Rated 4.48 out of 5 stars
Most Helpful Positive Review Perfection in a bottle! Must have !!!
If you're thinking if you should try this out or not, you should definitely buy it!!! It's the perfect foundation. Especially if you wanted the original formula to work on you but it didn't last. This will last all day!!I wore this for 16 hours and no heavy makeup feel on the face. It looks better the longer you have it on. Skin looks smooth, I got compliments on my skin wearing this at work. I have sensitive skin and sensitive eyes and this did not irritate my skin. It feels great on the skin I love that it has the coconut water, alpine rose, and hyaluronic acid in it. It's oil-free, Paraben free, sulfate free and alcohol free. All safe and skin friendly ingredients and cruelty Free! Right off the bat I'm impressed the first day I wore this. I've been on the hunt for a new foundation that did not transfer and lasts all day especially with taking masks on and off. I also wear glasses and it does not separate in a weird way around the nose, it looks very good for glasses wearers. Also, I hugged a black tshirt to my face and no makeup transferred on there. And also I rubbed a tissue on my face and nothing came off. I tested the waterproof claim out by splashing my face with water a lot!!! Nothing happen. It's all still there after I dabbed it off with a towel. Wow, I am impressed. I would for sure test this out for pool makeup. I'm combination skin, so dry patches and oily throughout the day but the original BTW would not last on my skin when I tried it a couple years ago, this lasts. I have tried on the foundation in the color Swan< < . It looks very good on my skin especially as it settled more it almost adapts you your skin tone ? So if you're kind of olive toned and super pale , or you're more neutral and very pale I suggest Swan because it seems very versatile, it has the right amount of yellow tone. Very interesting how the color does settle so nicely and blends! Love it! A lot of ppl mention Estee Lauder double wear, this is by far superior and feels Weightless!
Most Helpful Critical Review Matte and pretty, Not for Dry skin.
At first I was in love and thought this would be my new fav. As I wore for a week, saw myself in the mirror at work and in my car in different lighting and throughout 15+ hour wear I decided this is not for me.
~Color: Swan (still too yellow and looks off on my pale skin. All foundation in too faced lean yellow however)
I have combo skin leaning more dry so I'll just say Dry.
~Not Dry skin friendly.
Not for dry skin as it claims on the description which matte foundations usually won't work well with dry skin.
~Shows texture/dry patches
On me it emphasizes texture and any small dry patches I'd have especially as it dried down to the matte finish and I wore it through the day.
~transfer resistant/ fades poorly and patchy however
It does not gracefully fade off from the skin. It is long lasting but when it rubs off it looks patchy.
~Very easy to blend
~very pretty matte finish
~looks like makeup, not a second skin look
~high medium and full coverage
~very weightless on the skin, can't feel the foundation on the face.
~love that there's no SPF
~good ingredients! (No breakouts)
I think this will be a fav for you oily skin girls. I think it'll really look nice on you especially as some natural oils blend with your skin it'll look even more skin like.
I don't recommend this for combo leaning dry skin.
I wanted to love this but I did return it unfortunately. I stopped wanting to reach for it and I went back to my MUFE Ultra HD and Estée Louder double wear Light soft matte Hydra makeup. So if you like these foundations you probably won't like this one as much cuz it looks like makeup on the skin, not so much like a second skin look. And if you don't like the foundations I do then this will probably impress you.
I rate 3 stars cuz it's great but I don't think it is good for my Dry skin per their claim and I just not too happy with the color scheme because it's not natural to have all the shades pull so yellow like an online filter in a photo
Reviewed by 1044 customers Winner!!! This product is amazing.
Kita from Phoenix, AZ
The product in non-transferable. It really works great.
A great foundation
Leahhh from New Jersey
It was a great foundation purchase, definitely love toofaced products !
Please alter the shades!!
Victoria from ky
I love the coverage, finish, and staying power of this foundation!! However, I have been looking for a new foundation because ALL of the shades are SO orange; it does not matter the undertone, if it's a fair or light shade, it's still orange. If they could neutralize some of the colors, this would be the only foundation I ever need.
please alter the shades!!
victoria from KY
I love the coverage, finish, and staying power of this foundation!! However, I have been looking for a new foundation because ALL of the shades are SO orange; it does not matter the undertone, or if it's a fair or light shade, it's still orange. If they could neutralize some of the colors, this would be the only foundation I ever need.
I was hesitant at first.
keas3460 from Aurora, CO
I'm neutral in regards to undertone and was initially going to grab Cocoa. Looking at the bottle I could tell it was going to be to dark since my neck is lighter than my face. I grabbed Tiramisu instead and was surprised at the outcome!
Perfect for yellow toned
arleneh11 from HuntingtonBeach
Perfect for yellow toned skin. Perfect for oily/combo skin, doesn't look cakey but also doesn't look to oily. It provides just the perfect amount of dimension to the skin, would definitely buy again. I believe I repurchased this 2-3 times!
currently ran out and im going back for another
aliyah from TX
i love it
The foundation I didn't know I needed
norruto from Davenport, FL
Soooooo, I was doing my usual unnecessary Ulta shopping and received this as a sample. I applied it without a primer and wow! If little goes a long way was an item, this is it! The coverage is amazing and looks so natural at the same time. Now my problem is, I'm an oily girl and tried it again with primer and it was a tad too shiny. For someone who barely knows how to work some makeup, I think it looks great none the less. So I'm going to do some experimenting and hope I can get this to wear perfectly. Would recommend!
Oily Girl Dream
allisonh104 from omaha
I truly only have good things to say about this product. I like to apply it with a damp sponge. It goes on easily and lasts. The finish is a buildable medium to full coverage. I would recommend this product to anyone who wants a more natural matte finish. Too Faced Born This Way Matte 24 Hour Foundation
Overpriced and ineffective
aglensb from Boston
I guess I should start by saying I finally found something that dried out my oily skin- this ! It definitely keeps its promise of being matte- but with a lot of cons. It does not blend or layer well, it is super drying and patchy and makes your pores look bigger . Settles right into lines , and maximizes imperfections. Really disappointed in the waste of 40+ dollars . Which - I would be glad to pay for a good product .
I would buy again
Sunshine from Danville,VA
One of my go-to's
crystaln44 from Oviedo, FL
One of my go-to's on days when I want medium to full coverage that still looks natural.
I would buy this again and again!
Kika from Arizona
I absolutely LOVE this foundation! The coverage is perfect! I have no complaints! I have used 2 different colors and no changes whatsoever. I just tried a different color this time around and it fits me just as great as another color for my skin tone. It's not cakey and you can build up on top of one coat but I always just use one coat and it's Just perfect!!! Love love love!!!
stephmil from Chicago
This is one of my personal favorite foundations. Not heavy on the skin, oily, or cakey. The foundation feels light on the skin, blends flawlessly, & stays long without becoming oily or dry on the skin.
My honest option on this foundation!
meadowxoxo from San Antonio
I love the way this product applies to your face . It has a very smooth matte finish. I love this product or the maybelline super stay foundation.Too Faced Born This Way Matte 24 Hour Foundation
Not for Oily Skin
gneiss_rockss from Downey, CA
As I have oily skin I really thought this would be a new fav. But like many foundations this first went on flawlessly then it started to separate and crease! Also this has no staying power, the makeup on my nose immediately rubbed off when I put on my mask. A total disaster, will be returning.
heaven in a bottle!
krysteno26 from Denham Spgs, LA
I'm all about trying every "long wear" foundation I can get my hands on and after the first use I asked out loud "WHAT KIND OF SORCERY IS THIS!?!?" Jerrod clearly too YEARS of research to create this, I'm already a believer in his ways. A little bit goes a long way, act fast or it will set and cause skid marks, I use a rounded, densely-packed brush to buff on. This literally stayed on all day and into the night without having to touch up! Hydrating primer for lines and SET WITH THE BTW ETHERIAL POWDER TOO!
thathumanheaven from Loveland , CO
I got this foundation as a sample from Ulta in a free gift, so it is a little dark, but I just wanted to wear it to test it out so that's no big deal!
I've never used anything from the Born This Way line so I was super excited to test this out! I have pretty dry skin so I used a very glowy and hydrating primer beforehand. This blended beautifully with my Sigma F80 Air and the coverage was so good just with one layer! It set down mostly, except for the places that I built it up for more coverage, those places stayed a little tacky still but set well with powder. It started to look heavy right around the 8 hour mark and had settled just a little in my smile lines and my dimples but I had been talking and laughing a lot, however, I didn't notice any separation or fading anywhere! I didn't try it for the full 24 hours, but I really loved how it lasted for 9, even through eating and drinking and a lip color change! I definitely was a fan of this foundation and would certainly recommend it.
paomenndz from antioch
I mean is a good foundation but I can't find my exact match i have no idea why but have a really great coverage
jessicaw402 from Pensacola
I usually have trouble finding a liquid foundation that is just right but this one is my very favorite! With other foundations I have found that my skin gets oily throughout the day, but not with this one. My makeup looks the same after work as it did when I applied it. I would definitely recommend this product!
Hated this foundation
Bcampbell from Tennessee
I typically wear Estée Lauder and was looking for something different. I will say this had good coverage and went on well but seemed to be very drying though out the day (I have oily skin). It also seemed to match my skin but then would have a very orangish hue develop. It was strange because it didn't show that way first thing when Input it on.
melissae105 from Gardena, CA
This foundation when I put it on for the first time it give me a allergic reaction to my face and it was turning red that why I give it one star and hopefully nobody get the experience how I did and it was terrible .
Ebony from Shreveport, La
I love it!!! It matches my skin so well & very lightweight ❤
New Matte Two Faced
robertah11 from Palm coast , FL
I have dry skin but I prep my skin well when I use any kind of foundation like this. I do enjoy the look I achieve with this formula.
Max from Mobile, AL
I've been looking for a foundation that doesn't come off on my nose even before masks and this is the closest I've gotten!!!! I sweat really bad in my t zone but this stuff doesn't mind. It also has a really pretty soft finish even though its relatively high coverage....kinda looks like you have a filter on even up close
I have it in the shade Swan and tbh as someone with fair neutral skin usually anything with any coverage at all oxidizes and goes orange super fast, but not this. I also like that its longwear but you have time to blend it out if you mess up since it doesn't set IMMEDIATELY like a lot of things
The one bad thing I will say is that as soon as I opened it the pump was broken. Im hoping it was just a defective bottle or someone dropped it before I bought it or something. I can still use it, its just a huge mess lol. Not a deal breaker since the product is THAT good, but not the best