skip to main content
ULTA Beauty Logo
  • Home
  • / Makeup
  • / Face
  • / Concealer
  • / Born This Way Naturally Radiant Concealer
Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

(624) REVIEWS (45) Q&A ASK A QUESTION

0.23 oz Item 2304688

Special Free Gift with Purchase! Click for Offer Details

Color:Very Fair (pale w/ pink undertones)

Options

View All Options
GIFT WITH PURCHASE

FREE deluxe Melted Matte Liquified Long Wear Lipstick in Queen B with any $35 Too Faced purchase (offer valid 5/13/18-6/2/18 or while supplies last)

FREE Deluxe Melted Matte Liquified Longwear Lipstick In Queen B w/any $35 Too Faced purchase

Find in Store-

Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!

Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.1

(based on 624 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (477)
  • Blends well (425)
  • Natural looking (379)
  • Lightweight (377)
  • Smooth (370)

Cons

  • Poor coverage (81)
  • Doesn't stay on (64)
  • Doesn't work (46)
  • Heavy (22)
  • Irritates skin (13)

Best Uses

  • Everyday (364)
  • All skin types (257)
  • Going out (162)
  • Sensitive skin (120)
  • Travel (82)
    • Reviewer Profile:
    • Natural style (283), Classic style (153), Trendy style (89)
    • Was this a gift?:
    • No (3)

Reviewed by 624 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

Didn't love

By Mima

from Usa

Verified Buyer

Pros

  • Lightweight
  • Smooth

Cons

    Best Uses

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      I'm around an nc20 and couldn't quite find the right color match. I bought it bc I loved how it felt when I searched it on my hand. It's very light yet pigmented. I got the fair shade. When I tried it on my face in natural light, it oxidized and looked peachy against my skin tone. If I tried the lightest shade I'm sure it would look ghostly. I returned it. Probably a great concealer for some, but not me.

       
      2.0

      Creases A LOT

      By Riley

      from Fenton, Michigan

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

      • Creases
      • Doesn't Stay On
      • Ineffective
      • Poor Coverage

      Best Uses

      • None

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      I love too faced born this way foundation and was super excited to try the concealer, I had high hopes for it. I was very disappointed. As soon as I put it in it creased and made the lines under my eyes look even worse. Not to mention it also made the bags under my eyes MORE NOTICABLE. I will be returning and trying a new concealer.

       
      1.0

      Doesn't cover red spots

      By mbrkelley

      from Newport News, VA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Lightweight

      Cons

        Best Uses

        • All Skin Types

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I was persuaded to buy this to replace my current concealer, which was empty, and was told that it would cover red spots and slight imperfections. It is way too light and doesn't cover them well. If used under the eyes, it's probably okay, but that wasn't why I bought it. This will be going back.

         
        4.0

        I would def but again! Great coverage.

        By Niki

        from Brick, NJ

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • All Skin Types

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          Wear under foundation daily

           
          3.0

          Light-Med coverage concealer!

          By Saamaashley

          from Florida

          Pros

            Cons

            • Irritates Skin

            Best Uses

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              Be aware this is light-med coverage.This does crease a little but my biggest COMPLAINT.. is the SMELL.I think they were going for coconut scent. It sometimes stings my eyes... Going to use this product up this summer.

              Will not repurchase.

               
              1.0

              Doesnt work

              By MMB3

              from San Antonio, Tx

              About Me Classic Style

              Verified Buyer

              Pros

              • Lightweight

              Cons

              • Doesn't Stay On
              • Ineffective
              • Poor Coverage
              • Sinks in the lines of the eyes

              Best Uses

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                Tried to apply different ways. With sponge or with brush but the effects were still the same. The product immediately sinks into every line of the eyes. It brightens the under eye nicely but the overall concealer felt cheap.

                (1 of 1 customers found this review helpful)

                 
                1.0

                Terrible

                By Kaitlin

                from Massachusetts

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                Sticky, doesn't dry, separates, any fine lines you have it absolutely sinks in to them.

                 
                3.0

                Illuminating but not good coverage

                By LizK

                from Pittsburgh, PA

                About Me Classic Style

                Pros

                • Blends Well
                • Natural Looking
                • Smooth

                Cons

                • Ineffective
                • Poor Coverage

                Best Uses

                • Everyday

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                I bought this product as recommended on a YouTube Beauty Vlog... I mean, while it is pretty and radiant- the amount of coverage was NOT impressive- my drug store Maybelline Instant Age Rewind is much better. I usually find more high end to have better coverage- not in this case. On to trying ShapeTape.

                (1 of 1 customers found this review helpful)

                 
                1.0

                Buy something else

                By Nicole

                from Raleigh NC

                About Me Classic Style

                Pros

                  Cons

                  • Doesn't Stay On
                  • Poor Coverage

                  Best Uses

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    This product has NO coverage at all. It's creases horribly and does not stay on. Would not buy.

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Ehh

                    By Magaly

                    from Framingham

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Take-off
                    • Lightweight

                    Cons

                    • Doesn't Stay On
                    • Irritates Skin

                    Best Uses

                      Comments about Too Faced Born This Way Naturally Radiant Concealer:

                      It's a nice product just not for me. I did not like the finish on my skin. Even with hydrated under eyes, I felt it looked patchy.

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      45 Questions | 45 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Hi! I use this foundation in warm beige. What color concealer do I need?
                        Asked on 4/17/2018 by mowhitty from Portland, ME

                        1 answer

                        • Brand Expert

                          A:

                          Hi Beautiful... I would recommend looking at the Born This Way Concealer in Medium or Medium Nude. Thank you :)

                          Answered on 4/19/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        my foundation is porcelain what concealer should I use
                        Asked on 4/16/2018 by tati from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tati... I would recommend looking at the Born This Way Concealer in Fair or Light. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                          Answered on 4/19/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this a silicone based concealer?
                        Asked on 4/15/2018 by Ashley from Bozeman, MT

                        1 answer

                        • Brand Expert

                          A:

                          Hi Ashley... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                          Answered on 4/16/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I recently bought foundation in Pearl what concealer should I use? TIA
                        Asked on 4/4/2018 by Niki from Brick, NJ

                        1 answer

                        • Brand Expert

                          A:

                          Hi Niki... I would recommend looking at the Born This Way Concealer in Very Fair or Fair. Thanks :)

                          Answered on 4/4/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Hi if I use Too face born this way foundation in natural beige what color concealer should I be using?
                        Asked on 3/17/2018 by Michelle from New Mexico

                        1 answer

                        • Brand Expert

                          A:

                          Hi Michelle... I would recommend looking at the Born This Way Concealer in Medium or Light Medium. Thanks :)

                          Answered on 3/19/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this concealer leave a dewy or matte appearance?
                        Asked on 3/7/2018 by Belle from Seattle Wa

                        1 answer

                        • Brand Expert

                          A:

                          Hi Bella... The Born This Way Concealer helps delicately replenish skin's moisture levels, and boost skin's radiance. Thanks :)

                          Answered on 3/8/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Would this concealer be good for people with dry skin?
                        Asked on 3/6/2018 by Kim from NEW YORK

                        1 answer

                        • Brand Expert

                          A:

                          Hi Kim... The Born This Way Concealer helps delicately replenish skin's moisture levels, and boost skin's radiance. Thanks :)

                          Answered on 3/7/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I recently bought the Born this way foundation in the shade "ivory " what concealer would you recommend?
                        Asked on 2/21/2018 by Ninasf from 60526

                        1 answer

                        • Brand Expert

                          A:

                          Hi Nina... I would recommend looking at Light or Light Nude in our Born This Way Concealer. Thanks :)

                          Answered on 2/22/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I get the born this way foundation in vanilla what concealer should I use?
                        Asked on 1/16/2018 by Brooke from texas

                        1 answer

                        • Brand Expert

                          A:

                          Hi Brooke... I would recommend starting with Light or Light Nude in the Born This Way Concealer. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 1/24/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Hello I wear the born this way foundation in the shade snow. What shade would I be for the concealer?
                        Asked on 12/29/2017 by Tori from Florida, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tori... I would recommend starting with Fair or Very Fair in the Born This Way Concealer. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?