Rated 4.39 out of 5 stars
Most Helpful Positive Review Loved this product & how well it worked
I really loved this product & how well it worked! I'm really amazed with my results and I can't wait to get my hands on another bottle! I did receive this product for free, but all opinions are my own.
Most Helpful Critical Review Not bad, but no wow results
I used to have white/silvery hair so I was all about that purple shampoo life! I've since let my hair fade to a more natural blonde, but I still like to use a toning treatment every once in a while just to keep it from getting too yellow. This conditioner is a deep rich indigo color. I was initially nervous because some other violet toning products I've used in the past can actually stain light hair purpley/grey if you use too much or leave it on even a second too long. Happy to say no issues with this one! I've also had an issue with other purple shampoos drying my hair out and making it more brittle. However, as this is also a conditioning treatment it feels much healthier on my hair. The only downside is that I haven't seen any wow results. I've been using it for a little over 2 weeks now and idk something about my hair looks a little "brighter", but I don't think it's made a huge difference in actually toning out brass. I'd recommend this to natural blondes who are looking to freshen up, but I think bleach blonde/platinum gals are gonna need something more intense haha.
I received this product free for testing purposes but all opinions are my own.
Reviewed by 863 customers I love it!
Mickey from Maine
I wish I knew this was a thing... I'm obsessed. My hair is sooo glossy now. I left it in for 30 mins instead of 3-5 mins and it really made the weird orangey brownish blonde look much better. Don't expect a huge night/day difference, it's very subtle!
I would buy this again
Sandy from Palm Gardens Florida
Tones down brass, brightens hair, makes my hair feel very healthy. I also use it's a 10 gloss in my toweled dry hair. It's a great combination.
Rashelle from Bend, Oregon
One wash and it took the brassy look it of my hair. My hair was so much brighter. I had several people comment that day my hair looked lighter, brighter, ect. It also left my hair feeling really soft and smooth.
Daff from Richton, Ms
I love how this treatment makes my hair look and feel. It enhances my natural silver and grey hairs that are growing in as well as removes the brassy look from my color treated blonde.
Brightens the shimmery strands!
Jess from Tacoma
I have natural dark blonde hair, and it was starting to look kind of dull. I got this product to see if it would help bring back some life to the shimmery strands, and it did! I am in love with this product. Additionally, I use it in place of conditioner a couple times a week and it doesn't dry my hair out.
Petunia from CT
I also use this after shampoo just a dab with leave in conditioner
I would not buy this again.
Shaker1953 from Fremont, Ohio
My white hair had yellowed/dulled from the sun. It did not help it at all and left the bottom section with a blue cast.
The best for blondes on the market
JDogg from Pennsylvania
I use this twice a week and it keeps my highlights looking perfect.
Kept my Quarantine color looking fresh
Koukla18 from Charlotte, NC
Not seeing my hairdresser for 3 months was tough but this product kept my hair color looking good, even my hairdresser was surprised! I will definitely continue to buy this treatment. I use it 1 time a week and leave it on for about 5 minutes, I start the week after my color treatment which is key.
I love it!
Diana from North Carolina
I've been using it for about 2 years and I've been enjoying it since then. I use it 2 or 3 times per week and my hair feels softer and looks shiny. No more yellow or orange hair!
I would buy this again.
Tori from Cut and Shoot Tx
This is the best!!
Michelle.R0405 from Dallas, Texas
I am in complete shock of how well this toning treatment worked in 1 wash. I will continue using every 2 weeks to keep my hair from getting dull and brassy.
My go to
Skelly from Michigan
I've tried several purple shampoos and masks. This one works the best. My only complaint is there isn't much in the bottle. I have very long hair and one bottle lasts 3-4 treatments.
Sel from South Texas
Did nothing for my brassy highlights
Perfect for blondes!
Amanda from California
I have had the hardest time keeping my roots from going brassy with my ashy blonde hair. I was getting my hair toned every 5 weeks, which caused lots of damage and breakage. Now that I use this treatment, I can go 8-12 weeks without having to tone my hair at the salon! This leaves my hair silky and bright. It's a little pricey, but totally worth it in my opinion. I use in combination with Prvana purple shampoo and it's just perfect.
Not Violet but blue instead
cbreeze from Louisville, KY
Blue not violet as advertised. Not good for Platinum blondes. I will go back to Eufora purple toner.
LOVE LOVE LOVE
Lucey from AL
I love how this makes my hair feel and look. I use it usually once a week sometimes once every two weeks, and I leave on 5-8 minutes, depending on how "yellow" my hair is getting. I have short, platinum blonde hair.
Tracy from Minneapolis
I live the way this makes my hair
Look and feel!
Product Junkie from Orchard Park
What a flop. I ran out of the brand I had been using and based on the reviews thought this would be a great switch. Oh no. My brassy is brassier. My yellow is more yellow! It like brought out all the color I wanted to tone!! I used it like I would all my toners so it's nots my water or the way I used it. Just awful.
JB from W-S
I never do reviews. I mean ever.
But this one I just had to. This will be my first review.
I'm 33 & have been coloring my hair for as long as I can remember. I was all over blonde but could never find the right toning shampoo/conditioner. My hair now is brown & blonde. Shadowing at my roots. Well the blonde was turning gold like always & the brown color in my hair had warm undertones. Which is not what I am going for. I used this by following the instructions. After rinsing my hair was unbelievably soft I mean SOFT! & not to mention the perfect COLOR! It took every bit of the gold & warm undertones out! I will continue to purchase this & I truly believe this is the holy grail for brunettes & blondes!!! Just try it! I was skeptical but since I had tried every single thing imaginable I figured what tha heck & I am so glad I did. You won't regret it I promise ♥️
Thanks Ulta & kenra professional for making such an awesome product!
Perfect for balayage! Takes the orange off and softens it!
Jackie from Ukiah California
I got a sample of this product and loved how it transformed my hair. Now I use it once a week to remove the orange tint off my hair. It makes my hair very soft even though I have curly coarse hair.
DO NOT USE WITH HARD WELL WATER
Ellie from Colorado
I bought this treatment a few days after bleaching my hair from virgin brunette, and was hoping it would give me an ashy result so I didn't have to go back to the salon for more toner. I ended up returning the treatment after one use and going to my stylist for professional toner (the toner ended up costing $35) because this product made my hair light pink, even when I followed the directions perfectly. After some research, this may be due to having hard well water, but I also believe there may have been a reaction between the ingredients in this product and the minerals in my water that made this effect extreme (i.e., this doesn't happen with purple shampoo). It was a good deep conditioner for my hair (which is why it gets 2 stars), but if you have any doubts about the mineral contents of your water, I would get your hair professionally toned instead.
Jo from Tn
Love it! It really brightens hair and leaves it soft!!
Works really well!
Hannah from Georgia
This product works really well. I have blonde colored hair, and I use this product once a week to keep the brassiness under control. The bottle says leave it on for 3-5 minutes but this will NOT do anything to your hair. I leave it on for almost 20 minutes and get really great results!
Rhonda from Orange, CA