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Kenra ProfessionalBrightening Treatment

Kenra Professional

Brightening Treatment

5.0 oz Item 2502520

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FREE mini Volume Spray 25 with any $25 Kenra Professional purchase (offer valid 2/18/18-3/10/18 or while supplies last)

Travel Size Volume Spray 25

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Brightening Treatment is formulated with intense cosmetic-grade violet pigments and conditioning ingredients. Designed for use 1-2 times a week, this high-performance treatment visibly tones natural or color-treated hair after just one use. Helps restore dull and damaged hair for a beautiful, vibrant end result.
Apply desired amount to freshly shampooed hair, focusing at the root and working down to the ends. Leave for 3-5 minutes depending on desired result. Rinse thoroughly. Use 1-2 times a week.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Isopropyl Myristate, Incroquat Behenyl Tms, Violet 2, Benzophenone 4, Lactic Acid 88%, Botanisil Dm 85 Dimethicone, Stearamidopropyl Dimethylamine, Fragrance (Parfum), Geogard 221, Disodium Edta.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Treatment
 
4.4

(based on 795 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Adds shine (505)
  • Great smell (500)
  • Smooths & softens (452)
  • Gentle (383)
  • Improves hair health (283)

Cons

  • Doesn't work (68)
  • Leaves residue (41)
  • Smells bad (25)
  • Greasy (23)
  • Too light (17)

Best Uses

  • Deep conditioning (218)
  • Dry hair (214)
  • Fine hair (175)
  • Thick hair (131)
  • Curly hair (75)
    • Hair Type:
    • Straight hair (333), Wavy hair (325), Very curly hair (39)
    • Reviewer Profile:
    • Product junkie (334), Beauty conscious (296), Survivalist / minimalist (96), Professional stylist (33)

Reviewed by 795 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

LOVE

By Jenn

from Denver Colorado

About Me Beauty Conscious

Verified Buyer

Pros

  • Detangles
  • Gentle
  • Great Smell
  • Improves Texture
  • Smooths & Softens

Cons

    Best Uses

    • Curly Hair
    • Deep Conditioning
    • Dry Hair

    Comments about Kenra Professional Brightening Treatment:

    Omg - I love this mask! I firmly believe this should be a staple for any blonde. I'm naturally a very dark brunette so I pull orange, hard, and continually fight my hair between salon visits to stay icy. If I can't look like Elsa there's no point! I left this on for about 15 minutes and all brassiness was GONE! It didn't even leave a tinge of purple or grey in my hair either like these masks tend to do. It's a nice deep violet color and has a great texture.

    • Hair Type:
    • Wavy Hair
     
    5.0

    LOVE

    By Jess

    from TN

    Comments about Kenra Professional Brightening Treatment:

    This stuff is so incredibly pigmented! I can't use purple shampoos because they're so drying and purple conditioners aren't usually strong enough for my hair. But this stuff is so amazing! Sometimes I mix it with my Redken All Soft conditioner and sometimes I use it on its own through my roots, just depending on what I feel my hair needs. My hair tends to get yellowish/orangish pretty easily but this brightening treatment really helps keep the brass away!

     
    5.0

    Effective and conditioning

    By Jessica Carter

    from Louisville, KY

    About Me Product Junkie

    Verified Buyer

    Pros

    • Detangles
    • Gentle
    • Tones brassiness

    Cons

      Best Uses

      • Curly Hair
      • Dry Hair
      • Fine Hair
      • Thick Hair

      Comments about Kenra Professional Brightening Treatment:

      A must have now

      • Hair Type:
      • Wavy Hair

      (2 of 2 customers found this review helpful)

       
      5.0

      YESSSSS!

      By Shelley

      from Philadelphia, PA

      About Me Product Junkie

      Verified Reviewer

      Pros

      • No brassiness

      Cons

        Best Uses

          Comments about Kenra Professional Brightening Treatment:

          You need this in your life if your blonde! This was recommended to me by a friend who happens to be a hair stylist. My hair tends to turn golden/brassy, which is super annoying until this came into my life. I used it once so far, and no brass! Amazing! Get it, you won't be disappointed.

          (1 of 1 customers found this review helpful)

           
          4.0

          Amazing conditioner that really works

          By Ljoy

          from Philadelphia

          About Me Minimalist

          Pros

          • Gentle
          • Great Smell

          Cons

            Best Uses

            • Curly Hair
            • Deep Conditioning
            • Dry Hair

            Comments about Kenra Professional Brightening Treatment:

            As I grow out my white hair, I have tried many products to keep the remaining part of my hair more platinum instead of yellow or brassy. I found this to be the best and use 2 times per week mixed with a redden conditioner. The only problem is the mess in your shower it leaves which is blue and the tub needs to be rinsed several times. But it's worth it b/c no ther shampoo works whether purple or blue.since I have been using this I have received many compliments from complete strangers. My hair is becoming more healthy from no longer coloring after 35 plus years and I am embracing the art of aging naturally.

            • Hair Type:
            • Very Curly Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Recommended!

            By Mandy

            from Ohio

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Adds Shine
            • Gentle
            • Great Smell
            • Smooths & Softens

            Cons

              Best Uses

              • Deep Conditioning
              • Dry Hair
              • Fine Hair

              Comments about Kenra Professional Brightening Treatment:

              I love this treatment! It's been 5 weeks since I got my hair done and my blonde highlights were looking brassy until I tried this. My hair feels hydrated and the blonde is so much brighter now. I would definitely recommend trying this!

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              Definitely making this a regular part of my hair regimen

              By Jules

              from Roanoke,va

              About Me Product Junkie

              Verified Buyer

              Pros

              • Improves Hair Health
              • Tones

              Cons

                Best Uses

                • Colored hair
                • Deep Conditioning
                • Dry Hair

                Comments about Kenra Professional Brightening Treatment:

                I use this in conjunction with Matrix so silver shampoo and rusk Bright conditioner. 1-2 times a week to tone my ashy blonde/grey hair

                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Actually works!!

                By Sarah

                from New York

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Improves Hair Health
                • Removes brassiness

                Cons

                  Best Uses

                  • Additional Treatment
                  • Deep Conditioning

                  Comments about Kenra Professional Brightening Treatment:

                  After one use I received several questions about whether I had re-dyed my hair, it really gets the brassiness out. Use it 1-2 times a week and it will keep your blonde really icy.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  This product really works! My gray is much brighter.

                  By BR

                  from Louisiana

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Gentle
                  • Improves Hair Health
                  • Improves Texture

                  Cons

                    Best Uses

                    • Daily Use
                    • Deep Conditioning
                    • Dry Hair
                    • Fine Hair

                    Comments about Kenra Professional Brightening Treatment:

                    Love the product....just a bit pricey.

                    • Hair Type:
                    • Straight Hair

                    (0 of 1 customers found this review helpful)

                     
                    1.0

                    Doesnt work

                    By TFF

                    from Lisbon, CT

                    Pros

                    • Adds Shine

                    Cons

                    • Drys out hair
                    • Ineffective

                    Best Uses

                      Comments about Kenra Professional Brightening Treatment:

                      The bottle says twice a week for 5 minutes. This is my second week and the only results I have are not good ones. I bought this product in store. For how much I paid im disapointed. Will not recomend this to anyone. I bought a lusterizer and its helped to restore my hair.

                      • Hair Type:
                      • Very Curly Hair

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      10 Questions | 10 Answers
                      Displaying questions 1-10
                      • Q:

                        I have colored brunette hair (to cover roots and grays,not all over) with blonde highlights that often turn yellow and brassy. I'm thinking this will help my blonde highlights become ashy again but will it remove the brunette color i have to cover the roots and nasty grays?
                        Asked on 1/4/2018 by Sj from Cumming Ga

                        1 answer

                        • Staff Expert

                          A:

                          Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                          Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                      • Q:

                        I have natural blonde hair with some natural silver white streaks ( no dye). Is this a good product to brighten the blonde and grey?
                        Asked on 12/29/2017 by Posh from Jupiter, fl

                        1 answer

                        • Brand Expert

                          A:

                          Yes this treatment is made to brighten blonde and grey hair so it will work great for your hair.

                          Answered on 12/30/2017 by Brand Expert from Kenra
                      • Q:

                        I have khaki ash dark brown dyed hair, will this help me have a stronger ash color? Thank you!
                        Asked on 11/18/2017 by Koko from San Francisco

                        1 answer

                        • Brand Expert

                          A:

                          No this product made for blonde hair.

                          Answered on 11/26/2017 by Brand Expert from Kenra
                      • Q:

                        I have a grey ombre over blonde that has faded and turned closer to ash blonde only a few weeks after coloring. Will this tone down the brass enough to bring the grey color forward again?
                        Asked on 11/16/2017 by Emily from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          This will help minimize the brass tones but it will not make your hair grey.

                          Answered on 11/26/2017 by Brand Expert from Kenra
                      • Q:

                        I have natural dark auburn hair that has no color in it at the moment. I received this as a sample and I want to try it, but I have no blonde in my hair. Will this honestly do anything for me? Or shall I give it to a blonde friend?
                        Asked on 10/30/2017 by Natasha from Coarsegold, Ca

                        1 answer

                        • Brand Expert

                          A:

                          You can still use it as a masque to moisturize your hair but it will not tone it. The brightening toning effect only works on blonde hair.

                          Answered on 11/8/2017 by Brand Expert from Kenra
                      • Q:

                        I have red hair (with a little gray) with lots of added in blonde highlights. What will this do to my colors?
                        Asked on 7/24/2017 by Fighting 60 from Joplin, MO

                        1 answer

                        • Brand Expert

                          A:

                          The brightening treatment is used for toning out the yellow in blonde hair, so if your highlights have yellow in them that you want to get rid of this will help that.

                          Answered on 7/26/2017 by Brand Expert from Kenra
                      • Q:

                        My niece left the treatment in for over an hour (!) and now she has blue hair. What can she do to wash it out?
                        Asked on 6/22/2017 by Zia from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          This treatment is only supposed to be left on for a maximum of 5 minutes. It will wash out after a few washes.

                          Answered on 7/12/2017 by Brand Expert from Kenra
                      • Q:

                        Is this product recommended for dark hair or will it turn my hair purple?
                        Asked on 6/18/2017 by Teresa from St. Cloud, mn

                        1 answer

                        • Brand Expert

                          A:

                          This is for blondes and is made to get the brassy tones out of the hair. It will not turn your hair purple but it will make it look more ashy because it tones the yellow out of the hair.

                          Answered on 6/19/2017 by Brand Expert from Kenra
                      • Q:

                        sulfate free?
                        Asked on 5/23/2017 by Gisela from Virginia

                        1 answer

                        • Staff Expert

                          A:

                          Yes! :-)

                          Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product sulfate-free?
                        Asked on 5/20/2017 by Molly from boca Raton

                        1 answer

                        • Staff Expert

                          A:

                          Yes! :-)

                          Answered on 6/1/2017 by Staff Expert from Ulta Beauty
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