Too Faced
Born This Way Matte 24 Hour Foundation

Name: Born This Way Matte 24 Hour Foundation
Brand: Too Faced
Price: 40.00 USD
Availability: InStock
Rating: 4.5 (1044 reviews)

Size 1.0 oz|

Item 2566742

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$40.00

Find Your Shade

Cloud (fairest with neutral to rosy undertones)

Swan (very fair with neutral undertones)

Snow (very fair with neutral to rosy undertones)

Ivory (very fair with golden undertones)

Pearl (fair with neutral to rosy undertones)

Porcelain (fair with neutral undertones)

Vanilla (very light with neutral undertones)

Warm Nude (very light with neutral undertones)

Golden Beige (light with golden undertones)

Light Beige (light with neutral undertones)

Natural Beige (medium with neutral undertones)

Warm Beige (medium with neutral undertones)

Praline (medium tan with golden undertones)

Caramel (rich tan with neutral undertones)

Butter Pecan (richest tan with golden undertones)

Chestnut (deep with neutral to golden undertones)

Spice Rum (very deep with rosy undertones)

Tiramisu (deepest with golden undertones)

Brulee (rich tan with neutral undertones) selected

Mahogany (very deep with golden undertones)

Ganache (deepest with neutral undertones)

Details

Too Faced Born This Way Matte 24 Hour Foundation masterfully diffuses the line between makeup and skin. The true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. Lightweight wear and coverage so undetectable, they'll think you were Born This Way.

Infused with:

Coconut Water: aids in delicately replenishing skin's moisture levels
Alpine Rose: helps empower skin's health and resilience
Hyaluronic Acid: gives a smoother, more youthful appearance

Features/Benefits:

Medium-to-full buildable coverage
Provides a soft focus matte finish
Skin looks smooth and flawless
Skin stays matte without looking flat or drab
Super long-wearing for 24 hours
Non-acnegenic
Waterproof
Oil-controlling
Transfer-resistant
Color true
Cruelty Free
Vegan Friendly

Results:

96% said this foundation feels weightless on skin
99% said this foundation blurs away imperfections
93% said this foundation provides undetectable coverage
92% said this foundation does not require touch ups

*In a 1 week study of 107 women

Find your perfect Too Faced Born This Way Matte 24 Hour Foundation shade here.

How to Use

Using the Mr. Perfect Foundation Brush, a sponge, or fingers, blend from the center of the face outward. Repeat for more coverage.

Ingredients

Water\Aqua\Eau, Cyclopentasiloxane, Trimethylsiloxysilicate, Methyl Trimethicone, Butylene Glycol, PEG/PPG-18/18 Dimethicone, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Tribehenin, Phenyl Trimethicone, Silica, Sodium Hyaluronate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Rhododendron Ferrugineum Extract, Glycerin, Lecithin, Dimethicone, Methicone, Disodium Phosphate, Xanthan Gum, Propylene Carbonate, Disteardimonium Hectorite, Cellulose Gum, Laureth-7, Polymethylsilsesquioxane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.48 out of 5 stars1044 ReviewsMost Helpful Positive ReviewPerfection in a bottle! Must have !!!If you're thinking if you should try this out or not, you should definitely buy it!!! It's the perfect foundation. Especially if you wanted the original formula to work on you but it didn't last. This will last all day!!I wore this for 16 hours and no heavy makeup feel on the face. It looks better the longer you have it on. Skin looks smooth, I got compliments on my skin wearing this at work. I have sensitive skin and sensitive eyes and this did not irritate my skin. It feels great on the skin I love that it has the coconut water, alpine rose, and hyaluronic acid in it. It's oil-free, Paraben free, sulfate free and alcohol free. All safe and skin friendly ingredients and cruelty Free! Right off the bat I'm impressed the first day I wore this. I've been on the hunt for a new foundation that did not transfer and lasts all day especially with taking masks on and off. I also wear glasses and it does not separate in a weird way around the nose, it looks very good for glasses wearers. Also, I hugged a black tshirt to my face and no makeup transferred on there. And also I rubbed a tissue on my face and nothing came off. I tested the waterproof claim out by splashing my face with water a lot!!! Nothing happen. It's all still there after I dabbed it off with a towel. Wow, I am impressed. I would for sure test this out for pool makeup. I'm combination skin, so dry patches and oily throughout the day but the original BTW would not last on my skin when I tried it a couple years ago, this lasts. I have tried on the foundation in the color Swan< < . It looks very good on my skin especially as it settled more it almost adapts you your skin tone ? So if you're kind of olive toned and super pale , or you're more neutral and very pale I suggest Swan because it seems very versatile, it has the right amount of yellow tone. Very interesting how the color does settle so nicely and blends! Love it! A lot of ppl mention Estee Lauder double wear, this is by far superior and feels Weightless!Most Helpful Critical ReviewMatte and pretty, Not for Dry skin.At first I was in love and thought this would be my new fav. As I wore for a week, saw myself in the mirror at work and in my car in different lighting and throughout 15+ hour wear I decided this is not for me. ~Color: Swan (still too yellow and looks off on my pale skin. All foundation in too faced lean yellow however) I have combo skin leaning more dry so I'll just say Dry. ~Not Dry skin friendly. Not for dry skin as it claims on the description which matte foundations usually won't work well with dry skin. ~Shows texture/dry patches On me it emphasizes texture and any small dry patches I'd have especially as it dried down to the matte finish and I wore it through the day. ~transfer resistant/ fades poorly and patchy however It does not gracefully fade off from the skin. It is long lasting but when it rubs off it looks patchy. ~Very easy to blend ~very pretty matte finish ~looks like makeup, not a second skin look ~high medium and full coverage ~very weightless on the skin, can't feel the foundation on the face. ~love that there's no SPF ~good ingredients! (No breakouts) I think this will be a fav for you oily skin girls. I think it'll really look nice on you especially as some natural oils blend with your skin it'll look even more skin like. I don't recommend this for combo leaning dry skin. I wanted to love this but I did return it unfortunately. I stopped wanting to reach for it and I went back to my MUFE Ultra HD and Estée Louder double wear Light soft matte Hydra makeup. So if you like these foundations you probably won't like this one as much cuz it looks like makeup on the skin, not so much like a second skin look. And if you don't like the foundations I do then this will probably impress you. I rate 3 stars cuz it's great but I don't think it is good for my Dry skin per their claim and I just not too happy with the color scheme because it's not natural to have all the shades pull so yellow like an online filter in a photoReviewed by 1044 customersWinner!!! This product is amazing.5Kita from Phoenix, AZThe product in non-transferable. It really works great.A great foundation5Leahhh from New JerseyIt was a great foundation purchase, definitely love toofaced products !Please alter the shades!!3Victoria from kyI love the coverage, finish, and staying power of this foundation!! However, I have been looking for a new foundation because ALL of the shades are SO orange; it does not matter the undertone, if it's a fair or light shade, it's still orange. If they could neutralize some of the colors, this would be the only foundation I ever need.please alter the shades!!4victoria from KYI love the coverage, finish, and staying power of this foundation!! However, I have been looking for a new foundation because ALL of the shades are SO orange; it does not matter the undertone, or if it's a fair or light shade, it's still orange. If they could neutralize some of the colors, this would be the only foundation I ever need.I was hesitant at first.5keas3460 from Aurora, COI'm neutral in regards to undertone and was initially going to grab Cocoa. Looking at the bottle I could tell it was going to be to dark since my neck is lighter than my face. I grabbed Tiramisu instead and was surprised at the outcome!Perfect for yellow toned5arleneh11 from HuntingtonBeachPerfect for yellow toned skin. Perfect for oily/combo skin, doesn't look cakey but also doesn't look to oily. It provides just the perfect amount of dimension to the skin, would definitely buy again. I believe I repurchased this 2-3 times!currently ran out and im going back for another5aliyah from TXi love itThe foundation I didn't know I needed4norruto from Davenport, FLSoooooo, I was doing my usual unnecessary Ulta shopping and received this as a sample. I applied it without a primer and wow! If little goes a long way was an item, this is it! The coverage is amazing and looks so natural at the same time. Now my problem is, I'm an oily girl and tried it again with primer and it was a tad too shiny. For someone who barely knows how to work some makeup, I think it looks great none the less. So I'm going to do some experimenting and hope I can get this to wear perfectly. Would recommend!Oily Girl Dream5allisonh104 from omahaI truly only have good things to say about this product. I like to apply it with a damp sponge. It goes on easily and lasts. The finish is a buildable medium to full coverage. I would recommend this product to anyone who wants a more natural matte finish. Too Faced Born This Way Matte 24 Hour FoundationOverpriced and ineffective2aglensb from BostonI guess I should start by saying I finally found something that dried out my oily skin- this ! It definitely keeps its promise of being matte- but with a lot of cons. It does not blend or layer well, it is super drying and patchy and makes your pores look bigger . Settles right into lines , and maximizes imperfections. Really disappointed in the waste of 40+ dollars . Which - I would be glad to pay for a good product .I would buy again5Sunshine from Danville,VALove itOne of my go-to's5crystaln44 from Oviedo, FLOne of my go-to's on days when I want medium to full coverage that still looks natural.I would buy this again and again!5Kika from ArizonaI absolutely LOVE this foundation! The coverage is perfect! I have no complaints! I have used 2 different colors and no changes whatsoever. I just tried a different color this time around and it fits me just as great as another color for my skin tone. It's not cakey and you can build up on top of one coat but I always just use one coat and it's Just perfect!!! Love love love!!!top faves!5stephmil from ChicagoThis is one of my personal favorite foundations. Not heavy on the skin, oily, or cakey. The foundation feels light on the skin, blends flawlessly, & stays long without becoming oily or dry on the skin.My honest option on this foundation!5meadowxoxo from San AntonioI love the way this product applies to your face . It has a very smooth matte finish. I love this product or the maybelline super stay foundation.Too Faced Born This Way Matte 24 Hour FoundationNot for Oily Skin2gneiss_rockss from Downey, CAAs I have oily skin I really thought this would be a new fav. But like many foundations this first went on flawlessly then it started to separate and crease! Also this has no staying power, the makeup on my nose immediately rubbed off when I put on my mask. A total disaster, will be returning.heaven in a bottle!5krysteno26 from Denham Spgs, LAI'm all about trying every "long wear" foundation I can get my hands on and after the first use I asked out loud "WHAT KIND OF SORCERY IS THIS!?!?" Jerrod clearly too YEARS of research to create this, I'm already a believer in his ways. A little bit goes a long way, act fast or it will set and cause skid marks, I use a rounded, densely-packed brush to buff on. This literally stayed on all day and into the night without having to touch up! Hydrating primer for lines and SET WITH THE BTW ETHERIAL POWDER TOO!Impressed4thathumanheaven from Loveland , COI got this foundation as a sample from Ulta in a free gift, so it is a little dark, but I just wanted to wear it to test it out so that's no big deal! I've never used anything from the Born This Way line so I was super excited to test this out! I have pretty dry skin so I used a very glowy and hydrating primer beforehand. This blended beautifully with my Sigma F80 Air and the coverage was so good just with one layer! It set down mostly, except for the places that I built it up for more coverage, those places stayed a little tacky still but set well with powder. It started to look heavy right around the 8 hour mark and had settled just a little in my smile lines and my dimples but I had been talking and laughing a lot, however, I didn't notice any separation or fading anywhere! I didn't try it for the full 24 hours, but I really loved how it lasted for 9, even through eating and drinking and a lip color change! I definitely was a fan of this foundation and would certainly recommend it.the best5paomenndz from antiochI mean is a good foundation but I can't find my exact match i have no idea why but have a really great coverageLove it!5jessicaw402 from PensacolaI usually have trouble finding a liquid foundation that is just right but this one is my very favorite! With other foundations I have found that my skin gets oily throughout the day, but not with this one. My makeup looks the same after work as it did when I applied it. I would definitely recommend this product!Hated this foundation1Bcampbell from TennesseeI typically wear Estée Lauder and was looking for something different. I will say this had good coverage and went on well but seemed to be very drying though out the day (I have oily skin). It also seemed to match my skin but then would have a very orangish hue develop. It was strange because it didn't show that way first thing when Input it on.no good1melissae105 from Gardena, CAThis foundation when I put it on for the first time it give me a allergic reaction to my face and it was turning red that why I give it one star and hopefully nobody get the experience how I did and it was terrible .❤5Ebony from Shreveport, LaI love it!!! It matches my skin so well & very lightweight ❤New Matte Two Faced5robertah11 from Palm coast , FLI have dry skin but I prep my skin well when I use any kind of foundation like this. I do enjoy the look I achieve with this formula.literally IDEAL5Max from Mobile, ALI've been looking for a foundation that doesn't come off on my nose even before masks and this is the closest I've gotten!!!! I sweat really bad in my t zone but this stuff doesn't mind. It also has a really pretty soft finish even though its relatively high coverage....kinda looks like you have a filter on even up close I have it in the shade Swan and tbh as someone with fair neutral skin usually anything with any coverage at all oxidizes and goes orange super fast, but not this. I also like that its longwear but you have time to blend it out if you mess up since it doesn't set IMMEDIATELY like a lot of things The one bad thing I will say is that as soon as I opened it the pump was broken. Im hoping it was just a defective bottle or someone dropped it before I bought it or something. I can still use it, its just a huge mess lol. Not a deal breaker since the product is THAT good, but not the best

Too FacedBorn This Way Matte 24 Hour Foundation

Details

Too Faced
Born This Way Matte 24 Hour Foundation