Rated 4.02 out of 5 stars
Most Helpful Positive Review I really like this
I enjoy that this product goes on evenly and creates a tan that is not dramatic. When you are very pale and fair skinned like me (most foundations don't carry a shade light enough) you don't really want a dark tan. It is too obvious and takes too much to maintain. I have used foam instant self-tanners before and those look great but each week I have to strip it all off and reapply--exfoliate, reapply, shower off tint in the morning.. too much for me. Most gradual self-tanners have turned me orange as well. I have used this for 2 days and I am noticing that my skin has a very healthy glow and it is hard to find any flaws. Slight unevenness around my knees, but I believe I can remedy that with practice. The first day I had some splotches but the second day evened it out. I apply with a tanning mitt and put regular lotion on my ankles, knees, and elbows beforehand. I take care to apply evenly and only use what is left on my mitt to lightly apply on my hands, feet, and face. If you are not pale this may not be dark enough for you. Don't expect an extremely dark tan. Expect a glow that helps pale, not-able-to-tan people like myself not to blind people in the summer and feel confident wearing dresses or shorts. I plan to continue using this once or twice a week to maintain evenness. I am thinking that if I continued to build every day it may get a little too dark for me.
Most Helpful Critical Review Update on Mixed Feelings
I posted my feelings about this before but I had to stop using this product. My entire face and some spots on my body broke out in little dry bump rashes. I was so scared they wouldn't go away because I take very good care of my skin but after I stopped using this they went away about a week later. I liked the color payoff but it wasn't worth it when I was self conscious about the rashes.
Reviewed by 81 customers Perfect self-tanning lotion
SunBunny from St. Louis, MO
This untinted lotion results in an effective tan without streaking or turning orange.
Just Like Jergens
Luce11 from Richmond, VA
I love using this in the winter when I'm too lazy to exfoliate and use a stronger tanning lotion/spray. This is easy to put on, hard to mess up, and affordable! It's basically the Jergens Glow lotion but cheaper. Cannot recommend enough.
Kelly from New Orleans
I bought this on a whim just to try it out. I use loving tan when I want to have a nice dark tan but I wanted to try something gradual for every day. I wasn't expecting much but I noticed a slight difference in color the first day I used it! After a couple of days I have a glow that was certainly not there before. It's not super dark, and I'm very pale but I don't look orange and I haven't noticed a single streak. It dries well and feels like moisturized skin not that sticky lotion feeling. Also since it's not excessively dark/doesn't have a color guard, I don't notice it transferring on my sheets or clothes so that's a plus. Most self tanners make my chest/back/shoulders break out a little too but this one hasn't at all. Also it smells like perfume, I don't get that icky self tan smell from it which is nice. I will definitely keep buying this!
Annie from Mesa az.
No color. Seems only like a sticky lotion.
Stevie from Arizona
Jergins gives more color than this. Barely tinted even when i tried to build it up.. wont buy again
My favorite fake tanner
Krysti from IN
Have gone through almost 3 bottles of this stuff and will never use another fake tanner again! It looks so natural and goes on even (using a good tanning mitt). Lasts for days and I usually put it on twice a week after a shower. Make sure you use a loofa to exfoliate and shave beforehand and you are good to go!
Jm from Philly
This is the only self tanner I like. It looks so natural, it smells a little but not much. Mostly when you first put it on but I barely smell it the next day. I love how it looks on my skin. Never streaky. I do mix it with cerave body lotion though. I also use their face tanning drops and mix it with my face moisturizer. Highly recommended
A Good Product
Dakota from Charlotte, NC
I prefer this over Jergens. This lotion is not as thick and I feel it soaks in vs. sitting on my skin all day. I do NOT like the smell... but for the price, I can expect to smell DHA. It doesn't streak and it doesn't stain my hands. If I'm in a pinch I'll purchase this again.
Works great, good proce
Mabel from Oregon
This stuff works great for the price. I was afraid to use a traditional self tanner. I'm pale and always end up with streaks. Within one use I saw a color change. After 3 uses I have a base tan. The only draw back is this stuff does have that classic self tanner stank after it dries.
Bronze Glow from Indiana
Best price point for good overnight tan. My skin is fair neutral with a good amount of pink overtone - this stuff gave me a good bronze glow after one use. Do not overuse if you're fair skinned because it will be borderline orange. Apply it one night, let fade a day or two, and apply again for a darker complexion.
Great Results, Fragrance, & Price
Elizabeth from Michigan
I use this product daily after my shower. Make sure to use a scrub puff or sheet to make sure that you remove any skin build up around elbows, ankles, etc. Exfoliation is a game changer for this fine product.
If you use it daily you will develop a gradual, natural looking glowy tan that is more caramel than orange. I really like that it still allows for the pink undertones to show through on my face.
This price is also perfect!
Still need to use it a few more times
Busy mom of two! from Alabama
I do like that it doesn't have the scent like the Jergen's brand gradual tanning lotion. Though I've only used this Ulta product once so far and cannot review how well it colors just yet
I don't see a difference
Jeans from Las Vegas
I used over half the bottle and I haven't seen a difference in my skin at all
I will buy in store only
Terri from Clarksville TN
It does work gradually. The only thing is, it smells after an hour, like you havebeen in a tanning bed.
Kelsey from Rochester, NY
I never got into full-blown self tanners because I didn't want to have to deal with the dry time, transferring color to clothing/sheets, and unforgiving streaky formulas. I love that this product is low maintenance. I apply it after I shower in the morning and I'm good to go! I use it daily. I apply it my hands and wash them after. I have fair skin and it builds to a natural, medium tan. Wayyyy better than the Jergens version.
So far so good
Brittycat from ABQ, NM
I've always liked the juergens brand but this was on sale so I thought I would try it out. It's definitely more light weight and not as moisturizing but in three uses I am already noticing a difference. It works wells for gradual tan but if you have dry skin dont expect it to solve that.
Love this product
SJS from Calabash, North Carolina
I have super sensitive skin so most products are not for my use, especially on my face. This is fabulous. No issues at all. I read some comments about smell, and must say I find the sent pleasant and it disappears right after applied. My sweetheart is always complimenting me on how I always have such a nice color - works for me.
Good but has a weird smell
Grace from Delaware
It's a good tanner but it smells really bad I smelled gross from it for 2 days and I took showers and everything the smell wouldn't go away
So far, so good!
Angie from Indian Trail NC
This is easy to use & I like that it doesn't have a drastic change since I am naturally very pale. I am able to gradually build up the color to where I want it & then apply every two or three days to maintain.
great if you're pale!!
em from USA
this product allows you to go sheer or more heavy with color just depending on how you build it. the last time i used it with another layer, i was/felt so bronzy and tan when i got up in the morning, even my boyfriend noticed how nice my tan looked, and that's saying a lot, ladies. if you're pale and afraid of self tanner, USE THIS!
Alexandra from Spokane
I would have been really happy with this product (it's a great price and it worked well) but the smell was so bad I had to return it. I would rather have an unscented version, or just ANY other scent. It's a very strong, cologne-like smell that lingers for way to long and sticks to my clothes and bedsheets. Please make this product in another scent. If you do, I will be a loyal customer.
Smells great, works well!
Morgan from Huntsville
I used the product twice a day to develop the color I desired more quickly! Was able to obtain the color I wanted in two days— even not wearing makeup to work!
The color will fade quickly if you do not maintain, but it stays well as long as you apply a few times a week to maintain.
Jacqui from Virginia
I used this tanning lotion yesterday and already started seeing results the next day! After just a few hours of applying it I was sweating from working out and it stayed on just fine. I didn't use an applicator mitt, but I actually used an inside-out sock and it worked really well (just make sure to wash your hands afterward). My only complaint is that my boyfriend says he thinks it smells bad, although the scent was quite nice in my opinion. I guess it just depends on the person. Overall, I love this self tanner so much! I would highly recommend to anyone, even beginners like myself!
naomi from athens
I originally went to my Ulta to get the Jergen's Natural Glow lotion because I wanted a tan look for going back to school. My Ulta didn't carry the Jergen's so I frantically searched around for another lotion around the same price. I picked up this one in hopes that it would work and I was so amazed. The formula dries down quickly so you don't have to worry about waiting a long time before you can do anything. It actually moisturizes as well which is amazing, and the tan that it gives is a nice gradual tan like advertised. It isn't too intense or too orange. AMAZING AND WILL BE BUYING AGAIN
Works great & is cruelty free!
Mystic Dog Lady from Mystic CT
I was looking for an alternative to the Jergens gradual tanning lotion since the Jergens Company tests on animals. After doing some checking around, I found out Ulta products are cruelty free. The Ulta Gradual tanning lotion works just as well and comes in various skin shades. I was pleasantly surprised by the subtle shimmer it gave my skin in the sunlight.