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Brightening Treatment

Kenra Professional

Brightening Treatment

(803) REVIEWS (10) Q&A ASK A QUESTION

5.0 oz Item 2502520

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FREE Perfect Medium Spray 13 with any $25 Kenra Professional purchase (offer valid 4/22/18-5/13/18 or while supplies last)

Travel Size Perfect Medium Spray 13

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Brightening Treatment is formulated with intense cosmetic-grade violet pigments and conditioning ingredients. Designed for use 1-2 times a week, this high-performance treatment visibly tones natural or color-treated hair after just one use. Helps restore dull and damaged hair for a beautiful, vibrant end result.
Apply desired amount to freshly shampooed hair, focusing at the root and working down to the ends. Leave for 3-5 minutes depending on desired result. Rinse thoroughly. Use 1-2 times a week.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Isopropyl Myristate, Incroquat Behenyl Tms, Violet 2, Benzophenone 4, Lactic Acid 88%, Botanisil Dm 85 Dimethicone, Stearamidopropyl Dimethylamine, Fragrance (Parfum), Geogard 221, Disodium Edta.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Treatment
 
4.4

(based on 803 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Adds shine (507)
  • Great smell (502)
  • Smooths & softens (455)
  • Gentle (384)
  • Improves hair health (285)

Cons

  • Doesn't work (70)
  • Leaves residue (42)
  • Smells bad (25)
  • Greasy (23)
  • Too light (17)

Best Uses

  • Deep conditioning (219)
  • Dry hair (214)
  • Fine hair (175)
  • Thick hair (131)
  • Curly hair (75)
    • Hair Type:
    • Straight hair (333), Wavy hair (329), Very curly hair (40)
    • Reviewer Profile:
    • Product junkie (336), Beauty conscious (298), Survivalist / minimalist (97), Professional stylist (33)

Reviewed by 803 customers

Displaying reviews 1-10

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5.0

Excellent toner, too pricey

By Aya

from San jose

Comments about Kenra Professional Brightening Treatment:

This is an effective, very pigmented toner. I have bleached and toned platinum hair (and curly) and this toner and conditions well, unlike many purple conditioners/masks I've tried. I like to mix it with some of my regular deep conditioner to make it last, and for extra moisture. I tend to leave it on for a while, an hour or two, and it leaves my blonde so icy and cool toned (even violet-gray in some spots). Others might want to leave on for less time! Worth a try but it is a bit pricey for the size. I use a decent amount on my long curly hair 1x a week and it lasts maybe 2.5 months. I suggest waiting for a buy 1 get 1 50% off sale or a 20% off coupon :)

 
1.0

Didn't work at all and left a residue

By LC

from Alaska

About Me Beauty Conscious

Pros

  • Great Smell

Cons

  • Ineffective
  • Leaves Residue

Best Uses

    Comments about Kenra Professional Brightening Treatment:

    This seems to be more of a blue toner than a violet one. I have yellow / brassy highlights in naturally dark blonde hair and it didn't do anything at all. My hair is just as yellow, but also has a sticky / greasy feel. I've tried it twice and left it on for 15 minutes the second time (5 the first) and I still couldn't see any kind of differences. When I was platinum all over I used Blue Malva from Aveda and that worked wonderfully. I was hoping for similar results from this Kenra product but was very disappointed.

    • Hair Type:
    • Wavy Hair
     
    5.0

    The Blonde Hair Savior!

    By Pay

    from Dallas, TX

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Improves Hair Health
    • Tones Brass

    Cons

      Best Uses

      • Blonde or Color Treated Hair

      Comments about Kenra Professional Brightening Treatment:

      This is the best purple shampoo/treatment I have ever used for my blonde hair. I have been platinum for years and I struggled to find a treatment that took all of the brass out. This product was so effective. However, I do recommend watching the amount of time you let it stay on the hair because if you leave it too long it will be extremely cool toned

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love it

      By Trisha

      from Branson

      About Me Product Junkie

      Verified Buyer

      Pros

      • Smooths & Softens

      Cons

        Best Uses

          Comments about Kenra Professional Brightening Treatment:

          I love this stuff. I use this with Paul Mitchell Platinum Blonde and I got rid of all the brass

           
          1.0

          I won't buy this product again

          By Alvie

          from Oldsmar, FL

          About Me Minimalist

          Verified Buyer

          Pros

            Cons

            • Ineffective

            Best Uses

              Comments about Kenra Professional Brightening Treatment:

              I've used the product twice this week and don't really see a difference.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Loved this!

              By Holly

              from Michigan

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Great Smell
              • Improves Hair Health
              • Smooths & Softens

              Cons

                Best Uses

                • Deep Conditioning

                Comments about Kenra Professional Brightening Treatment:

                Loved how soft it made my hair feel and it definitely lightened it a bit in just one use!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Game Changer

                By Xtina1111

                from West Virginia

                Comments about Kenra Professional Brightening Treatment:

                I cannot say enough good things about this product. I started the process of going from a level 4 all over to platinum in January. Today was my third session and because of this product I've been able to achieve perfect results with healthy hair! My stylist was so shocked at how well my hair has stayed between sessions. Love love love!!!

                 
                5.0

                So Pigmented & Effective

                By xx

                from California

                Pros

                • Gentle
                • Non-drying
                • Smooths & Softens
                • Tones well

                Cons

                  Best Uses

                    Comments about Kenra Professional Brightening Treatment:

                    This is an excellent product. Highly pigmented dark(!) violet purple, moisturizing and seriously effective. Works well using for only 15 mins, but I prefer the results when left for a few hours. I've left it over-night before and my platinum was very silvery-violet (which i like) and was amazingly toned. I usually use this with a deep conditioning mask at the same time and it still works the same.
                    Also, 1 bottle has lasted me aroud 2 months, and I use alot each time.

                    • Hair Type:
                    • Very Curly Hair

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    LOVE

                    By Jenn

                    from Denver Colorado

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Detangles
                    • Gentle
                    • Great Smell
                    • Improves Texture
                    • Smooths & Softens

                    Cons

                      Best Uses

                      • Curly Hair
                      • Deep Conditioning
                      • Dry Hair

                      Comments about Kenra Professional Brightening Treatment:

                      Omg - I love this mask! I firmly believe this should be a staple for any blonde. I'm naturally a very dark brunette so I pull orange, hard, and continually fight my hair between salon visits to stay icy. If I can't look like Elsa there's no point! I left this on for about 15 minutes and all brassiness was GONE! It didn't even leave a tinge of purple or grey in my hair either like these masks tend to do. It's a nice deep violet color and has a great texture.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      LOVE

                      By Jess

                      from TN

                      Comments about Kenra Professional Brightening Treatment:

                      This stuff is so incredibly pigmented! I can't use purple shampoos because they're so drying and purple conditioners aren't usually strong enough for my hair. But this stuff is so amazing! Sometimes I mix it with my Redken All Soft conditioner and sometimes I use it on its own through my roots, just depending on what I feel my hair needs. My hair tends to get yellowish/orangish pretty easily but this brightening treatment really helps keep the brass away!

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      10 Questions | 10 Answers
                      Displaying questions 1-10
                      • Q:

                        I have colored brunette hair (to cover roots and grays,not all over) with blonde highlights that often turn yellow and brassy. I'm thinking this will help my blonde highlights become ashy again but will it remove the brunette color i have to cover the roots and nasty grays?
                        Asked on 1/4/2018 by Sj from Cumming Ga

                        1 answer

                        • Staff Expert

                          A:

                          Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                          Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                      • Q:

                        I have natural blonde hair with some natural silver white streaks ( no dye). Is this a good product to brighten the blonde and grey?
                        Asked on 12/29/2017 by Posh from Jupiter, fl

                        1 answer

                        • Brand Expert

                          A:

                          Yes this treatment is made to brighten blonde and grey hair so it will work great for your hair.

                          Answered on 12/30/2017 by Brand Expert from Kenra
                      • Q:

                        I have khaki ash dark brown dyed hair, will this help me have a stronger ash color? Thank you!
                        Asked on 11/18/2017 by Koko from San Francisco

                        1 answer

                        • Brand Expert

                          A:

                          No this product made for blonde hair.

                          Answered on 11/26/2017 by Brand Expert from Kenra
                      • Q:

                        I have a grey ombre over blonde that has faded and turned closer to ash blonde only a few weeks after coloring. Will this tone down the brass enough to bring the grey color forward again?
                        Asked on 11/16/2017 by Emily from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          This will help minimize the brass tones but it will not make your hair grey.

                          Answered on 11/26/2017 by Brand Expert from Kenra
                      • Q:

                        I have natural dark auburn hair that has no color in it at the moment. I received this as a sample and I want to try it, but I have no blonde in my hair. Will this honestly do anything for me? Or shall I give it to a blonde friend?
                        Asked on 10/30/2017 by Natasha from Coarsegold, Ca

                        1 answer

                        • Brand Expert

                          A:

                          You can still use it as a masque to moisturize your hair but it will not tone it. The brightening toning effect only works on blonde hair.

                          Answered on 11/8/2017 by Brand Expert from Kenra
                      • Q:

                        I have red hair (with a little gray) with lots of added in blonde highlights. What will this do to my colors?
                        Asked on 7/24/2017 by Fighting 60 from Joplin, MO

                        1 answer

                        • Brand Expert

                          A:

                          The brightening treatment is used for toning out the yellow in blonde hair, so if your highlights have yellow in them that you want to get rid of this will help that.

                          Answered on 7/26/2017 by Brand Expert from Kenra
                      • Q:

                        My niece left the treatment in for over an hour (!) and now she has blue hair. What can she do to wash it out?
                        Asked on 6/22/2017 by Zia from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          This treatment is only supposed to be left on for a maximum of 5 minutes. It will wash out after a few washes.

                          Answered on 7/12/2017 by Brand Expert from Kenra
                      • Q:

                        Is this product recommended for dark hair or will it turn my hair purple?
                        Asked on 6/18/2017 by Teresa from St. Cloud, mn

                        1 answer

                        • Brand Expert

                          A:

                          This is for blondes and is made to get the brassy tones out of the hair. It will not turn your hair purple but it will make it look more ashy because it tones the yellow out of the hair.

                          Answered on 6/19/2017 by Brand Expert from Kenra
                      • Q:

                        sulfate free?
                        Asked on 5/23/2017 by Gisela from Virginia

                        1 answer

                        • Staff Expert

                          A:

                          Yes! :-)

                          Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product sulfate-free?
                        Asked on 5/20/2017 by Molly from boca Raton

                        1 answer

                        • Staff Expert

                          A:

                          Yes! :-)

                          Answered on 6/1/2017 by Staff Expert from Ulta Beauty
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