple of liters of Norvel product from a tan supply store and use my spray tanner. But since we're working from home and not out and about this summer, I wanted to find a cheaper at home product that I can apply with a mitt. My normal such product is the Fake Bake Flawless Darker (my fave) or St. Tropez Express mousse. But it just seems silly to buy a $40 product just to have enough color to feel comfortable showing on shorts to run get groceries, etc. The reviews on this product made it seem like it was AMAZING and it's dirt cheap, so I gave it a shot. UMMMM.... NOT so much. This is basically on par with Jergen's, which is probably about the worst self-tan on the market. The first night I used it I left it on for 5hrs then did a quick rinse. Woke up and while I had some color, it was SO light!! Seriously, barely anything at all. So that night I applied again, and I slept in...left it on about 13 hours, then showered. I have slight color, but even two applications that totaled 18hrs (in an express product!) gave me slightly less color than a single application of my preferred products. Not only that, the application is unpleasant...it is SO sticky, for a good hour or more. And since it's got yellow-orange undertones, what little color it gave me has an orange tinge to it.
Bottom line... does it work? Yes, but not well. If you're normally VERY white and want a very very slight glow? This will give you results. If you want a deep tan with no orange? This is not the product for you. Will I continue to use it? I'll finish out this bottle since I'm just at home and no one is really seeing this tan but me and my family. But I certainly won't purchase it again and wouldn't recommend it to anyone. I honestly wish I'd tried the lotion. If a product is going to give me a lackluster result, at least then it might dry down faster and hydrate.
Reviewed by 218 customers GREAT NATURAL COLOR 5
L Steele from Memphis,TN
Don't have to use a lot to get great color. Color lasts several days. Very natural looking.
BEST ONE OUT THERE 5
Cameron from ULTA
I've never used a lot of self tanners but this one is amazing. I'm very pale and this tanner is very natural. I didn't want to go too dark because it would be obvious. This made my legs the shade I was wanting, definitely reccomend!!
Must read- Being honest! 3
ally from rochester new york
I normally use either Tanned AF or the Isle of Paradise self tanner. I decided to try this cause i'm on a seriously low budget. I've used it twice now and the smell is a little strange. It also gets kind of soapy when i apply it. Overall it literally lasts me about a 1 days worth of color, whereas the other tanners lasted me for multiple days with color. I will say that the color is nice, i didn't think it was orange like the other reviews. I do feel tan. Honestly if you're looking to buy this for an occasion, do it! Just apply it the night before. Wouldn't recommend for long time usage just cause the color doesn't last. Didn't read the reviews before i bought this, probably should have!
Horrible! 1
Heather from Michigan
I have used self tanning products for over 10 years now... this is the worst. It washes off even if you leave it on all day and once you get a build up of color, it leaves you orange, not tan. But I work in a place where I have some physical activity and it comes off everywhere! Like the bends of my elbows, behind my knees, my neck... just everywhere. And then after you finally get the color you want, the next day its all splotchy and looks like you have a skin condition. I'll never buy this again. I recommend using Bali body. Best product I have ever used, just a little pricey!
Perfect color 5
Steph from Roy Utah
I don't like to sun tan but need some color and thus is PERFECT! Goes on smooth and even with the option to build the color. Smell isn't awful like other self tanners and blends easily with a little lotion.
Love, Would Recommend 4
Natalie B from Belton, MO
I really enjoy this tanner. It's very easy to apply, does not leave streaks whatsoever. It is a very olive tone, so it looks quite natural. If you want a darker tan, I would recommend leaving it on for longer than 1 hour. The only cons to this tanner are that it dried my skin out quite a bit. Also, do not apply lotion until after this has taken the full 8 hours to set! My wrists were so dry after applying this the first time, so I put a little lotion on them after rinsing the tanner off, and I woke up with very green splotchy wrists. (Beginner's mistake). I have dry skin, so this tanner does look a little splotchy on severely dry areas, so just make sure you've moisturized well the day before or so. I would definitely recommend this product!!
MMM-So, So 3
ItsMe from Sacramento
So, this product goes on very easy, dries quick and smell not any worse than most self tanners. Why three stars is bcuz, although once dried, the color looks GREAT, BUT, once I shower, most ALL the color gone. Most self tanners give you a tan, you shower and it's still there, where it lasts about 4 days. This one, NOPE!
Good price 4
kris from spokane wa
I like how this product drys quickly and you can see where it's been applied since it has a bronze tint. Price is good compared to other brands. It's a little splotchy after multiple applications and not as great as some other self tanners I have used.
I would never buy this again 1
Candice from Illinois
This was truly the worst self tanner I have ever used. I did everything my the label and it was awful. I tried it as couple different times trying to give it the benefit of the doubt but it just didn't work. As soon as I showered 95% came off. I am highly disappointed.
WASHES OFF!!! 1
Naomi from Michigan
I've used high end self tanners, I thought maybe go the cheap way this time and go for Ulta. Graduation party was coming up, out it on, got splashed with a little bit of water on my arms and it's literally whipping off... took my shirt off to change, this stuff is literally melting off, never ever had this kind of a problem with loving tan. don't ever ever purchase
I would buy this again 5
Maddie from Mankato, MN
This product worked well and I significantly looked tanner.
Works Well 5
Autumn from Michigan
Very friendly for first time use!
Just what I was looking for to give me a bit of color. 5
Reina from Va
Wanted a bit of color for my legs. Great!
I am unsure if I will finish the bottle 3
Amanda from Wilmington NC
Maybe I just don't understand and that's entirely likely.
I read the directions. First few times I put it on and it said the longer I wait to shower the more it sets in. I'd wake up to stained sheets. (Just looked like I had dirty legs that rolled all over my bed)
So now I put it on, wait as long as I can (2-3 hours at least) and then hop in the shower with just hot water (no soap) to rinse off. The water turns brown as it comes off me.
I come out of the shower feeling like I may as well have dumped the bottle down the drain.
Can anyone advise?
orange 2
case from texas
turned me orange and was hard to apply
I would not buy this again 3
Lisa C from Texas
I was impressed with this product when I first used it. It dispensed as a thin foam as expected, but upon the second use, the "mousse" came out as a messy liquid. The directions say to hold the bottle upright. Did that, but it still comes out as just a liquid, so applying it to the mitt without making a mess is nearly impossible. I took the pump out and washed it, ran water through it, and tried again to no avail. I really wish it were a mousse because application would be so much easier. I will finish the bottle, but I won't buy it again.
Also, be sure to wear a mitt when applying. It is extremely difficult to get the tint off of your hands.
Disappointing product and results 2
JillianMC1084 from TX
The reviews on this product baffle me. I'll start by saying I am an experienced self-tanner. Typically in the summer I order a couple of liters of Norvel product from a tan supply store and use my spray tanner. But since we're working from home and not out and about this summer, I wanted to find a cheaper at home product that I can apply with a mitt. My normal such product is the Fake Bake Flawless Darker (my fave) or St. Tropez Express mousse. But it just seems silly to buy a $40 product just to have enough color to feel comfortable showing on shorts to run get groceries, etc. The reviews on this product made it seem like it was AMAZING and it's dirt cheap, so I gave it a shot. UMMMM.... NOT so much. This is basically on par with Jergen's, which is probably about the worst self-tan on the market. The first night I used it I left it on for 5hrs then did a quick rinse. Woke up and while I had some color, it was SO light!! Seriously, barely anything at all. So that night I applied again, and I slept in...left it on about 13 hours, then showered. I have slight color, but even two applications that totaled 18hrs (in an express product!) gave me slightly less color than a single application of my preferred products. Not only that, the application is unpleasant...it is SO sticky, for a good hour or more. And since it's got yellow-orange undertones, what little color it gave me has an orange tinge to it.
Bottom line... does it work? Yes, but not well. If you're normally VERY white and want a very very slight glow? This will give you results. If you want a deep tan with no orange? This is not the product for you. Will I continue to use it? I'll finish out this bottle since I'm just at home and no one is really seeing this tan but me and my family. But I certainly won't purchase it again and wouldn't recommend it to anyone. I honestly wish I'd tried the lotion. If a product is going to give me a lackluster result, at least then it might dry down faster and hydrate.
Love this product 5
Jess D from New Haven CT
I've bought this multiple times - it is affordable and great results!
My go-to sunless tanner 5
Furbaby Mom from Newark Ohio
I use with an applicator mitt.
Decent for occasional/event use 4
Cate from Salt Lake City, UT
I thought this product was very easy to apply with a tanning mitt. The product didn't have a weird/gross smell like many other tanners have and I liked that I could see some color as I applied to make sure there were no streaks. Very natural looking, which was great.
When applying, I put lotion on my ankles and knees ahead of time to keep those areas from getting darker than the rest, and made sure knees were bent when applying to that area.
Better than more expensive brands! 5
Alex from Auburn, AL
I love this product! It has way better color than some of the more expensive brands I've used. It doesn't make you look orange. It is a very natural color! I couldn't recommend this more! It has a weird smell, but let's be honest— all self tanners do. It's easy to ignore when you're glowing! If you're looking for a nice tan, this is it! :)
I buy this every summer! 5
D from MS
Great natural color
terrible quality 3
casey from state college
I put it one and it lasted 2 days...
In love 5
Mal from GA
This stuff is amazing. This was my first time using self tanner and I'm in love with it. It's so smooth and it gives you an even tan. It's very easy to apply and doesn't smell bad at all.
Highly recommend 5
Amanda from Nebraska
Easy to apply. Doesn't streak at all, put it on day of or night before. Got lots of a compliments when using!