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Too FacedBorn This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

0.23 oz Item 2304688

Color:Very Fair (pale w/ pink undertones)

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!

Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 558 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (437)
  • Blends well (388)
  • Natural looking (343)
  • Lightweight (339)
  • Smooth (335)

Cons

  • Poor coverage (70)
  • Doesn't stay on (56)
  • Doesn't work (41)
  • Heavy (20)
  • Irritates skin (11)

Best Uses

  • Everyday (337)
  • All skin types (236)
  • Going out (150)
  • Sensitive skin (114)
  • Travel (73)
    • Reviewer Profile:
    • Natural style (253), Classic style (138), Trendy style (83)

Reviewed by 558 customers

Displaying reviews 1-10

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5.0

Love

By Niki

from St. Louis MO

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Lightweight
  • Smooth

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    This is my second time purchasing this product. I was really happy with it the first time around so I decided to keep going.

     
    5.0

    Best coverage

    By Kait

    from Delaware

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • Going Out

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      blends well over foundation and lasts

       
      3.0

      semi decent

      By spam

      from Sherman tx

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      dries up and looks bad. After it dries it seems to crack and show more wrinkles.

       
      5.0

      TOTALLY WORTH IT

      By Jenn

      from lehigh valley, Pennsylvania

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Lightweight
      • Long Lasting

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out
        • Sensitive Skin

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        honestly an amazing concealer, blends so well and feels lightweight! and it is amazing for cleaning up the brow areas !

         
        5.0

        I would buy this again.

        By Stephanie

        from Groesbeck, TX

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Going Out
          • Sensitive Skin
          • Travel

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          It was good.

           
          1.0

          Horrible

          By Sam

          from FL

          Pros

            Cons

            • Doesn't Stay On
            • Heavy
            • Irritates Skin
            • Poor Coverage

            Best Uses

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              I'm a huge fan of too faced, but this product disappointed me so much. I put it on my eye lids and underneath my eyes and it just looks absolutely horrible. It sinks into my fine lines and I'm forced to put setting powder on to avoid this problem. It also takes FOREVER to dry, smells horrible, greasy, and burns when I put it on my skin.

               
              5.0

              Great coverage, feels light

              By alixoxo

              from Columbus, Ohio

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • All Skin Types

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                I love this. It's light but provides amazing coverage and stays put all day. I've found my go-to concealer.

                 
                5.0

                Love this!!

                By HP

                from Oklahoma

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  Love this product! I have very dry skin and only concealer that doesn't make my skin look cracked and caked after applying it!

                   
                  5.0

                  In love with this concealer

                  By Sue

                  from Sunny Florida

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    This blends SO well with my foundation- best concealer I have used so far!

                     
                    5.0

                    I love this product! It is just the right consistency.

                    By Liz

                    from Birmingham, Al

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Good Pigmentation
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Noncomedogenic
                    • Smooth

                    Cons

                      Best Uses

                      • All Skin Types
                      • Everyday
                      • Going Out
                      • Sensitive Skin
                      • Travel

                      Comments about Too Faced Born This Way Naturally Radiant Concealer:

                      I use this under eyes, forehead, nose and chin. I blend it with a damp sponge and then add my contour.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      36 Questions | 36 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Hello I wear the born this way foundation in the shade snow. What shade would I be for the concealer?
                        Asked on 12/29/2017 by Tori from Florida, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tori... I would recommend starting with Fair or Very Fair in the Born This Way Concealer. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Hi! I recently got a sample from ulta with 3 shades:
                        Fair, Medium & Deep Tan
                        The Medium is a Perfect match for my skin tone!
                        But when I'm looking at the colors you offer online...there are sooo many types/tones of Medium shades and none of them say just read as "Medium" like the sample...the sample just reads as Medium. So my question is which shade of Medium is offered with the sample?? as that is the shade I want to purchase
                        Asked on 12/2/2017 by Mimi from NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi Mimi... I would recommend contacting you r local Ulta for more information. They are also able to do a custom color consultation with an Ulta expert in store. Thanks :)

                          Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Hi I bought the too faced born this way concealer not too long ago. And for the most part I'm in looove with it. I love how it doesn't make my under eyes look dry and cakey. But I'm having one issue. I have to set it with powder otherwise it creases and won't stay in place, but every time I try and set it with powder it's like the concealer gets removed so it ends up blotchy and where it's applied you can see a line from where the concealer and foundation meet. I don't want to have to switch concealer because it's the only one I've found that doesn't look gross under my eyes and the color is perfect for me. What can I do to fix this?!
                        Asked on 11/4/2017 by paigenoelle from Macedon, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi Paige... I would recommend using a light amount to start. Place 2-3 dots of this concealer on the under eye area. Press, and blend in using your ring finger. After you can gradually build, and blend using a brush or sponge. Finish by lightly dusting powder to set using a larger fluffy powder brush. Thank you :)

                          Answered on 11/6/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use too faced the color golden beige what concealer should I use?
                        Asked on 7/31/2017 by beauty from California

                        1 answer

                        • Brand Expert

                          A:

                          Hi Beauty... I would recommend checking out our shade finder at ulta.com. It features before, and after photos to help you find your perfect shade. Thank you :)

                          Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I recently got this concealer in light when I applied and blended out it looked gray on my under eyes? Did i get the wrong shade? Or how should I apply this?
                        Asked on 7/18/2017 by gaby from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Gaby... I would recommend stopping by your local Ulta for a custom color consultation from an Ulta expert. This will ensure you choose the perfect shade. Thanks :)

                          Answered on 7/19/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is the Born This Way Naturally Radiant Concealer non-comedogenic?
                        Asked on 7/11/2017 by Beauty Buff from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi Sophia... Please know that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thank you :)

                          Answered on 7/19/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use the Born This Way foundation in the color Snow, so what color Concealor should I use?
                        Asked on 6/26/2017 by Emma from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Emma... I would recommend starting with our Born This Way Concealer in Very Fair or Fair. I would also suggest stopping by your local Ulta for a custom color consultation with an Ulta Expert. Thank you :)

                          Answered on 6/27/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I wear born this way pearl. What color concealer should I use?
                        Asked on 6/15/2017 by Michelle from WI

                        1 answer

                        • Brand Expert

                          A:

                          Hi Michelle... I would start with Very Fair in our Born This Way Concealer. I would also recommend stopping by your local Ulta for a custom color consultation with san Ulta expert. Thank you ;)

                          Answered on 6/16/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this oil free?
                        Asked on 5/1/2017 by Jess from Princeton Ky

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess… Please be advised that we have a full list of ingredients for this product on ulta.com. Thank you :)

                          Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this work well with oily skin? Will it make my skin even oiler?
                        Asked on 4/21/2017 by Jennalee from Owensboro ky

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennalee... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
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