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Born This Way Undetectable Medium-to-Full Coverage Foundation

Too Faced

Born This Way Undetectable Medium-to-Full Coverage Foundation

(5557) REVIEWS (494) Q&A ASK A QUESTION

1.0 oz Item 2529012

Color:Butter Pecan (richest tan golden)

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Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation is an oil-free foundation offering medium-to-full natural coverage.

Inspired by "I woke up like this" perfection, Too Faced Co-founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way.

Infused with:
  • Coconut Water: Aids in delicately replenishing skin's moisture levels
  • Alpine Rose: Helps empower skin's health and resilience
  • Hyaluronic Acid: Gives a smoother, more youthful appearance

This oil-free foundation masterfully diffuses the line between makeup and skin.

Coverage so undetectable, they'll think you were Born This Way.

Tip: For "I Woke Up Like This" perfection, apply from center of the face outward and blend. Build to full coverage by layering as needed.

Results:
  • 100% said this foundation blurred their imperfections
  • 100% said this foundation made their skin look absolutely perfect
  • 97% said this foundation provided natural coverage

Features/Benefits:
  • Medium-to-full, undetectable coverage
  • Hydrating
  • Long-wearing for 12 hours
  • Photo friendly/No flashback
  • Non-comedogenic
  • Oil-free
  • Coconut water aids in delicately replenishing skin's moisture levels
  • Alpine Rose helps empower skin's health and resilience
  • Hyaluronic acid gives a smoother, more youthful appearance

Apply with fingertips, sponge, or brush. Start at the center of the face and work outward. Apply more to achieve desired coverage.
Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Undetectable Medium-to-Full Coverage Foundation
 
4.2

(based on 5557 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Blends well (3694)
  • Easy to apply (3654)
  • Goes on smoothly (3605)
  • Lightweight (3083)
  • Good pigmentation (2839)

Cons

  • Doesn't stay on (616)
  • Pricey / poor value (603)
  • Too greasy (430)
  • Poor coverage (309)
  • Heavy (238)

Best Uses

  • Full coverage (2313)
  • Light to medium coverage (1985)
  • Normal skin (1495)
  • Dry skin (1169)
  • Sensitive skin (992)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (2640), Budget shopper (1668)

Reviewed by 5557 customers

Displaying reviews 1-10

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2.0

Uhhh

By T

from Tampa

Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

Idk how most of you got a foundation match. I love the shade range and the multiple undertones. But for my shade and undertone it had a lot of red. So I turned orange or pink for the lightest I could've gone

 
3.0

Not longwear

By Nicki

from Columbus, OH

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight

Cons

  • Doesn't Stay On
  • Poor Coverage
  • Too Greasy

Best Uses

  • Dry Skin
  • Light To Medium Coverage

Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

Even after applying many layers in the morning, my dark spots would be showing by 2pm. It also made my skin very oily compacted to the Other foundation I use that costs $10.

 
5.0

I love this foundation❤️

By Laylaygirl

from Houston,Tx

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation

Cons

    Best Uses

    • Acne-Prone or Oily Skin
    • Light To Medium Coverage
    • Normal Skin

    Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

    I really like the way it looks. It's a satin finish. I'm gonna buy the powder foundation and concealer tmrw. This is my first high end purchase.. so far I love ittt ❤️

     
    2.0

    Swan-Perfect color, until it oxides :-( then turns orange-y

    By Over40inDenver

    from Denver, CO

    Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

    I wanted to love this but I will be returning it. Swan is the perfect color for my very fair/ neutral skin. I live in a very dry climate and am over 40. It kind of felt greasy when I first put it on, so I baked it with Laura Mercier powder and set it with Urban Decay All Nighter. It settles into my pores and fine lines. It rubs off on my lower face. I'm sad about it! I wanted to love this. It's very hard to find foundation in my skin tone (I think most likely f us feel this way), but mixing generally isn't an option because my skin is so fair. Two stars over one star because the color starts perfect, and looks good for a while being going bad.

     
    5.0

    Second time buying this product

    By Stacey

    from Tulsa

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Long-Lasting

    Cons

    • Pricey / Poor Value

    Best Uses

    • Light To Medium Coverage
    • Normal Skin
    • Sensitive Skin

    Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

    This is one of the few products that I splurge on. It is a little pricey given that I don't wear foundation very often, but I think it's worth it because it works so well. It goes on and blends very well and I haven't had any issues with it irritating my sensitive skin. The only problem I've ever had with it is that throughout the day as my nose gets greasy, I can start feel my foundation and it comes off really easily. But other than that, I really love this product!

     
    5.0

    Love and will continue to buy!

    By Chela

    from Reno, NV

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting

    Cons

      Best Uses

        Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

        Love it!

         
        5.0

        BEST FOUNDATION IVE EVER TRIED

        By Kayla

        from North Carolina

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Acne-Prone or Oily Skin
          • Full Coverage
          • Normal Skin

          Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

          This foundation is SO GOOD. It has a yellow undertone because of the alpine rose as one of its main ingredients, but it's FULLLLL coverage. My favorite foundation i've ever tried! I definitely recommend, don't hesistate to buy this!!!

           
          1.0

          Went from Best to Worst

          By SD

          from New Jersey

          About Me Brand Buyer

          Pros

            Cons

            • Doesn't Stay On
            • Poor Coverage
            • Pricey / Poor Value

            Best Uses

              Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

              This WAS my absolute favorite foundation. It blended well, had beautiful natural looking full coverage, gave me a flawless finish. Then I noticed it wasn't giving me the same look it had for the last two years. I thought maybe it was my face. So I made sure to keep up with my skin care routine and try different primers and setting methods. To no avail I chalked it up to maybe a bad bottle. I purchased two more after that as I didn't want to believe my favorite foundation was done. It separates, oxidizes and changes texture and color once it sets. It was super embarrassing. It looked like I had a sunburn that was peeling off of my face. Never been so disappointed in a product line before. Most likely they changed their manufacturing company and quality of ingredients.

               
              3.0

              Fine

              By Rebecca

              from Michigan

              Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

              This foundation is okay, but the claims are overblown. The shade match was great, it gave a beautiful natural finish, but it disappeared after about four hours. I have difficult skin, and it did nothing for my pores or dry spots. (I did appropriate prepping.) I think I'd you have normal skin, you'd really like this. I didn't think this did anything special for mine and was not distinguishable from drug store.

               
              5.0

              I will continue to use and buy this product.

              By Al

              from Wisconsin

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Matte Finish

              Cons

                Best Uses

                • Acne-Prone or Oily Skin
                • Dry Skin
                • Full Coverage

                Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

                Love this. I apply with a damp beauty blender and it works great!

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                494 Questions | 499 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I have sensitive oily skin and I need a foundation that will work. I live in an area that is hot and humid.
                  Asked on 7/3/2018 by Life from Canton, GA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Beautiful... Please know that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                    Answered on 7/3/2018 by Official Answer from Too Faced from Brand Answer
                • Q:

                  Hi! I have a light- medium complexion with neutral undertones. Which color would you recommend? I live 2 hours away from ulta and really would love to try this foundation. I mix Estée Lauder foundation in color Fresco with the IT Cosmetics's CC Cream in Medium for my perfect shade. Thanks!
                  Asked on 7/2/2018 by cdv from Virginia

                  1 answer

                  • Brand Expert

                    A:

                    Hi Doll... Being a Too Faced expert, we aren’t able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. I would recommend looking at Nude or Warm Nude. Thanks :)

                    Answered on 7/3/2018 by Official Answer from Too Faced from Brand Answer
                • Q:

                  i have very dry skin, is this product okay for dry skin?
                  Asked on 7/1/2018 by Beauty Buff from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi Gorgeous... The Born This Way Foundation helps to balance, and soften your complexion while providing beautiful coverage. Thanks :)

                    Answered on 7/2/2018 by Official Answer from Too Faced from Brand Answer
                • Q:

                  Is it a silicone or water based foundation?? Thanks
                  Asked on 7/1/2018 by rusalina from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Doll!... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                    Answered on 7/2/2018 by Official Answer from Too Faced from Brand Answer
                • Q:

                  Can I use the same shade guide as the Too Faced Peach Foundation
                  Asked on 6/28/2018 by Cristina from California (CA)

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous... I would highly recommend checking out the shade finder at ulta.com. However the shades in both collections do run parallel to each other. Thanks :)

                    Answered on 6/28/2018 by Official Answer from Too Faced from Brand Answer
                • Q:

                  What is the most yellow shade for a light complexion?
                  Asked on 6/27/2018 by mmax from US

                  1 answer

                  • Brand Expert

                    A:

                    Hello Beautiful... I would recommend looking at the Born This Way Foundation in Golden Beige. Thanks :)

                    Answered on 6/28/2018 by Official Answer from Too Faced from Brand Answer
                • Q:

                  when will ulta have the extended shade range for too face born this way foundation available online or in store?
                  Asked on 6/27/2018 by soso from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Beautiful... Please know that each retailer can sometimes launch at different times. Please keep an eye out on ulta.com. :) Thank you!

                    Answered on 6/28/2018 by Official Answer from Too Faced from Brand Answer
                • Q:

                  I'm nc 40 what shade do you recommend for me ?!!
                  Asked on 6/25/2018 by Shemakhalid from Philadelphia

                  1 answer

                  • Brand Expert

                    A:

                    Hi Beautiful... Being a Too Faced expert, we aren’t able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. I would recommend looking at Light Beige or Warm Nude. You might want to check out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                    Answered on 6/29/2018 by Official Answer from Too Faced from Brand Answer
                • Q:

                  I live in North Carolina, a relatively humid state, I'm wondering if the humidity will affect the wear of this foundation?
                  Asked on 6/25/2018 by Staceymay31 from High point, North Carolina

                  1 answer

                  • Brand Expert

                    A:

                    Hi Pretty... I would probably recommend setting with the Primed & Poreless Powder. Thanks :)

                    Answered on 6/29/2018 by Official Answer from Too Faced from Brand Answer
                • Q:

                  What color would I be if I'm shade Ivory in Clinique perfecting foundation + concealer?
                  Asked on 6/25/2018 by Megan from VA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Pretty... Being a Too Faced expert, we aren’t able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. I would recommend looking at our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                    Answered on 6/29/2018 by Official Answer from Too Faced from Brand Answer
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