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Brightening Shampoo

Kenra Professional

Brightening Shampoo

(97) REVIEWS (8) Q&A ASK A QUESTION

Item 2502516

Size:33.8 oz

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Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.
Massage and lather into wet hair. Rinse thoroughly. Follow with Kenra Brightening Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Violet 2, Citric Acid, Benzophenone 4, Starch Hydroxypropyltrimonium Chloride, Disodium Edta, Glycol Distearate, Fragrance (Parfum), Geogard 221, Hydrolyzed Keratin, Sodium Chloride.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Shampoo
 
3.8

(based on 97 reviews)

70%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (55)
  • Lathers well (49)
  • Adds shine (45)
  • Great smell (45)
  • Improves hair health (31)

Cons

  • Dries hair out (22)
  • Harsh (17)
  • Doesn't lather well (16)
  • Doesn't work (15)
  • Smells bad (7)

Best Uses

  • Daily use (29)
  • Oily hair (11)
  • Fine hair (10)
  • Thick hair (10)
  • Curly hair (6)
    • Hair Type:
    • Straight hair (49), Wavy hair (40)
    • Reviewer Profile:
    • Beauty conscious (37), Product junkie (30), Survivalist / minimalist (16)

Reviewed by 97 customers

Displaying reviews 1-10

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2.0

Dry hair

By Trina B.

from Houston, TX

Pros

  • Cleans Thoroughly
  • Lathers Well

Cons

  • Dries Hair Out

Best Uses

    Comments about Kenra Professional Brightening Shampoo:

    I don't recommend this shampoo or conditioner. I echo some of the other reviewers' comments that it dries your hair out badly. I am left with a wet, tangled mess of hair that I can barely brush through. Also, compared to some other brands, the scent is not great. I would not describe it as being bad, but it's just not great. My hair dresser recommended Pravana Perfect Blonde. It's more expensive, but I'm giving it a try for the health of my hair.

    • Hair Type:
    • Straight Hair
     
    5.0

    Great smell and leaves my hair soft!

    By Linz

    from Ann Arbor

    About Me Beauty Conscious

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

      • Thicker Hair

      Comments about Kenra Professional Brightening Shampoo:

      I only use this every other day AT THE MOST. No need to wash your hair every day if you really want to preserve the blonde! This shampoo smells great and lathers even better than my regular Awapuhi shampoo. I have yet to see full toning results because my color is fresh still, but so far so good!

      • Hair Type:
      • Wavy Hair
       
      1.0

      Ehhhhhhhhhhhh

      By Dahlface

      from Palm Desert, Ca.

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Lathers Well

      Cons

      • Ineffective

      Best Uses

        Comments about Kenra Professional Brightening Shampoo:

        I was totally disappointed. I was expecting a vibrant purple shampoo to tone the brassiness. I will be returning this.

        • Hair Type:
        • Straight Hair
         
        3.0

        One of the worst

        By Bleach Blonde

        from St. Cloud, MN

        Comments about Kenra Professional Brightening Shampoo:

        I typically love Kenra products so I bought a liter of both the shampoo and conditioner right away, I waited until they were gone before writing this. This is by far one of the worst toning shampoos I have ever used. The color of it, which is supposed to be violet, is a very light purple. Everyone knows that for most toning shampoos to work they need to be a dark violet. The shampoo is incredibly drying which with bleached hair is a huge downfall, the conditioner cannot make up for it. The consistency of both is very thick which makes it very difficult to distribute the product.

         
        3.0

        My hair felt like pine straw.

        By Lindsey

        from Columbus, GA

        About Me Product Junkie

        Pros

        • Brightens blonde, eliminates brassy tones

        Cons

        • Dries Hair Out
        • Smells weird

        Best Uses

          Comments about Kenra Professional Brightening Shampoo:

          I purchased this product as well as the conditioner when the large bottles were on sale. My first use I was so disappointed with the smell! My hair stylist always uses Kenra products on my hair when I'm getting my bayalages done.. and she always sprays the blow drying spray before drying my hair and it smells fabulous! So I know what Kenra is capable of when it comes to their scents! ANYWHO This product as well as the conditioner is very effective when it comes to eliminating brassy tones in blonde hair... but I was only able to use it once a week because of how badly it dried out my hair. It makes your color perfect, but it loses 2 stars from me for making my hair feel like pine straw.

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          2.0

          Not buying again

          By Smileeen

          from Chicago Illinois

          About Me Product Junkie

          Pros

          • Great Smell

          Cons

          • Dries Hair Out
          • Harsh

          Best Uses

            Comments about Kenra Professional Brightening Shampoo:

            I heard this product worked well so I decided to go out and buy it. I've only used this once so far and not gonna lie, it instantly turned my already dry hair into basically horse hair. It made it so hard to brush after washing. My hair has been chemically lightened to blonde and I've been slacking on going to the salon to get it toned so I needed a quick fix, and this did lighten my hair but in splotches. I don't think I'll use this again unless I want to go bald.

            • Hair Type:
            • Wavy Hair
             
            1.0

            Horrible Shampoo

            By Mpmedic

            from Clarksville, TN

            About Me Beauty Conscious

            Verified Buyer

            Pros

              Cons

              • Gritty

              Best Uses

              • Blonde or colored hair

              Comments about Kenra Professional Brightening Shampoo:

              This shampoo was not what I expected, I've already returned it. It's gritty and doesn't want to lather up. Very disappointed when I needed a purple shampoo for my blonde hair.

              • Hair Type:
              • Straight Hair
               
              5.0

              Love this stuff!!!

              By Lkey

              from Austin, tx

              About Me Minimalist

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about Kenra Professional Brightening Shampoo:

                I love this shampoo and conditioner. I always get compliments on how shiney my hair looks after using it. Keeps blonde colored hair longer.

                • Hair Type:
                • Straight Hair
                 
                5.0

                I will buy this product again

                By Bunny

                from Kingsport, TN

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Kenra Professional Brightening Shampoo:

                    shampooing at least 3 times week.

                    • Hair Type:
                    • Straight Hair
                     
                    4.0

                    Perfect for Balyage

                    By Anonymous

                    from Plant City, Fl

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Curly Hair
                      • Oily Hair
                      • Thicker Hair
                      • Thinner Hair

                      Comments about Kenra Professional Brightening Shampoo:

                      It's perfect to keep my balyage from getting super brassy! Just leave it in for a minute or two and bam!

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      8 Questions | 10 Answers
                      Displaying questions 1-8
                      • Q:

                        If I leave this and the conditioner on for a few minutes, will the brightening effect be more noticeable?
                        Asked on 5/3/2018 by Christina from ID

                        1 answer

                        • Brand Expert

                          A:

                          Yes or for a stronger toning effect we suggest to use the Brightening Treatment

                          Answered on 5/9/2018 by Official Answer from Kenra Professional from Brand Answer
                      • Q:

                        Is this line color safe?
                        Asked on 4/20/2018 by Christina from ID

                        1 answer

                        • Brand Expert

                          A:

                          Yes this is color safe.

                          Answered on 5/9/2018 by Official Answer from Kenra Professional from Brand Answer
                      • Q:

                        Is this safe to use every time you wash your hair?
                        Asked on 7/10/2017 by Stephanie Gibson from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Yes it is.

                          Answered on 7/12/2017 by Brand Expert from Kenra
                      • Q:

                        I went from level 2 black to 11 I'm still a bit brassy . Now I have very hard water with a lot of iron . Will this work or waste my money thank you
                        Asked on 7/9/2017 by Mary from Weedsport New York 13166

                        1 answer

                        • Brand Expert

                          A:

                          This will help tone down the brass. I would suggest also us the Brightening Treatment which is an intense toning masque once or twice a week as well.

                          Answered on 7/12/2017 by Brand Expert from Kenra
                      • Q:

                        Can this product be used on naturally gray hair? If so, what are the benefits of using it?
                        Asked on 2/1/2017 by Kacy from Central Indiana

                        1 answer

                        • Brand Expert

                          A:

                          Yes, this can be used on naturally gray. The benefits would be that it will tone out any unwanted warmth and also create vibrancy in your natural gray.

                          Answered on 2/7/2017 by Brand Expert from Kenra Professional
                      • Q:

                        I have medium blonde hair with light blonde highlights. Can the Kenya Brightening Violet Toning Shampoo as well as Conditioner be used on all hair colors?
                        Asked on 1/24/2017 by Curious from Oak Brook, IL

                        1 answer

                        • Brand Expert

                          A:

                          Yes, you can use the Brightening Collection on all hair types/color.

                          Answered on 2/6/2017 by Brand Expert from Kenra Professional
                      • Q:

                        is this brand sulfate and paraben free?
                        Asked on 1/7/2017 by princess from US

                        2 answers

                        • Brand Expert

                          A:

                          Yes.

                          Answered on 1/9/2017 by Brand Expert from Kenra Professional
                        • Brand Expert

                          A:

                          Yes.

                          Answered on 1/17/2017 by Brand Expert from Kenra Professional
                      • Q:

                        I have blonde balayage hair. Will this help keep away the brassy tones?
                        Asked on 1/7/2017 by TC from SD

                        2 answers

                        • Brand Expert

                          A:

                          Yes, this sounds like a perfect fit for cutting out any brassy, unwanted tones.

                          Answered on 1/9/2017 by Brand Expert from Kenra Professional
                        • Brand Expert

                          A:

                          Yes, Kenra Brightening Shampoo is a violet toning shampoo to help neutralize warm tones.

                          Answered on 1/17/2017 by Brand Expert from Kenra Professional
                      Displaying questions 1-8

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