Product Reviews Rated 4.37 out of 5 stars
190 Reviews
Most Helpful Positive Review I love this lipstick! I have never tried Milani cosmetics before. This was my first venture into this line of cosmetics. I am reviewing shade "01 I am fabulous". The color that was pictured on the end of the lipstick tube looked darker than anything I've worn before. I lean towards the nudes and more natural colors. The color sticker appeared a very dark wine color. But, to my surprise when I applied the lipstick, it wasn't quite as dark as I had expected. And, for me- it's the perfect color. A bit darker than I normally would choose, but I am so glad I went out of my comfort zone. I love it! It's a fun shade and one that I am comfortable with wearing on a daily basis. So, besides the color, let's talk matte lipsticks. I hate them. They dry my lips out. I have never ever found a matte lipstick that I like. They stick to your lips, are often very difficult to glide across. But, to my surprise, the Milani Bold Matte was very easy to apply. And, my lips have not felt dried out. I do sometimes apply a chapstick-like product first if my lips are feeling dry that day. Then, I will apply the Milani Bold Matte. Still goes on easily. The only con to this product is that the color does not last more than a few hours. That being said- it has still earned a coveted place in my makeup collection. I will be wearing this again and again.
Most Helpful Critical Review Not wearable, and I love the brand too At first I thought this would be really fun to try as I got a color I would never really wear. But the color itself turned out to be a really fun rockstar bold vibe, just as they advertise. The problem is the formula sucks. I love Milani and always find a use for makeup, especially theirs, but this is as hard as a rock, isn't creamy, smudges, hard to apply. It has fallout like a bad eye shadow. I did play with it and tried to blend a little over my lips to be subtle, it was better but very drying, I used it as blush and it looked okay but kinda messed up my foundation. Overall probably the worst lip product I've tried. I hope they remodel this.
Reviewed by 190 customers So beautiful! 5
Needa7205 from Vancouver, WA
I'm usually a lip gloss kinda girl, but I wanted to try something different. I bought the I am Smart shade and its definitely a my lips but better look. The formula is really great too! Not thick or drying. Its matte, but doesnt shrivel up my lips. I've been drinking coffee all morning and the color has stayed well on my lips. I have to go grocery shopping later today and I expect the way its lasted on my lips so far - I think it should last well under my mask and definitely doesnt seem like it will smudge all over my face. It looks/feels to me kind of like it sinks into my lips and looks like a natural lip stain, I think thats why it lasts so long.
I love this! 5
Simone from Brooklyn, NY
I wish I found this sooner. This is a perfect dupe for Pat McGrath Flesh 3. Except better. It is very creamy and comfortable. Though it is not transfer-proof it fades evenly and beautifully. Definitely WOC-friendly. Milani has once again exceeded my expectations. I hope this is never discontinued.
Comes off Easy 2
Bethany from Online
I love how pigmented it was but I have very moisturized lips making the lipstick come off one the inside of my lips. You can feel the lipstick on your lips and it dries them out a little. Very frustrated as I love the color.
Just as Good as High End! 5
Carla from Dallas, TX
Milani's lipsticks have filled the void left by MAC's; I quit buying all things MAC when they lost their cruelty-free status some years back. Milani lipsticks are every bit as creamy, smooth, well-pigmented, comfortable, pleasantly scented, and just all-around GOOD as MAC's.
I'd love to see way more shades!
Not a fan of this lipstick 3
Suri from Queens New York
Very pigmented but it's very matte also , I suggest anyone using this prep your lips first
Would buy again 4
Debbie from Undisclosed
Like the color and how it goes on
Why oh why did I wait so long to get this!!! 5
Prmari1 from New York
Love the formula, the color range, and the smell. I normally buy high end lipsticks but during the ulta sale I figured I try some products with high ratings. Well... I was surprised at how much I enjoyed this one and would like to get others. Love it!!
Didn't work for me 3
D from Ca
This product did not work for me- the color in the photo did not translate well to the color I received. I was not able to use this product and will return. The quality of the product is likely fine.
Maybe I would repurchase for the price. 4
Alma from Undisclosed
Doesn't feel dry on lips.
However need to retouch often.
Too Dark 1
Paula from Undisclosed
Much darker than appears online. Returning.
High end dupe! 4
Lindsey from Indiana
A great true red that has good longevity. The formula can be a bit drying, but it is a matte and it's nothing a little gloss or topper can't help with. I knocked off one star because it does seem to transfer some if you're eating or drinking, so I do find myself having to reapply to make sure everything looks as good as when I first applied.
Yes yes yes 5
MaryAnne from Undisclosed
Favorite lipstick ever!! Best color!!
07-I AM Worthy--horrible color! 1
Vic from MD
Ordered 2 of these based on what the color appeared to be. I also bought I am Happy (gorgeous color). Wasted my money. I am blonde/blue with warm undertones and thought this looked like a nice, neutral peachy/brown shade. I cannot imagine anyone looking good in this color. Not enough color to brighten your face and even with gloss over it, looks dead. While I love this formula, I wish Milani could do a better job describing the color. The color swatch wasn't even close. Too much of a hassle to return, so will leave at work in the "free to good home" basket.
Won't buy again 3
Nichole from Undisclosed
To loose
Yes would purchase again 5
Tonya from Undisclosed
I love the color
I would definitely buy this product again and again! 5
Kristine from Undisclosed
This product is awesome for people of all ages. It has a beautiful pop of color and last for hours. It is definitely worth the money.
Yes! 5
Pam from Undisclosed
Love I am Bold lipstick! Perfect color for me!
Yes, I recommend 4
Annalyn from Undisclosed
Great color, moisture, and customer service!
Nice Matte Lipstick 5
Nidhusha from Undisclosed
I love this matte lipstick! I use this with a lipgloss sometimes to get another look.
I would not buy this, again. 2
Babri from AZ
I returned it and replaced it with Milani "Pretty Natural".
I won't buy this anymore 2
Alissa from Undisclosed
I saw this being used by a youtuber and I bought two thinking it might be good for me but I was wrong. The color is too pale and it did not look nice on me.
Best Red Matte out there! 5
Nicole from Undisclosed
This is the best red matte lipstick on the market! The color is perfect and very sexy. The staying power is also perfect. And you cannot beat the price. I bought 3 of them just to be well stocked!
Great formula, didn't like color. 5
Brooke from Undisclosed
Have been using milani lipsticks a long time. Decided to switch things up and bought the color I am fierce. Loved the formula as always but the color was not what I expected. I was expected a red red and got a pink red.
Would buy again 5
Perla from Undisclosed
Cute nude-ish color
Love the lipsticks 5
Ronelle from Undisclosed
Love the color and stays on a while
