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Kenra ProfessionalBrightening Shampoo

Kenra Professional

Brightening Shampoo

Item 2502516

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Size:33.8 oz

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GIFT WITH PURCHASE

FREE mini Volume Spray 25 with any $25 Kenra Professional purchase (offer valid 2/18/18-3/10/18 or while supplies last)

Travel Size Volume Spray 25

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Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.
Massage and lather into wet hair. Rinse thoroughly. Follow with Kenra Brightening Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Violet 2, Citric Acid, Benzophenone 4, Starch Hydroxypropyltrimonium Chloride, Disodium Edta, Glycol Distearate, Fragrance (Parfum), Geogard 221, Hydrolyzed Keratin, Sodium Chloride.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Shampoo
 
3.8

(based on 91 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (52)
  • Lathers well (46)
  • Adds shine (44)
  • Great smell (43)
  • Improves hair health (31)

Cons

  • Dries hair out (19)
  • Doesn't lather well (16)
  • Harsh (16)
  • Doesn't work (14)
  • Smells bad (7)

Best Uses

  • Daily use (29)
  • Oily hair (11)
  • Fine hair (10)
  • Thick hair (9)
  • Curly hair (6)
    • Hair Type:
    • Straight hair (47), Wavy hair (37)
    • Reviewer Profile:
    • Beauty conscious (35), Product junkie (28), Survivalist / minimalist (16)

Reviewed by 91 customers

Displaying reviews 1-10

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1.0

Horrible Shampoo

By Mpmedic

from Clarksville, TN

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Gritty

    Best Uses

    • Blonde or colored hair

    Comments about Kenra Professional Brightening Shampoo:

    This shampoo was not what I expected, I've already returned it. It's gritty and doesn't want to lather up. Very disappointed when I needed a purple shampoo for my blonde hair.

    • Hair Type:
    • Straight Hair
     
    5.0

    Love this stuff!!!

    By Lkey

    from Austin, tx

    About Me Minimalist

    Verified Reviewer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health

    Cons

      Best Uses

      • Daily Use

      Comments about Kenra Professional Brightening Shampoo:

      I love this shampoo and conditioner. I always get compliments on how shiney my hair looks after using it. Keeps blonde colored hair longer.

      • Hair Type:
      • Straight Hair
       
      5.0

      I will buy this product again

      By Bunny

      from Kingsport, TN

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about Kenra Professional Brightening Shampoo:

          shampooing at least 3 times week.

          • Hair Type:
          • Straight Hair
           
          4.0

          Perfect for Balyage

          By Anonymous

          from Plant City, Fl

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair
            • Oily Hair
            • Thicker Hair
            • Thinner Hair

            Comments about Kenra Professional Brightening Shampoo:

            It's perfect to keep my balyage from getting super brassy! Just leave it in for a minute or two and bam!

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love this shampoo!

            By lewiju

            from Arkansas

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about Kenra Professional Brightening Shampoo:

              After discovering this shampoo I stopped buying other products. This shampoo gives my hair lots of shine and makes my hair feel very soft. Of course, I do use in conjunction with the conditioner. I love how long the shine lasts. I no longer feel the need to wash my hair everyday. Quite a time saver!

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love this shampoo

              By Pjp

              from Tennessee

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Improves Hair Health

              Cons

                Best Uses

                  Comments about Kenra Professional Brightening Shampoo:

                  Love it

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Love this line of products!

                  By Bayougirl

                  from LA

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Kenra Professional Brightening Shampoo:

                      Great smell and results!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Love love love

                      By Jess

                      from Indianapolis, IN

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Kenra Professional Brightening Shampoo:

                        Absolutely love this shampoo/conditioner combo!

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        Brass No More

                        By mommacap

                        from New Jersey

                        About Me Product Junkie

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Cleans Thoroughly
                        • Great Smell
                        • Lathers Well

                        Cons

                          Best Uses

                          • Color Treated (Blonde) Hair

                          Comments about Kenra Professional Brightening Shampoo:

                          So after having a balayage color done on my dark brown hair, I needed a shampoo that would keep the brassiness away. I've been using this since I had my hair colored, and it has performed as described. Just purchased my second bottle (on sale) and love it! I really like the Kenra line, and will continue to repurchase this product until I decide to get rid of the blonde.

                          • Hair Type:
                          • Wavy Hair
                           
                          5.0

                          Love it

                          By Sharrod

                          from Mi

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Improves Hair Health
                          • Lathers Well

                          Cons

                            Best Uses

                              Comments about Kenra Professional Brightening Shampoo:

                              Hair feels soft and smooth

                              • Hair Type:
                              • Straight Hair

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Ask a question

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              6 Questions | 8 Answers
                              Displaying questions 1-6
                              • Q:

                                Is this safe to use every time you wash your hair?
                                Asked on 7/10/2017 by Stephanie Gibson from undisclosed

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes it is.

                                  Answered on 7/12/2017 by Brand Expert from Kenra
                              • Q:

                                I went from level 2 black to 11 I'm still a bit brassy . Now I have very hard water with a lot of iron . Will this work or waste my money thank you
                                Asked on 7/9/2017 by Mary from Weedsport New York 13166

                                1 answer

                                • Brand Expert

                                  A:

                                  This will help tone down the brass. I would suggest also us the Brightening Treatment which is an intense toning masque once or twice a week as well.

                                  Answered on 7/12/2017 by Brand Expert from Kenra
                              • Q:

                                Can this product be used on naturally gray hair? If so, what are the benefits of using it?
                                Asked on 2/1/2017 by Kacy from Central Indiana

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, this can be used on naturally gray. The benefits would be that it will tone out any unwanted warmth and also create vibrancy in your natural gray.

                                  Answered on 2/7/2017 by Brand Expert from Kenra Professional
                              • Q:

                                I have medium blonde hair with light blonde highlights. Can the Kenya Brightening Violet Toning Shampoo as well as Conditioner be used on all hair colors?
                                Asked on 1/24/2017 by Curious from Oak Brook, IL

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, you can use the Brightening Collection on all hair types/color.

                                  Answered on 2/6/2017 by Brand Expert from Kenra Professional
                              • Q:

                                is this brand sulfate and paraben free?
                                Asked on 1/7/2017 by princess from US

                                2 answers

                                • Brand Expert

                                  A:

                                  Yes.

                                  Answered on 1/17/2017 by Brand Expert from Kenra Professional
                                • Brand Expert

                                  A:

                                  Yes.

                                  Answered on 1/9/2017 by Brand Expert from Kenra Professional
                              • Q:

                                I have blonde balayage hair. Will this help keep away the brassy tones?
                                Asked on 1/7/2017 by TC from SD

                                2 answers

                                • Brand Expert

                                  A:

                                  Yes, Kenra Brightening Shampoo is a violet toning shampoo to help neutralize warm tones.

                                  Answered on 1/17/2017 by Brand Expert from Kenra Professional
                                • Brand Expert

                                  A:

                                  Yes, this sounds like a perfect fit for cutting out any brassy, unwanted tones.

                                  Answered on 1/9/2017 by Brand Expert from Kenra Professional
                              Displaying questions 1-6

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