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Too FacedBorn This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

0.23 oz Item 2304688

Special Free Gift with Purchase! Click for Offer Details

Color:Very Fair (pale w/ pink undertones)

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GIFT WITH PURCHASE

FREE deluxe Better Than Sex Mascara with any $35 Too Faced purchase (offer valid 2/18/18-3/10/18 or while supplies last)

FREE Deluxe Better Than Sex Mascara w/any $35 purchase

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!

Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 588 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (455)
  • Blends well (406)
  • Natural looking (365)
  • Lightweight (359)
  • Smooth (352)

Cons

  • Poor coverage (73)
  • Doesn't stay on (59)
  • Doesn't work (43)
  • Heavy (20)
  • Difficult to apply (11)

Best Uses

  • Everyday (352)
  • All skin types (246)
  • Going out (157)
  • Sensitive skin (118)
  • Travel (79)
    • Reviewer Profile:
    • Natural style (268), Classic style (142), Trendy style (87)
    • Was this a gift?:
    • No (3)

Reviewed by 588 customers

Displaying reviews 1-10

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3.0

Not sure yest

By Cammat21

from Murrieta, CA

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Lightweight
  • Natural Looking

Cons

    Best Uses

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      I like that this is very lightweight and the color matched great. What I am unsure about is that it seemed to immediately settle into creases and magnify them. I have actually only used it once so I want to try it again before making a decision on if that was a fluke or if this product does not deliver on its claims to provide creaseless coverage

       
      5.0

      Excellent

      By ChicStyle

      from Ohio

      About Me Classic Style

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          After trying multiple concealers and not getting the results I wanted I was almost going to give up; I was pleasantly surprised on how well this concealer works. I specially like the finish, it's very smooth and subtle. It's not heavy but provides a beautiful natural coverage. I have very noticeable dark circles and wrinkles and this product actually works very well covering both in a very soft natural way. I love that I look like I don't have a ton of makeup but my skin is looking much better under the eye. Fortunately I don't have much to cover on my face because my skin is very healthy so don't need much concealing to do except for my dark circles and wrinkles under my eyes. If you like heavy full coverage this may not work, there are plenty of heavy concealers in the market that can make you look like a very pretty expensive cake, but if you want natural, almost like nothing but still gorgeous finish this is for you. Love the ingredients, the formula feels so luxurious and lightweight and what about the scent. I'm very happy with this product. I've been a fan for years and I'll continue to be.

           
          5.0

          Great light weight concealer

          By Drea

          from Carson, Ca

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          I had to use this in place of the Fake Up concealer since they changed the shade of dark to a lighter shade. so far so good very light, good if you aren't trying to hide every blemish bit hydrate and conceal a little.

           
          3.0

          Pretty good product - awful packaging

          By Ruby

          from New Orleans, LA

          About Me Natural Style

          Pros

          • Blends Well
          • Natural Looking
          • Smooth

          Cons

          • Clumpy
          • oily
          • packaging breaks

          Best Uses

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            I went to my local ulta to buy an everyday concealer for under my eyes and to cover blemishes and was recommended this product. Although I set the concealer immediately, it still often creases under my eyes and moves around. The tube of the concealer has also broken into three pieces so I now have to keep it in a plastic bag. I thought maybe it was from keeping it in a makeup bag, but many of my friends have said that their concealer did the same thing.

             
            3.0

            Over

            By Mae

            from Omaha, NE

            About Me Natural Style

            Pros

            • Easy To Apply
            • Lightweight
            • Natural Looking
            • Smooth

            Cons

            • Doesn't Stay On
            • Poor Coverage

            Best Uses

            • All Skin Types
            • Everyday

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            I have really deep undereye circles and this just doesn't have enough coverage for me. It also wears off really easily.

             
            1.0

            Tacky!!!!

            By Naattttbaattt

            from Riverside

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            I really wanted to love it but for some reason it doesnt dry on my skin !!! It feels tacky and oily, and it tugs my eyes idk why or HOW, never had a problem like this in my life& im only 22... It also looks and feels greasy, doesnt cover up anything. I do not recommend.

             
            5.0

            AMAZING CONCEALER

            By Aim

            from Bradenton, FL

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Natural Looking

            Cons

            • Causes Breakouts
            • doesn't blend to well

            Best Uses

            • Everyday

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            I use this product every time i go out.

             
            5.0

            Best ever

            By Beth

            from Menifee

            About Me Natural Style

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Lightweight
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              This is the best.. I have very dry skin/undereyes. I moisturize under my eyes daily. I use this not so much as a concealer but as a highlight contour. Its natural and dewy looking. Most concealers are just to heavy and thick for me. This would make a good foundation also.

              If you need alot of concealer this might not work for you. This more of a natural concealer.

               
              3.0

              Love the product. Hate the packaging.

              By Teri B

              from Maryland

              About Me Classic Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy To Take-off
              • Lightweight
              • Natural Looking

              Cons

              • Difficult to Apply

              Best Uses

              • All Skin Types

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              This concealer is more of a light to medium coverage concealer. I like how natural it looks under the eyes. However I don't know if I would consider repurchasing it because of the applicator. The applicator does not grab much product, so I have to keep dipping back into the tube in order to get more product out to be able to apply it all over my under eye area. So I don't tend to reach for this because I don't want to have to keep dipping back into the tube multiple times just to get more product out. If the packaging was redone, I would repurchase this.

               
              5.0

              Yes!!!!

              By Megan

              from Atlanta, GA

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • All Skin Types

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                Super easy to blend, lightweight, lots of product. Definitely getting your money's worth!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                37 Questions | 37 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  If I get the born this way foundation in vanilla what concealer should I use?
                  Asked on 1/16/2018 by Brooke from texas

                  1 answer

                  • Brand Expert

                    A:

                    Hi Brooke... I would recommend starting with Light or Light Nude in the Born This Way Concealer. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                    Answered on 1/24/2018 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Hello I wear the born this way foundation in the shade snow. What shade would I be for the concealer?
                  Asked on 12/29/2017 by Tori from Florida, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Tori... I would recommend starting with Fair or Very Fair in the Born This Way Concealer. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                    Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Hi! I recently got a sample from ulta with 3 shades:
                  Fair, Medium & Deep Tan
                  The Medium is a Perfect match for my skin tone!
                  But when I'm looking at the colors you offer online...there are sooo many types/tones of Medium shades and none of them say just read as "Medium" like the sample...the sample just reads as Medium. So my question is which shade of Medium is offered with the sample?? as that is the shade I want to purchase
                  Asked on 12/2/2017 by Mimi from NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi Mimi... I would recommend contacting you r local Ulta for more information. They are also able to do a custom color consultation with an Ulta expert in store. Thanks :)

                    Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Hi I bought the too faced born this way concealer not too long ago. And for the most part I'm in looove with it. I love how it doesn't make my under eyes look dry and cakey. But I'm having one issue. I have to set it with powder otherwise it creases and won't stay in place, but every time I try and set it with powder it's like the concealer gets removed so it ends up blotchy and where it's applied you can see a line from where the concealer and foundation meet. I don't want to have to switch concealer because it's the only one I've found that doesn't look gross under my eyes and the color is perfect for me. What can I do to fix this?!
                  Asked on 11/4/2017 by paigenoelle from Macedon, NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi Paige... I would recommend using a light amount to start. Place 2-3 dots of this concealer on the under eye area. Press, and blend in using your ring finger. After you can gradually build, and blend using a brush or sponge. Finish by lightly dusting powder to set using a larger fluffy powder brush. Thank you :)

                    Answered on 11/6/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I use too faced the color golden beige what concealer should I use?
                  Asked on 7/31/2017 by beauty from California

                  1 answer

                  • Brand Expert

                    A:

                    Hi Beauty... I would recommend checking out our shade finder at ulta.com. It features before, and after photos to help you find your perfect shade. Thank you :)

                    Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I recently got this concealer in light when I applied and blended out it looked gray on my under eyes? Did i get the wrong shade? Or how should I apply this?
                  Asked on 7/18/2017 by gaby from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Gaby... I would recommend stopping by your local Ulta for a custom color consultation from an Ulta expert. This will ensure you choose the perfect shade. Thanks :)

                    Answered on 7/19/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Is the Born This Way Naturally Radiant Concealer non-comedogenic?
                  Asked on 7/11/2017 by Beauty Buff from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi Sophia... Please know that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thank you :)

                    Answered on 7/19/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I use the Born This Way foundation in the color Snow, so what color Concealor should I use?
                  Asked on 6/26/2017 by Emma from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Emma... I would recommend starting with our Born This Way Concealer in Very Fair or Fair. I would also suggest stopping by your local Ulta for a custom color consultation with an Ulta Expert. Thank you :)

                    Answered on 6/27/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I wear born this way pearl. What color concealer should I use?
                  Asked on 6/15/2017 by Michelle from WI

                  1 answer

                  • Brand Expert

                    A:

                    Hi Michelle... I would start with Very Fair in our Born This Way Concealer. I would also recommend stopping by your local Ulta for a custom color consultation with san Ulta expert. Thank you ;)

                    Answered on 6/16/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Is this oil free?
                  Asked on 5/1/2017 by Jess from Princeton Ky

                  1 answer

                  • Brand Expert

                    A:

                    Hi Jess… Please be advised that we have a full list of ingredients for this product on ulta.com. Thank you :)

                    Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
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