Rated 3.48 out of 5 stars
Most Helpful Positive Review sooooooooo dang good
i can't sing enough praises for this stuff!! i have used it twice now in the last month in my process of getting my hair very light. the first one was the pink pastel, and i used it directly after i bleached and dried my hair, left it in for an hour, and it was a super cute pink, but more than that my hair felt better than it did before i put it through the bleach process. the second time i used it the same way, only with the pastel purple, which came out kind of dusty purple which was nice, and also it took out almost every yellow tone in my hair (there was a LOT). a couple of days after i washed n shampood it, and while the purple did wash out, it left behind the most perfect tone of light ash grayish blond and it STILL feels great now after two bleaches in one month.
the only con is the bottle that it comes in. you have to really work to get out the product. i found the second time the best way to do it is every time you go for more out of the bottle, hit it and shake it while it's upside down so gravity works for you. i super feel that since the consistency is so thick, putting it in a jar like punky color or manic panic does would really be a better packaging idea, to really eliminate the amount of product waste that coats the inside of the bottle after you've used it that's impossible to get out. also, it may seem like there isn't enough in the bottle to cover your hair (i have shoulder length medium thick hair and one bottle is a little more than enough, although i use every drop I can get out bc this stuff ain't cheap) just spend time working it through your hair, be patient with it and it'll be worth it
Most Helpful Critical Review Platinum Jasmine
Okay so... I decided to try this product because it basically would be like a 2 in 1 for me, aka building the bonds in my hair that I have broken through bleaching and then toning out the yellow that unfortunately, my hair is prone too especially with our water. So I think I should have applied this on wet hair to get the results that I wanted but I decided to put it on dry hair... I left it on for a little bit longer (like 5 min) but... it turned my blonder ends a silver color which tbh is what it is supposed to do. I think it did pretty well and if my hair was a little more bleached I may have liked the overall look but right now it is pretty silver. It also was hard to work through my hair, the texture is really pasty and my hair soaked it up so easily so there were definitely spots that I missed because it was hard to get it into every section of my hair. I think the next time I use it I will try to wet my hair first so that it can spread easier.
Reviewed by 69 customers Do not use as toner
purple people eater from New Jersey
Got platinum jasmine on my freshly bleached hair. Instructions say I can use as a toner. I was purple gray haired for 2 weeks and it did not tone anything. Good thing it happened during lockdown.
:/ from Colorado Springs
I was under the impression that this would color my hair silver as i was informed. I watched multiple youtube videos of girls using this very same color. So i bleached my hair, next day colored it with this. I honestly can't even say colored, my hair took none of it and i went about this all the right way. I left it in for even over the 30 minutes and my boyfriend said he literally watched the hair color wash out of my hair. I'm disappointed because i had high hopes for this product but such is life ya?
I would not buy this again
Christen Dip from Lake Grove NY
I did not like this product. There was little to no color left behind for the price i can get another brand much better and buy another bond to wash my hair
shade is on point, but there are far better products
Elise from TX
It is only OK to deposit colour, however for touch up this would be great.
Make sure you have level 10 blonde hair. I first dyed using wet hair - hoping to get it more pastel, however it was patchy. So I re-dyed it on dry hair - this worked better. Normally patchiness is due to application, but I have used this type of product before, and it doesn't come out as patchy. I recommend leaving the colour in for about half an hour. It is nice an purple, a bit deeper than intended, but due to how quickly it fades it is ok. If you want it even more pastel - mix 50:50 with conditioner.
After 2 washes, the colour was out!
I got the pastel purple - it was a perfect cool purple. I love the colour, but I would like it to last at least 5 washes.
Overall, I recommend overtone or lime crime - you get better bang for your buck and they both last at least 5-10 washes
Poison from Virginia
To start with, I already have a grey silver theme going on in my hair.
However due to sun exposure my roots went copper. (as in a brand new penny, bright and awful.)
I had been using a specialized shampoo and conditioner to try and tackle the penny problem but with little to no success.
I bought the Platinum Jasmine after giving its ingredients a good read and checking out the reviews and I am very happy with my purchase.
After one use this power house knocked out almost all my copper and left beautiful shiny silver behind.
I put it on straight to dry hair, carefully covered my roots, and wore a shower cap for about 30 minutes before washing it out and showering like normal.
My husband said it made my hair feel like silk and I am loving it!
I have a tiny bit of goldish blonde in my hair but I am confident with one more session I will only being seeing silver.
I will definitely be purchasing again.
j from michigan
i love this stuff i feel like ppl leaving bad reviews about being patchy aren't applying enough tbh or their bleach job before was messy and patchy itself. 🤷🏼♀️ this stuff works really well and is also super good for your hair and if you're putting it all over you're going to need more than one bottle more than likely
Save Your Money
Will from Virginia
I had pre-lightened my hair to a level 9 and it made my hair lavender and it didn't stick to my roots at all. Dont waste your time in money. It was a big let down.
I'm stocking up on this as soon as I need more
Jess from Pennsylvania
I love love love love LOVE this stuff! I used the purple on my hair, my hair dresser had just done my roots earlier that day so my hair was feeling a little dry. I put this stuff in my hair and my hair felt so much better. It came out a super light lavender color and it looks great! I haven't washed my hair yet because I just tried it two days ago but I would assume that it's going to wash out to a toned blonde. I don't live super close to the Ulta I go to but when I go back I'm buying a couple just to have. My only gripe about the product is that I wish that it was in a jar and not a squeeze bottle because unless you cut it open you'll lose product.
Will not buy this again
DaisyT from Louisvill, KY
This was a pricey mistake. My daughters hair was already bleached and this didnt turn out the color she wanted.
It was good
Jess from Jenkintown PA
I use this on my damp hair for better results. It's easier to blend through the hair as well if it's wet.
Not very good
Kaybee from Uncasville, Ct
I didn't have high hopes for this going in and I'm so glad I already had a backup plan from a brand I knew worked well for me. My sister and I have been dying our hair unnatural colors for 15 to 17 years she is a trained colorist, we are not beginners but this barely took was patchy had banding my virgin bleached roots were translucent no color took at all there. maybe brights work better but pass on the pastels.
Rach from Iowa
Patchy crazy mess. I used the lilac one on my VERY blonde hair and it turned some parts green, blue, and some purple. It did not stick on any part of my head that was not completely white. I was looking for an Arctic fox replacement but no absolutely not
Katie from Virginia
Brought my hair back to life after I fried it
Did not work as shown in the video
Ugh frustration from Boston
My hair was bleached but had some brassy tones which I hoped to get rid of with this. After using the full bottle on my shorter-than-shoulder-length hair for the recommended 30 minutes and I still have some orangey color. It worked more like a toner than a dye and doesn't look as advertised.
Salon quality product
Samantha from Colorado
I needed a bit of a color change I had pretty light blonde hair, it was a bit brassy though. After I used this product I felt like I just walked out of a salon. My hair was lighter, felt healthier and was just all around better than I could have expected!
Colored my very light blonde highlights
Jackie from New York, NY
Took off a star because it didn't do what I bought it for. My natural hair is a level 3-4, and I got a terrible balayage that lifted it to an orangey 7. A few months later, I got a better balayage that lifted to an ashy 10, but it didn't cover all of my level 7 hair. I bought this with the intention of toning the orange out, not minding if I go a little purpley in the process. I left this in for over 14 hours. My level 10 hair lightened to a gorgeous cool lavender-grey that faded to grey after one wash - it was exactly what I was looking for! BUT, the orange didn't budge. It just looked odd all mixed together and I'm looking for a better fix. Uberliss does wonders for my hair health though; I was very pleased with the improvements it made on my dead ends that I haven't been able to trim (thanks COVID).
Brassy orange blondes need this
Ellie from Jacksonville, Florida
I absolutely Love this product I pull very warm colors in my blonde so to neutralize that I ended up trying the platinum jasmine if you have natural dark hair and you're going blonde and you pull warm colors like I do you absolutely need to try this product you won't be disappointed!
Put it on dry. Get two bottles .... you won't be disapointed
Love this stuff from Va
I use pink purple and. Now trying blue.. have no issue getting the color to show and my hair is down my back
It fades quickly
Tiffaney C from Oklahoma
It didn't stain post rinse out, but since my hair was already salmon-peach it wasn't a super noticeable color difference. There is enough for multiple applications because my hair is short. I'm going to do a bleach bath and use it again to see how it is on its own.
Good conditioner, terrible pigment
Kiley from Springfield, OR
This is a nice treatment, but is a terrible dye. I have professional lighted highlights that show off Ion and Weleda peach beautifully. Despite letting it sit for over an hour this looks like a really light bronze glaze on my highlights.
This did nothing
Life interesting from New York City
Didn't do a thing. Not a peep of pink deposit. I washed my hair and towel dried it. Then added two palm fulls of conditioner. My hair is thin and takes no time to dry so it was at least half dry. I'm going to try again tomorrow but with my curly hair, I did have to put product in it. Will that hinder this deposit?
My hair is bleached with toner that's at least 12 weeks old. So I don't think the toner is holding it back.
I'm also going to slop it on like paint. I used about two silver dollars worth this round.
didn't fall in love
Dani from Petaluma, CA
I did not hate this but I didn't love it either. The instructions do say that this works better if you bleach your hair. I am already pretty blonde so I decided not to use any bleach. I do however have a few low lights and the color did not work well at all on those strands of my hair. I still liked how it looked but unfortunately after the first wash the amount it faded was way too much for me personally. I tried this color on half of my hair and another color from this brand on the other half and the other color colored all my low lights and has faded much less(peach hydrangea). I suggest following the suggestion on the back of this and bleaching your hair before using this color, the results will most likely turn out better than mine did.
Amazing smell/Easy application
LaciR from Charlottesville
This product only works well on already highlighted hair. I am naturally dirty blonde, but it did not color my natural hair, only the lifted portions. It smells so good though, I wish they made shampoo that smelled like this.
Love this stuff
Fit_posh_tiff from Michigan
This product is wonderful. Smells nice and does an amazing job of adding some fun color to highlighted hair.
Great product for blondes
LA girl from Los Angeles
I bought this a few weeks ago since I knew we were going to be in lockdown for a while. I bought 2 bottles since my hair is medium/thick hair type of length. So definitely try to get more than one bottle unless you have like a bob cut hair. I just put the product on my hair, it's kinda thick but it smells pretty good lol. And it goes on hair nicely and smooth, I didn't have a problem with adding this product to my hair. And then I waited for a while almost an hour I would say but recommend it leaving it for an hour and a half or more depending how vibrant you want it. Overall it turn out really nice, and my hair was really soft afterwards it didn't feel dry or nothing like that. After a few washes it turns to a gray/ platinum blonde. So I loved this product it was amazing but yes I highly recommend it for blondes so you can get that color.