Too Faced
Born This Way Matte 24 Hour Foundation

Name: Born This Way Matte 24 Hour Foundation
Brand: Too Faced
Price: 40.00 USD
Availability: InStock
Rating: 4.5 (445 reviews)

Size 1.0 oz|

Item 2566720

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$40.00

Find Your Shade

Cloud (fairest with neutral to rosy undertones)

Swan (very fair with neutral undertones)

Snow (very fair with neutral to rosy undertones)

Ivory (very fair with golden undertones)

Pearl (fair with neutral to rosy undertones)

Porcelain (fair with neutral undertones)

Vanilla (very light with neutral undertones)

Warm Nude (very light with neutral undertones)

Golden Beige (light with golden undertones)

Light Beige (light with neutral undertones)

Natural Beige (medium with neutral undertones) selected

Warm Beige (medium with neutral undertones)

Praline (medium tan with golden undertones)

Caramel (rich tan with neutral undertones)

Butter Pecan (richest tan with golden undertones)

Chestnut (deep with neutral to golden undertones)

Spice Rum (very deep with rosy undertones)

Tiramisu (deepest with golden undertones)

Golden (medium with rosy undertones) OUT OF STOCK

Brulee (rich tan with neutral undertones)

Mahogany (very deep with golden undertones) OUT OF STOCK

Hazelnut (deepest with rosy undertones) OUT OF STOCK

Ganache (deepest with neutral undertones)

Details

Too Faced Born This Way Matte 24 Hour Foundation masterfully diffuses the line between makeup and skin. The true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. Lightweight wear and coverage so undetectable, they'll think you were Born This Way.

Infused with:

Coconut Water: aids in delicately replenishing skin's moisture levels
Alpine Rose: helps empower skin's health and resilience
Hyaluronic Acid: gives a smoother, more youthful appearance

Features/Benefits:

Medium-to-full buildable coverage
Provides a soft focus matte finish
Skin looks smooth and flawless
Skin stays matte without looking flat or drab
Super long-wearing for 24 hours
Non-acnegenic
Waterproof
Oil-controlling
Transfer-resistant
Color true
Cruelty Free
Vegan Friendly

Results:

96% said this foundation feels weightless on skin
99% said this foundation blurs away imperfections
93% said this foundation provides undetectable coverage
92% said this foundation does not require touch ups

*In a 1 week study of 107 women

Find your perfect Too Faced Born This Way Matte 24 Hour Foundation shade here.

How to Use

Using the Mr. Perfect Foundation Brush, a sponge, or fingers, blend from the center of the face outward. Repeat for more coverage.

Ingredients

Water\Aqua\Eau, Cyclopentasiloxane, Trimethylsiloxysilicate, Methyl Trimethicone, Butylene Glycol, PEG/PPG-18/18 Dimethicone, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Tribehenin, Phenyl Trimethicone, Silica, Sodium Hyaluronate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Rhododendron Ferrugineum Extract, Glycerin, Lecithin, Dimethicone, Methicone, Disodium Phosphate, Xanthan Gum, Propylene Carbonate, Disteardimonium Hectorite, Cellulose Gum, Laureth-7, Polymethylsilsesquioxane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.52 out of 5 stars445 ReviewsMost Helpful Positive ReviewPerfection in a bottle! Must have !!!If you're thinking if you should try this out or not, you should definitely buy it!!! It's the perfect foundation. Especially if you wanted the original formula to work on you but it didn't last. This will last all day!!I wore this for 16 hours and no heavy makeup feel on the face. It looks better the longer you have it on. Skin looks smooth, I got compliments on my skin wearing this at work. I have sensitive skin and sensitive eyes and this did not irritate my skin. It feels great on the skin I love that it has the coconut water, alpine rose, and hyaluronic acid in it. It's oil-free, Paraben free, sulfate free and alcohol free. All safe and skin friendly ingredients and cruelty Free! Right off the bat I'm impressed the first day I wore this. I've been on the hunt for a new foundation that did not transfer and lasts all day especially with taking masks on and off. I also wear glasses and it does not separate in a weird way around the nose, it looks very good for glasses wearers. Also, I hugged a black tshirt to my face and no makeup transferred on there. And also I rubbed a tissue on my face and nothing came off. I tested the waterproof claim out by splashing my face with water a lot!!! Nothing happen. It's all still there after I dabbed it off with a towel. Wow, I am impressed. I would for sure test this out for pool makeup. I'm combination skin, so dry patches and oily throughout the day but the original BTW would not last on my skin when I tried it a couple years ago, this lasts. I have tried on the foundation in the color Swan< < . It looks very good on my skin especially as it settled more it almost adapts you your skin tone ? So if you're kind of olive toned and super pale , or you're more neutral and very pale I suggest Swan because it seems very versatile, it has the right amount of yellow tone. Very interesting how the color does settle so nicely and blends! Love it! A lot of ppl mention Estee Lauder double wear, this is by far superior and feels Weightless!Most Helpful Critical ReviewMatte and pretty, Not for Dry skin.At first I was in love and thought this would be my new fav. As I wore for a week, saw myself in the mirror at work and in my car in different lighting and throughout 15+ hour wear I decided this is not for me. ~Color: Swan (still too yellow and looks off on my pale skin. All foundation in too faced lean yellow however) I have combo skin leaning more dry so I'll just say Dry. ~Not Dry skin friendly. Not for dry skin as it claims on the description which matte foundations usually won't work well with dry skin. ~Shows texture/dry patches On me it emphasizes texture and any small dry patches I'd have especially as it dried down to the matte finish and I wore it through the day. ~transfer resistant/ fades poorly and patchy however It does not gracefully fade off from the skin. It is long lasting but when it rubs off it looks patchy. ~Very easy to blend ~very pretty matte finish ~looks like makeup, not a second skin look ~high medium and full coverage ~very weightless on the skin, can't feel the foundation on the face. ~love that there's no SPF ~good ingredients! (No breakouts) I think this will be a fav for you oily skin girls. I think it'll really look nice on you especially as some natural oils blend with your skin it'll look even more skin like. I don't recommend this for combo leaning dry skin. I wanted to love this but I did return it unfortunately. I stopped wanting to reach for it and I went back to my MUFE Ultra HD and Estée Louder double wear Light soft matte Hydra makeup. So if you like these foundations you probably won't like this one as much cuz it looks like makeup on the skin, not so much like a second skin look. And if you don't like the foundations I do then this will probably impress you. I rate 3 stars cuz it's great but I don't think it is good for my Dry skin per their claim and I just not too happy with the color scheme because it's not natural to have all the shades pull so yellow like an online filter in a photoReviewed by 445 customersgood foundation4samanthapf19e from Henderson, NVThis foundation is good, and buildable but the downside is that if you have dry skin your face would look cracked like in cracks skin texture so I suggest you moisturize a lot before putting this on.The best shade match since ever!!5phylicias1 from Shirley, NYThis foundation is absolutely 1000% amazing, the way it goes on is so so easy and the coverage is full yet you don't feel like you have foundation on your face! With some foundations like my lancome foundation, I often feel like if I put more than two layers it feels cakey and stiff but with this foundation it feels like air on your face like you don't feel it at all even if you add more to add more coverage. I find that the claims of it being a matte foundation, oil free, and transfer resistant is correct as we thought even pattering on top of it the texture is so matte but not to the point where your skin is dry kind of Matte!! With other foundations that I tried before I often have to powder to make sure it stayed matte as I'm an oily girl butttt with Too Faced Matte 24 hour foundation, I don't have a need to powder or blot in the areas where it's just the foundation!! And for applying foundation I always use a brush so it spread very easily. And the claim of it being transfer proof I would say is accurate because I had an outing and I tested this foundation knowing I'll put on a mask afterwards and I'm glad to see that not much or very little foundation transferred onto my mask which was a believer because I wear a lot of make up and it takes a long time to get at least 90% of the makeup off the mask before you actually put it in the washing machine XD. And I have to say on top of everything so far that the shade match is super accurate!! Often when I go to buy foundations I either have to go to the store or trust reviews but with this I just base it off my strange undertone and other dark skinned Youtubers...And my mind is absolutely blown!! My undertone isn't neutral, it isn't warm or cool only it's a combination of everything so the fact that this foundation shade matched my skin perfectly as if I wasn't wearing any foundation to begin with is absolutely amazing and very rare to find! So if you are looking for a full coverage but like feeling a foundation that has undertones for everyone this is definitely a go to and I'm so happy that I received this in the Influenster Voxbox because now I have a new favorite foundation!! Lancôme has nothing on the new Too Faced 24 hour Matte foundation!!highly recommend5aileen_3216 from Albemarle , NCAm honestly shocked of this foundation, I've never used somewhat pricey foundation & well this one is amazing, my makeup didn't smudge nor it was sticky, especially when I sweated. I would totally buy another one.flawless foundation5lindseynicole32 from Wilmington, DEMy new favorite foundation. This goes on so easily. Great to blend with a sponge. Medium to full coverage. It comes in a pump which I love how you can control how much comes out. Stays on all day with out smudgingA lovely foundation5katys0275 from Richmond, VAThe original Born This Way foundation is my go to so I was thrilled to get to try the new Matte version out! My first takeaway is if you have the original BTW foundation, you don't need this. They are very similar. I applied both on each side of my face one day and couldn't tell much of a diff. This foundation is long wearing, mattifying, and smoothing. My skin looks and feels good when wearing this. I wore it over the course of a week and will continue wearing it. It looked good under powder, over primer, and on its own. If you're looking for a full coverage, buildable, matte foundation look no further! No filters or any editing on the pic, vanilla leaned a little too yellow for me but it works fine.thanks to influenster5lunaprismmakeup from San Bruno, CAThanks to a voxbox influenster I was able to get my hands on this foundation. It's super beautiful and I love it. At first I didn't like it, however when I changed my primer, it changed everything. Because I have super dry spots, I can't have a too drying primer, so I got a glowy one and boom!! (However it was slightly light on me but due to contouring it saved me)wasn't a huge hit for me3caras3242 from Plantation, FLMaybe I'm to picky but I was not a huge fan of this. I have tried many to find one I like and I can say this isn't my first go to. I felt like it became more oily quicker with me then normal.it's alright....3reganh2 from Fort Mill, SCIt did what is said it would but it's not my fav. Definitely felt a little cakey on my skin and it dries my skin out. I do have very reactive skin though. It did stay on well and it's a definitely matte. I just think you could get better for the same price. I applied it with my fingers so it wasn't full coverage but I liked that. It also concealed my redness well so that's a plusGreat, wrong shade4pamelaa1b42 from Valdosta, GASo i got the wrong shade. It was a more red undertone and I'm more neutral. The foundation blends really well. It lasts all day really well if you use the proper primer. Otherwise the first time i used it, my face was oily by noon. It's very buildable so you can get very good full coverage. Its a pretty good foundation overall just wish I got the right shade. Currently mixing it with Giorgio Armani and its very nice.Like the original born this way better2Jeannie from FloridaGolden beige original foundation is different from the matte version. The matte version is too orange and is lighter. i would change it for another color but i don't like the way it looks on me. It is too drying and it looks cakey. It does have pretty good coverage and if I wanted to add some concealer and setting powder it will not look good. I don't think it will work well for 50 plus skin who are on the dryer side. For me the original version is better. So I will stick with that onegreat for oily skin!5melissas3fcc from Las Vegas, NVThis foundation works so well with my skin! I have oily acne prone skin and this was so lightweight and lasted all day! It blurred out my imperfections & kept my oils under control. I usually become a greaseball literally in an hour or two, but not with this!stays satin matte5alyssap5ffa from coolidge, AZpretty good foundation. I am oily and as long as I put on my powder over it (which I do always anyway) its stayed nice and matte for atleast 7 to 8 hours. I will say I like it but definitely go with a brush. it waS very weird with a sponge.Foundation Review4kaelil1 from Columbus, OHI liked this foundation, but it wouldn't be my first choice when buying a new foundation. It does have a nice matte finish and it's great that they have so many shade options. However, it was not the easiest foundation to apply and I wish it had a bit more moisture to it. I have applied it with a brush so far, but maybe using a sponge would be better.One of my Favorites!4samantha3229 from Somewhere and nowhereI happen to really love this product because I have oily skin(yuck) and this product works wonderfully with my skin. If I don't use this product I look like a greasy mess! Gross😱 This product is easy to apply and blends wonderful, this is one of my go to matte products! I will definitely buy again😘😍❤Not my favorite but not horrible4rettilgdeelbi from Berwick, LAI wasn't expecting it to be as thin as it was and the shade was a little dark for me, but it wasn't horrible! The coverage was buildable which I really had to build to cover my acne. It evened out my skin tone well, but did nothing to help with hiding pimples. The smell is like house paint and smells like a lot of drug store foundations I've smelled which surprised me a little. It did nothing for my pores but once it was on it stayed really well!LOVEEE5kcgarcia11 from Glendale, AZI LOVE THIS FOUNDATION. It is such a perfect medium coverage matte that doesn't leave the skin super dry and cakey like most matte foundations. It has such a beautiful natural finish, and I loved how it sits perfectly on my super dry eczema skin. Everyone needs to try this, and I am so thankful I was able to test this product as a complimentary gift < 33long lasting, but looks cakey on me2yuliyaz from Manchester , CTI really wanted to love this. I've heard great things, but to me this looked quite cakey on my skin. I made sure to moisture, I didn't use too much powder, etc. and I just couldn't make it work without looking cakey. I used a beauty sponge to apply it. It isn't obvious from the photo, but it definitely felt dry. That said, it was VERY long lasting. It was also a pretty medium coverage I would say (and I wouldn't say it's too buildable, hence the cakeyness). I thought it would be better and provide more moisture because of the coconut water and hyaluronic acid. I, unfortunately, don't think I'd recommend this.great product5gracia_favour from Houston , TXAm really happy because I wanted to get a new foundation since I don't usually like using thesame foundation always. I received to tryout and give my honest review. To be honest I love this foundation because it is long lasting and easy to apply.It covers dark spots on my face and makes my face really smooth.It doesn't make my face looks dry.I feel confident when I wear this foundation.I love it .Amazing Foundation5beautyobsession_87 from Churchville, NYToo Faced Born This Way Matte 24 Hour Foundation is a amazing foundation! I unfortunately got this too dark because i purchased myself online at #ultabeauty. Next time i would like to be sent out lighter colors to try and see if they match better. I love that this dries down fast even though you can still work with this product! I use #toofaced setting powder to extend wear even longer😍👏🏻❤born this way Matt foundation5sheilafeli from Brooklyn , NYI really like this product . It really Matt and don't look caky on the face. It medium finish.Good.5sonyam54 from Clermont , FLThis color was a little to light for my skin. it may work in the winter but right now I'm pretty tan. it felt good doing on and a little went a along way.Matte and Lightweight5ambieki from San Diego, CAI received this from Influenster for testing purposes, so I kinda blindly picked the color, but it matched my skin surprisingly well! I liked that it felt light weight and didn't get oily throughout the day. I didn't like how it applied with a brush because I felt like it dried too quickly, but it went on smoothly with a wet beauty blender sponge and had nice, buildable coverage.No1taylorv29 from Los Angeles, CAFirst off this foundation is the ultimate matte. It dries up to quick u don't have time to blend it so it's all patchy and flaky. Not good for combo skin maybe for a really oily skin type this would work, but not for me..Great Coverage4carrieb42 from Sealy, TXI received this in my Influenster voxbox and I'm very pleased with this. I really liked the coverage of this foundation. I have certain red spots on my face and darker underwear and I felt that it covered it all evenly. I didn't like that it felt very heavy on my face. Not really lightweight. It was ok for a full glam look but I wouldn't want to use it as my everyday foundation. Overall I was very satisfied with this product. I will definitely purchase it in the future.Love the coverage!4MBA Girl from SacramentoThe online shade finder was way off and matched me with a very wrong shade. I'm fair-light with pink undertones and it matched me with seashell which was way too pink! However the local Ulta made it right and matched me with the shade snow and it was perfect. I love the buildable coverage. It covers my pores and made my skin look flawless My only complaints are: it transfers super easily on clothes, if you hug someone etc, it also does not last around your mouth if you do any eating or drinking

Too FacedBorn This Way Matte 24 Hour Foundation

Details

Too Faced
Born This Way Matte 24 Hour Foundation