Rated 3.92 out of 5 stars
Most Helpful Positive Review Excellent coverage, volume, shine & soft to touch
I have been using this shampoo for the last few months. Not only does it give exceptional deep multi tone coverage , it seems to bring out the highlights in my hair. I also have grey hair only around my face and was tired of permanently dying my hair. You cannot tell that I have any grey! It seems to both cover them and the few which are resistant actually look a bit dirty blonde. I do keep the shampoo on my head the entire time I bathe and lather it in first at the facial hairline where the grey is located and work back the lather. I use a natural home made conditioner 30 minutes before washing my hair so I have no need to use any conditioner after rinsing my hair (which I begin wetting my hair in hot water before shampooing and then rinse the shampoo in warm water briefly, ending with cold water). This shampoo gives my hair exceptional volume, always looks healthy. shiny, good multi toned color and beauty. I just ordered 3 tubes via Internet bc my local store ran out.
Most Helpful Critical Review Build up
I had purchased the Brunette Shampoo and Conditioner in the past. And really liked it my hair smelled great and was always soft and silky after use. I hadn't used it in a few years. And a couple of weeks ago I purchased these products again. Now I am experiencing like a build up on my scalp and my hair is dried out. I never had a problem with my scalp or hair drying out so bad. What a waste of money I don't have. I'm not going to purchase this again unless they go back to there original formula.
Reviewed by 84 customers Lifesaver!!!
Jlynh15 from Texas
I use this along with the John Frieda Glaze (I didn't use the conditioner) and it did amazing results to my hair!! I took before and after pictures I wish I could post them. I had a bad salon experience with a balayage and my hair needed to be toned. I used this shampoo and after just one try it brought me to a color that I like.
Almost a 5 Star!
Kaitlyn from Iowa
First off, the smell is amazing! I don't wash my hair daily, so I only use it twice a week. I have pretty fine hair, and it doesn't seem to dry it out AS LONG AS I use the matching conditioner all over (scalp and strands) afterwards. It doesn't weigh my hair down at all, and I feel like it does a really good job of removing any product build-up I may have. I've only given it a 4 for overall rating just because I haven't seen to much of a difference in my hair color yet. I'm not expecting miracles, and it's already given my hair more dimension and shine than I've had in a long time. At this point I'm just curious after using up the whole bottle if it'll deepen my color at all.
Jo from NJ
Do not buy this. It will not add any visible color and it will most likely make your hair feel like straw. Complete waste of money.
So many fabulous products!
Hill from Missouri
Took my hair from drab to Fab! Excellent for color treated hair!
Brings out lovely brunette tones
ChloeX from Newcastle upon Tyne
Bought this a couple of weeks ago and can already tell it's worked wonders on my hair from the shampoo alone, great product
Just need to get the conditioner to go with it now :)
Love this product
Miktomdan02 from Corinth, MS.
I have dark dark brown hair and I love how this brings out my natural tones. Before I found this shampoo/conditioner, I was always changing my color to red.
Only One I'll Use
Malia from Sandy, Utah
I have tried several different shampoos and conditioners. John Frieda is the best I've ever tried! I recently started using Brilliant Brunette Visably Deeper and LOVE it! Perfect color and beautiful shine. Thank you John Frieda!
Shine and Smooth
Anne21 from Houston, TX
My hair has never been so shiny and smooth, this product literally brings out the color/highlights I have.. I only gave it 4 stars however because of the fragrance.. please tone it down a notch, it is pretty strong and a bit "masculine" to my taste
I would like to buy this shampoo again
Edith from Fort Worth Texas
I love it
Sara from New Orleans
I used a demi-permanent dye on my hair to go brown after about two years as an ash blond. My hair was starting to get dry. I wanted something to extend the life of the dye.
I used the shampoo and conditioner together. It has a great silky lather and made my hair feel clean and soft.
The conditioner works without making my hair greasy. I love the nuanced color it gives me.
ByTheSea from undisclosed
I adore the Brilliant Brunette line. The Color Deepening Shampoo prevents my color from fading, and always leaves my hair feeling and looking beautiful. I highly recommend this product.
LOVE THIS PRODUCT
JUDY from GREENBAY WI
VERY GOOD AND KIND TO HAIR
i would never buy this shampoo ever again
jane the hiker from queens,ny
it's good for dried out hair,but it doesn't darken ur hair
Avoid this shampoo
Dissatisfied from Pa Philadelphia
How is this still being sold? I loved the old formula, but whatever they did to this it is terrible. First off the smell now is horrible, I should have listened to the other bad reviews as it really does smell like bad mens cologne. Second, this shampoo is soooooo drying and harsh that after just 1 wash I had to do a Wella repair mask and deep condition just to undo it.
I am so disappointed as I use to love this brand and now it is horrible.
Finally, this shampoo broke my skin out from 1 use. I have trouble with cheap shampoos and this issue but at this price it shouldn't be happening.
What sucks is Ulta doesn't let you mail returns you have to make a trip to the store which is soooo inconvenient
Made my hair purple!
Mary from undisclosed
I just started using this product after using the multiotoned version for years. When we were outside, my husband noticed that my hair looked purple!
I buy this product consistently and prefer to shop in store.
NONE from Winnsboro
Easy to use. Work well for intended purpose.
The old formula was better
Erin from Florida
I haven't used John Frieda's brunette line in a couple years, but it used to smell clean and leave my hair soft, this stuff just made it dry and it smells like cheap men's cologne.
Chris from Maryland
I have graying hair in the front and I was looking for a solution of gentle color to cover. This product is perfect. It added natural looking color not harsh.
Wow! What a great shampoo!
boots from AR
I just got this shampoo, conditioner & the brilliant brunette color gloss, hoping it would help my hair color so I wouldn't have to color my hair. I just have a few gray hairs right now. I got it yesterday at our local store & used it last night before bed. I really liked all the products. When I dried my hair I wasn't sure how much of the gray it covered but this morning when I looked at my hair, wow it looked SO much better! It kind of turned the few gray hairs I had, like a light brown. It looks like it is highlighted! I read somewhere that it gets better on covering grays with every wash & treatment. I am very happy with all of the products. Oh & a little side perk. my husband kept telling me my hair smelled so good! He said not strong like a perfume, just very nice! Hey that's great!! Would definitely recommend it & will to my friends!
Not worth it
Kelsey from Raleigh, NC
I have never returned a product back to Ulta until this or felt the need to write a review. It did absolutely nothing. And to be honest, it dried my hair out and reeks like men's cologne. Do yourself a favor and save your money.
Carol from San Antonio
I get negative comments when not using this product.
Not for me.
Lizzy from Baltimore, MD.
I have been using Brilliant Brunette shampoo for many years. I've been very happy until now. I didn't notice the banner saying infuses colour, visibly deeper when I purchased it recently. I thought I was buying what I usually buy. It made my hair look dark, dirty, and oily. The added primrose oil and cocoa did not work with my hair. I didn't have time to wash it out before work. I went to work and was embarrassed. My co workers commented on my hair. They thought I hadn't had time to wash it. It was a rough day.
Used for 3 years straight
Viki from Seattle
I didn't want to use brown coloring to dye my hair because it would make it fall out all the chemicals so I decided to leave this shampoo in my hair for ten min before I wash it out and it keeps my brown tones in my hair not full . Literally life saver
I love it.
Quessi from Miami, Fl
I use three times a week.
DaisyBee from Sofia
It DOESNT do what it claims! I bought it 2-3 week ago and im using it every other day. Before i have died my hair to a chocolate color and no change at all. Dont buy it.