Rated 3.82 out of 5 stars
Most Helpful Positive Review Game changer!
Wow! For those who've wrote negitive reviews, they must have not used the three part system. It comes with shampoo conditioner AND a 5 minute treatment. I've been using this for the past couple weeks and I am so in love. All other purple shampoos dry out my ends. This is something to brag about! I get complements on my hair all the time!
Most Helpful Critical Review One of the worst
I typically love Kenra products so I bought a liter of both the shampoo and conditioner right away, I waited until they were gone before writing this. This is by far one of the worst toning shampoos I have ever used. The color of it, which is supposed to be violet, is a very light purple. Everyone knows that for most toning shampoos to work they need to be a dark violet. The shampoo is incredibly drying which with bleached hair is a huge downfall, the conditioner cannot make up for it. The consistency of both is very thick which makes it very difficult to distribute the product.
Reviewed by 162 customers Love, Love, Love this Product
Tori from Atlanta, GA
A little goes a long way
Chattycathie from Michigan
This is by far the best shampoo I've used! Great smelling too. Only have to use a very small amount and it lathers well. My hair looks shinier and healthy. The only downside is that my husband likes it also! Lol
I will purchase again 🤩
Nana from El Paso texas
I love that my hands and hair aren't purple after a wash. Brassy hair gone in first wash
Love this product!!!!
Nic from Atlanta, GA
I use this brightening shampoo daily - although I could skip on days when I am pursuing athletics. I love everything about his product.
I will definitely buy again
Katie from Mankato KS
Love this shampoo, great smell and makes my hair feel great
Petunia from CT
It really does brighten and leaves my hair so clean and manageable. I love this product.
Good product, inferior Ulta service
Betsy from Oxford, Ms
Julie from MA
The conditioner helps some of the dry and tangles, for the price it could be better
Dried out my hair!
Tams830 from Niles Oh
I have natural virgin honey blonde hair I don't use any heat or anything, this had a lot of decent reviews so I tried it and after ONE use it stripped my healthy soft hair of everything, it's like tangly crunchy straw no longer feels healthy I'm so upset. I used a deep conditioner and leave in and nothing is working to correct this damage. Don't buy this!!
happpy from Usa
great to tone down brassy look inhair
I won't buy this again
Just Julie from Roanoke, VA
I got this to keep my hair color looking fresh. I also bought the conditioner and toner mask. It doesn't larger at all even if I use a large amount of it. The conditioner and mask are great though so this shampoo is such a disappointment.
Ashley from Texas
I tried this shampoo and conditioner because i live the blow dry spray and the serum. HORRIBLE MISTAKE!!!! My hair has always been pretty healthy, soft and shiny. One month later and my hair is dry, brittle and frizzy!!!
I would buy this product again and again.
Loves Kenra Products from Atlanta, GA
This "brightening" shampoo really does brighten and adds extra shine to your hair.
Absolutely love this shampoo
April_Nicole from Gaffney, SC
I normally use toning shampoo as I bleach/highlight my hair every 3 months or so. Most toning shampoos are bright purple and leave a purple tint to my blonde. Or they require you to leave in for best results and in turn still leave me with a purple tint. This brightening shampoo by kenra has a very faint purple tint to it and I do not have to let it set in my hair. Just wash and go. I only wash my hair twice a week, so for this to still give me the brightness I'm looking for in my blonde, I can say I'm very pleased!
does not eliminate brassiness
ash from mo
I wanted to love this shampoo, but it didn't do what it said it would. While it did keep my hair feeling healthy and shiny, it did NOT help with brassiness. I am a brunette and I've always had brassy hair, so after getting my hair highlighted I decided I should try to get rid of the brassiness so my hair would look more ashy. I didn't notice much until I started using a different shampoo and WOW - this shampoo really didn't do much. I even used their toning mask, but it really didn't make a difference. So if your goal is to be less brassy, I would not recommend this.
I would buy this product again and again; does what it says
Me from Atlanta, GA
Daily use (and sometimes multiple times a day - depending on extra curricular athletic activities).
LINDA from chicago
Love this shampoo!! My hair looks great & shines!!
MY FAVORITE PRODUCT EVER!
Olivia from Dallas, Texas
My hair shines so bright now! Every time I use this it leaves my hair soft, shiny, and smelling great! Love this so much!
dudeeee from Fairfield Ca
I've noticed a mass amount of hair loss than usual ever since using this. Also my hair color is literally the same. It doesn't brighten. It also does not feel like it's cleaning your hair. It's really rough and when you scrub your hair it creates tangles. I would not recommend this product.
NOPE!! It kinda scared me...
Kimmi from Dallas, TX
I was excited to try this, as I would like to brighten with each shampoo vs toning occasionally with the dark violet products. Anyway, I shampooed my hair and the more I scrubbed, the more tangled my hair got. I mean to the point that it was a like a big chunk of wire mesh screen (best way I can describe it). There was no way to even run my fingers through it. I could pick up a big chunk of tangled mess on top of my head. I have never ever had my hair feel this way. I quickly rinsed hoping my Biolage conditioner would help. And it did, but I had a lot of hair loss trying to get the tangles out. - OH, and there was no brightening at all.
Petunia from CT
It really brightens my hair.
It does it's job
Ashley from Utah
Despite the fact that this product, along with the corresponding conditioner, smell like dog shampoo... it does it's job just fine. It doesn't have enough pigment to act as a toner for hair that isn't lifted enough, but I think it does a great job of maintaining my level 9-ish, neutral, blonde hair without drying it out. I use leave-in products that contain silicone, and the shampoo does a phenomenal job of making sure it doesn't build up, it 'cleans' very well. If your hair is already dry or in a poor structural state, perhaps you would have a better experience using a product geared toward moisturizing the hair. I have quite fine, dense, fairly healthy, wavy hair that responds well to this line, and I don't feel the need to wash my hair as often as I normally would before I began using it. The smell is super weird, though... I wasn't trying to be funny when I said it smells like dog shampoo, it literally smells identical to my dog's shampoo...
Debbie from Ohio
This helps with that brassy look on light or grey hair. Smells good and works.
I will never buy this product ever again!
Not a Fan from Oklahoma City, OK
This "shampoo" is the worst I have ever used. It not only makes my hair very tangly (even with conditioner) but it also makes it insanely greasy. I have tried maybe 4 times now washing my hair with this, and it has only gotten worse as I have used it. Another thing, I tried to take it back to the Ulta I bought it from, remind you that not even 5% of the bottle was gone and explained that it makes my hair greasier, they refused to let me exchange it. I will not be buying Kenra shampoo ever again, nor will I shop at Ulta ever again. Their customer service lacks in actual service to people. They suck your money out of your pocket with a vacuum seal I am pretty sure.
New pump caps are leaking in shipment
Ruth from Minnesota
This is the shampoo and conditioner that I use the most.