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Kenra ProfessionalBrightening Treatment

Kenra Professional

Brightening Treatment

5.0 oz Item 2502520

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Brightening Treatment is formulated with intense cosmetic-grade violet pigments and conditioning ingredients. Designed for use 1-2 times a week, this high-performance treatment visibly tones natural or color-treated hair after just one use. Helps restore dull and damaged hair for a beautiful, vibrant end result.
Apply desired amount to freshly shampooed hair, focusing at the root and working down to the ends. Leave for 3-5 minutes depending on desired result. Rinse thoroughly. Use 1-2 times a week.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Isopropyl Myristate, Incroquat Behenyl Tms, Violet 2, Benzophenone 4, Lactic Acid 88%, Botanisil Dm 85 Dimethicone, Stearamidopropyl Dimethylamine, Fragrance (Parfum), Geogard 221, Disodium Edta.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Treatment
 
4.4

(based on 791 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Adds shine (505)
  • Great smell (499)
  • Smooths & softens (451)
  • Gentle (381)
  • Improves hair health (283)

Cons

  • Doesn't work (68)
  • Leaves residue (41)
  • Smells bad (25)
  • Greasy (23)
  • Too light (17)

Best Uses

  • Deep conditioning (217)
  • Dry hair (212)
  • Fine hair (174)
  • Thick hair (130)
  • Curly hair (73)
    • Hair Type:
    • Straight hair (333), Wavy hair (323), Very curly hair (39)
    • Reviewer Profile:
    • Product junkie (332), Beauty conscious (295), Survivalist / minimalist (96), Professional stylist (33)

Reviewed by 791 customers

Displaying reviews 1-10

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4.0

Amazing conditioner that really works

By Ljoy

from Philadelphia

About Me Minimalist

Verified Reviewer

Pros

  • Gentle
  • Great Smell

Cons

    Best Uses

    • Curly Hair
    • Deep Conditioning
    • Dry Hair

    Comments about Kenra Professional Brightening Treatment:

    As I grow out my white hair, I have tried many products to keep the remaining part of my hair more platinum instead of yellow or brassy. I found this to be the best and use 2 times per week mixed with a redden conditioner. The only problem is the mess in your shower it leaves which is blue and the tub needs to be rinsed several times. But it's worth it b/c no ther shampoo works whether purple or blue.since I have been using this I have received many compliments from complete strangers. My hair is becoming more healthy from no longer coloring after 35 plus years and I am embracing the art of aging naturally.

    • Hair Type:
    • Very Curly Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    Recommended!

    By Mandy

    from Ohio

    About Me Beauty Conscious

    Verified Reviewer

    Pros

    • Adds Shine
    • Gentle
    • Great Smell
    • Smooths & Softens

    Cons

      Best Uses

      • Deep Conditioning
      • Dry Hair
      • Fine Hair

      Comments about Kenra Professional Brightening Treatment:

      I love this treatment! It's been 5 weeks since I got my hair done and my blonde highlights were looking brassy until I tried this. My hair feels hydrated and the blonde is so much brighter now. I would definitely recommend trying this!

      • Hair Type:
      • Straight Hair
       
      5.0

      Definitely making this a regular part of my hair regimen

      By Product junkie Jules

      from Virginia

      About Me Product Junkie

      Verified Buyer

      Pros

      • Improves Hair Health
      • Tones

      Cons

        Best Uses

        • Colored hair
        • Deep Conditioning
        • Dry Hair

        Comments about Kenra Professional Brightening Treatment:

        I use this in conjunction with Matrix so silver shampoo and rusk Bright conditioner. 1-2 times a week to tone my ashy blonde/grey hair

        • Hair Type:
        • Straight Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        Actually works!!

        By Sarah

        from New York

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Improves Hair Health
        • Removes brassiness

        Cons

          Best Uses

          • Additional Treatment
          • Deep Conditioning

          Comments about Kenra Professional Brightening Treatment:

          After one use I received several questions about whether I had re-dyed my hair, it really gets the brassiness out. Use it 1-2 times a week and it will keep your blonde really icy.

          • Hair Type:
          • Wavy Hair
           
          5.0

          This product really works! My gray is much brighter.

          By BR

          from Louisiana

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Gentle
          • Improves Hair Health
          • Improves Texture

          Cons

            Best Uses

            • Daily Use
            • Deep Conditioning
            • Dry Hair
            • Fine Hair

            Comments about Kenra Professional Brightening Treatment:

            Love the product....just a bit pricey.

            • Hair Type:
            • Straight Hair

            (0 of 1 customers found this review helpful)

             
            1.0

            Doesnt work

            By TFF

            from Lisbon, CT

            Pros

            • Adds Shine

            Cons

            • Drys out hair
            • Ineffective

            Best Uses

              Comments about Kenra Professional Brightening Treatment:

              The bottle says twice a week for 5 minutes. This is my second week and the only results I have are not good ones. I bought this product in store. For how much I paid im disapointed. Will not recomend this to anyone. I bought a lusterizer and its helped to restore my hair.

              • Hair Type:
              • Very Curly Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              Words can't describe my love.

              By Blonde n hapy!

              from Ohio

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Gentle
              • Great Smell
              • Improves Color
              • Improves Texture
              • Smooths & Softens

              Cons

                Best Uses

                • Blondes

                Comments about Kenra Professional Brightening Treatment:

                I love this product. My blonde gets dull and brassy even when I use purple shampoo but my color was improved 100% after just ONE use!! This is saving me tons of time and money not having to go to the salon for a toner between colors. Best 20-something dollars I have ever spent. And trust me, I've tried it all.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Ah-maze-ing!

                By Kjv133

                from Milton, nh

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Detangles
                • Great Smell
                • Improves Hair Health
                • Smooths & Softens

                Cons

                  Best Uses

                    Comments about Kenra Professional Brightening Treatment:

                    Used this product once after months of hard water washes on my blonde locks. It kicked the yellow quickly, smells incredible, and left my hair silky soft. Definitely recommend it!!!

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    HG MUST HAVE Status For Ashy Blonde Hair

                    By brighter darling

                    from philadelphia, pa

                    About Me Product Junkie

                    Verified Reviewer

                    Pros

                    • Detangles
                    • Improves Hair Health
                    • Smooths & Softens
                    • Tones

                    Cons

                      Best Uses

                      • Blonde Hair
                      • Brassy Hair
                      • Dry Hair

                      Comments about Kenra Professional Brightening Treatment:

                      My naturally brunette, half Latin/half Italian hair that's balayaged ash blonde has NEVER stayed ashy until I found this Kenra masque! It's absolutely incredible. The key is that it's NOT purple - it's more blue which is VERY POTENT. If you're a natural blonde and don't want to dye your hair purple, don't use this. If you're a natural brunette who wants to keep her blonde hair not brassy OR a blonde who likes the cool/ashy tones, then THIS IS A MUST TRY! I also love that it actually conditions and detangles my hair. Most purple conditioners are the worst. As someone with dry/damaged hair, this is simply perfection. I've never recieved as many compliments about the tone of my blonde until I started using this. Thank you, KENRA!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      High pigment, not purple & not blue but a very dense mix.

                      By Rebma

                      from Virginia

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Gentle
                      • Great Smell

                      Cons

                        Best Uses

                        • Deep Conditioning

                        Comments about Kenra Professional Brightening Treatment:

                        This dense almost indigo pigment is a masque so it can be left on the hair a little longer.

                        • Hair Type:
                        • Very Curly Hair

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        9 Questions | 9 Answers
                        Displaying questions 1-9
                        • Q:

                          I have natural blonde hair with some natural silver white streaks ( no dye). Is this a good product to brighten the blonde and grey?
                          Asked on 12/29/2017 by Posh from Jupiter, fl

                          1 answer

                          • Brand Expert

                            A:

                            Yes this treatment is made to brighten blonde and grey hair so it will work great for your hair.

                            Answered on 12/30/2017 by Brand Expert from Kenra
                        • Q:

                          I have khaki ash dark brown dyed hair, will this help me have a stronger ash color? Thank you!
                          Asked on 11/18/2017 by Koko from San Francisco

                          1 answer

                          • Brand Expert

                            A:

                            No this product made for blonde hair.

                            Answered on 11/26/2017 by Brand Expert from Kenra
                        • Q:

                          I have a grey ombre over blonde that has faded and turned closer to ash blonde only a few weeks after coloring. Will this tone down the brass enough to bring the grey color forward again?
                          Asked on 11/16/2017 by Emily from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            This will help minimize the brass tones but it will not make your hair grey.

                            Answered on 11/26/2017 by Brand Expert from Kenra
                        • Q:

                          I have natural dark auburn hair that has no color in it at the moment. I received this as a sample and I want to try it, but I have no blonde in my hair. Will this honestly do anything for me? Or shall I give it to a blonde friend?
                          Asked on 10/30/2017 by Natasha from Coarsegold, Ca

                          1 answer

                          • Brand Expert

                            A:

                            You can still use it as a masque to moisturize your hair but it will not tone it. The brightening toning effect only works on blonde hair.

                            Answered on 11/8/2017 by Brand Expert from Kenra
                        • Q:

                          I have red hair (with a little gray) with lots of added in blonde highlights. What will this do to my colors?
                          Asked on 7/24/2017 by Fighting 60 from Joplin, MO

                          1 answer

                          • Brand Expert

                            A:

                            The brightening treatment is used for toning out the yellow in blonde hair, so if your highlights have yellow in them that you want to get rid of this will help that.

                            Answered on 7/26/2017 by Brand Expert from Kenra
                        • Q:

                          My niece left the treatment in for over an hour (!) and now she has blue hair. What can she do to wash it out?
                          Asked on 6/22/2017 by Zia from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            This treatment is only supposed to be left on for a maximum of 5 minutes. It will wash out after a few washes.

                            Answered on 7/12/2017 by Brand Expert from Kenra
                        • Q:

                          Is this product recommended for dark hair or will it turn my hair purple?
                          Asked on 6/18/2017 by Teresa from St. Cloud, mn

                          1 answer

                          • Brand Expert

                            A:

                            This is for blondes and is made to get the brassy tones out of the hair. It will not turn your hair purple but it will make it look more ashy because it tones the yellow out of the hair.

                            Answered on 6/19/2017 by Brand Expert from Kenra
                        • Q:

                          sulfate free?
                          Asked on 5/23/2017 by Gisela from Virginia

                          1 answer

                          • Staff Expert

                            A:

                            Yes! :-)

                            Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product sulfate-free?
                          Asked on 5/20/2017 by Molly from boca Raton

                          1 answer

                          • Staff Expert

                            A:

                            Yes! :-)

                            Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                        Displaying questions 1-9

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