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Born This Way Undetectable Medium-to-Full Coverage Foundation

Too Faced

Born This Way Undetectable Medium-to-Full Coverage Foundation

(5472) REVIEWS (479) Q&A ASK A QUESTION

1.0 oz Item 2290015

Color:Porcelain (very fair w/ neutral undertones)

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Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation is an oil-free foundation offering medium-to-full natural coverage.

Inspired by "I woke up like this" perfection, Too Faced Co-founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way.

Infused with:
  • Coconut Water aids in delicately replenishing skin's moisture levels
  • Hyaluronic Acid gives a smoother, more youthful appearance

This oil-free foundation masterfully diffuses the line between makeup and skin. Coverage so undetectable, they'll think you were Born This Way.

Tip: For "I Woke Up Like This" perfection, apply from center of the face outward and blend. Build to full coverage by layering as needed.

Results:
  • 100% said this foundation blurred their imperfections
  • 100% said this foundation made their skin look absolutely perfect
  • 97% said this foundation provided natural coverage

Features/Benefits:
  • Medium-to-full, undetectable coverage
  • Hydrating
  • Long-wearing for 12 hours
  • Photo friendly/No flashback
  • Non-comedogenic
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Hyaluronic Acid for a smoother, more youthful appearance
Apply with fingertips, sponge, or brush. Start at the center of the face and work outward. Apply more to achieve desired coverage.
Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Undetectable Medium-to-Full Coverage Foundation
 
4.2

(based on 5472 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Blends well (3643)
  • Easy to apply (3601)
  • Goes on smoothly (3556)
  • Lightweight (3043)
  • Good pigmentation (2802)

Cons

  • Doesn't stay on (606)
  • Pricey / poor value (596)
  • Too greasy (424)
  • Poor coverage (303)
  • Heavy (234)

Best Uses

  • Full coverage (2289)
  • Light to medium coverage (1959)
  • Normal skin (1472)
  • Dry skin (1155)
  • Sensitive skin (978)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (2608), Budget shopper (1652)

Reviewed by 5472 customers

Displaying reviews 1-10

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5.0

Amazing

By Sunny

from Ft Lauderdale

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Noncomodegenic

Cons

  • Poor Coverage

Best Uses

  • Full Coverage

Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

Love this product! Very light weight but gives great coverage.

 
2.0

would not recommend for oily skin

By Kate

from Grandville, MI

Pros

  • Blends Well
  • Goes On Smoothly

Cons

  • Doesn't Stay On
  • Pricey / Poor Value
  • slides off through out the day

Best Uses

    Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

    Thought I would try this foundation out as I love Too Face products and the shade matched my skin perfectly. I switched this foundation out from my Maybelline Fit Me Matte foundation and thought I would see how it wears through out the day. It went on smooth and blended really well, it looked great in the morning. I found out in the afternoon it started wearing off on my nose and forehead areas. It almost looked patchy. My oils came through faster with this foundation then my Maybelline one. This would be a good option for a quick event but why spend that kind of money for that. If you have oily to combo skin I would look for something else.

     
    5.0

    My fav foundation!

    By Peyton

    from Ogden, UT

    Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

    I have used this foundation off and on for the past 2 or so years and it's my favorite! I got it as a gift for christmas one year and after buying it a few times after, I started using the ABH foundation stick (also one of my favs!) but it wasn't in stock for literally 4 months in any Ulta store or online! So I went back to using this foundation and have used it since. My only complaint is that Ulta doesn't stock the powder foundation by Too Faced anymore that is meant to go with this foundation - my skin is SUPER oily and this foundation + the powder foundation was awesome!

     
    5.0

    Holy Grail

    By your average makeup fanatic

    from Sacramento

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Long-Lasting
    • Matte Finish

    Cons

      Best Uses

      • Full Coverage
      • Normal Skin

      Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

      This is my main foundation that i use and i use it when i want a full face of make-up. Definitely my tride&true.

      (3 of 3 customers found this review helpful)

       
      5.0

      My every day foundation.

      By Alisalan

      from Palm Springs, CA

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Lightweight

      Cons

      • Pricey

      Best Uses

      • Light To Medium Coverage
      • Normal Skin

      Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

      After priming, I put it at the back of my hand and use a beauty blender to blend(pounce) into my skin. Light to medium coverage (since I tend to break out on my chin and cheeks). It covers the redness on my skin though.

       
      5.0

      Absolutely, love this makeup. This is the 2nd bottle.

      By gaga

      from Jackson, Tn

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting

      Cons

        Best Uses

        • Full Coverage
        • Normal Skin

        Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

        I use this product every day. My coworker came to work one day and her makeup was fabulous. It was this makeup. I immediately went and bought a bottle.

         
        4.0

        Nice

        By Jordan

        from Corpus Christi, TX

        Pros

        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Long-Lasting

        Cons

          Best Uses

          • Full Coverage
          • Normal Skin

          Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

          I really like this foundation. It goes on smoothly and offers good medium coverage foundation. It did stay on throughout my work day. I had to use powder a few times due to oily/shiny skin. I would recommend the product

          (0 of 2 customers found this review helpful)

           
          4.0

          Great coverage, but too dark

          By EN

          from USA

          Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

          I got porcelain, which is supposed to be one of the lightest shades, but it is still too dark. I am not even pale, and I just went to Las Vegas, which darkened my skin around 2-3 shades, yet it is still too dark??? Foundation shades need to be lighter and darker. Not everyone is in the middle

          (0 of 1 customers found this review helpful)

           
          5.0

          I LOVE THIS FOUNDATION!

          By Randa

          from Daphne, AL

          About Me Budget Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Long-Lasting
          • Matte Finish

          Cons

          • Heavy

          Best Uses

          • Full Coverage
          • Normal Skin

          Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

          This foundation is a little pricey but it is worth it! It lasts all day and blends really well.

           
          5.0

          Love!

          By Nelly

          from Las Vegas

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting
          • Matte Finish

          Cons

            Best Uses

            • Full Coverage
            • Normal Skin

            Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

            Love how well it blends and how long it lasts!

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            479 Questions | 484 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              I am shade 360 in Maybelline Fit me Foundation what shade do u recommend
              Asked on 6/19/2018 by Kelsey from Houston,Tx

              1 answer

              • Brand Expert

                A:

                Hello... Being a Too Faced expert, we aren’t able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                Answered on 6/20/2018 by Official Answer from Too Faced from Brand Answer
            • Q:

              The bottle I have of Born This Way foundation says Absolute Perfection on it, this bottle says Undectectable. Is this a new version of the product or just different labeling?
              Asked on 6/18/2018 by Montess07 from Massapequa, New York

              1 answer

              • Brand Expert

                A:

                Hello Beautiful... It is slightly different packaging, but still the same fabulous foundation. Thanks :)

                Answered on 6/19/2018 by Official Answer from Too Faced from Brand Answer
            • Q:

              Is this foundation safe for sensitive skin?
              Asked on 6/17/2018 by Carmen from undisclosed

              2 answers

              • Brand Expert

                A:

                Hello Gorgeous... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                Answered on 6/19/2018 by Official Answer from Too Faced from Brand Answer
              • Brand Expert

                A:

                Hi Carmen... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                Answered on 6/18/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              Is there a matte vs luminous finish for the born this way foundation or is it all the same finish within the product line? I.e. You can buy same shade in different finishes
              Asked on 6/17/2018 by Kelsey from Denver, co

              2 answers

              • Brand Expert

                A:

                Hello... I would recommend using the Born This Way Setting Powder to set for a luminous finish. If you would prefer something more matte try the Primed & Poreless Pressed. Thanks :)

                Answered on 6/19/2018 by Official Answer from Too Faced from Brand Answer
              • Brand Expert

                A:

                Hi Kelsey... It depends on how you apply the Born This Way Foundation. If you want a more luminous finish I would recommend pairing it with the Hangover Primer, Born This Way Setting Powder, and the Hangover 3-in-1 Primer Spray. For more of a matte finish you may want to try setting it with Primed & Poreless Pressed Powder. Thank you :)

                Answered on 6/18/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              Does this foundation contain SPF?
              Asked on 6/16/2018 by Melanie from Neenah,WI

              2 answers

              • Brand Expert

                A:

                Hello... The Born This Way Foundation does not contain SPF. Thanks :)

                Answered on 6/19/2018 by Official Answer from Too Faced from Brand Answer
              • Brand Expert

                A:

                Hi Melanie... The Born This Way Foundation does not contain SPF. Thank you :)

                Answered on 6/18/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              Would a brush or sponge be best for applying and what shade would be closest to Bare Minerals Medium Beige? Thank you!
              Asked on 6/8/2018 by Brittney from Smithfield,US

              1 answer

              • Brand Expert

                A:

                Hi Brittney... I would recommend applying the Born This Way Foundation with a sponge for soft coverage, or a brush for stronger coverage. Additionally being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. I would recommend looking at Light Beige or Warm Nude. Thank you :)

                Answered on 6/11/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              Hi, is this Foundation good for oily skin? I'm still looking for my Holy Grail.
              Asked on 6/5/2018 by Meldel from Harker Heights,TX

              1 answer

              • Brand Expert

                A:

                Hi Meldel… Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                Answered on 6/7/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              Will this foundation hold up in the pool?
              Asked on 6/2/2018 by Brit from US

              1 answer

              • Brand Expert

                A:

                Hi Brit... The Born This Way Foundation offers buildable coverage, and helps to blur imperfections. I would recommend using a primer, and setting powder to ensure lasting coverage. Have you tried setting with the Primed & Poreless Pressed Powder?

                Answered on 6/7/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              Me- Beginner in the makeup world, can you explain the technique of how to "Build to full coverage by layering as needed"? My first application is rather light and would like more coverage but don't know how.
              Asked on 5/30/2018 by Susan from Virginia

              1 answer

              • Brand Expert

                A:

                Hi Susan... I would recommend placing 1-2 pumps in the palm of your hand, and using your fingertips to apply. Working from the center of the face, and blending outward. This will allow you to adjust the coverage. For optimal wear-time, be sure to moisturize, prime, and set with a light amount of powder. Thank you!

                Answered on 6/1/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              can I use the hangover primer with this foundation, because the foundation is oil based and the primer is not oil free?
              Asked on 5/28/2018 by beautyinfoneeded from los angeles, ca

              1 answer

              • Brand Expert

                A:

                Hi Michelle... Absolutely! The Hangover Primer helps boost your complexion, while the Born This Way Foundation provides buildable coverage. Thanks :)

                Answered on 6/1/2018 by Brand Expert from Too Faced Cosmetics
            Displaying questions 1-10Previous | Next »

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