Rated 4.51 out of 5 stars
Most Helpful Positive Review Best UD Palette in a LOOOOONG Time!
Here's the usual takeaways: same face-punch intense color, same sinfully buttery texture and application, same quality packaging.
Here's what's new to love:
(1) If you aren't a "create your own palette" type but you spend half an hour figuring out what makeup to take on a trip, your prayers have been answered! Neutral bombshell? Check. Sunset babe? Check. Ocean beauty? Check. Punk diva? Check. Woodland nymph? Check. Underground vixen? Check. It's the endless magic 8-ball of makeup looks.
(2) Don't let the wide array of colors overwhelm you. It's a box of crayons for your face. Think artsy and go for it!
(3) The packaging is substantial, huge mirror inside. UD/Born To Run logo is glossy and embossed. A brush would have been nice given that it's made to travel, however, most folks bring their own these days and it would have made the palette packaging bigger or UD would have had to sacrifice some product. A Born To Run brush set (with different city skylines on the handles) would have been a sweet addition to the line given the travel theme.
This palette has some great summer colors but has enough of a muted flow to carry you right through the fall. Pick it up to hold you off until the holiday collection drops (usually around October or so).
Most Helpful Critical Review I wanted to love this because I love UD...but couldn't
I have been using Urban Decay products for at least 10 years now and collected a lot of their palettes. That's where my problem lies, but also where other people may love this product. The purple and the pink in this palette are HORRIBLE! They're hard to blend if they wanna come to the party at all. One of the reasons I love Urban Decay is because I LOVE their purple and pink eye shadows! I went back and swatched older palettes to compare, and sure enough...something has changed in their formulas. The oranges and browns are beautiful, but I already own the Heat palette and have a lot of similar colors in other palettes.
However it does do what it's intended for, condenses a wide range of colors into one palette to make travelling easier. So rather than having to grab 4 different other palettes you only have to grab 1. That would be amazing if a. all of the colors had the same pay off and blendability and b. I travelled alot. I hate to say it, but if I were travelling somewhere this isn't the palette I'd want to bring. Because I'd still have to bring other palettes along to get all the colors I want. I'd bring along the Heat palette before this one. If oranges and browns were my go to colors, I'd keep it. But they're not so it's going back.
UD...I don't know what's going on lately, but please go back to the consistent high pigments that I'm used to! Sure...there's not a lot of kick back...but I'm one of those people that doesn't mind kickback because I use loose pigments for their color pay off. I know that with high pigmentation comes kick back! If people knew how to work with higher pigmentations, there wouldn't be all the griping about kickback in reviews! There are ways to work around that! I'd rather deal with high kickback than no pigment! I shouldn't have to be breaking out all the stops to get the colors to blend and come to the party like having to wet my brushes and use my fingers and such to pack it on.
Reviewed by 783 customers Beautiful
OliveQueen from KS
Great range of colors, mostly warm. Many are grungy instead of bright. One palette to take you from a light baby pink look all the way through to a dark, dark smoky gray eye. For me, the bottom right corner of blue/green is the best!
Lena from Colerain, OH
I haven't actually used the pallet yet. I haven't been able to bring myself to use it yet. it's such a beautiful pallet.
Perfect for bolder looks
angela from USA
I have had this eyeshadow palette for about 18 months now after an impulse purchase and I actually
love this palette
Tapatia from Reno, NV
I had a bad experience with my palette with this brand, but decided to give it a second chance and am absolutely in love with this palette.
My first kind of bold palette and i loved it
Perla Mae from Morristown Tn
I did an orange smoked out eye w a cut crease full of shimmer and it was just perfect
Pattie from Novi, MI
The Born to Run palette is great for every day. I wear it for work right into social occasions There's a shade for every mood.
Urban Decay is simply the best!
Wonderful Wanda from Denver
It takes so little to bring out the color! It stays put until you remove it! It lasts such a long time you really get your money's worth.
aybobay from ur moms house
I don't think urban decay shadows are the best, but this palette had some good brown mattes that blend ok and the neutral shimmers show up. My complaints are that the burgundy matte shade is so patchy and many of the bright colored shimmers have lots of fall out. The black is sparkly and has a lot of fall out too. There's also so many shimmers and more mattes would better. I just think i should've bought another palette because all the colored shimmers aren't my cup of tea.
Great, especially for travel
Amanda from Texas
Great palette to do a variety of looks, natural to bold! I was traveling for work on a 2 month assignment and this was the only eyeshadow I brought when wearing makeup almost every day. The mirror and package dimensions are very practical when traveling.
I love this pallet
Zee from Atlanta, Georgia
The variety in this fantastic. So far I've tried the bottom row and I say five stars. Very pleased
ErinN77 from Holyoke Ma
This was my first urban decay product & I really enjoyed playing with it. I've been a basic Bitc# and a funky fem an all that's in between. Fun colors and textures. I highly recommend
Pigment is patchy
Mimi from Florida
Quality is just not there. Black is so patchy, I couldn't get it to show up at all. I used this palettes several times and could NOT find anything good about it. I do not recommend purchasing it at all.
MUA dream, versatile, good quality...
ScoutyD from CA
As a MUA I love a product that delivers professionally and personally, this palettes is one of my favorites. I can take just this to most any job and it will carry me through. Great colors, good quality, tight package...that makes it a great value.
The perfect eyeshadow palette doesn't exi...
Jess from Honolulu, HI
This palette has every color I want. Matte and shiny, bright and neutral, day and night. The mirror is big. Makeup lasts for all day wear. I'm really happy with this!
anu from Pasadena TX
I absolutely love the palette...love the idea that I can tone down some of the colors by putting the bronze shades on them
NancyD from Pittsburgh, Pennsylvania
Lots of interesting colors that go on beautifully! Can make them very bold or very subtle. Will be great for travel.
I will wear this again.
Char from Harrison township, michigan
I love the brand and I love the colors.
Lovely from NC
This has become one of my favorite palettes. The colors are very pigmented and they blend together beautifully.
Goes on perfectly
Che from AZ
Favorite eye shadow palette!! No others compare! I keep thinking I can find a palette comparable to this one, and cannot. This shadow goes on perfectly, doesn't flick off, stays on all day, and has beautiful colors that look just like the colors in the picture. Totally worth the price. I've had it for a couple years (shhh!), still going strong, after near daily use.
Born to Run Eyeshadow
Deb B. from Ohio
I'm a sucker for new eyeshadow palettes. Love the deep shades as well as the more neutral ones. All blend beautifully. That's why I like Urban Decay.
Good for fall :)
DeeDee from Florida
I like this eyeshadow palette is good for fall ,the colors can be used to any occasion. Good quality.
The Best Eyeshadow Palette Ever Owned!!
Huda from Chicago, IL
Just know I RARELY ever leave reviews for purchases, but for this I had to express my joy! The colors are so beautiful and pigmented. They blend seamlessly! I've tried soooooo many eyeshadow palettes. I'm honestly saying NOTHING compares to this one! It's worth every penny. See for yourself and try it!
Christine from Texas
Really love this palette
Jenna from Yes
There's a few colors that I use. Not a fan of this palette for the price
Love the colors
stella from California
I really love the colors in this palette and its easy to work with.