Too Faced
Born This Way Matte 24 Hour Foundation

Name: Born This Way Matte 24 Hour Foundation
Brand: Too Faced
Price: 40.00 USD
Availability: InStock
Rating: 4.5 (993 reviews)

Size 1.0 oz|

Item 2566720

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$40.00

Find Your Shade

Cloud (fairest with neutral to rosy undertones)

Swan (very fair with neutral undertones)

Snow (very fair with neutral to rosy undertones)

Ivory (very fair with golden undertones)

Pearl (fair with neutral to rosy undertones)

Porcelain (fair with neutral undertones)

Vanilla (very light with neutral undertones)

Warm Nude (very light with neutral undertones)

Golden Beige (light with golden undertones)

Light Beige (light with neutral undertones)

Natural Beige (medium with neutral undertones) selected

Warm Beige (medium with neutral undertones)

Sand (medium with golden undertones) OUT OF STOCK

Praline (medium tan with golden undertones)

Caramel (rich tan with neutral undertones)

Butter Pecan (richest tan with golden undertones)

Chestnut (deep with neutral to golden undertones)

Spice Rum (very deep with rosy undertones)

Tiramisu (deepest with golden undertones)

Brulee (rich tan with neutral undertones)

Mahogany (very deep with golden undertones)

Ganache (deepest with neutral undertones)

Details

Too Faced Born This Way Matte 24 Hour Foundation masterfully diffuses the line between makeup and skin. The true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. Lightweight wear and coverage so undetectable, they'll think you were Born This Way.

Infused with:

Coconut Water: aids in delicately replenishing skin's moisture levels
Alpine Rose: helps empower skin's health and resilience
Hyaluronic Acid: gives a smoother, more youthful appearance

Features/Benefits:

Medium-to-full buildable coverage
Provides a soft focus matte finish
Skin looks smooth and flawless
Skin stays matte without looking flat or drab
Super long-wearing for 24 hours
Non-acnegenic
Waterproof
Oil-controlling
Transfer-resistant
Color true
Cruelty Free
Vegan Friendly

Results:

96% said this foundation feels weightless on skin
99% said this foundation blurs away imperfections
93% said this foundation provides undetectable coverage
92% said this foundation does not require touch ups

*In a 1 week study of 107 women

Find your perfect Too Faced Born This Way Matte 24 Hour Foundation shade here.

How to Use

Using the Mr. Perfect Foundation Brush, a sponge, or fingers, blend from the center of the face outward. Repeat for more coverage.

Ingredients

Water\Aqua\Eau, Cyclopentasiloxane, Trimethylsiloxysilicate, Methyl Trimethicone, Butylene Glycol, PEG/PPG-18/18 Dimethicone, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Tribehenin, Phenyl Trimethicone, Silica, Sodium Hyaluronate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Rhododendron Ferrugineum Extract, Glycerin, Lecithin, Dimethicone, Methicone, Disodium Phosphate, Xanthan Gum, Propylene Carbonate, Disteardimonium Hectorite, Cellulose Gum, Laureth-7, Polymethylsilsesquioxane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.49 out of 5 stars993 ReviewsMost Helpful Positive ReviewPerfection in a bottle! Must have !!!If you're thinking if you should try this out or not, you should definitely buy it!!! It's the perfect foundation. Especially if you wanted the original formula to work on you but it didn't last. This will last all day!!I wore this for 16 hours and no heavy makeup feel on the face. It looks better the longer you have it on. Skin looks smooth, I got compliments on my skin wearing this at work. I have sensitive skin and sensitive eyes and this did not irritate my skin. It feels great on the skin I love that it has the coconut water, alpine rose, and hyaluronic acid in it. It's oil-free, Paraben free, sulfate free and alcohol free. All safe and skin friendly ingredients and cruelty Free! Right off the bat I'm impressed the first day I wore this. I've been on the hunt for a new foundation that did not transfer and lasts all day especially with taking masks on and off. I also wear glasses and it does not separate in a weird way around the nose, it looks very good for glasses wearers. Also, I hugged a black tshirt to my face and no makeup transferred on there. And also I rubbed a tissue on my face and nothing came off. I tested the waterproof claim out by splashing my face with water a lot!!! Nothing happen. It's all still there after I dabbed it off with a towel. Wow, I am impressed. I would for sure test this out for pool makeup. I'm combination skin, so dry patches and oily throughout the day but the original BTW would not last on my skin when I tried it a couple years ago, this lasts. I have tried on the foundation in the color Swan< < . It looks very good on my skin especially as it settled more it almost adapts you your skin tone ? So if you're kind of olive toned and super pale , or you're more neutral and very pale I suggest Swan because it seems very versatile, it has the right amount of yellow tone. Very interesting how the color does settle so nicely and blends! Love it! A lot of ppl mention Estee Lauder double wear, this is by far superior and feels Weightless!Most Helpful Critical ReviewMatte and pretty, Not for Dry skin.At first I was in love and thought this would be my new fav. As I wore for a week, saw myself in the mirror at work and in my car in different lighting and throughout 15+ hour wear I decided this is not for me. ~Color: Swan (still too yellow and looks off on my pale skin. All foundation in too faced lean yellow however) I have combo skin leaning more dry so I'll just say Dry. ~Not Dry skin friendly. Not for dry skin as it claims on the description which matte foundations usually won't work well with dry skin. ~Shows texture/dry patches On me it emphasizes texture and any small dry patches I'd have especially as it dried down to the matte finish and I wore it through the day. ~transfer resistant/ fades poorly and patchy however It does not gracefully fade off from the skin. It is long lasting but when it rubs off it looks patchy. ~Very easy to blend ~very pretty matte finish ~looks like makeup, not a second skin look ~high medium and full coverage ~very weightless on the skin, can't feel the foundation on the face. ~love that there's no SPF ~good ingredients! (No breakouts) I think this will be a fav for you oily skin girls. I think it'll really look nice on you especially as some natural oils blend with your skin it'll look even more skin like. I don't recommend this for combo leaning dry skin. I wanted to love this but I did return it unfortunately. I stopped wanting to reach for it and I went back to my MUFE Ultra HD and Estée Louder double wear Light soft matte Hydra makeup. So if you like these foundations you probably won't like this one as much cuz it looks like makeup on the skin, not so much like a second skin look. And if you don't like the foundations I do then this will probably impress you. I rate 3 stars cuz it's great but I don't think it is good for my Dry skin per their claim and I just not too happy with the color scheme because it's not natural to have all the shades pull so yellow like an online filter in a photoReviewed by 993 customersThis base is one5nadyaa7 from San ysidro , CAThis base is one of my favorites to use, it has very good coverage, it makes your skin look radiant and has a uniform tone, it has a good duration, it has little transfer but it is a very good base.One of the best5naylenmr from RexburgOne of the best products that I have every tried in my life! Love love love the way it covers and the way that it doesn't leave my under eyes looking cakie at all! A little goes a long way as well 100% recomend!Love this foundation it's4nataliat53 from United StatesLove this foundation it's one of my favorites it was full coverage and made my face matte!Obsessed!!!! Def transfer proof!!!5Yesenia from El PasoI LOOOOOOOVVEEEEEEE this foundation! I work 8+ hours with mask on and the transfer is so minimal, doesn't make me look patchy when I take off my mask! It also give me a natural finish. I'm combo oily in T zone and dry on my cheeks and it doesn't catch on to my dryness def recommend!!!Completely recommended to oily5vilmaaglow from Carpentersville , ILCompletely recommended to oily skin tots natural look for every day long duration and perfect for dairy use lm completely obsessed with this foundationLOVE5Babyydoll73 from Las Vegas, NvI've struggled looking for my everyday foundation. After researching and reading reviews I gave in and ordered. I fell in love! This is my second time buying and won't turn back.Amazing as always5III357 from ArmeniaBorn this way was my fave foundation, because the finish is super natural, but now I guess My new fave is Born this way matte Foundation the Texture is amazing and the shades are beautiful. This finish is natural as well.Omg! This is TRULY AMAZING! I'm OLD and crappy SKIN !!5FinallyHappyCamper from ChicagoOkay-- so- was very hesitant to try this. I have the driest skin on Earth. No full coverage foundations look good on me! None! To make a long story short, this is the most beautiful Finish I've ever had! Have tried over 40 diff brands. The best way to apply this is in small sections as it dries quick! At first, you will not like it. Put on a thin layer, let it dry. Give it 10 - 15 mins and it all melts in Together. Go back over with extra where you need it using a damp beauty blender. Then go over it all with the blender. I'm telling you, you do NOT need much!! I have severely dry skin, fine lines and wrinkles. Before applying, use and Good cleanser, moisturizer and if u have bad skin, use a toner before the moisturizer. I also figured out, that too much primer makes it not blend well. So, easy on the primer. Also, I wouldn't say that it's totally matte, I LOVE the finish! it's almost a semi matte but with more matte. I couldnt wear the regular too faced, looked awful on me. I am so happy with this that I can't wait to put my makeup on now. (I'm in my 50s and trying to reverse the age process here). Estee looked horrible, Lancôme Teinte idole was awful, Tarte rain forest, etc. I've tried them all. This is such a thin consistency as it doesn't look cakey. Thank you soooo much for making me feel pretty again! YOU CAN wear this! Keep trying guys! The best thing that helped me apply this , since my skin is like painting sandpaper, is to use one small drop of a moisturizer or serum. I use 3 dabs of foundation on each cheek. Does whole face- and as I said before, if you need a little extra, use damp blender then go back over it all with it. I am OVER JOYED and can't say enough!! IThis product is outstanding.5carrieanne from NashvilleThis product is outstanding. It is long wearing, medium to full (buildable) coverage while having a natural sheen and skin-like appearance. I apply with a sponge.eh but still good3cheyennebro from Norfolk, VAThis foundation is good but not comparable to the original born this way. I understand it's matte but it's way over drying.That's a nope for me...2kristieharrisb4b9fce6 from United StatesIf you want a thick, gloopy concealer that clogs the pores under your eyes and can also double as a foundation then this product is for you! Forget the fact that I genuinely don't have a shade match in this product line. It's 2020 and I have to beg for representationin a cosmetic line like it's 1950! Let's talk about how heavy this product is. There is no need for a concealer to feel like a heavy cream when applying. I do not understand the love for this product given fantastic concealers like Nars Soft Matte Complete Concealer and Dior Dior Forever Skin Correct Concealer do a better job with less product for the same price. What is happening in that lab Too Faced?Why acoreis 88% is BEYOND ME! Holy Grail!5SUPERHAPPYNOW from CHICAGOOMG. For some reason I can't wear the original two-faced but I thought I would try this because I'm always willing to try a new foundation… The first few days I thought I was going to have to return it… Just did not look good on me at all… So, after experimenting for a few days, I figured out how to apply this and I will never try a new foundation… I don't think anyway! LOL I'm in my mid-50s and I have super dry skin, age spots different goals, fine lines you name it. The trick (especially if you have dry skin) use just a few SMALL drops (super small) on your cheek that will literally do one side of your face! I also added (1) small drop Moisturizer drops or any serum toooo the foundation before applying I scored 1/2 of a pump into the back of my hand and one drop of serum or moisturizer to the squirt on back of hand. I mix it up with my finger and then I take my finger and dip it into that space flash on the back of my hand and put three dots on each cheek that's all you need! If you are not finding that it covers everything that you need, just take a very tiny mount on a damp beauty blender and I'm telling you if you wait like 15 minutes it all comes together and it is the most beautiful coverage I have ever ever used! I also found, the less primer that I use, the better it looks!. I should've started off when telling you before you apply it, clean your face really well -I also Moisturize, use a toner (Especially if you have aged skin) and just a little bit of primer and I let that sit for few before applying. I'm telling you, you can wear this foundation to where it is the most beautiful finish you've ever seen and I am very hard to find a foundation for because of my skin. I do have trouble with the shade range because I am extremely fair so the cloud was ashy and this one was too dark so I didn't mix them together and have the perfect color and everything I am so happy with this sub foundation it's not thick and it does not cakE!!My new go to everyday foundation!!!5Rhee from District heightsThis gives a beautiful soft matte finish. I'm 50 years old and it makes my skin look flawless and I don't have to use a lot.Love this foundation5Ashley from Niagara Falls nyI have oily skin so foundation never stays for me. This is perfect and it stays on all day:)New favorite5DandySandy from San DiegoGreat foundation, has a good satin finish. I always struggle with foundations because they don't cover the redness I have on my cheekbones but this one did a good job. Also was able to color match easily.Allergic reaction2Stina from TexasThe foundation has amazing coverage. I previously used the original formula and loved it but have oily skin. I thought why not try this foundation. The only downside is that each time I wear this foundation I have an allergic reaction. My entire face and eyelids get so dry. After removing the make up and applying moisturizer my face burns and stings. The coverage is beautiful, just was not suitable for my skin.Love it!5me7c0d from Heflin, ALThe best foundation I have ever put on my face! I have combo/oily skin and large pores. Didn't settle into my pores. Beautiful natural matte finish. Full coverage that lasts all day! I will definitely be repurchasing. [product:too-faced-born-this-way-matte-24-hour-foundation-warm-beige-1-oz-/-30-ml]The BEST5AS from Idaho FallsThis is absolutely the best foundation!! Coverage is Amazing, goes on smooth and stays on all day!!!Great coverage!! This concealer5rebeccab227 from United StatesGreat coverage!! This concealer goes on very smooth and does not cake up throughout the day. I have been using this product for over a year and I love it! I will definitely continue to use this concealer.Again I just loved5traceys37 from BombayAgain I just loved this product it was amazing on my skin and I would definitely recommend this to anyone!Best foundation ever, periodt!5pinax from ChicagoNo complaints. Too faced overdelivered with this one!!! I cannot put this foundation down for anything in my lifelove the coverage5katiem413 from Bell CityI love the coverage this gives. It lasted for a the day/ night and the cost wasn't to bad.My go to foundation5ashleyt294 from United StatesThis is my go to foundation, full coverage and the matte formula does not leave my face oily. Sleek packaging and the pumps helps ensure I don't waste any of the product.foundation5morgang91 from weirton, WVI love this foundation. The coverage is amazing and it stays on all day and it doesn't have a smell to it and it's not dewy. It is one of my favorites. I wouldn't change anything about this foundation I recommend it.Too Faced Born This Way Matte 24 Hour FoundationOMG. Can't believe it! SUPERB!5ThankYouTooFaced from ChicagoFirst of all, I was not actually going to purchase this because I have extremely extremely dry skin! I tried the regular Too Faced Born this way and I could not wear it! totally enhanced my wrinkles and settled in DEEP wrinkles and it looked horrible… I saw this and I thought maybe I would give it a try… I am so so happy that I did! This stuff makes my face look flawless and does not settle into my deep deep wrinkles A word of advice-! I am telling you, one drop should be plenty on each cheek. It's a very high medium coverage and if you need a little bit extra on your cheeks that you need to cover, for instance like me, I have a lot of freckles some people like them I don't… I go over with a wet beauty blender very tiny bit- and gets rid of the freckles, agespots, etc. I take a very small squirt and take my finger and them put two splotches on each cheek and that is all I need! It does dry quickly, so you have to work quickly but I found stippling and then go over with my beauty blender works the best. I have tried Estee Lauder, Lancome Teinte idole, I have tried every one of the matte or long wearing foundations and they just don't do it at all for me! My other trick, is to moisturize moisturize and moisturize before applying this foundation. If you have that very dry skin, like I do anyway. One more thing, wait about five or 10 minutes after applying before you think it's going to look awful on you… Every time I apply it I'm like oh man this looks horrible, but it all comes together in a matter of 10 minutes or so. My other advice, it says it does not oxidize, but it does so the only color that I can wear is the cloud because I'm very fair I'm not white white, but I am very fair complected - shade cloud goes on very chalky looking but after 10 minutes, it turns to the perfect shade. The shade swan, is very orangish and I don't know about the other shades because I can't go any darker. I am EXTREMELY HAPPY WITH THIS!!

Too FacedBorn This Way Matte 24 Hour Foundation

Details

Too Faced
Born This Way Matte 24 Hour Foundation