skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Brilliant Brunette Color Deepening Shampoo
John FriedaBrilliant Brunette Color Deepening Shampoo

John Frieda

Brilliant Brunette Color Deepening Shampoo

8.3 oz Item 2297677

John Frieda Brilliant Brunette Visibly Deeper Color Deepening Shampoo. Create deeper, richer, more lustrous color as you cleanse. Formulated with cocoa and evening primrose oil, our Brilliant Brunette Visibly Deeper Color Deepening Shampoo infuses rich, dark tones so you can deepen the spectrum of your brunette color. For use on natural or color-treated hair and for use on highlights & lowlights.
Gently massage into wet hair, lather & rinse well. For dramatic color follow with brilliant brunette visibly deeper color deepening conditioner. For a boost of deep tones, follow with the color deepening treatment as directed.

Precautions: For external use only. Keep out of reach of children. Avoid contact with eyes.
Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Fragrance, Sodium Chloride, Cocamide Mea, Lactic Acid, Malic Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Ext. Violet 2, Orange 4, Yellow 10, Glycine, Oenothera Biennis (Evening Primrose) Flower Extract, Ppg-9, Propylene Glycol, Methylchloroisothiazolinone, Methylisothiazolinone, Theobroma Cacao (Cocoa) Extract.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
John FriedaBrilliant Brunette Color Deepening Shampoo
 
3.9

(based on 37 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Adds shine (20)
  • Cleans thoroughly (19)
  • Lathers well (17)
  • Great smell (11)
  • Gentle (10)

Cons

  • Doesn't work (7)
  • Dries hair out (5)
  • Smells bad (5)

Best Uses

  • Daily use (17)
  • Fine hair (11)
  • Thick hair (5)
    • Hair Type:
    • Straight hair (18), Wavy hair (14)
    • Reviewer Profile:
    • Beauty conscious (18), Product junkie (8), Survivalist / minimalist (6)

Reviewed by 37 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Only shampoo I use.

By Irenej

from Knoxville, TN

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Thinner Hair

    Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

    Helps extend my color and adds depth.

    • Hair Type:
    • Straight Hair
     
    2.0

    Didn't work

    By Penelope

    from Florida

    Pros

    • Adds Volume
    • Lathers Well

    Cons

    • Dries Hair Out
    • Ineffective
    • Smells Bad

    Best Uses

    • Thinner Hair

    Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

    I've been trying to get the brassy color out of my hair from the sun making my hair lighter-orangey. I was recommended to use Provana by my stylist after she did a masque on my hair (which worked amazingly) i couldn't find it in the ulta store so i just went ahead and got this one. The first time i used it my brassy hair color immediately came back. I thought it was just because the masque faded and i needed to keep trying with the John Freida shampoo and conditioner. But after a week it's even more brassy which I was trying to avoid :( plus it smells reminds me of an older lady's perfume- and it's extremely strong so you constantly smell it. It drys your ends out and makes your hair feel thick. So i guess it would be good for girls with fine to thin hair. Also it might just be me but it made my scalp SUPER itchy. Wouldn't buy... just spend a little extra money on the better products

    • Hair Type:
    • Straight Hair
     
    5.0

    I would buy this again

    By Jud

    from Green Bay wi

    About Me Beauty Conscious

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Thinner Hair

        Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

        Good for color hair

        • Hair Type:
        • Straight Hair
         
        1.0

        Doesnt work

        By LC

        from New York

        Verified Reviewer

        Pros

          Cons

          • Ineffective

          Best Uses

            Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

            As another review says, this turns your hair brassy and orange. Was very disappointed and after a few washes just to see if it really was this shampoo or the treatment thats also part of this line i realized its probably all of it shampoo, conditioner, treatment, just no good. Ended up going to the salon and just getting a proper treatment to fix the brass

             
            5.0

            Love this!

            By Misty

            from Cedar Rapids, Iowa

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly

            Cons

              Best Uses

              • Thinner Hair

              Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

              Love how shiny and deep the color looks after using this

              • Hair Type:
              • Straight Hair
               
              3.0

              On the fence

              By Elise

              from Charlotte

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Lathers Well

              Cons

              • Dries Hair Out
              • Ineffective

              Best Uses

              • Daily Use

              Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

              After using for using for 2 weeks, not seeing much color deposited into my hair.

              (1 of 1 customers found this review helpful)

               
              5.0

              I love it ...,

              By Nekki

              from Ontario,ca

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly

              Cons

                Best Uses

                • Daily Use
                • Thicker Hair

                Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

                I love this product...gives your colors in life

                • Hair Type:
                • Wavy Hair
                 
                5.0

                extends need to color

                By kay

                from new hampshire

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use
                  • Thinner Hair

                  Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

                  adds enough color to prolong coloring

                  • Hair Type:
                  • Straight Hair
                   
                  1.0

                  Did not work as intended

                  By Steph

                  from Clifton NJ

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                    Cons

                    • Ineffective

                    Best Uses

                      Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

                      It doesn't really help in infusing color to my hair. The price speaks for the quality i guess.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      love it

                      By cac

                      from pittsburgh pa

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about John Frieda Brilliant Brunette Color Deepening Shampoo:

                        I use this product for a few years now not daily its very nice product gives my hair some body that I need I have straight hair and hate it

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »