skip to main content
ULTA
  • Home
  • / Makeup
  • / Face
  • / Foundation
  • / Born This Way Absolute Perfection Foundation
Too FacedBorn This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

1.0 oz Item 2290015

Color:Porcelain (very fair w/ neutral undertones)

Find in Store-

Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.2

(based on 4863 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Blends well (3285)
  • Easy to apply (3247)
  • Goes on smoothly (3205)
  • Lightweight (2773)
  • Good pigmentation (2527)

Cons

  • Pricey / poor value (539)
  • Doesn't stay on (533)
  • Too greasy (376)
  • Poor coverage (267)
  • Heavy (208)

Best Uses

  • Full coverage (2073)
  • Light to medium coverage (1763)
  • Normal skin (1312)
  • Dry skin (1035)
  • Sensitive skin (886)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (2377), Budget shopper (1510)

Reviewed by 4863 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Great Liquid Foundation

By sdine0251

from Buffalo, NY

About Me Brand Buyer

Verified Reviewer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Matte Finish

Cons

    Best Uses

    • Full Coverage
    • Light To Medium Coverage
    • Normal Skin

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    After being a longtime fan of loose based powder foundation, I decided to give this foundation a try due to the rave reviews and this product did not disappoint! I recommend going in to the store to make sure you buy the correct shade that matches your skin tone first. Once you have the correct shade, this foundation is easy to apply with a beauty sponge (I watched many tutorials on how to blend using a sponge since it was my first time!). Applies easily, lightweight, natural looking, and stays on all day. I am now a loyal fan of this foundation!

     
    1.0

    Allergic

    By cajay

    from Stockton, CA

    About Me Brand Buyer

    Verified Reviewer

    Pros

    • Goes On Smoothly
    • Lightweight

    Cons

    • Causes Breakouts

    Best Uses

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      Very disappointed with this product. After wearing for a few hours, I developed a rash on my cheeks. I looked like I had a severe burn on my face. I tried it one more time, just to make sure it wasn't my primer, but I developed the same rash again after a few hours of wearing it.

       
      5.0

      Holy grail foundation

      By Lulu

      from San Diego, CA

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Goes On Smoothly
      • Lightweight

      Cons

        Best Uses

        • Acne-Prone or Oily Skin
        • Light To Medium Coverage
        • Sensitive Skin

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        Third time buying this foundation and I'm not letting this baby go.

         
        2.0

        Looks great when first applied, then separates and smears

        By AnnaS

        from Orlando, FL

        About Me Brand Buyer

        Verified Reviewer

        Pros

        • Easy To Apply
        • Goes On Smoothly
        • Lightweight

        Cons

        • Doesn't Stay On
        • Poor Coverage

        Best Uses

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          I was excited to try this, after all the rave reviews. But, it separates on the skin, and smears within only a few hours of wear. Some spots were still covered while others were not. This was applied over a good primer, and set with a finishing powder. Very disappointed.

           
          5.0

          My absolute favorite foundation

          By Sk

          from Jacksonville, Fl

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting
          • Matte Finish

          Cons

            Best Uses

            • Acne-Prone or Oily Skin
            • Full Coverage

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            Excellent matte full coverage. Covers redness flawlessly.

             
            5.0

            LOVE LOVE LOVE

            By Tori

            from SC

            About Me Brand Buyer

            Verified Reviewer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Acne-Prone or Oily Skin
              • Dry Skin
              • Full Coverage
              • Light To Medium Coverage
              • Sensitive Skin

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              I have been wanting to try this foundation for years and I'm so glad I finally did. It has became one of my favorite foundations. Its medium to full coverage and blends extremely well. it hasn't caused any break-outs to my very sensitive skin and it doesn't cause my skin to dry out like some other foundations do. it took me a few times to fall in love with it but now I'm hooked.

               
              5.0

              Great foundation

              By Lilly

              from South Florida

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting

              Cons

                Best Uses

                • Dry Skin
                • Médium coverage
                • Sensitive Skin

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                Love the coverage and how light weight it feels on the skin.

                 
                5.0

                I love this!!!!

                By Queen Bee

                from Worthington, Ohio

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                This is the most amazing foundation ever!!!! I love the color match, because I am a afro latina and I am very light skinned so my complexion is difficult to match. This line is amazing!!!!!!!

                 
                5.0

                Looks natural

                By Saira.

                from Madera Ranchoes California

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Lightweight
                • Long-Lasting

                Cons

                  Best Uses

                  • Acne-Prone or Oily Skin
                  • Light To Medium Coverage

                  Comments about Too Faced Born This Way Absolute Perfection Foundation:

                  So i think I have found a foundation that actually looks natural. I Am okay with spending extra when it's justified and I think this is one of my best purchases for this year. My favourite. I have little time in the morning to get to work and this is just amazing. Evens out the blemishes and doesn't cake up on my face. Love love love it. I don't put reviews out a lot but this one for sure deserve it. I break out and than I also have dry spots on my face. I use my hot spray and than apply this foundation and honestly I love the little time it takes for me to get my foundation even without looking like a porcelain face.

                   
                  3.0

                  Really wanted to love

                  By Jackie R

                  from Lindenhurst ny

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly

                  Cons

                  • Causes Breakouts
                  • Poor Coverage

                  Best Uses

                  • Light To Medium Coverage
                  • Normal Skin

                  Comments about Too Faced Born This Way Absolute Perfection Foundation:

                  I wanted to love this but it looked so yellow and I think it made me break out :/

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  410 Questions | 411 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    i really like this foundation but when i where it, it burns my skin a little. after i blend it out it settles down... why do you think that happens?
                    Asked on 1/6/2018 by sky from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Sky... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                      Answered on 1/8/2018 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I'm the light 45 in Kat Von d foundation what color would I be in this one?
                    Asked on 1/4/2018 by Molly from Pennsylvania, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Molly... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 1/8/2018 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Hi! I usually use drugstore foundations and wanted to try a more luxury brand. I am in the shade 225 in Maybelline Fit Me dewy+smooth and was wondering what would be my closest shade?
                    Asked on 1/3/2018 by Alexis Rodriguez from Baytown, Tx

                    1 answer

                    • Brand Expert

                      A:

                      Hi Alexis... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 1/8/2018 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Is this a good foundation for mature skin, the kind with wrinkles and fine lines under the eyes. Does it settle in the lines?
                    Asked on 1/1/2018 by Nunya from Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi Nunya... Our Born This Way Foundation has an Oil-Free buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful look. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. Thank you!

                      Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    How long wearing is the foundation on the skin?
                    Asked on 12/31/2017 by anonymous from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      HI Tiffany... Our Born This Way Foundation has an Oil-Free buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful look. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. Thank you!

                      Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does this foundation have flash back?? & does it cause break outs ???
                    Asked on 12/30/2017 by Kristina from West Covina,CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Kristina... There is no photo flash from this product. However, it is always a good idea to warm up the complexion with bronzer no matter what foundation you are using. Thank you :)

                      Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    My naked face is Pink, and my neck is Yellowish. what shade should I buy! i always buy light foundation thinking it matches and i end up with a dark face compared to my neck!
                    Asked on 12/28/2017 by EGKansas from Garden City, Ks

                    1 answer

                    • Brand Expert

                      A:

                      Hi Gorgeous... For our Born This Way Absolute Perfection Foundation, I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                      Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    What is the best way to apply this foundation, a beauty sponge or a brush?
                    Asked on 12/28/2017 by Full Coverage Queen from FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi Sheryl... I would recommend placing 1-2 pumps in the palm of your hand, and using your fingertips or a beauty blender to apply. Working from the center of the face, and blending outward. This will allow you to adjust the coverage. For optimal wear-time, be sure to moisturize, prime, and set with a light amount of powder. Thank you!

                      Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does this foundation have backflash when taking pictures at night? I don't want to have my face looking white when it comes to flash photography. Also, does it contain SPF?
                    Asked on 12/28/2017 by Jackie from Spring, Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jackie... There is no photo flash from this product. However, it is always a good idea to warm up the complexion with bronzer no matter what foundation you are using. Thank you :)

                      Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    How can I buy a sample of this foundation?
                    Asked on 12/27/2017 by bryleeb from Montana, US

                    1 answer

                    • Brand Expert

                      A:

                      Hello Beautiful... I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. They should be able to help you sample this foundation. Thanks :)

                      Answered on 1/2/2018 by Brand Expert from Too Faced Cosmetics
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?