Rated 4.51 out of 5 stars
Most Helpful Positive Review Best UD Palette in a LOOOOONG Time!
Here's the usual takeaways: same face-punch intense color, same sinfully buttery texture and application, same quality packaging.
Here's what's new to love:
(1) If you aren't a "create your own palette" type but you spend half an hour figuring out what makeup to take on a trip, your prayers have been answered! Neutral bombshell? Check. Sunset babe? Check. Ocean beauty? Check. Punk diva? Check. Woodland nymph? Check. Underground vixen? Check. It's the endless magic 8-ball of makeup looks.
(2) Don't let the wide array of colors overwhelm you. It's a box of crayons for your face. Think artsy and go for it!
(3) The packaging is substantial, huge mirror inside. UD/Born To Run logo is glossy and embossed. A brush would have been nice given that it's made to travel, however, most folks bring their own these days and it would have made the palette packaging bigger or UD would have had to sacrifice some product. A Born To Run brush set (with different city skylines on the handles) would have been a sweet addition to the line given the travel theme.
This palette has some great summer colors but has enough of a muted flow to carry you right through the fall. Pick it up to hold you off until the holiday collection drops (usually around October or so).
Most Helpful Critical Review I wanted to love this because I love UD...but couldn't
I have been using Urban Decay products for at least 10 years now and collected a lot of their palettes. That's where my problem lies, but also where other people may love this product. The purple and the pink in this palette are HORRIBLE! They're hard to blend if they wanna come to the party at all. One of the reasons I love Urban Decay is because I LOVE their purple and pink eye shadows! I went back and swatched older palettes to compare, and sure enough...something has changed in their formulas. The oranges and browns are beautiful, but I already own the Heat palette and have a lot of similar colors in other palettes.
However it does do what it's intended for, condenses a wide range of colors into one palette to make travelling easier. So rather than having to grab 4 different other palettes you only have to grab 1. That would be amazing if a. all of the colors had the same pay off and blendability and b. I travelled alot. I hate to say it, but if I were travelling somewhere this isn't the palette I'd want to bring. Because I'd still have to bring other palettes along to get all the colors I want. I'd bring along the Heat palette before this one. If oranges and browns were my go to colors, I'd keep it. But they're not so it's going back.
UD...I don't know what's going on lately, but please go back to the consistent high pigments that I'm used to! Sure...there's not a lot of kick back...but I'm one of those people that doesn't mind kickback because I use loose pigments for their color pay off. I know that with high pigmentation comes kick back! If people knew how to work with higher pigmentations, there wouldn't be all the griping about kickback in reviews! There are ways to work around that! I'd rather deal with high kickback than no pigment! I shouldn't have to be breaking out all the stops to get the colors to blend and come to the party like having to wet my brushes and use my fingers and such to pack it on.
Reviewed by 753 customers MUA dream, versatile, good quality...
ScoutyD from CA
As a MUA I love a product that delivers professionally and personally, this palettes is one of my favorites. I can take just this to most any job and it will carry me through. Great colors, good quality, tight package...that makes it a great value.
Did not live up to the hype
GirlInSTEM from undisclosed
I was so excited about this palette. Super cute and so many amazing reviews. However, when I got mine it was a very different experience. The eyeshadows have no staying power and crease within a few hours of wearing them. I've tried priming with eyeshadow primer and concealer and in both cases my eye makeup creased and collected in weird lines on my lid. It is almost as if the colors are dry. Tons of fallout, hard to blend and no staying power. Such a bummer that this palette doesn't live up to the expectations and I'm confused about the amazing ratings. Maybe I got a bad one or the formula changed?
The perfect eyeshadow palette doesn't exi...
Jess from Honolulu, HI
This palette has every color I want. Matte and shiny, bright and neutral, day and night. The mirror is big. Makeup lasts for all day wear. I'm really happy with this!
anu from Pasadena TX
I absolutely love the palette...love the idea that I can tone down some of the colors by putting the bronze shades on them
NancyD from Pittsburgh, Pennsylvania
Lots of interesting colors that go on beautifully! Can make them very bold or very subtle. Will be great for travel.
I will wear this again.
Char from Harrison township, michigan
I love the brand and I love the colors.
Dulcinea from NY, NY
My fave palette from UD. Great pigmentation and enough of a cross section of colors that you can create looks with just that one palette. Great for travel
Lovely from NC
This has become one of my favorite palettes. The colors are very pigmented and they blend together beautifully.
Goes on perfectly
Che from AZ
Favorite eye shadow palette!! No others compare! I keep thinking I can find a palette comparable to this one, and cannot. This shadow goes on perfectly, doesn't flick off, stays on all day, and has beautiful colors that look just like the colors in the picture. Totally worth the price. I've had it for a couple years (shhh!), still going strong, after near daily use.
Born to Run Eyeshadow
Deb B. from Ohio
I'm a sucker for new eyeshadow palettes. Love the deep shades as well as the more neutral ones. All blend beautifully. That's why I like Urban Decay.
Born to Run II
anonymous from Clinton, MS
Fantastic colors with no fallout. Bought my first BTR pallette - had to buy when 1/2 off?
Good for fall :)
DeeDee from Florida
I like this eyeshadow palette is good for fall ,the colors can be used to any occasion. Good quality.
Great for multiple looks
anonymous from Knoxville TN
I love how versatile the colors are. It will be great for travel.
You could do alot of looks with just one pallete.
Born to Run is A+
anonymous from NJ
Great selection of colors to go bold OR a little more muted. Love this palette!
The Best Eyeshadow Palette Ever Owned!!
Huda from Chicago, IL
Just know I RARELY ever leave reviews for purchases, but for this I had to express my joy! The colors are so beautiful and pigmented. They blend seamlessly! I've tried soooooo many eyeshadow palettes. I'm honestly saying NOTHING compares to this one! It's worth every penny. See for yourself and try it!
A must own
anonymous from Michigan
Really nice, bold colors. Good mix of matte and shimmering. A must have palette. My only con is it didn't come with a brush.
anonymous from Las Vegas, NV
Love this, but there's literally so much fall out in the pan
Born to Run palette
anonymous from New Jersey
Best palette ever! There are so many different color choices that you can use this palette on a daily basis. Highly recommend!
My favorite palette!
anonymous from Lake Mary, FL
This is a great palette! Very versatile, with shades ranging from neutral to dramatic. Highly recommend!
Great variety pallete!
anonymous from Dallas, TX
Such a great variety of colors, amazing pigment as always, love!
anonymous from Bend, Oregon
I love this product. Colors are easy to blend with little fallout. Love the diversity of colors!
Born to Run
anonymous from Bloomington IN
Love this palette. The colors blend very well.i have been able to create several looks.
MI NUEVA PALETA
anonymous from TEMECULA, CA
ME ENAMORO, ES UNA EXCELENTE PALETA, TIENE TODO, COLORES PRECIOSOS Y UNA MUY BUENA PIGMENTACION, EL TAMAÑO, EL PESO, EL ESPEJO, ES PERFECTA, PUEDES HACER MUCHISIMOS LOOKS, PARA TODA OCASION.
anonymous from undisclosed
I bought this for my daughter and she loves it. Great pallet.
anonymous from California
Good quality eyeshadow, very versatile palette! Very happy with my purchase